Wed.Feb 27, 2019

What Is Marketing? It Isn’t The Same Thing As Advertising!

Marketing Insider Group

A successful marketing strategy can mean the difference between business success and failure, but what is marketing exactly? How should you best approach it in today’s digital world? Many business people consider marketing to be the same thing as advertising and lump it in with sales.

How to Build a Sales and Marketing Database from Scratch


Do you need to build your marketing list, but don’t know where to start? If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch.

Build 156

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6 Examples of AI in Email Marketing

Marketing Insider Group

As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long.

The 6 Steps to Becoming a Social Business

Modern Marketing

Becoming a social business doesn’t happen overnight. Just launching a new Facebook page or Twitter account doesn’t mean that your business is “social,” either. Being a truly social business means that social media is part of your company’s culture and embedded in your corporate DNA. Both your front-line employees and top executives must be using social media as a part of every new initiative or strategy.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Freelancing Tips & News: February Roundup


For many of us, being a freelancer is one of the most wonderfully awful experiences imaginable. Wonderful because of the freedom and opportunities you find when working for yourself.

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More Trending

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Demand Generation

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Google News Digest: New Features in Google Ads, Google Docs API,dev Domain and More


In this digest, we have outlined all the important updates from February, from Google’s latest move to fight disinformation to its rollout of new features in display campaigns to the launch of Google docs API domains.

Domain 100

Continually Improving the Customer Experience: The Evolution of Automated Marketing Tools


Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. That’s not going to stop anytime soon. Automated marketing technology continues to advance rapidly.

Why most brands shouldn’t “start with why”

Velocity Partners

If you’re a marketer and you haven’t heard of Simon Sinek or read his book, you’ve probably at least heard his mantra: “Start with why.”

Brand 91

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

5 Secrets for Using AI to Grow Your B2B Sales Leads

Atomic Reach

From Google's voice search feature on your phone to Siri on your Mac and Alexa at home, Artificial Intelligence (AI) is everywhere. I’m used to it; you’re used to it; and your prospects are used to it.

How to Amplify Your Sales Success with Machine Learning


We are now seeing concrete results from companies that employ Machine Learning (ML) and/or Artificial Intelligence (AI) to outsell their competition and close more deals.

Mass-production of your travel ads with a CMP


Producing all the banners you need for a travel campaign is critical. By 2020, global ad spending on mobile alone is set to reach $247.4 billion. So being able to scale all your messages, from the smallest screen to the biggest is essential.

How We Grew Our Organic Reach 185% on Facebook


In 2018, Facebook enacted some algorithm changes that negatively impacted a brand's ability to reach its audience organically. HubSpot's Latin America & Iberia Marketing team were no exception to this.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to Hire an Amazing Head of Content Operations


Gone are the days when a single copywriter was expected to handle the full volume of an organization’s content production. Now, the motto of the day is “teamwork, making the. The post How to Hire an Amazing Head of Content Operations appeared first on Kapost Blog. The Future of Content

How to Run LinkedIn Ad Campaigns: A Beginner's Guide


LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. It might seem a little bit intimidating.

5 Essential Tactics to Improve Your Organic Social Media Marketing


There's no denying that building a successful organic social media strategy has become more difficult. However, it surely isn't impossible - and we're about to show you why! Read on to discover five impactful ways to improve your organic social media performance

How Inbound Marketing Can Lead Your Company to New Heights

Unbound B2B

Introduction to Inbound Marketing. Depending on who you ask, there are lots of definitions for inbound marketing. That said, there are two predominant types of definitions that we shall highlight below before we can dig deeper into how inbound can lead your company to new heights.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How to Find your Dream Job in 2019


I remember sitting in one of my career classes in college listening to my professor tell the class how long it can take to find a job. Sometimes you’re completely qualified for the positions in which you’re applying for, yet it can take several months to find the right position,” he said.

Litmus + Asana: Keep Your Team In The Loop And Projects On Track With Our New Partnership


Getting a great email out the door isn’t easy. Not just because mastering the channel itself is hard—mastering the process is, too! You need the right copy and creative from your team. You need to communicate with your developer and QA team. All stakeholders must be kept in the loop.

Research Roundup – part 5

Hinge Marketing

?. Reputation and price used to be the number one and number two factors that buyers used to evaluate professional services providers, today it’s expertise and relevant experience. TRANSCRIPTION: Hi, I’m John Tyreman. Thanks for tuning into Hinge’s Research Roundup.

Advertising with Connected TV: Combining the Old and the New to Reach Your Ideal Audience


Connected TV, or CTV, is a platform that combines the old with the new. Instead of rushing home from work to catch a television episode, viewers can use CTV to watch entire episodes and movies from start to finish, whenever they please.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Social Media as a Customer Service Tool: Why Your Brand’s Online Strategy Can’t Ignore This Outlet

Content Standard

There’s no question about it, the digital landscape is where consumers are living, which is why marketers are bombarding the space with all sorts of ads, email marketing materials, blog posts, newsletters—the list goes on and on.

How We AMPLIFY Austin

Launch Marketing

AMPLIFY Austin Day is a 24-hour period of giving where the local community joins together and donates to nonprofits throughout the Austin area.

Your Shortcut to Lightning-Fast Speeds. AMP Landing Pages Come to Unbounce.


In 2019, more than half of all web pages will be loaded on smartphones. This means more prospects than ever before will connect to your business while on the go.

Marketing an Immunotherapy-Based Pharma Company

EMagine B2B Blog

Cancer is one of the most pressing challenges in healthcare, if not the most important challenge in healthcare. Some good news is that the death rate has gone down about 1.5% per year over the last 25 years. In 2018, it decreased by 1.7% which is really great news.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!