FunnelEnvy
MARCH 20, 2023
A/B testing is a powerful tool for B2B marketers and considered a staple of the toolbox for improving a campaign. Marketing teams in every industry with every type of product and service can use A/B testing to figure out which option in a campaign works. The fact that you must conduct A/B testing in a specific method to attain success doesn’t get discussed as regularly.
Marketing Insider Group
MARCH 20, 2023
We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. Sure, your paid search ads are getting your content front and center, but are they maximizing your conversion rate and revenue? Not exactly.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Search Engine Journal
MARCH 20, 2023
Google explains why it's recommended to combine multiple structured data into one script The post Google Explains Why Sites Should Combine Structured Data appeared first on Search Engine Journal.
Sprout Social
MARCH 20, 2023
At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats.
Advertisement
According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Search Engine Journal
MARCH 20, 2023
Learn how to work more efficiently with smaller in-house marketing budgets by executing SEO strategies that only cost money when they work. The post Enterprise SEO: 4 Ways To Boost SEO ROI With No Overhead Costs appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
|
Roketto
MARCH 20, 2023
Are you struggling to improve your website's search engine ranking? You might need an SEO auditing service. Think of it as a checkup for your website's health. Like when you go to the doctor for a physical, your website needs an expert to assess its performance, identify issues, and suggest solutions.
SendGrid
MARCH 20, 2023
Subject lines can help motivate attendees for events big and small. Learn more about email campaign best practices with Twilio SendGrid. The post Event Subject Lines: 5 Ways to Motivate Your Audience appeared first on SendGrid.
Roketto
MARCH 20, 2023
Is your WordPress site getting as much traffic as a deserted island?You likely need to optimize your website. Without optimization to get your site on the first page of search results, your site is as good as invisible.
SendGrid
MARCH 20, 2023
Learn everything you need to know about B2B content marketing, including what it is, why it's important, best practices, and how to get started. The post What Is B2B Content Marketing? Strategy Guide & Best Practices appeared first on SendGrid.
Advertisement
Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!
Martech
MARCH 20, 2023
Large enterprises have traditionally seen advertising and marketing technology platforms align into separate stacks and teams. This presents problems for goals like accurate attribution and full-cycle journey optimization. The demise of third-party cookies makes this separation more intolerable. In a peer group session we organized for omnichannel stack owners, a large B2C firm and a B2B enterprise shared case studies with contrasting and identical points.
Go Beyond SEO
MARCH 20, 2023
Maybe it’s not in the near future, but as a business owner, positioning your business to sell it for the most value is always in the back of your mind. It’s similar to owning a house. You might love your home and want to cozy up in it as long as possible…but resale is always lurking when you make major homeowner decisions. If you’ve been in the business game long enough, you know the deal: having a strong online presence is absolutely essential.
Martech
MARCH 20, 2023
The results you get from AI powered tools like ChatGPT will only be as good as the prompts you give them. A vague or general prompt will get you vague, general results. Here are three essentials for writing a good prompt. 1: Be specific. Detail precisely what you are looking for. General: What are best practices for CRM? Precise: What are best practices for using CRM with account based marketing?
Hootsuite
MARCH 20, 2023
Congratulations on your engagement! Not in the romantic sense, of course (that’s none of our business), but if you’re reading this post, it means that you’re committed to increasing your social media engagement. Read on for the best tips and tricks to get more likes, comments, shares and saves on your content—it’s a big commitment, but we do crazy things for the followers we love.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
DivvyHQ
MARCH 20, 2023
If you've ever had a poor user experience with a website or an application, there's a good chance that it was missing a key ingredient: good microcopy. But what is microcopy? Well, for starters, it's everywhere. It's also overlooked by many product and marketing teams. Let's break down its main purpose, when to use it, and how to implement it in your content production process.
Hootsuite
MARCH 20, 2023
If you’re looking to get a job in social media marketing, you need to create a social media manager resume. And not just any resume—one that’s visually appealing, succinct, and shows exactly why you’re the person for the job. Job hunting and resume-building can be stressful. However, if you’ve got the right skill set and the right resume, you can easily highlight your best qualities and get that interview.
Martech
MARCH 20, 2023
Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help vendors expand their reach. The partners become an extension of the vendor sales team. These programs also provide value to customers since partner companies lend additional credibility, experience and ancillary services and products (i.e., implementation, customization and third-party connectors).
Hootsuite
MARCH 20, 2023
Meta Verified is a subscription service that makes it easy for anyone to gain access to the previously elusive blue check badge on Instagram and Facebook. So, how does it work, what does it cost, and who can apply? Read on for everything you need to know about this new Meta verification option. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Martech
MARCH 20, 2023
Slightly more than half (53%) of CFOs expect to increase their marketing budgets by at least 3% this year, according to a Gartner survey of 300 top financial executives. Some 21% are planning on level funding, while 25% predict they will cut the marketing budget by at least 3%. “CFOs are most polarized in this area with one quarter planning large increases in marketing of 10% or more, another quarter planning cuts, and the remaining half sitting somewhere in between,” said Alexander Bant, chief
SmartBug Media
MARCH 20, 2023
If your brand is itching for more ways to enhance your customers' experience, look no further than your own zero- and first-party data! With information your customers have already provided, you can create more personalized experiences that will keep them coming back to you as opposed to a competitor. In this blog post, we'll explore some of the ways you can use zero- and first-party data to enhance the customer experience.
Sprout Social
MARCH 20, 2023
Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. That means your most loyal follower, a prospective customer and someone who would never be a customer each have the same opportunity to interact with your content.
Hootsuite
MARCH 20, 2023
Did you know that running Facebook cost-per-click advertising campaigns opens up your business to reach a potential audience of 2.11 billion people ? That’s right; Facebook is alive and kicking! Now under the Meta umbrella, Facebook cost-per-click advertising has long been a trusted strategy for growth when combined with organic content. Savvy marketers know to keep one eye on the bottom line and look for ways to save businesses money.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Heinz Marketing
MARCH 20, 2023
By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Inbox Insight
MARCH 20, 2023
There’s no denying the technological landscape has drastically changed in the last few years. With the explosion of social media, SaaS platforms and online tools, B2B companies suddenly find themselves able to craft effective and wide-reaching strategies. The emergence of AI in B2B demand generation has only facilitated this further. In this webinar, we’re going to look at the four main ways AI is revolutionizing how demand generation marketers are able to execute their campaigns, in
Animalz blog
MARCH 20, 2023
Regulatory changes that create new, uncontested markets is a tale as old as the world of startups. But that doesn’t make these blue ocean opportunities any easier to exploit, especially for startups like Exer Health , a motion analysis AI tool, that operate in the healthcare niche. Long B2B sales cycles, a discerning medical audience, and limited marketing resources all stood in the way of Exer Health’s growth.
Televerde
MARCH 20, 2023
Today, customers expect accessible, comprehensive, and convenient communication. Out of this expectation, the customer service industry has created omnichannel call centers to meet that need. An omnichannel call center can give your company the power to meet customers’ needs, no matter where they are. They’re a valuable resource for any business that values communication and customer service.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Forrester B2B
MARCH 20, 2023
Our recent B2B marketing Predictions webinar explored how some organizations will try to strengthen marketing-sales alignment. Learn how that could fall short — and what the better alternatives are.
Acrolinx
MARCH 20, 2023
Technical documentation is arguably at the very heart of every successful business. Unfortunately, it’s an area that’s often overlooked and misunderstood. Here to share with us its … Continue reading "How Technical Documentation Helps You Build a Successful Business, with Michael Khmelnitsky" The post How Technical Documentation Helps You Build a Successful Business, with Michael Khmelnitsky appeared first on Acrolinx.
Valasys
MARCH 20, 2023
A recruitment process involves assessing and hiring potential candidates for a job vacancy. It is the key to attracting and selecting the right talent to drive business success. A well-designed recruitment process enables organizations to fill many job positions. Here are 10 tips that companies can implement in their recruitment process: 10 Methods for a Successful Recruitment Process 1.Use Job Distribution Software.
Expert insights. Personalized for you.
69 
Let's personalize your content