Biznology

MAY 12, 2017

One of these days, I’m going to find a ramshackle old barn, restore it, and convert it into a house. I just love the idea of living in a converted barn. And if I can manage a silo, maybe as a little retreat, that’d be great, too. In the office, though, we have a strict No Silo policy. Our goal is to have our team members–including members of the client team–think across departmental borders and to communicate across those borders, too.

Work Management 141

Work Management Marketing Management Content Marketing Content 141

Savanta

MAY 12, 2017

We recently partnered with B2B Marketing Magazine to produce a ‘career acceleration guide’ for B2B marketers. . In the survey that underpins this report we captured the experiences of over 70 B2B marketers who’ve made it to the heady heights of head of marketing, VP marketing or CMO. What’s the secret of their success? Well, it wasn’t an accident, with 71% actively planning their career.

B2B Marketing 120

B2B Marketing Planning B2B Paid Search Agency 120

Marketing Insider Group

MAY 12, 2017

For the 122nd episode of The Marketing Book Podcast, I interviewed Barry Feldman, co-author with Seth Price of The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media. In the book’s foreword, Jay Baer (Convince & Convert) explains that there are people who (like […].

Pricing 121

Pricing Price Media Personalization 121

Savanta

MAY 12, 2017

We recently partnered with B2B Marketing Magazine to produce a ‘career acceleration guide’ for B2B marketers. . In the survey that underpins this report we captured the experiences of over 70 B2B marketers who’ve made it to the heady heights of head of marketing, VP marketing or CMO. What’s the secret of their success? Well, it wasn’t an accident, with 71% actively planning their career.

B2B Marketing 120

B2B Marketing Planning B2B Paid Search Agency 120

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Adobe Experience Cloud Blog

MAY 12, 2017

Author: Mike Madden That email got 9,230 clicks! <high five> We generated 5,467 MQLs last month, which is our highest MQL number in company history! <fist bump> Did you see how many folks retweeted our post? It was over 500! <chocolate cake celebration (because why not?)> At the Marketing Nation Summit, I had the pleasure of listening to Matt Heinz, President of Heinz Marketing , discuss a very real marketing problem: we talk about MQLs (marketing qualified leads), tweets

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Marketing Qualified Leads Lead Ranking MQL Buy 115

Hubspot

MAY 12, 2017

If you're not a total Instagram addict like me, you might go a day or two without checking your app. And when you check your feed, you might notice that some posts from friends were shared mere minutes ago, while others might be a few days old. So, what gives? Why isn't your Instagram feed chronological anymore? Like many other social networks, Instagram's algorithm changed.

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Hubspot User-Generated Content Social Media Tagging 78

Contently

MAY 12, 2017

The post Case Study: How Contently Helped Manulife Avoid Over $1 Million in Marketing Costs appeared first on The Content Strategist.

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Case Study Case Studies Studies Cost 65

Hubspot

MAY 12, 2017

I will never forget the day I learned that watching cat videos is proven to enhance your mood. Even to a bonafide dog person, the news was good. In a study conducted at Indiana University Bloomington, participants reported “ fewer negative emotions, such as anxiety, annoyance and sadness, after watching cat-related online media than before. ”. And it’s not just cat videos -- the same conclusions have been drawn about humor in general.

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Marketing Websites Best Practices Curation Correlation 76

Content Standard

MAY 12, 2017

When you’re excited about your platform and the numbers are looking great, it’s natural to get a little overzealous about goals. When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach.

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Storytelling Thought Leadership Ideal Customer Profiles Curation 60

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Kapost

MAY 12, 2017

Marketing conferences and buzzwords are basically BFFs. They go together like bees and honey. Sometimes, this can feel a little gimmicky. While the 2017 Marketo Marketing Nation Summit was no. The post How to Thrive in the Engagement Economy—and Other Takeaways from the Marketo Summit appeared first on Kapost Content Marketing Blog.

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Marketo Conference Content Marketing Content 54

Content Standard

MAY 12, 2017

The debate surrounding the use of artificial intelligence in marketing is usually a controversial one. In the eyes of pop culture, advanced technology, like artificial intelligence, evokes views of imminent dystopias. One of the most memorable books I read recently was Dave Eggers’ chilling dystopia The Circle , which was released as a movie last month.

Paid Search Agency 60

Paid Search Agency Privacy Marketing & Strategy Trigger Marketing 60

Sprout Social

MAY 12, 2017

Marketers know that a happy and engaged employee can be a brand’s number one advocate. However, it can be difficult to get buy in from executives to run an employee advocacy program. This week at #SproutChat, Sprout All Star , Jen Kirk of Jenius Consulting joined us to discuss the benefits of a social-first advocacy program and ways to convince leadership that it’s worth the investment.

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Barriers Consulting Communities Education 49

DivvyHQ

MAY 12, 2017

On behalf of the DivvyHQ team, we’re very excited to introduce the new content production area: the Sandbox. This interface has been many months in the making and, alongside the all-new design, there are many behind-the-scenes improvements that improve usability and performance, and will help us expedite future Divvy 3.0 components. Why “Sandbox”?

Design 40

Design Work Management Lock-In Marketing Management 40

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Sprout Social

MAY 12, 2017

Lo que comenzó como una simple aplicación para compartir fotos se convirtió en una comunidad global de consumidores y marcas. Ahora las empresas se esfuerzan por obtener estadísticas de Instagram diferentes y nuevas para comprender cómo participan y se comunican con los clientes. Con más de 500 millones de usuarios activos , Instagram sigue de cerca los pasos de su empresa matriz, Facebook.

Social Marketing 47

Social Marketing Facebook Best Practices Marketing 47

Experiture

MAY 12, 2017

Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. In a rich multi-channel messaging environment, you are able to reach customers on every platform that they have shared. This can include SMS, email, social, direct mail and more. A quality platform should have both inbound and outbound capabilities so that you are always able to communicate in the right way at the right time.

Multi-Channel 40

Multi-Channel SMS Thought Leadership Marketing 40

Sprout Social

MAY 12, 2017

O que começou como um simples aplicativo de compartilhamento de fotos entre amigos, cresceu e tornou-se uma comunidade mundial de consumidores e marcas. Agora, as empresas buscam por diferentes e novas estatísticas do Instagram para compreender como elas interagem e se comunicam com os clientes. Com mais de 500 milhões de usuários ativos , o Instagram seguiu rapidamente os passos da sua empresa controladora, o Facebook.

SEM 43

SEM Facebook Best Practices Marketing 43

Experiture

MAY 12, 2017

Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. In a rich multi-channel messaging environment, you are able to reach customers on every platform that they have shared. This can include SMS, email, social, direct mail and more. A quality platform should have both inbound and outbound capabilities so that you are always able to communicate in the right way at the right time.

Multi-Channel 40

Multi-Channel SMS Thought Leadership Marketing 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

The Freeman Company

MAY 12, 2017

Join us for breakfast and a healthy discussion on the importance of culture in a creative workplace.

Creativity 40

Creativity 40

Experiture

MAY 12, 2017

Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. In a rich multi-channel messaging environment, you are able to reach customers on every platform that they have shared. This can include SMS, email, social, direct mail and more. A quality platform should have both inbound and outbound capabilities so that you are always able to communicate in the right way at the right time.

Multi-Channel 40

Multi-Channel SMS Thought Leadership Marketing 40

Terminus

MAY 12, 2017

With account-based marketing, Localytics was able to 2x the amount of sales pipeline generated for every marketing dollar spent. Localytics is a mobile engagement platform that helps brands understand their users and gather insights needed to provide an optimal mobile app experience. Localytics’ ideal customers are enterprise brands with sophisticated marketers that understand the power and potential of mobile.

Account Based Marketing 20

Account Based Marketing ABM Efficiency Top of Funnel 20

Sharpspring

MAY 12, 2017

You’ve spent months, maybe even years, creating your product or service, and now you’re ready to share it with the world. Or perhaps you want to make a really big announcement about a new partnership or an upcoming event. How do you create an informative yet compelling press release that will cut through all the noise and get your message out there?

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Press Blast Campaigns Paid Search Agency Distribution 53

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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