Wed.Feb 27, 2019

What Is Marketing? It Isn’t The Same Thing As Advertising!

Marketing Insider Group

A successful marketing strategy can mean the difference between business success and failure, but what is marketing exactly? How should you best approach it in today’s digital world? Many business people consider marketing to be the same thing as advertising and lump it in with sales.

How to Build a Sales and Marketing Database from Scratch


Do you need to build your marketing list, but don’t know where to start? If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch.

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6 Examples of AI in Email Marketing

Marketing Insider Group

As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long.

How Marketing Data Analysis Sharpens Your Lead Scoring Strategy


Are you taking proper advantage of your marketing data? There are so many different ways that your data can help create processes and campaigns to assist your sales and marketing teams in generating leads and closing them into sales. Lead Scoring

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The 6 Steps to Becoming a Social Business

Modern Marketing

Becoming a social business doesn’t happen overnight. Just launching a new Facebook page or Twitter account doesn’t mean that your business is “social,” either. Being a truly social business means that social media is part of your company’s culture and embedded in your corporate DNA. Both your front-line employees and top executives must be using social media as a part of every new initiative or strategy.

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More Trending

Freelancing Tips & News: February Roundup


For many of us, being a freelancer is one of the most wonderfully awful experiences imaginable. Wonderful because of the freedom and opportunities you find when working for yourself.

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3 Creative Ideas for ABM Direct Mail

Bulldog Solutions

I’m not here to extol the benefits of direct mail. That’s trodden ground. No, I’m on a bigger mission: to unsuck B2B marketing. And today I’m focusing on direct mail–because it's a particularly expensive place to suck. .

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Dissecting 404: Things That Could Happen if Your Page is Broken


Dread it and run from it, Error 404 pages will still pop up on your site at one point or another, and for different reasons. It’s difficult to avoid this, especially for websites where content is constantly changing or being updated.

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Continually Improving the Customer Experience: The Evolution of Automated Marketing Tools

Modern B2B Marketing

Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. That’s not going to stop anytime soon. Automated marketing technology continues to advance rapidly.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Demand Generation

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Why most brands shouldn’t “start with why”

Velocity Partners

If you’re a marketer and you haven’t heard of Simon Sinek or read his book, you’ve probably at least heard his mantra: “Start with why.”

Brand 91

5 Secrets for Using AI to Grow Your B2B Sales Leads

Atomic Reach

From Google's voice search feature on your phone to Siri on your Mac and Alexa at home, Artificial Intelligence (AI) is everywhere. I’m used to it; you’re used to it; and your prospects are used to it.

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Mass-production of your travel ads with a CMP


Producing all the banners you need for a travel campaign is critical. By 2020, global ad spending on mobile alone is set to reach $247.4 billion. So being able to scale all your messages, from the smallest screen to the biggest is essential.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Amplify Your Sales Success with Machine Learning


We are now seeing concrete results from companies that employ Machine Learning (ML) and/or Artificial Intelligence (AI) to outsell their competition and close more deals.

Content Marketing For Small Business: Thriving when big domains dominate the SERP


With more than a billion sites online, competition is fierce across nearly every sector. Brands try to get their voices heard above the noise. In a number of industries, however, there are sites that dominate the search engine results pages and seem nearly impossible to overtake.


How to Hire an Amazing Head of Content Operations


Gone are the days when a single copywriter was expected to handle the full volume of an organization’s content production. Now, the motto of the day is “teamwork, making the. The post How to Hire an Amazing Head of Content Operations appeared first on Kapost Blog. The Future of Content

5 Essential Tactics to Improve Your Organic Social Media Marketing


There's no denying that building a successful organic social media strategy has become more difficult. However, it surely isn't impossible - and we're about to show you why! Read on to discover five impactful ways to improve your organic social media performance

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How Inbound Marketing Can Lead Your Company to New Heights

Unbound B2B

Introduction to Inbound Marketing. Depending on who you ask, there are lots of definitions for inbound marketing. That said, there are two predominant types of definitions that we shall highlight below before we can dig deeper into how inbound can lead your company to new heights.

Google News Digest: New Features in Google Ads, Google Docs API,dev Domain and More


In this digest, we have outlined all the important updates from February, from Google’s latest move to fight disinformation to its rollout of new features in display campaigns to the launch of Google docs API domains.

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How We Grew Our Organic Reach 185% on Facebook


In 2018, Facebook enacted some algorithm changes that negatively impacted a brand's ability to reach its audience organically. HubSpot's Latin America & Iberia Marketing team were no exception to this.

Litmus + Asana: Keep Your Team In The Loop And Projects On Track With Our New Partnership


Getting a great email out the door isn’t easy. Not just because mastering the channel itself is hard—mastering the process is, too! You need the right copy and creative from your team. You need to communicate with your developer and QA team. All stakeholders must be kept in the loop.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How to Run LinkedIn Ad Campaigns: A Beginner's Guide


LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. It might seem a little bit intimidating.

Research Roundup – part 5

Hinge Marketing

?. Reputation and price used to be the number one and number two factors that buyers used to evaluate professional services providers, today it’s expertise and relevant experience. TRANSCRIPTION: Hi, I’m John Tyreman. Thanks for tuning into Hinge’s Research Roundup.

How to Measure and Improve Employee Satisfaction as Your Business Grows


It’s not easy to compete for talent these days. With unemployment at 4% and many big companies recruiting aggressively , small business owners need to raise their game to a whole new level to hold onto their best employees. Measuring employee satisfaction as your business grows can make a big difference, enabling you to continue building on what you’re doing well and to shore up any weak spots in your culture.

Advertising with Connected TV: Combining the Old and the New to Reach Your Ideal Audience


Connected TV, or CTV, is a platform that combines the old with the new. Instead of rushing home from work to catch a television episode, viewers can use CTV to watch entire episodes and movies from start to finish, whenever they please.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.