Sun.May 10, 2020

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How to Stay Creative With an SEO-Driven Content Strategy

Moz

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check.

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Navigating the new normal

BDB

It goes without saying that we are all living through unprecedented times, and the way we work has, as a result, had to change and adapt. Although we definitely don’t have all the answers, we wanted to use this special edition of The Knowledge to address the challenges we, as B2B marketers face – and, drawing from our own experiences as a business, offer our thoughts on how we can best navigate these very new and unfamiliar circumstances.

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ROI of SEO: How Much is Position One Worth?

accelerate agency

Good SEO is critical for any commercial website and the business which owns it. All site owners can understand the benefit of improving a site’s SERP ranking. As well as the knock-on effect of boosting its traffic. Getting more traffic to a site is obviously something to shoot for. Those site owner’s, then, can appreciate the worth of SEO. That worth, however, has traditionally proved tough to quantify.