Top B2B Marketing Zone Cross-Sell Touchpoints Content for Sat.Apr 29, 2017

Sat.Apr 29, 2017

How to Implement an Account-Based Marketing Program in Your Firm

NuSpark Consulting

APRIL 29, 2017

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. The burgeoning trend towards account-based marketing (ABM) takes that a step further, by customizing activities to enable a laser-sharp focus on each specific target account.

Account Based Marketing

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management

Buzz Watch 2/5: Advocacy Marketing

Integrated B2B

APRIL 29, 2017

In my previous post, in an effort to clear up some of the confusion in the way new terms are being used in the industry, I discussed what Account-based Marketing (ABM) was all about. This time, I’ll attempt to define advocacy marketing. Advocacy marketing generally describes the idea of promoting (advocating) a product or service, typically where people or brands act as a third party to encourage prospects to buy.

Buzz

Buzz Word of Mouth Peer-to-peer Account Based Marketing

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Sat.Apr 29, 2017

How to Implement an Account-Based Marketing Program in Your Firm

Buzz Watch 2/5: Advocacy Marketing

Webinars

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