Thu.Sep 29, 2011

9 attributes of the best thought leadership content

Chris Koch

Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes? Visionary. It’s best to address a problem before customers realize that it’s a problem. Provocative. The best thought leadership pieces are bold and attack conventional wisdom.

10 Examples of Check-The-Box Marketing

Marketing Insider Group

Are your marketing activities aligned to business objectives or a list of “cool” ideas? Does your annual review include numbers, percentages and charts or paragraphs of subjective self-assessment?

Trending Sources

How to Create Custom Tabs for Facebook Business Pages

Hubspot

With over 800 million active users, Facebook can be a powerful channel for your business , no matter what you sell.

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3 Key Ingredients for Business Social Media Success

B2B Marketing Traction

There are three critical success factors business owners should think about when considering investing in social media marketing. I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know.

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Google+ business accounts sharpen focus with new adds

EMagine B2B Blog

Last month, we posted a heads-up in connection with the limited release of Google+, to suggest that B2Bs start thinking about how they’ll make use of this new functionality when it becomes available to them. Well, time passes, and some of those early adopters are making extensive use of Google+ already …chief among them Ford, [.]. B2B Web Strategy Social Media

5 Things You Must Have Before Starting an SEO Campaign

Biznology

Search engine optimization is an important online marketing strategy that improves a website’s presence in the search engines and online overall. Like any other marketing strategy, prep work is important. In order to implement a successful SEO campaign, it’s important to first have the following five things: Dedication. SEO is a long term marketing strategy that takes a lot of time to implement and monitor.

B2B All Day, Every Day: Are We Reaching Social Media Overload?

MLT Creative

“I had this guy leave me a voicemail at work, so I called him at home, and then he emailed me to my BlackBerry, and so I texted to his cell, and now you just have to go around checking all these different portals just to get rejected by seven different technologies. It's exhausting.” ” - He’s Just Not That into You. Exhausting is an understatement.

Forget About Hot Leads. It’s Cold Leads that Make the Difference.

The Point

When sales teams need marketing to help them make their numbers, the natural response is to go fishing for hot leads.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Stop Wasting Time on Marketing: 7 Easy Tricks

Hubspot

Being a marketer is stressful. The demands and the never-ending list of priorities seem relentless. Something has to give. As marketers, one of the most powerful things we can do to be better is giving back some time to ourselves. Getting time back essentially happens as the result of two actions.

9 attributes of the best thought leadership content

Chris Koch

Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes? Visionary. It’s best to address a problem before customers realize that it’s a problem. Provocative. The best thought leadership pieces are bold and attack conventional wisdom.

Can You Have Entrepreneurial Journalism without Entrepreneurs?

B2B Memes

In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”. You might object to the ethical aspects of combining editing with marketing or sales, or to the excessive workload. I don’t. It’s what entrepreneurial journalism requires.

5 Ways to Analyze Landing Page Data to Generate More Leads

Hubspot

Ever wonder how a landing page you created months ago is performing today? Marketers have a tendency to focus on whatever new initiatives they are launching in the moment, forgetting about older initiatives that may still be generating results.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Fathom E-commerce Webinar Coming September 29th

Fathom

“E-commerce Holiday Success: 107 Tips for Results that Matter.” ” Thursday, Sept 29, 2011. 1-2PM. Learn More & Download the Accompanying Whitepaper. Be Sociable, Share! Tweet. Events

47% of Marketers Test Time of Day for Email Sends [Data]

Hubspot

Reaching subscribers at the right time can be the difference between getting your emails clicked and having them ignored. And the only certainty in determining the optimal time to send is by testing.