FunnelEnvy
MARCH 20, 2023
A/B testing is a powerful tool for B2B marketers and considered a staple of the toolbox for improving a campaign. Marketing teams in every industry with every type of product and service can use A/B testing to figure out which option in a campaign works. The fact that you must conduct A/B testing in a specific method to attain success doesn’t get discussed as regularly.
Search Engine Journal
MARCH 20, 2023
Google explains why it's recommended to combine multiple structured data into one script The post Google Explains Why Sites Should Combine Structured Data appeared first on Search Engine Journal.
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Sprout Social
MARCH 20, 2023
At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats.
Ahrefs
MARCH 20, 2023
That’s because understanding how they got links can help inform your link building strategy. In this post, you’ll learn how to find, replicate, and learn from your competitors’ backlinks.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
MARCH 20, 2023
Learn how to work more efficiently with smaller in-house marketing budgets by executing SEO strategies that only cost money when they work. The post Enterprise SEO: 4 Ways To Boost SEO ROI With No Overhead Costs appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SmartBug Media
MARCH 20, 2023
If your brand is itching for more ways to enhance your customers' experience, look no further than your own zero- and first-party data! With information your customers have already provided, you can create more personalized experiences that will keep them coming back to you as opposed to a competitor. In this blog post, we'll explore some of the ways you can use zero- and first-party data to enhance the customer experience.
Roketto
MARCH 20, 2023
Is your WordPress site getting as much traffic as a deserted island?You likely need to optimize your website. Without optimization to get your site on the first page of search results, your site is as good as invisible.
Buffer
MARCH 20, 2023
The value of sending snail mail is something that was ingrained in me from a very young age. After birthdays or Christmas, my parents would expect me to send thank-you cards to friends and relatives who gave me presents. When I started working, I stuck with it: I sent cards after job interviews and to colleagues who had especially impacted my career, and I realized it was a quick way to stand out in a world where most people don’t send snail mail.
Martech
MARCH 20, 2023
The results you get from AI powered tools like ChatGPT will only be as good as the prompts you give them. A vague or general prompt will get you vague, general results. Here are three essentials for writing a good prompt. 1: Be specific. Detail precisely what you are looking for. General: What are best practices for CRM? Precise: What are best practices for using CRM with account based marketing?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SendGrid
MARCH 20, 2023
Subject lines can help motivate attendees for events big and small. Learn more about email campaign best practices with Twilio SendGrid. The post Event Subject Lines: 5 Ways to Motivate Your Audience appeared first on SendGrid.
Go Beyond SEO
MARCH 20, 2023
Maybe it’s not in the near future, but as a business owner, positioning your business to sell it for the most value is always in the back of your mind. It’s similar to owning a house. You might love your home and want to cozy up in it as long as possible…but resale is always lurking when you make major homeowner decisions. If you’ve been in the business game long enough, you know the deal: having a strong online presence is absolutely essential.
SendGrid
MARCH 20, 2023
Learn everything you need to know about B2B content marketing, including what it is, why it's important, best practices, and how to get started. The post What Is B2B Content Marketing? Strategy Guide & Best Practices appeared first on SendGrid.
Go Beyond SEO
MARCH 20, 2023
Maybe it’s not in the near future, but as a business owner, positioning your business to sell it for the most value is always in the back of your mind. It’s similar to owning a house. You might love your home and want to cozy up in it as long as possible…but resale is always lurking when you make major homeowner decisions. If you’ve been in the business game long enough, you know the deal: having a strong online presence is absolutely essential.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
MARCH 20, 2023
Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help vendors expand their reach. The partners become an extension of the vendor sales team. These programs also provide value to customers since partner companies lend additional credibility, experience and ancillary services and products (i.e., implementation, customization and third-party connectors).
Sprout Social
MARCH 20, 2023
Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. That means your most loyal follower, a prospective customer and someone who would never be a customer each have the same opportunity to interact with your content.
Martech
MARCH 20, 2023
Slightly more than half (53%) of CFOs expect to increase their marketing budgets by at least 3% this year, according to a Gartner survey of 300 top financial executives. Some 21% are planning on level funding, while 25% predict they will cut the marketing budget by at least 3%. “CFOs are most polarized in this area with one quarter planning large increases in marketing of 10% or more, another quarter planning cuts, and the remaining half sitting somewhere in between,” said Alexander Bant, chief
DivvyHQ
MARCH 20, 2023
If you've ever had a poor user experience with a website or an application, there's a good chance that it was missing a key ingredient: good microcopy. But what is microcopy? Well, for starters, it's everywhere. It's also overlooked by many product and marketing teams. Let's break down its main purpose, when to use it, and how to implement it in your content production process.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Forrester B2B
MARCH 20, 2023
Our recent B2B marketing Predictions webinar explored how some organizations will try to strengthen marketing-sales alignment. Learn how that could fall short — and what the better alternatives are.
Acrolinx
MARCH 20, 2023
Technical documentation is arguably at the very heart of every successful business. Unfortunately, it’s an area that’s often overlooked and misunderstood. Here to share with us its … Continue reading "How Technical Documentation Helps You Build a Successful Business, with Michael Khmelnitsky" The post How Technical Documentation Helps You Build a Successful Business, with Michael Khmelnitsky appeared first on Acrolinx.
Valasys
MARCH 20, 2023
A recruitment process involves assessing and hiring potential candidates for a job vacancy. It is the key to attracting and selecting the right talent to drive business success. A well-designed recruitment process enables organizations to fill many job positions. Here are 10 tips that companies can implement in their recruitment process: 10 Methods for a Successful Recruitment Process 1.Use Job Distribution Software.
DAGMAR Marketing
MARCH 20, 2023
Times have changed and our content creation process is beginning to look much different than it used to. With the rise of AI-generated content, the idea of replacing a human writer with various AI-tools on the market has become wildly popular. By 2025, Forrester predicts that 7% of US jobs will be replaced by cognitive technologies, such as artificial intelligence (AI), automation, machine learning, and robots.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sana Commerce
MARCH 20, 2023
A 2022 government commissioned report into the Australian workforce revealed a major labor shortage affecting the country. For Australian manufacturers, suppliers, and wholesalers, the skills shortage has provided to be both a unique challenge, as well as a unique opportunity, especially for digital transformation. B2B organizations have begun leaning on their online channels more heavily, leveraging business process automation to save time and ensure internal teams aren’t strained.
Alejandro Rioja
MARCH 20, 2023
Expert estimations are used to evaluate the potential size of a market and the sales revenue that may come from that market. Building a total addressable market is essential for every business, whether just getting started or entering a new industry. Estimating a market’s size is crucial for several reasons. First, I’ll tell you why.
Marketing Insider Group
MARCH 20, 2023
We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. Sure, your paid search ads are getting your content front and center, but are they maximizing your conversion rate and revenue? Not exactly.
Inbox Insight
MARCH 20, 2023
There’s no denying the technological landscape has drastically changed in the last few years. With the explosion of social media, SaaS platforms and online tools, B2B companies suddenly find themselves able to craft effective and wide-reaching strategies. The emergence of AI in B2B demand generation has only facilitated this further. In this webinar, we’re going to look at the four main ways AI is revolutionizing how demand generation marketers are able to execute their campaigns, in
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Heinz Marketing
MARCH 20, 2023
By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Directive Agency
MARCH 20, 2023
Despite the common perception that B2B tech marketing is boring, there are countless opportunities to get creative and experiment with different approaches. After all, just like B2C marketing, B2B marketing is all about connecting with people and understanding their needs. Therefore, don’t let anyone tell you that you can’t have fun with it! Sure, the buying process can be lengthy and there may be layers of approval to go through (see the video my colleague, Tim, made about it), but there’s hope
Animalz blog
MARCH 20, 2023
Regulatory changes that create new, uncontested markets is a tale as old as the world of startups. But that doesn’t make these blue ocean opportunities any easier to exploit, especially for startups like Exer Health , a motion analysis AI tool, that operate in the healthcare niche. Long B2B sales cycles, a discerning medical audience, and limited marketing resources all stood in the way of Exer Health’s growth.
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