Fri.Jun 26, 2020

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Elise Dopson

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial. Click here to learn more or just get started. UPDATED!

How to Be Comfortable on Video: 16 Fool-Proof Tips

Vidyard

We’re all on video more than ever before—whether we like it or not. From video conferencing and webinar panels to shoot-and-share social videos and company productions starring employees , video is everywhere in today’s businesses.

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Common Copywriting Errors That Make Readers Cringe

BOP Design

We all have that one friend who likes to correct our grammar at every opportunity. While this type of input may not be welcome on our Instagram posts (it’s just a meme, Sheldon), when it comes to your website, blog posts and other marketing materials, you need a friend like Sheldon.

Forecasting B2B Marketing Activities to Meet Sales Goals

Heinz Marketing

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. It is typical for companies to be given a marketing budget before setting sales goals for the year.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Best of 2020 H1

Triblio

I think we can all agree that the first half of 2020 was unlike any other. As we enter the second half of the year, we thought we’d share some highlights from the last few months. As a company, we’ve celebrated big life events with teammates (babies, engagements, etc.)

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Ins And Outs Of B2B Intent Data Explained

Unbound B2B

Introduction. Have you ever heard of the birthday paradox ? If you place 23 people in one room, there is a 50-50 chance that two people will share a birthday. Up that number to 75, and you have a 99.9% chance of a two-person birthday match.

25 Creative Instagram Feed Ideas that Will Inspire You

Bannersnack

Instagram is the place where 70% of shoppers come to discover new products. Since a significant portion of your potential customers will land on your profile, you want to make sure that your Instagram feed looks appealing and engaging.

Estimate Templates for Smaller Businesses

Altitude Branding

Flowers are invariably in high demand. Survey says that flower stores are expanding exponentially in the country. Not only flower shops but with it the number of designing houses are also thriving. People are more interested in beautifying spaces.

10 Master Classes Worth Investing in As a Freelancer

ClearVoice

In a traditional 9-to-5 gig, professionals are encouraged by their employers to improve their skills continuously. Whether these are soft or hard proficiencies, setting goals tied to salary or title changes is a substantial motivation.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Do You Know Flat-Earth Marketers? [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose ponders flat-earth marketing. He talks with A. Lee Judge about whether marketing is keeping its fair share of budget, and all things video. Plus, he points to an article on when to make –and break – content rules.

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How CRM Solutions Can Future-Proof Customer Experience Management

Valasys Media

The traditional way of measuring and optimizing customer experience was majorly confined to the analysis of the customer sentiment data. The outbreak of the pandemic crisis changed the conventional ways of customer experience management (CXM).

How to Roll Back Closed Lost Opportunities to MQLs in HubSpot

SmartBug Media

Marketing works hard to get marketing qualified leads ( MQLs ), and all of the effort is worth it when they turn into opportunities. We did our job; now sales can take it from here ! But we all know that opportunities end in one of two ways: closed won (hallelujah) and closed lost (big sigh).

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The Plain-English Guide to Negative Keywords

Hubspot

When I woke up this morning, I groggily shuffled to my kitchen, where I made a distressing discovery: I was out of coffee grounds.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

8 Best WordPress Plugins for Marketers

Visitor Queue

With over 50,000 WordPress plugins (yes, that isn’t a typo, over 50,000) available today it can be almost impossible being on the outside looking in trying to determine which one is right for you.

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How to Successfully Scale Your Email Team, Part 2: Processes

whitney

When an email program is just starting, you can afford to be inefficient. As everyone is finding their footing or growing the team incrementally, you may develop habits that work for your current demand, but simply won’t scale.

3 Ways to Improve Your Brand’s Character

FMG Suite

Branding is the heart of marketing. More than just a logo and website colors, branding is the way that a company interacts with the world. . In a recent podcast , we spoke with Steve Morris, Founder, and President of Matter Consulting.

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How To Build Your Go To Market Strategy

ZoomInfo

It’s the day of a new product launch. You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Launching a new product stirs excitement for any company, regardless of size.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Celebrating LGBTQ+ Rights

Kate Fishburne

Company Culture

7 Best WordPress Plugins for Marketers

Visitor Queue

With over 50,000 WordPress plugins (yes, that isn’t a typo, over 50,000) available today it can be almost impossible being on the outside looking in trying to determine which one is right for you.

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Top 5 COVID-Content Hubs Marketers Need to Know

Chelsea Waite

In response to COVID-19, consumers have relied heavily on the internet for answers to their increasing questions about the new world we’re all living in.

Alfresco Content Accelerator – Enhanced Notifications

Joe Hof

TSG has been working with multiple clients that required a simple way to create assignment or reminder tasks on a document and/or folder.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Outreach Galaxy Spotlight : Drift & Drift Video

Outreach

There is no doubt salespeople today have it rough. Target account lists aren’t changing during this economic downturn; in fact, they’re growing. You spend most of your days completing sequence tasks hoping your prospects answer your calls or open your emails. But then what happens?

5 Ways an Intelligent Virtual Assistant Shortens Your Sales Cycle

Conversica

A collaborative blog post with contributions from Michael Hanson, VP of Marketing at CloudTask – CloudTask is a managed workforce provider for growing companies looking for B2B Sales, Sales Chat and Customer Support solutions.

16 best practices to grow your Instagram in 2020

ConvertKit

Jump ahead. Why should you care about the best practices for Instagram? 16 best practices to guide your Instagram marketing. Don’t put all your eggs in the Instagram basket. Did you know that 68% of Instagram users hop on Instagram to interact with creators ?

Ecommerce Pros Talk DTC – The Good, The Bad, And The Opportunity

AcuityAds

DTC Ecommerce growth is accelerating and so is the process of natural selection. Achieving scale and profitability is limited to under %1 of the brands selling online.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.