Fri.Sep 09, 2011

The 2 questions on every buyer’s mind

Chris Koch

At any moment in time, C-level executives are looking for answers to two questions: What should I be doing right now? What should I be preparing to do in the future? We need to create a mix of these two types of thought leadership content to maintain strong relationships with their target audiences. Here’s why: Marketers who do this are more successful. In ITSMA’s Thought Leadership Survey, marketers with formal thought leadership processes segment their ideas this way 95% of the time.

5 Ways to Make Your Customers Love You

Hubspot

This is a guest post written by Samir Soriano, the director of marketing at ReTargeter who enjoys helping, learning, and doing. Great customer service has your order ready for you when you walk in, greets you by your first name, and gives you a friendly smile when you leave.

Trending Sources

Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days

Modern Marketing

by Jesse Noyes | Tweet this When you succeed, it’s important to give back, right? And should that be limited purely to the physical world? Or does this rule apply to virtual currency as well? Recently, we experimented with a new gaming/social media experiment. We partnered with social stock market EmpireAvenue to run a contest.

Friday Wrap-Up: This Week in B2B Marketing Tips

Reachforce

More Cheese, Less Whiskers No pressure to click, but John Jantsch writes that this just might be the essence of “one of the most profound marketing lessons you’ll ever get.” In this post he touches on a few highlights of his interview with veteran copywriter, Dean Jackson, and illustrates the importance

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Another Dreamforce 2011 Recap #DF11

Sales Intelligence View

Dreamforce 2011 was an amazing event. With over 40,000 registered attendees, this marked a new milestone for Salesforce’s annual conference in San Francisco.

A B2B Perspective of Dreamforce

ANNUITAS

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. I mean, who doesn’t like Will.i.am, Cake (thank you to Silverpop ), Metallica and more parties that one can possibly handle. Oh yeah, there were a ton of user sessions too.

The 2 questions on every buyer’s mind

Chris Koch

At any moment in time, C-level executives are looking for answers to two questions: What should I be doing right now? What should I be preparing to do in the future? We need to create a mix of these two types of thought leadership content to maintain strong relationships with their target audiences. Here’s why: Marketers who do this are more successful. In ITSMA’s Thought Leadership Survey, marketers with formal thought leadership processes segment their ideas this way 95% of the time.

How to Fix a Fragmented Customer Experience

Hubspot

Communications used to be just marketing's job. Today, customers interact with your company through a number of different channels and departments.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Is Cold Calling Dead?

Modern B2B Marketing

by Patrick Donnelley Like most sales professionals, I started my sales career in a job that required me to pick up the phone and cold call prospects in my territory.

Bing-Powered Search Takes 4% of Google's Market Share [Data]

Hubspot

A year ago, a big change occurred in the search engine market. Microsoft's Bing started to power the organic search results for Yahoo search. And in the past 12 months, the two Bing-powered search engines have gained 4% of the search engine market share in the United States.