Thu.May 23, 2019

Think Beyond PPC, Invest in Revenue-Per-Click Advertising


Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of information at their fingertips that can be used to qualify the impact of marketing initiatives.

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Why A B2B, Account-Based, Marketing (ABM) Strategy Must Be A Priority

Hinge Marketing

Let’s face it, marketing resources—whether part of a large or small team—only have a certain amount of bandwidth each month to build or strengthen their brands, generate leads or demand, enhance their customer experiences, or to reach all of these goals.

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7 Insider Tips to Jump Social Media Hurdles

Content Marketing Institute

Most B2B and B2C marketers used social media more in the past year. An effective way to distribute content, it’s a challenging space. Here are seven secrets from North Coast Media’s audience engagement director to help jump those hurdles.

How to Improve Marketing Qualified Lead Routing Results

Marketing Insider Group

In this post, I’m going to share seven tips to help you improve lead routing for more sales. Have you intentionally managed and optimized your marketing qualified lead routing and assignment process? If not, you could be losing sales, and marketing ROI not know it. Let me explain.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Webinar Planning Fundamentals That Will Set You Up for Success


Whether you are planning your first webinar or looking to refine your current efforts, these webinar planning fundamentals will set you up for success. Corporate

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How to Make What You’re Counting in Marketing Count

Measure Up Marketing

Back in the early days of Marketing accountability, when we were first asked – primarily by people in Finance – to be accountable, those of us in the profession reached for our ever-present, easily within-reach Merriam-Webster Dictionary and looked up the word accountability, finding the definition as “to account for.”

Fast Feud: The Strange, Refreshing, and Biting Humor of Food Twitter


On January 15, 2019, Burger King tweeted an announcement: due to a large order placed yesterday, we're all out of hamberders. just serving hamburgers today. — Burger King (@BurgerKing) January 15, 2019.

How AI is Reshaping Email Marketing


Guest post by Jess Andriani. Technologies like big data, machine learning, business intelligence, and cognitive computing are made possible or practical by artificial intelligence (AI).

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?GDPR: One Year Later


Last May, large corporations around the world shuddered as the European Union enacted the General Data Protection Regulation (GDPR). Companies around the world debated what it meant and even whom it applied to. One year later, what do we know? Those regulators were serious.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

5 ways Artificial Intelligence is Revolutionizing eCommerce Marketing


Marketing strategies are continuously changing due to increasing technological advancement. Technology is responsible for raising the exceptions of people all around the globe.

Research: How Y Combinator Graduates Hacked the Website Traffic Growth


Learn how Y Combinator March 2018 graduates made it (or not) after the investment. How did they hack the website traffic growth? Which startups revealed the highest potential? Research of 133 companies and top-performing marketing strategies. Market Research Research

How to Get More Time and Resources for Your B2B Marketing Strategy

Golden Spiral

Social media manager. Email marketer. Content creator. SEO expert. Digital ad manager. Data specialist. Growth hacker. Marketing and sales liaison. Communications manager. If you have more than one of these job titles associated to your name, you’re not alone.

7 Tips for Prioritizing Creative Thought in Your Daily Life


Think about your career in marketing, and reflect on your most successful projects and your proudest moments. What were they? What was the process like? Who was involved? .

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Follow The ABM Road Map To Recruit The Right Channel Partners

Forrester B2B

As the artificial distinction between account-based marketing (ABM) programs and everything else we do in B2B continues to dissolve, more firms are realizing that they can leverage the same account-centric strategies, tactics, and technologies to improve the performance of every aspect of their businesses.

What Is the Future of B2B Sales?


You don’t need a crystal ball to see where B2B sales is going. For its most successful practitioners, B2B sales is fast becoming a fusion of technology, transparency, and talent — all optimized to pamper customers with decision-bending experiences.

The Definitive Guide to a Data-Driven PR Strategy


There’s no way around it, companies that have access to data and the means to analyze said data are often among the most successful.

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Personalization, segmentation, testing: How email marketers can use AI


A quick Google search brings up more than 150 million search results and all those on the first page agree: Artificial intelligence is one of, if not the , hottest technologies of 2019. And yet, relatively few companies are making the most of AI.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

6 of the Best Ways to Source Blog Topic Ideas


Are you a content manager or business writer looking for new blog ideas? Are you a freelancer with deadlines to meet but an unfortunate case of writer’s block? One of the most challenging aspects of blogging regularly is coming up with topics — especially if you are running your own business.

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The Straightforward Guide to the Google Display Network


Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different? Frankly -- because it works.

Predictive modeling: What it is and how it can improve your marketing strategy


We live in a world where every blog post click, social media like, and search engine query create just a little more data in a sea that’s quickly rising.

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Can Facebook Ads Influence Integration Adoption? Here’s What We Found.


Platforms are embedded in our daily lives — whether we realize it or not. Have you recently … Ordered food from a service like GrubHub or made a reservation using OpenTable? Booked a ride using Lyft? Used your phone to check your email?

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

GDPR Anniversary Edition: Fines Dealt & Challenges Ahead


On 25th May 2019 it will be a year since the General Data Protection Regulation has been legally enforced by the European Union with a vision to safeguard the data of the citizens of the European Union.

Email Marketing Trends that Actually Matter in 2019

ATAK Interactive

Every day our inboxes are flooded with emails from companies trying to sell us on something. If you receive 20 or more email marketing messages a day, odds are, most of them get sent straight to the trash bin. Too many businesses believe in quantity over quality when it comes to blasting those on their email marketing list – this is a big no, no!

A Quora Marketing Guide: How To Use Quora Questions And Answers In Your Marketing Strategy For 2019

“A Quora Marketing Guide: How To Use Quora Questions And Answers In Your Marketing Strategy” is a guest post from Ksenia Larina, Content Strategist at CodingNinjas – a freelance platform that helps businesses hire better developers, and generates up to 90% of their traffic organically.

The History of Inbound Marketing

Lake One

Inbound marketing has an exciting, rich, and still somewhat young history. The timing of factors like the internet gaining steam, creation of social media, and the mobile phone boom have all played a part in the creation and rising popularity of inbound marketing.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!