How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
NuSpark Consulting
FEBRUARY 5, 2017
As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. Achieving this requires the use of specialized tools and tactics, however, or it can be a time-consuming and frustrating process.
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