Wed.Feb 27, 2019

What Is Marketing? It Isn’t The Same Thing As Advertising!

Marketing Insider Group

A successful marketing strategy can mean the difference between business success and failure, but what is marketing exactly? How should you best approach it in today’s digital world? Many business people consider marketing to be the same thing as advertising and lump it in with sales. However, while sales and marketing are closely related, they […]. The post What Is Marketing? It Isn’t The Same Thing As Advertising! appeared first on Marketing Insider Group. Marketing Strategy

The 6 Steps to Becoming a Social Business

Modern Marketing

Becoming a social business doesn’t happen overnight. Just launching a new Facebook page or Twitter account doesn’t mean that your business is “social,” either. Being a truly social business means that social media is part of your company’s culture and embedded in your corporate DNA. Both your front-line employees and top executives must be using social media as a part of every new initiative or strategy.

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6 Examples of AI in Email Marketing

Marketing Insider Group

As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long. While email marketing may not be as exciting as some of the newer options available in digital marketing, it’s still one of the […]. The post 6 Examples of AI in Email Marketing appeared first on Marketing Insider Group. Artificial Intelligence

How to Build a Sales and Marketing Database from Scratch


Do you need to build your marketing list, but don’t know where to start? If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. How do you find prospects quickly? How do you verify the accuracy of the data? Is it really cheaper to build a database ? All of these questions are probably making your head spin!

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Step-by-Step Planning for Well-Timed Content Marketing Campaigns

Content Marketing Institute

Timing content marketing to a special day often is a good idea. You catch the peak of the interest in a topic and amplify your content assets in a more effective way. But how do you organize and scale the process? Use these five tools. Continue reading → The post Step-by-Step Planning for Well-Timed Content Marketing Campaigns appeared first on Content Marketing Institute. Company News

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Social Media as a Customer Service Tool: Why Your Brand’s Online Strategy Can’t Ignore This Outlet

Content Standard

There’s no question about it, the digital landscape is where consumers are living, which is why marketers are bombarding the space with all sorts of ads, email marketing materials, blog posts, newsletters—the list goes on and on. The latest digital arena where marketers are investing time and budgets? Social media. Social platforms provide brands the ability to communicate with their customers and gain new ones, too. Through offering exceptional, personalized, and swift customer service.

Why most brands shouldn’t “start with why”

Velocity Partners

If you’re a marketer and you haven’t heard of Simon Sinek or read his book, you’ve probably at least heard his mantra: “Start with why.” ” (If you’re already familiar with what Simon says, and with what others before me have had to say about it, maybe skip the next few paragraphs.). The TED Talk in which he first shared his theory is the third most watched of its kind, with 43 million views.

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Continually Improving the Customer Experience: The Evolution of Automated Marketing Tools


Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. That’s not going to stop anytime soon. Automated marketing technology continues to advance rapidly. And over the next few years, it’ll change the way people experience your brand and interact with your company. I think we are entering the age of the customer experience platform. A Bit of Perspective.

How to Measure and Improve Employee Satisfaction as Your Business Grows


It’s not easy to compete for talent these days. With unemployment at 4% and many big companies recruiting aggressively , small business owners need to raise their game to a whole new level to hold onto their best employees. Measuring employee satisfaction as your business grows can make a big difference, enabling you to continue building on what you’re doing well and to shore up any weak spots in your culture.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What Type of Marketing Agency Do You Need?


Choice, and rapid evolution are everywhere in marketing today. And while that’s a positive - never before have we had the technology, tactics and targeting ability to reach the right people, with the right messages - for individual marketers, the options can be overwhelming. Strategy choice is not the only decision to make either. To ensure best value and return for your investment, you need to be certain you’re partnering with the right-fit agency to deliver on your goals.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Demand Generation

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5 Secrets for Using AI to Grow Your B2B Sales Leads

Atomic Reach

From Google's voice search feature on your phone to Siri on your Mac and Alexa at home, Artificial Intelligence (AI) is everywhere. I’m used to it; you’re used to it; and your prospects are used to it. Just as your business now requires a social media presence so that your customers can find and contact you, AI interactions will soon be must-haves for your company,” says Ben Lamm, a technology entrepreneur and AI expert.

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Mass-production of your travel ads with a CMP


Producing all the banners you need for a travel campaign is critical. By 2020, global ad spending on mobile alone is set to reach $247.4 billion. So being able to scale all your messages, from the smallest screen to the biggest is essential. In this blog, we detail how a creative management platform (CMP) takes the pain out of scaling your ads by: Removing repetitive processes. Reducing production times from weeks to days. Using machine learning to scale ads faster and better.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Amplify Your Sales Success with Machine Learning


We are now seeing concrete results from companies that employ Machine Learning (ML) and/or Artificial Intelligence (AI) to outsell their competition and close more deals. In fact, sales teams that adopt these tools are seeing an increase in leads and appointments of more than 50% and cost reductions of up to 60%, according to the Harvard Business Review. While numbers like that are sure to please even the most stoic of sales managers, the question of how to actually use Machine Learning remains.

How Inbound Marketing Can Lead Your Company to New Heights

Unbound B2B

Introduction to Inbound Marketing. Depending on who you ask, there are lots of definitions for inbound marketing. That said, there are two predominant types of definitions that we shall highlight below before we can dig deeper into how inbound can lead your company to new heights. The first type of definition essentially describes it as the opposite of outbound marketing.

How to Hire an Amazing Head of Content Operations


Gone are the days when a single copywriter was expected to handle the full volume of an organization’s content production. Now, the motto of the day is “teamwork, making the. The post How to Hire an Amazing Head of Content Operations appeared first on Kapost Blog. The Future of Content

Freelancing Tips & News: February Roundup


For many of us, being a freelancer is one of the most wonderfully awful experiences imaginable. Wonderful because of the freedom and opportunities you find when working for yourself. Awful because it can be hard to find meaningful work, especially as you are working hard to establish yourself as a reputable resource for prospective clients. The good news is that you’re not alone in your journey.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

5 Essential Tactics to Improve Your Organic Social Media Marketing


There's no denying that building a successful organic social media strategy has become more difficult. However, it surely isn't impossible - and we're about to show you why! Read on to discover five impactful ways to improve your organic social media performance: Social Media News social media management social media marketing social media tips

Eldercare Education: Why Seminars and Events Are Important for Building a Successful Community

SmartBug Media

You may not think marketing is involved with eldercare education, but it is. Two marketing tactics—seminars and events—are key in the eldercare market. Eldercare education is its own little niche. Not everyone is an expert on how to care for elders or what next steps should be, and that’s where education comes in. It’s important for any senior living community to stand out and share their expertise on eldercare.

5 Essential Tactics to Improve Your Organic Social Media Marketing


There's no denying that building a successful organic social media strategy has become more difficult. However, it surely isn't impossible - and we're about to show you why! Read on to discover five impactful ways to improve your organic social media performance

How to Run LinkedIn Ad Campaigns: A Beginner's Guide


LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. It might seem a little bit intimidating. You have enough on your plate … do you really need to figure out another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Research Roundup – part 5

Hinge Marketing

?. Reputation and price used to be the number one and number two factors that buyers used to evaluate professional services providers, today it’s expertise and relevant experience. TRANSCRIPTION: Hi, I’m John Tyreman. Thanks for tuning into Hinge’s Research Roundup. In our recent study on professional services firms, we found that the selection criteria that buyers use to evaluate different service providers has shifted in the past five years.

How We Grew Our Organic Reach 185% on Facebook


In 2018, Facebook enacted some algorithm changes that negatively impacted a brand's ability to reach its audience organically. HubSpot's Latin America & Iberia Marketing team were no exception to this. Despite having half a million Spanish-speaking fans on our Facebook page, we realized we were barely able to reach one percent of them -- which is pretty shocking, if you think about it.

Litmus + Asana: Keep Your Team In The Loop And Projects On Track With Our New Partnership


Getting a great email out the door isn’t easy. Not just because mastering the channel itself is hard—mastering the process is, too! You need the right copy and creative from your team. You need to communicate with your developer and QA team. All stakeholders must be kept in the loop. You must manage client requirements, email approvals, and deadlines. And, if you’re working on multiple campaigns at the same time, things can get even more complicated.

How to Find your Dream Job in 2019


I remember sitting in one of my career classes in college listening to my professor tell the class how long it can take to find a job. Sometimes you’re completely qualified for the positions in which you’re applying for, yet it can take several months to find the right position,” he said. My professor wasn’t kidding. I started applying for my first job six months prior to graduation, and it took me all six months to find one I was excited about accepting.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.