Thu.May 23, 2019

Think Beyond PPC, Invest in Revenue-Per-Click Advertising


Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of information at their fingertips that can be used to qualify the impact of marketing initiatives.

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Why A B2B, Account-Based, Marketing (ABM) Strategy Must Be A Priority

Hinge Marketing

Let’s face it, marketing resources—whether part of a large or small team—only have a certain amount of bandwidth each month to build or strengthen their brands, generate leads or demand, enhance their customer experiences, or to reach all of these goals.

7 Insider Tips to Jump Social Media Hurdles

Content Marketing Institute

Most B2B and B2C marketers used social media more in the past year. An effective way to distribute content, it’s a challenging space. Here are seven secrets from North Coast Media’s audience engagement director to help jump those hurdles.

How AI is Reshaping Email Marketing


Guest post by Jess Andriani. Technologies like big data, machine learning, business intelligence, and cognitive computing are made possible or practical by artificial intelligence (AI).

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Marketing Technology Landscape: What's the Fastest Growing Martech Today?


Can you name the industry that's grown by nearly 470% in just eight years? Technology? Too broad.try again. Now, we're getting somewhere. Martech? Spot on! Is it really any surprise? Martech

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More Trending

Webinar Planning Fundamentals That Will Set You Up for Success


Whether you are planning your first webinar or looking to refine your current efforts, these webinar planning fundamentals will set you up for success. Corporate

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What Customers Expect with Cross-Channel Marketing

Modern Marketing

Cross-channel marketing may be a buzzword, but it’s always been a best practice. Even when a product clearly lends itself to a certain channel, customers are — and always have been — cross-channel. Take cars.

How to Make What You’re Counting in Marketing Count

Measure Up Marketing

Fast Feud: The Strange, Refreshing, and Biting Humor of Food Twitter


On January 15, 2019, Burger King tweeted an announcement: due to a large order placed yesterday, we're all out of hamberders. just serving hamburgers today. — Burger King (@BurgerKing) January 15, 2019.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

?GDPR: One Year Later


Last May, large corporations around the world shuddered as the European Union enacted the General Data Protection Regulation (GDPR). Companies around the world debated what it meant and even whom it applied to. One year later, what do we know? Those regulators were serious.

5 ways Artificial Intelligence is Revolutionizing eCommerce Marketing


Marketing strategies are continuously changing due to increasing technological advancement. Technology is responsible for raising the exceptions of people all around the globe.

6 of the Best Ways to Source Blog Topic Ideas


Are you a content manager or business writer looking for new blog ideas? Are you a freelancer with deadlines to meet but an unfortunate case of writer’s block? One of the most challenging aspects of blogging regularly is coming up with topics — especially if you are running your own business.

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How to Get More Time and Resources for Your B2B Marketing Strategy

Golden Spiral

Social media manager. Email marketer. Content creator. SEO expert. Digital ad manager. Data specialist. Growth hacker. Marketing and sales liaison. Communications manager. If you have more than one of these job titles associated to your name, you’re not alone.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

7 Tips for Prioritizing Creative Thought in Your Daily Life


Think about your career in marketing, and reflect on your most successful projects and your proudest moments. What were they? What was the process like? Who was involved? .

Email Marketing Trends that Actually Matter in 2019

ATAK Interactive

Every day our inboxes are flooded with emails from companies trying to sell us on something. If you receive 20 or more email marketing messages a day, odds are, most of them get sent straight to the trash bin. Too many businesses believe in quantity over quality when it comes to blasting those on their email marketing list – this is a big no, no!

Follow The ABM Road Map To Recruit The Right Channel Partners

Forrester B2B

What Is the Future of B2B Sales?


You don’t need a crystal ball to see where B2B sales is going. For its most successful practitioners, B2B sales is fast becoming a fusion of technology, transparency, and talent — all optimized to pamper customers with decision-bending experiences.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Personalization, segmentation, testing: How email marketers can use AI


A quick Google search brings up more than 150 million search results and all those on the first page agree: Artificial intelligence is one of, if not the , hottest technologies of 2019. And yet, relatively few companies are making the most of AI.

The Definitive Guide to a Data-Driven PR Strategy


There’s no way around it, companies that have access to data and the means to analyze said data are often among the most successful.

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Predictive modeling: What it is and how it can improve your marketing strategy


We live in a world where every blog post click, social media like, and search engine query create just a little more data in a sea that’s quickly rising.

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Research: How Y Combinator Graduates Hacked the Website Traffic Growth


Learn how Y Combinator March 2018 graduates made it (or not) after the investment. How did they hack the website traffic growth? Which startups revealed the highest potential? Research of 133 companies and top-performing marketing strategies. Market Research Research

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

The Straightforward Guide to the Google Display Network


Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different? Frankly -- because it works.

Write a Book—Yes, an Actual Book—to Take Your Marketing to the Next Level: Part 2

SmartBug Media

Writing an inbound marketing book—and as we said in the first part of this series , you are using existing content to create a book, not starting a scratch—is more than copywriting and the actual words.

GDPR Anniversary Edition: Fines Dealt & Challenges Ahead


On 25th May 2019 it will be a year since the General Data Protection Regulation has been legally enforced by the European Union with a vision to safeguard the data of the citizens of the European Union.

Website Optimization Software and Tools for Content Marketers (10 You Must Have)


A site needs constant attention to improve SEO and CRO, to ensure your content is meeting user intent in the best way possible, and to make sure site speed is optimized. We’ve put together 10 of our favorite optimization tools that can help do this.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.