Heinz Marketing

OCTOBER 3, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Five essential sales enablement strategies for remote working. Does remote selling give you the same results as in-office sales?

B2B 92

B2B Privacy B2B Sales Lead Scoring 92

Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional. Business travel won’t end – but travel budgets might be harder to justify in the age of Zoom.

Trade Show 70

Trade Show Marketing Budget Creation Marketing Budget Buy 70

ClickZ

OCTOBER 3, 2020

30-second summary: Old point and shoot methods of SEO are unsustainable. Agile marketers are paving the path forward combining technology and talent. Machine learning is helping search marketers remove repetitive and mundane tasks. COVID has accelerated digital transformation that was underway well before. Combining business intelligence and search intelligence is a must.

Planning 126

Planning Work Management Marketing Management Lead Ranking 126

SmartBug Media

OCTOBER 3, 2020

If you’re using HubSpot to send emails and social posts, manage your sales pipeline, and host your website pages, there are new and improved features rolling out regularly that are worth keeping an eye on. It’s important to stay up to date, but it’s even more important to understand how you can put the new features and improved functionality to use throughout all parts of your flywheel.

Hubspot 98

Hubspot CRM Paid Social Agency Enterprise Management 98

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The Lead Agency

OCTOBER 3, 2020

More than 70% of B2B buyers use search engines to research their purchases. A Google Ads campaign is a quick way for your business to reach these potential clients, and turn them into leads. With Google Ads, businesses bid on the terms that people are actively searching for, effectively reaching the people that want the products or services that the business provides.

Paid Search Agency 62

Paid Search Agency Google Ads Allocation 62