QuanticMind

MAY 23, 2019

Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of information at their fingertips that can be used to qualify the impact of marketing initiatives. Traditional approaches to determining success have often been focused on so-called vanity metrics that include page impressions, clicks, click-through rates, and conversion rates.

PPC 40

PPC Advertisements Advertising SEM 40

Hinge Marketing

MAY 23, 2019

Let’s face it, marketing resources—whether part of a large or small team—only have a certain amount of bandwidth each month to build or strengthen their brands, generate leads or demand, enhance their customer experiences, or to reach all of these goals. For many, the ultimate goal is to help increase/improve opportunity engagement throughout their funnels or pipelines.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Content Marketing Institute

MAY 23, 2019

Most B2B and B2C marketers used social media more in the past year. An effective way to distribute content, it’s a challenging space. Here are seven secrets from North Coast Media’s audience engagement director to help jump those hurdles. Continue reading → The post 7 Insider Tips to Jump Social Media Hurdles appeared first on Content Marketing Institute.

Social Media 110

Social Media Tips Media Distribution 110

Webbiquity

MAY 23, 2019

Guest post by Jess Andriani. Technologies like big data, machine learning, business intelligence, and cognitive computing are made possible or practical by artificial intelligence (AI). One aspect of digital marketing where AI has been most helpful is in email, and businesses are recognizing this significance. By 2020, it is believed that more companies will be using AI for at least one of their sales processes.

Marketing AI 275

Marketing AI Email Marketing CTR Marketing Automation Services 275

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

MAY 23, 2019

In this post, I’m going to share seven tips to help you improve lead routing for more sales. Have you intentionally managed and optimized your marketing qualified lead routing and assignment process? If not, you could be losing sales, and marketing ROI not know it. Let me explain. LeadData’s new report, The State of Lead […]. The post How to Improve Marketing Qualified Lead Routing Results appeared first on Marketing Insider Group.

Marketing Qualified Leads 213

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 213

Vision Edge Marketing

MAY 23, 2019

Back in the early days of Marketing accountability, when we were first asked – primarily by people in Finance – to be accountable, those of us in the profession reached for our ever-present, easily within-reach Merriam-Webster Dictionary and looked up the word accountability, finding the definition as “to account for.” Ah ha, we surmised, “they” want to know how much we are spending, as well as where, and on what.

Work Management 172

Work Management CMO Analysis Marketing 172

Contently

MAY 23, 2019

On January 15, 2019, Burger King tweeted an announcement: due to a large order placed yesterday, we're all out of hamberders. just serving hamburgers today. — Burger King (@BurgerKing) January 15, 2019. This was not a social media editor’s typo but a tongue-in-cheek act of trolling by the fast food giant. It was an oblique reference to a tweet from President Trump announcing that he had served “over 1000 hamberders” to the Clemson Tigers football team at the White House the

Twitter 131

Twitter Cross-Selling Paid Search Agency Social Media 131

ATAK Interactive

MAY 23, 2019

Every day our inboxes are flooded with emails from companies trying to sell us on something. If you receive 20 or more email marketing messages a day, odds are, most of them get sent straight to the trash bin. Too many businesses believe in quantity over quality when it comes to blasting those on their email marketing list – this is a big no, no! If you take a step back and put yourself in the consumers’ shoes, you’ll find that it’s starting to take a toll on their level of trust with some of th

Email Marketing 122

Email Marketing Trends CAN-SPAM Privacy 122

Biznology

MAY 23, 2019

Last May, large corporations around the world shuddered as the European Union enacted the General Data Protection Regulation (GDPR). Companies around the world debated what it meant and even whom it applied to. One year later, what do we know? Those regulators were serious. Regulators have conducted many investigations, leading to rampant speculation about when the first fines will be imposed.

Privacy 106

Privacy Act-On Tagging Advertising Agencies 106

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

readwrite

MAY 23, 2019

Marketing strategies are continuously changing due to increasing technological advancement. Technology is responsible for raising the exceptions of people all around the globe. With an increase in innovations, it’s pretty obvious that customers are expecting more and companies are doing everything to can to remain in their good list. Consequently, competition between companies seems to […].

eCommerce 112

eCommerce Marketing & Strategy Paid Search Agency Marketing 112

SEMrush

MAY 23, 2019

Learn how Y Combinator March 2018 graduates made it (or not) after the investment. How did they hack the website traffic growth? Which startups revealed the highest potential? Research of 133 companies and top-performing marketing strategies.

Traffic 102

Traffic Research Marketing Websites Startups 102

Golden Spiral

MAY 23, 2019

Social media manager. Email marketer. Content creator. SEO expert. Digital ad manager. Data specialist. Growth hacker. Marketing and sales liaison. Communications manager. If you have more than one of these job titles associated to your name, you’re not alone. Many B2B technology companies have lean marketing teams where “Marketing Manager” is a general umbrella position for, “manage all of the marketing, please.”.

B2B Marketing 96

B2B Marketing Resources Marketing & Strategy Marketing Strategy 96

BenchmarkONE

MAY 23, 2019

Are you a content manager or business writer looking for new blog ideas? Are you a freelancer with deadlines to meet but an unfortunate case of writer’s block? One of the most challenging aspects of blogging regularly is coming up with topics — especially if you are running your own business. If writing and marketing are an addition to your other management work, you may feel stuck when it comes time to hammer out a new post for your audience.

Best Practices 98

Best Practices Work Management Blogger Marketing Management 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

ATAK Interactive

MAY 23, 2019

Every day our inboxes are flooded with emails from companies trying to sell us on something. If you receive 20 or more email marketing messages a day, odds are, most of them get sent straight to the trash bin. Too many businesses believe in quantity over quality when it comes to blasting those on their email marketing list – this is a big no, no! If you take a step back and put yourself in the consumers’ shoes, you’ll find that it’s starting to take a toll on their level of trust with some of th

Email Marketing 78

Email Marketing Trends CAN-SPAM Privacy 78

Hubspot

MAY 23, 2019

Did you know this? HubSpot Research found that 82% of consumers rate an "immediate" response as important or very important when they have a marketing or sales question. And 90% of consumers rate an "immediate" response as important or very important when they have a customer service question. Speed is everything for today's buyers and customers. Web chat tools can be used at almost every stage of the customer lifecycle.

Enterprise Management 88

Enterprise Management Tools Work Management Marketing Management 88

ClickZ

MAY 23, 2019

A quick Google search brings up more than 150 million search results and all those on the first page agree: Artificial intelligence is one of, if not the , hottest technologies of 2019. And yet, relatively few companies are making the most of AI. Surveying 633 business executives in December, PwC found that just 27% are already implementing AI in multiple areas, while 16% have implemented pilot projects.

Marketing AI 75

Marketing AI Segmentation Email Marketing Personalization 75

Forrester B2B

MAY 23, 2019

As the artificial distinction between account-based marketing (ABM) programs and everything else we do in B2B continues to dissolve, more firms are realizing that they can leverage the same account-centric strategies, tactics, and technologies to improve the performance of every aspect of their businesses. That includes partner marketing programs, which face two significant challenges today. […].

Account Based Marketing 74

Account Based Marketing Advertising Agencies ABM Advertising Channels 74

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ClickZ

MAY 23, 2019

We live in a world where every blog post click, social media like, and search engine query create just a little more data in a sea that’s quickly rising. According to Domo’s most recent rendition of “ Data Never Sleeps ,” this much data is created every minute of every day: It’s no wonder that many brands are feeling overwhelmed by it all. While marketers agree that driving business growth is their top challenge, they also will tell you that demonstrating that financial impact to their C-Suites

Lead Ranking 74

Lead Ranking Cost per Acquisition Marketing & Strategy Marketing Budget 74

Hubspot

MAY 23, 2019

Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different? Frankly -- because it works. When industry competitors' congest search engines, the GDN can be a great alternative. With it, there’s less competition for inflated keyword bids, so you're more likely to reach users actively searching for your products and services.

Display 77

Display Google Marketing Analytics Tools Paid Search Agency 77

Content4Demand

MAY 23, 2019

Think about your career in marketing, and reflect on your most successful projects and your proudest moments. What were they? What was the process like? Who was involved? . I don’t know about you, but the projects I look back on most fondly are ones where I really pushed myself (or my clients) creatively. There’s something magical about uncovering a new design theme, content topic or campaign theme.

Creativity 71

Creativity Tips Stats Class 71

Hubspot

MAY 23, 2019

Platforms are embedded in our daily lives — whether we realize it or not. Have you recently … Ordered food from a service like GrubHub or made a reservation using OpenTable? Booked a ride using Lyft? Used your phone to check your email? All of these seamless interactions require systems to talk to each other via open platforms. What about at work? How many tools do you use to do your job?

Cost Per Click 76

Cost Per Click Paid Search Agency Cost per Acquisition Ads 76

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ATAK Interactive

MAY 23, 2019

Every day our inboxes are flooded with emails from companies trying to sell us on something. If you receive 20 or more email marketing messages a day, odds are, most of them get sent straight to the trash bin. Too many businesses believe in quantity over quality when it comes to blasting those on their email marketing list – this is a big no, no! If you take a step back and put yourself in the consumers’ shoes, you’ll find that it’s starting to take a toll on their level of trust with some of th

Email Marketing 60

Email Marketing Trends CAN-SPAM Privacy 60

Circle Studio

MAY 23, 2019

Building a website that works well on any device is table stakes in our multi-screen world where 25% of B2B website traffic is mobile. Building a custom responsive website is a simple concept, but it requires extensive planning, with designers and developers working closely together to ensure that there is a positive and seamless user experience across all devices.

Marketing Websites 60

Marketing Websites Ad Building Design Display 60

ClickZ

MAY 23, 2019

Last summer, Salesforce announced it was buying marketing intelligence provider Datorama. On Thursday, the CRM giant said that it is launching a Datorama Marketplace to help developers create custom and specialized apps that employ the marketing intelligence platform. And, to get the ball rolling, the company is launching a contest for innovative app ideas, with cash prizes.

Advertising Agencies 66

Advertising Agencies Paid Search Agency Acquisitions Analytics 66

SmartBug Media

MAY 23, 2019

Writing an inbound marketing book—and as we said in the first part of this series , you are using existing content to create a book, not starting a scratch—is more than copywriting and the actual words. The steps after you finish writing are just as important for turning the prose into a book that people can read from cover to cover and maximizing your marketing strategy.

Amazon 65

Amazon Copyright Planning Inbound Marketing 65

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Valasys

MAY 23, 2019

On 25th May 2019 it will be a year since the General Data Protection Regulation has been legally enforced by the European Union with a vision to safeguard the data of the citizens of the European Union. The regulation allows citizens full control over the acquisition, process, retention or omission of their personal data, which in turn gives them complete control on how & to what extent they want to disclose their data to the business companies.

Paid Search Agency 60

Paid Search Agency Privacy Acquisitions Marketing Report 60

Leading Results Rambings

MAY 23, 2019

Imagine you’re in the restaurant business. Whether it’s been years or you’re new to the game, you know you’re the best at what you do. Your food is the best. Your service is the best. Your presentation is the best. Your atmosphere is the best. And your customers love you. So why isn’t business booming?

Best Practices 56

Best Practices Service Business Social Media 56

Valasys

MAY 23, 2019

“Digital Marketing is the future.” says renowned scholar and internationally recognized thought leader, Professor Jagdish Sheth. Professor Jagdish N. Sheth has had an impressive career involving teaching at institutes like Columbia University, Massachusetts Institute of Technology, and the University of Illinois. The professor of marketing at Emory University has even consulted with some of the biggest global corporations, including General Electric, AT&T, and Ford, to name a few.

Planning 53

Planning Digital Marketing Funnels Funnel Advertising Marketing & Strategy 53