Wed.Jan 20, 2021

Content Operations: The Key To Real Performance


Content Marketing is one of the best strategies a business can use to reach new leads and create a long-lasting relationship with customers. That is why marketers around the world choose this technique to increase lead generation and engagement.

Map Your Sales Funnel for a Smoother Sales Journey


Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. Abundant lead conversion can happen when sales reps practice meaningful engagement with them throughout the sales funnel.

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How to Build and Scale Your Sales Machine


Years ago, a company’s salesforce was exactly what the name implies: many people actively reaching out to potential customers and offering products and services. Yes, this is still a viable and necessary effort, but the internet is leveling the playing field, and the competition is rising.

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Customers Await Recharged Sellers


The age-old fight to find new customers and retain existing ones is the biggest business challenge ahead for many companies this year. . Economic hardships created by government responses to the pandemic have not always been fair.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to Calculate Your Customer Acquisition Cost


In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). That is the cost of getting a new user to download your app, buy a product, or start a free trial.

More Trending

42% of Marketers Have Altered their ABM Objectives Due to COVID-19

KoMarketing Associates

Account-based marketing (ABM) has been a staple for many marketers, but new research shows that the execution of this tactic has been somewhat disrupted as a result of the COVID-19 pandemic.

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How to Balance Personalized Marketing With Data Privacy in 2021


Guest post by Natasha Lane. Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU.

Season 1, Ep. 19: Re-orchestration of Puzzle Pieces: How to Effectively Prioritize Your Time When You’re Overwhelmed feat. Vinda Souza


Season 1, Episode 18. This week’s guest is Vinda Souza , Bullhorn’s vice president of global communications.

How Content Marketing Can Help You Earn Digital PR

Marketing Insider Group

Everyone knows how important PR is for building your brand reputation and attracting new customers. But traditional PR can be time-consuming, expensive, and limited in its reach. Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

New Year, New Processes: The Do’s & Don’ts Of Internal Communications In 2021


The following is a sponsored post from our partner, GaggleAMP. Every year brings with it new challenges and fresh ways of working, so it’s safe to say that 2021 will be no different.

Simple steps to a B2B marketing plan

Sales Lead Insights

Developing a B2B marketing plan designed to drive leads and sales is really quite simple. Identify your destination. Your company’s sales revenue goal). Determine how best to get there. Your marketing strategy). Get started. Your marketing tactics). Measure your progress. Your marketing results). Make course corrections. Modify your marketing plan based on results). So why do so many B2B marketers never get around to developing and using marketing plans?

Are you missing these three omni-channel ABM opportunities?


While most B2B marketers are familiar with email, content syndication, and programmatic display, buyer behavior today demands an ability to connect on new and emerging channels, while also dealing with. Blogs ABM

10 Essentials Steps to Go Through When Planning Your Social Media Marketing Strategy in 2021


An excellent social media strategy plan is one of the most critical aspects of your marketing mix these days. And while it has to go hand in hand with your general marketing strategy, there are a few particularities that can turn creating your social media plan into a challenge.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Ultimate Sales Enablement Guide 

Pam Didner

Facebook. Twitter. LinkedIn. As a marketing professional, successfully supporting sales takes tact, experience, perseverance, conviction and imagination. . I learned that lesson early in my corporate career at Intel during my first encounter with sales. .

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The 2021 High Growth Accounting and Financial Services Industry Report Results Are Here

Hinge Marketing

Over the last tumultuous year, the Accounting and Financial Services industry has largely withstood impacts from the global pandemic, an election cycle, and waves of social change.

Fine-Tune Your Reach and Frequency for Modern Marketing [Video Series Debut]

Content Marketing Institute

Catch the first episode of CMI’s new video and blog series – Marketing Makers. Each month, Robert Rose explores a foundational marketing concept and explains how it applies to content marketing. First up? Reach and frequency.

Monsterinsights Review: Is This Analytics Plugin Worth It?


Are you looking for a Google Analytics plugin for your WordPress site? Wondering if MonsterInsights is the best fit for your needs? MonsterInsights boast about being the best Google Analytics plugin for WordPress. But is it worth the hype and money?

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Understanding Inbound Marketing Strategy vs. Outbound Marketing


Over the years, marketing has evolved to accommodate online retail and digital services. When it comes to the two types of marketing known as inbound and outbound, one has proven to be more successful with online shoppers.

3 Stages of Creating a Webinar

Launch Marketing

Virtual events have increased almost 1000% since the beginning of last year. Webinars have become an increasingly popular type of virtual event with B2B marketers as 73% of marketing and sales leaders consider webinars to be an ideal way to generate high-quality leads.

The API: What it is and how it boosts your business


Read this post to finally understand what an API really is. Discover the ins and outs of Semrush’s Traffic Analytics API to find all the ways to leverage it for your business advantage. How To Marketing Competitor Research

API 101

How to Create a Facebook Group for Your Business [+ Why You Should]


Facebook groups have helped me find roommates in Boston, potential dog breeders for a family pet, and women's networking opportunities in the nearby area. In short: Facebook groups are undeniably valuable.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Migrating to Marketo from another Marketing Automation Platform? Read this First

Heinz Marketing

By Lisa Heay Marketing Planning Manager at Heinz Marketing. I don’t know everything about Marketo—that’s for certain.

Developing an Effective B2B Lead Management Strategy


B2B marketers invest an extraordinary amount of time, energy and resources creating demand for their products and services. However, far too many fail to deliver those precious leads to the right team member for timely follow-up.

The Role of Social Media Walls in Our Increasingly Digital Society

Navigate the Channel

Have you seen those large screens scrolling tweets and other social media messages during TV broadcasts and other events? Most people have curiously observed these nifty new tech displays yet, do not know what they are called.

Improve Your LinkedIn Ad ROI with Conversion Tracking

Meerkat Marketing

If you are targeting B2B (business to business) customers and want to optimize the delivery of your ads to decision makers at a specific type of organization, then LinkedIn Ads might be one of the best tools available to you.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.