Tue.Sep 27, 2011

The New 4 P’s of Marketing

Modern Marketing

by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing.

Influence of Buyer Perceived Value (BPV) on Buyer Behavior and Decisions

Tony Zambito

Image by Will Lion via Flickr In my recent article, Buyerology: The New Science of Understanding Buyer Behavior, I introduced the concept of Buyerology and the need for a renewed focus on understanding buyer behavior in the Social Age.

Trending Sources

What is Thought Leadership and Why Do you Need It?

Marketing Insider Group

These were some of the questions asked recently at the #profschat back on September 16 th by @MProfsEvents and the good folks @MarketingProfs.

B2C 99

What Moneyball Teaches Digital Marketers About Winning

Buzz Marketing for Technology

“Adapt or Die” – Billy Beane.

Media 68

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

How to pitch a blogger

Biznology

Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? We at Abraham Harrison have been doing it successfully for almost five years now, so we think we know a thing or two about it.

B2B Marketers: Re-purpose Content with a Purpose

B2B Marketing Traction

Tweet. Now more than ever, optimized online content is the key to attracting prospects to your website. But how do you make time to create blog entries, videos, eBooks, whitepapers, podcasts, presentations and articles? The answer is re-purposing.

Media 18

Longer Tweets Generate More Clicks on Twitter [New Data]

Hubspot

Over the course of the last few years of presenting data about Twitter , I've been asked a few common questions that, at the time, I didn't have the data to answer. One of the most common questions asked has been regarding click-through-rates (CTR).

CTR 11

Is Lead Generation On Its Way Out? [Infographic]

Modern B2B Marketing

by Maria Pergolino Data from Google Insights for Search suggests lead generation is starting to slide off the radar of marketers. Or is it? The truth is that marketers are becoming more focused on more specific topics like demand generation, lead scoring and lead nurturing.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Social Sharing Increases Blog Page Views 160% [New Data!]

Hubspot

Blogging is key to any inbound marketing plan. Not only is it a great way to add pages to your site and increase your footprint, it also improves your search rankings and helps get more inbound links.

How to leverage Facebook for business – I

EMagine B2B Blog

This is the first of a three-part series aimed at helping our readers understand how best to use Facebook for their companies’ benefit. It assumes some casual familiarity with Facebook, but nothing approaching wizard level. The second part will appear here within 2 weeks. Many businesses – that is, among those that are attempting to [.]. B2B Web Strategy Social Media

5 Tips for Managing LinkedIn Groups

Hubspot

In B2B marketing, creating and managing your own LinkedIn group for your brand is a great lead generation strategy. LinkedIn groups draw prospects to you in several ways: 1. Establish yourself as a thought leader in your industry.

Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

B2B Social Media Success Formula Mixes Business with Pleasure

MLT Creative

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience. Through social media, I have also connected with thousands of other marketing, PR and creative professionals who share ideas and insights at a pace I could never achieve on my own.

Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem [.]. Content Demand Generation Social Media B2B marketing demand generation Facebook Google lead generation LinkedIn registration social media twitter

6 Steps to Conducting a Successful Content Brainstorming Session

Hubspot

Creating fresh, valuable content takes creativity. But creativity can be a scary, demoralizing thing. Are my ideas different? Will prospects and customers find them appealing?

A Marketer's Guide to the Google News Standout Tag

Hubspot

Have you ever imagined a world where you could talk to Google? Well now you can. Sort of.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.