Webbiquity

AUGUST 12, 2021

Contributed post. Conversion rates are the ultimate measure of business website success. Healthy conversion rates mean higher revenue and sales. Poor conversion rates mean your website isn’t converting visitors into prospects or customers; the investment you are making in driving traffic is generating a low return, or worse—it’s just wasted. Solid conversion rates are vital for a successful online business or B2B website.

Conversion Rate 300

Conversion Rate Design Conversion Marketing Websites 300

Content Marketing Institute

AUGUST 12, 2021

Content marketers know how hard it is to attract and win customers. But what happens when your content promises fall apart in the customer experience? Andrew Davis offers a cautionary tale. Continue reading → The post Don’t Let a Poor Customer Experience Derail Your Content Results appeared first on Content Marketing Institute.

Content 140

Content Content Marketing Paid Search Agency Companies 140

Search Engine Journal

AUGUST 12, 2021

Discover the main components of a comprehensive paid search program and decide which elements you should include in yours. The post Here’s What a Comprehensive Paid Search Program Looks Like appeared first on Search Engine Journal.

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Content Standard

AUGUST 12, 2021

Conversations need voices to guide them. Much like content marketing itself, thought leadership content has matured in recent years, creating more opportunities for brands to leverage it in highly sophisticated and strategic ways. What value does thought leadership bring? Here’s how brands use it to drive industry discussions and pioneer innovation.

Thought Leadership 138

Thought Leadership Differentiation Paper Lead Scoring 138

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Paid Search Agency

Spiralytics

AUGUST 12, 2021

Are your click-through rates (CTR) lower than usual? Understanding your CTR is key to attracting and maintaining high traffic. Here's how. The post Using Search Intent to Boost CTR and Relevancy appeared first on Spiralytics Inc.

CTR 127

CTR Intent Relevance Click Rate 127

The Daily Egg

AUGUST 12, 2021

Rippling is a user-friendly online payroll system that also offers HR and IT solutions. The software requires very little training to get. The post Rippling Review appeared first on The Daily Egg.

Training 130

Training Software 130

Search Engine Journal

AUGUST 12, 2021

Product reviews are essential for consumers, in Google's eyes. Learn how to make yours stand out, rank higher, and convert more buyers. The post 6 Ways to Optimize Your Product Review Pages for Google appeared first on Search Engine Journal.

Optimization 127

Optimization Google Product SEO 127

Sprout Social

AUGUST 12, 2021

There’s nothing more intimidating than a blank page (or spreadsheet, depending on your preference). A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. Luckily, that’s where templates come in. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life.

Social Media 126

Social Media Template Campaigns Media 126

Search Engine Journal

AUGUST 12, 2021

Instagram explains how it ranks the content people see when browsing through Reels. This insight may help you with creating more successful clips. The post How Instagram’s Reels Algorithm Works appeared first on Search Engine Journal.

Content 124

Content 124

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Oktopost

AUGUST 12, 2021

Big data entrepreneur, founder of TrackMaven, which in 2018 merged with Skyword to form the #1 content marketing platform, co-founder of Acceleprise, the leading SaaS startup accelerator, and author of the book “The Creative Curve,” published by Currency, a division of Penguin Random House and featured on CNBC, Forbes, numerous top podcasts, Allen Gannett, takes the hot seat today: Listen to the podcast: For more thought leadership on ideas that lead to creative content, check out ou

B2B Thought Leadership 118

B2B Thought Leadership Transparency Thought Leadership Click Rate 118

Search Engine Journal

AUGUST 12, 2021

Google published case study showing how a simple meta tag can increase clicks from Discover by over 300% The post Google: Increase Discover Traffic with Max Image Preview Tag appeared first on Search Engine Journal.

Tagging 123

Tagging Traffic Google Case Study 123

Conductor

AUGUST 12, 2021

How to Write an SEO Optimized Meta Description. When it comes time to perfect your website’s SEO, understanding and maximizing the effectiveness of meta descriptions should be somewhere at the top of your to-do list. Strategic and well-thought-out descriptions directly influence your click-throughs in search engines, meaning more organic traffic on your site and higher all-around rankings.

SEO 122

SEO Optimization SERP Mobile Advertising 122

Search Engine Journal

AUGUST 12, 2021

Google releases a recommended audit strategy targeting Core Web Vitals, as well as highlighting questions to ask and tools to utilize. The post Google Recommends This Core Web Vitals Audit Workflow appeared first on Search Engine Journal.

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Google Tools 122

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

AUGUST 12, 2021

Following the long period of lockdown in 2020, many consumers (nearly half) were ready to get outside and into stores, according to a Snapchat study. But are they bringing with them higher expectations for in-store experiences? Marketers serving brands with a brick and mortar presence should be thinking about how to create hybrid digital/physical experiences (or “phygital,” as Uberall is now calling them ).

Demand 117

Demand Interactive Marketing Advertising Agencies Display 117

Search Engine Journal

AUGUST 12, 2021

Learn why SEO-friendly WordPress themes are important for search rankings, see how to choose one, and discover the 5 best themes for SEO. The post How to Choose the Best WordPress Theme for SEO appeared first on Search Engine Journal.

SEO 119

SEO Best Practices 119

Martech

AUGUST 12, 2021

Business leaders frequently think in terms of supply chains and demand chains: processes and networks that drive inputs for your products and services, and then structure their eventual consumption. Could the same concepts apply for inputs and outputs from your martech stack? On the content side, I think the answer is “yes.” There’s a growing sense that meaningful content drives the kinds of effective customer experiences that now lie at the heart of digital transformation.

Enterprise Management 117

Enterprise Management Digital Asset Management Demand Paid Search Agency 117

The Daily Egg

AUGUST 12, 2021

Both Gusto and QuickBooks Payroll are excellent choices for your payroll software. Gusto is the perfect all-in-one option and is extremely easy. The post Gusto vs QuickBooks Payroll appeared first on The Daily Egg.

Software 117

Software 117

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Lead Qualification

Martech

AUGUST 12, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you happy where you are? I ask because I’ve been reading suggestions that many marketers are looking to make a change in their career trajectories in the near future.

Paid Search Agency 107

Paid Search Agency Work Management Marketing Management Advertising Agencies 107

DotDigital

AUGUST 12, 2021

Storytelling has been a bit of a buzzword in the marketing world for a while now. Our brains are wired to remember stories over simple facts. Stories help us retain information and create close, personal bonds. The benefits of integrating this into your marketing are obvious. But how do you flex your creative muscles and create a compelling story that attracts and engages your audience?

Brand Identity 106

Brand Identity Branding Loyalty Fulfillment 106

Search Engine Journal

AUGUST 12, 2021

Google Ads released a new version of Google Ads Editor with a slew of new features. Here's what you need to know! The post Google Ads Editor Rolls Out New Features: Lead Form Extensions, Hotel Ads & More appeared first on Search Engine Journal.

Ads 100

Ads Features Google Leads 100

Outgrow

AUGUST 12, 2021

9 Calculators Every SaaS Company Need – No Code SaaS Calculators. The SaaS market will be clocking in revenue worth $123 Billion by 2021. Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. However, inbound tactics like blogs and eBooks don’t seem to engage users anymore. The need of the hour is interactive content.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Intent Data

Anyword

AUGUST 12, 2021

In this blog series about copywriting formulas , we have examined so far the PAS and the 4 Cs in depth. Now it’s time to delve into the “4 Us”: useful, urgent, unique, and ultra specific. This formula is ideal for giving the audience a bit of a push to buy a product, click a link, or whatever action you have in mind as a conversion. Here’s how it works: Useful.

Copywriting 98

Copywriting Urgency Marketing Lead Scoring Lead Ranking 98

MindFire

AUGUST 12, 2021

We just wrapped up another info-packed Mastermind with owners and leaders from a number of Home Services companies! This highly interactive session was both lively and educational. Every other month or so, we gather this private group of clients from The Best Postcards ( www.thebestpostcards.com ) in a “Mastermind” to discuss industry trends and new, creative ways to drive leads and grow sales.

Leads 98

Leads Lead Marketing Qualified Leads Ad Agencies 98

Smarte

AUGUST 12, 2021

As a marketer, you must have managed lot of email marketing campaigns. The ones which gave you a good ROI and minimum bounces surely made you proud! But what about those which received bad returns? You need to dig deep on what could be the reason they are in this zone. The crux of any […]. The post Why real-time data maintenance is the future of data hygiene?

Data Hygiene 98

Data Hygiene ROI Email Marketing Campaigns 98

Litmus

AUGUST 12, 2021

It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Your instructors? Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). In this webinar, they covered: What agile marketing is. Why you should consider it.

Planning 98

Planning Webinar Metrics Email Marketing Work Management 98

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Square 2 Marketing

AUGUST 12, 2021

If you’re using HubSpot as your marketing, sales and customer service execution platform, you might have realized that working with an agency partner is a fast track to getting your HubSpot instance optimized, getting campaigns out the door, analyzing performance and driving results. If you’re not working with an agency partner, you should strongly consider it.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Hubspot Ad Agencies 96

Search Engine Journal

AUGUST 12, 2021

Facebook is updating the way that minors can be targeted, testing ad placements, and releasing a new tool for advertisers. Learn more! The post Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More appeared first on Search Engine Journal.

Ads 96

Ads Facebook Advertisements Advertising 96

Choozle

AUGUST 12, 2021

Back-to-school season is upon us, and after an unprecedented last year , we did a lot of learning and embracing new strategies for back-to-school advertising. And this year, back-to-school shopping is making a comeback as parents and students prepare for the upcoming school year. While the school year is still taking shape and has a high potential to continue changing throughout, we have a few tips for the upcoming retail season that will help you plan, target, and leverage your digital campaign

Practices 94

Practices Advertising Agencies Best Practices Customer Surveys 94