Fri.Sep 09, 2011

The 2 questions on every buyer’s mind

Chris Koch

At any moment in time, C-level executives are looking for answers to two questions: What should I be doing right now? What should I be preparing to do in the future? We need to create a mix of these two types of thought leadership content to maintain strong relationships with their target audiences. Here’s why: Marketers who do this are more successful. In ITSMA’s Thought Leadership Survey, marketers with formal thought leadership processes segment their ideas this way 95% of the time.

An engineering visionary found his place on the web, and in our hearts

grow - Practical Marketing Solutions

It is almost too much to bear to report that another dear friend, and social media marketing titan, has passed away. Imad Naffa, a consistently joyful and inspiring presence on Twitter, died Tuesday, according to a Fresno newspaper account.

Trending Sources

5 Ways to Make Your Customers Love You

Hubspot

This is a guest post written by Samir Soriano, the director of marketing at ReTargeter who enjoys helping, learning, and doing. Great customer service has your order ready for you when you walk in, greets you by your first name, and gives you a friendly smile when you leave.

Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days

Modern Marketing

by Jesse Noyes | Tweet this When you succeed, it’s important to give back, right? And should that be limited purely to the physical world? Or does this rule apply to virtual currency as well? Recently, we experimented with a new gaming/social media experiment. We partnered with social stock market EmpireAvenue to run a contest.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Google Predicts 15% of Black Friday Searches Will Be Mobile [Data]

Hubspot

Now that the final days of summer are over, retailers are busy decorating to prep for the busy holiday shopping season. (I I know what you're thinking; holiday talk already? )

Another Dreamforce 2011 Recap #DF11

Sales Intelligence View

Dreamforce 2011 was an amazing event. With over 40,000 registered attendees, this marked a new milestone for Salesforce’s annual conference in San Francisco.

A B2B Perspective of Dreamforce

ANNUITAS

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. I mean, who doesn’t like Will.i.am, Cake (thank you to Silverpop ), Metallica and more parties that one can possibly handle. Oh yeah, there were a ton of user sessions too.

B2B 2

The 2 questions on every buyer’s mind

Chris Koch

At any moment in time, C-level executives are looking for answers to two questions: What should I be doing right now? What should I be preparing to do in the future? We need to create a mix of these two types of thought leadership content to maintain strong relationships with their target audiences. Here’s why: Marketers who do this are more successful. In ITSMA’s Thought Leadership Survey, marketers with formal thought leadership processes segment their ideas this way 95% of the time.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

How to Fix a Fragmented Customer Experience

Hubspot

Communications used to be just marketing's job. Today, customers interact with your company through a number of different channels and departments.

Is Cold Calling Dead?

Modern B2B Marketing

by Patrick Donnelley Like most sales professionals, I started my sales career in a job that required me to pick up the phone and cold call prospects in my territory.

Bing-Powered Search Takes 4% of Google's Market Share [Data]

Hubspot

A year ago, a big change occurred in the search engine market. Microsoft's Bing started to power the organic search results for Yahoo search. And in the past 12 months, the two Bing-powered search engines have gained 4% of the search engine market share in the United States.