Marketing Insider Group

SEPTEMBER 14, 2018

Even before you implement the most ideal methodology when it comes to marketing, you need to make sure you are approaching it in the right frame of mind and with the right persona. It doesn’t matter if it is in person or via the internet. If you are in a bad mood, that will permeate […]. The post Before Agile Marketing Think About The Attitude of Marketing appeared first on Marketing Insider Group.

Internet Marketing 209

Internet Marketing Marketing & Strategy Marketing Personalization 209

Biznology

SEPTEMBER 14, 2018

As someone who has been working in various forms of AI off and on since the ’80s, I have heard all sorts of dire predictions of what will happen to us feeble humans when AI finally arrives. Skynet might be the stuff of fiction, but it’s the kind of scary idea that toys with our imaginations. When we aren’t worried that the machines will make the human race extinct, we worry that it will take our jobs away.

Marketing AI 137

Marketing AI Startups Segmentation Ads 137

Adobe Experience Cloud Blog

SEPTEMBER 14, 2018

Let’s talk about rebrands. No, I’m not talking about when you decide you want to “rebrand yourself” every New Year’s Eve, I’m talking about a brand refresh for your business. As far as refreshing a brand goes, many have tried, and many have dramatically failed. Recall, if you may, the Uber logo refresh in February 2016? The internet had a field day asking themselves what the new logo looked like, much to the chagrin of Uber, who ultimately went back to their traditional black and white logo desi

Brand Identity 133

Brand Identity Branding Thought Leadership Trust Marketing 133

Only B2B

SEPTEMBER 14, 2018

9-Point Checklist: Generate More Leads via Website Have you thought of what lead can mean before you go on? Defining what lead is for you can help you set. The post appeared first on ONLY B2B.

Generation 115

Generation B2B Leads Lead 115

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Kapost

SEPTEMBER 14, 2018

If you’re investing a significant amount of time and money into your content operation and don’t have a content curation strategy to complement it, you’re missing out on some low-hanging. The post 8 Content Curation Tips: Build Trust With Content You Didn’t Publish appeared first on Kapost Content Marketing Blog.

Curation 110

Curation Tips Ad Building Content 110

Hubspot

SEPTEMBER 14, 2018

When it comes to sales prospecting , it’s more important than ever that you write concise, effective communication. On average, we send and receive 121 emails every day , according to DMR Business Statistics ( click here for more surprising prospecting stats ). I imagine this number climbs higher as a person gains more authority and responsibility in an organization.

Template 101

Template Verticals Case Studies Thought Leadership 101

Content Standard

SEPTEMBER 14, 2018

Although it’s important to tap into your imagination and fully engage your creativity when crafting content, a far more analytical skill set comes into play when it’s time to evaluate the ROI of all your team’s hard work. But how can you really tell when your content marketing program is achieving the outcome you seek? Marketing metrics are essential to aligning your content marketing with your company’s goals, and a strong evaluation practice paired with the right conten

ROI 86

ROI Content Marketing Budget Programs Work Management 86

Hubspot

SEPTEMBER 14, 2018

How to build a high-performing sales team. Identify culture warriors and hire for those attributes. Give cultural warriors yes/no authority in hiring. Set personal and professional goals as a team. Share customer success stories. Give consistent feedback. Use data to identify engagement issues. Ask teams to create their own solutions. Does everyone on your sales team give 100% during the end-of-quarter crunch?

Work Management 91

Work Management Ad Frequency Cold Calling Customer Satisfaction 91

JotForm

SEPTEMBER 14, 2018

Being a designer isn’t limited to working in the arts – anytime we create with intention, we’re designing. Design isn’t usually the first thing people think about when it comes to running a successful business. But it actually plays a large part in organizational activities, such as crafting team.

Design 77

Design Process Intent Activities 77

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ClickDimensions

SEPTEMBER 14, 2018

Marketing automation is everywhere today, as more organizations of all sizes adopt this technology and make it more of an essential part of modern marketing. But for B2B marketers specifically, how do you optimize marketing automation to continually increase business-to-business marketing performance? Here are some of our top tips: 1. Conduct an audit.

Marketing Automation Services 79

Marketing Automation Services Marketing Automation Automation Optimization 79

Outreach

SEPTEMBER 14, 2018

Don’t you love that moment when friends, new acquaintances at a dinner, or someone on the sideline of your kid’s soccer game finds out you’re in sales? Responses vary greatly, especially if the responder has never sold anything (or doesn’t have a close connection in their life who has). Some of the ‘fun’ responses include comments like, ‘Oh, is it tough to prostitute yourself for a product?

Peer-to-peer 77

Peer-to-peer Fulfillment Spending Practices 77

Content Standard

SEPTEMBER 14, 2018

Catchy jingles, front-and-center product placement beneath boldly emblazoned brand logos, and impossibly gorgeous actors posing beside their latest purchase—it’s easy to tell when you’re watching an ad, right? Maybe not so much anymore. A 2016 report by MarketingTech found that only 19 percent of consumers were able to tell the difference between marketing and non-commercial content on social media platforms.

Paid Content 74

Paid Content Transparency Advertising Agencies Paid Search Agency 74

Ontraport

SEPTEMBER 14, 2018

When problems arise in your business, it can be difficult to pinpoint exactly how to fix them. Whether it’s a drop in revenue or employee productivity or anything in between, diagnosing the problem can be incredibly difficult without the right measures in place. There might not even be any shortcomings or problems, but it may […]. The post The Key to Knowing How to Improve Your Business appeared first on The ONTRAPORT Blog.

Business 71

Business Product CRM 71

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B2B Marketing

Hubspot

SEPTEMBER 14, 2018

A new study from the Pew Research Center shows that over two thirds of U.S. adults (68%) get their news on social media, even if rarely. Out of that population, just under half say that they get their news from Facebook. Source: Pew Research Center. Facebook has been working through something of a fake news crisis over the past two years, since it was revealed that the network was weaponized by government-backed Russian in a coordinated misinformation campaign , with the hopes of influencing the

Social Media 76

Social Media Media Facebook Distribution 76

Albert

SEPTEMBER 14, 2018

September. 14. 2018. by Erik J. Lundstrom. Director of Solutions Engineering. Why AI Increases Demand for Creativity in Marketing. AI is freeing marketers to spend more time doing the work they do best. As adoption of artificial intelligence (AI) continues to rise across industries, marketers are already discovering that the technology is creating more opportunities for them to do the fundamental work of marketing: improving customer experience and growing their business.

Marketing AI 69

Marketing AI Creativity Demand Allocation 69

Hubspot

SEPTEMBER 14, 2018

Instagram is no longer just about connecting with friends -- in 2018, it has become an incredibly powerful platform for finding your voice and creating a business. In fact, Instagram's estimated mobile advertising revenue is expected to reach 6.8 billion U.S. dollars in 2018, compared to 1.8 billion two years ago. Nowadays, Instagram is capable of turning stay-at-home moms into successful hat designers , or a woman working in corporate wealth management into a world traveler.

Work Management 74

Work Management Advertising Agencies Mobile Advertising Course 74

Metadata

SEPTEMBER 14, 2018

There’s nothing quite so ‘blah’ as doing the same thing day after day, but expecting different results. It requires a change to get new results. Sometimes, it’s a matter of refining what you’re already doing. Other times, you have to dig deep, get your hands dirty, and do a complete overhaul. Digital marketing is no different. What works…works, and what doesn’t requires change.

Demand 63

Demand SME B2B Adwords 63

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Bannerflow

SEPTEMBER 14, 2018

DMPs, or data management platforms, should be at the heart of your digital advertising. They enable campaign strategies which improve ad performance and offer valuable actionable insights. Marketing teams simply cannot afford not to use a DMP. In this blog, we’ll explain what DMPs are and why you need to combine them with demand-side platforms (DSPs).

Advertising Agencies 63

Advertising Agencies Paid Search Agency Ad Exchange Funnel Advertising 63

BenchmarkONE

SEPTEMBER 14, 2018

In business, there’s always talk surrounding how to land new clients – and that’s obviously important. After all, you can’t expect to be successful unless you’re bringing in a steady stream of new customers. But more important than generating new business is actually finding a way to keep your existing clientele happy. In fact, the cost of retaining existing customers is actually 5-25 times lower than acquiring new ones, which means you’ll achieve a much higher ROI in the process.

Loyalty 53

Loyalty Paid Search Agency Customer Surveys ROI 53

Magisto

SEPTEMBER 14, 2018

Hi folks – Cindy here, Social Media Manager + Head of Community here at Magisto. I’ve been getting a lot of questions about how to use our Magisto Video Templates lately so I thought I’d do a quick tutorial to answer some FAQ’s. P.S. Have I mentioned how excited I am that you are here? This tells me that you are ready to learn and take your video skills to the next level.

Template 45

Template Video Marketing FAQ Social Media 45

Metadata

SEPTEMBER 14, 2018

There’s nothing quite so ‘blah’ as doing the same thing day after day, but expecting different results. It requires a change to get new results. Sometimes, it’s a matter of refining what you’re already doing. Other times, you have to dig deep, get your hands dirty, and do a complete overhaul. Digital marketing is no different. What works…works, and what doesn’t requires change.

SME 40

SME Demand B2B Adwords 40

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Account Based Marketing

Magisto

SEPTEMBER 14, 2018

Hi folks – Cindy here, Social Media Manager + Head of Community here at Magisto. I’ve been getting a lot of questions about how to use our Magisto Video Templates lately so I thought I’d do a quick tutorial to answer some FAQ’s. P.S. Have I mentioned how excited I am that you are here? This tells me that you are ready to learn and take your video skills to the next level.

Template 40

Template Video Marketing FAQ Social Media 40

Metadata

SEPTEMBER 14, 2018

There’s nothing quite so ‘blah’ as doing the same thing day after day, but expecting different results. It requires a change to get new results. Sometimes, it’s a matter of refining what you’re already doing. Other times, you have to dig deep, get your hands dirty, and do a complete overhaul. Digital marketing is no different. What works…works, and what doesn’t requires change.

SME 40

SME Demand B2B Adwords 40

Magisto

SEPTEMBER 14, 2018

Hi folks – Cindy here, Social Media Manager + Head of Community here at Magisto. I’ve been getting a lot of questions about how to use our Magisto Video Templates lately so I thought I’d do a quick tutorial to answer some FAQ’s. P.S. Have I mentioned how excited I am that you are here? This tells me that you are ready to learn and take your video skills to the next level.

Template 40

Template Video Marketing FAQ Social Media 40

Metadata

SEPTEMBER 14, 2018

Extreme changes have occurred in B2B marketing over the past 30 years. From the advent of the Internet to the generation of Big Data, marketers are finding small steps no longer keep up with the ever-changing marketing landscape. In fact, taking massive leaps is the only way to contend with these changes. And while much has transpired during the past three decades, we have seen even more drastic changes during the past few years.

B2B Marketing 40

B2B Marketing B2B Paid Search Agency Marketing Management 40

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Intent Data

Predictive Response

SEPTEMBER 14, 2018

You will often long, exhaustive lists of all the things you should be doing for marketing, and that can often overwhelming – especially to figure out what will work for your specific business, and what is better left behind. However, you do not often find articles that will tell you what to avoid, or what not to do really. In our extensive experience, we have come across some definite marketing don’ts that are worth sharing. 1) Don’t assume you can do it all yourself.

Inbound Marketing 40

Inbound Marketing Marketing & Strategy Marketing Advertising Channels 40

Net-Results

SEPTEMBER 14, 2018

Why is it hard to scale up SaaS marketing? Because it’s not self-explanatory. Like, at all. Marketing Is An Art Marketing is an art. There’s a set of principles, sure, but it’s up to the artist (i.e. marketer) to apply them in a way that leads to success. Just like a painter applies principles like […]. The post Why is it hard to scale up SaaS marketing?

Marketing Automation 40

Marketing Automation Automation Marketing Leads 40

LiveRamp

SEPTEMBER 14, 2018

Guten morgen! After a whirlwind couple of days in Cologne, Germany, we’re back from DMEXCO 2018. Below are my top three takeaways. 1. Measurement reigns. The easiest way to demonstrate the need for change is comparing old measurement against new measurement. Old measurement is often tied to media metrics like CPM, CPC, etc. and not business results.

Cost Per Thousand 40

Cost Per Thousand CPM Ethics CPC 40