Mon.Nov 13, 2017

Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results


For one client, it takes 9.82 touches to engage with a prospect. The result of these touches is what we call a disposition: PointClear's term for completing contact with a decision maker or company (some programs lend themselves to dispositioning by contact and some by company). This approach yields a 5% lead rate. Our leads are equivalent to what SiriusDecisions calls a Level 4 or 5 lead—well-qualified leads. We invest about 10,000 touches to generate 50 leads.

How Experimentation Keeps Brands Competitive – Even Against Players Like Google


The launch of Google’s job search functionality , which followed its foray into travel , might leave businesses in other verticals worried their industries are next – and how they could ever compete with the search giant.

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Geolocation-Based Marketing in 2017: The Impact on Businesses

Modern Marketing

The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going. Knowing where they are thanks to geolocation technology means that a new marketing opportunity has emerged that can maximize the return you invest in marketing.

Report: Marketers Struggle to Leverage Tech to Better Understand Customers

KoMarketing Associates

Research now shows that although marketers are interested in providing a personalized customer experience, they still lack the tools and data to do so on a consistent basis. The CMO Club and Conversant recently released the “5 Ways to Win Customers with Tech” report, which exhibited the opinions of 60 senior marketers. The research showed that 61 percent of marketers’ top digital strategy is to build customer relationships.

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How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

More Trending

Take leadership through exponential growth publishing


Lesson for leaders. How can publishers take back leadership from the tech giants, Google and Facebook ? The way to defeat their platforms is to change the paradigm. Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” It keeps adding people-first processes until exponential growth is reached. Paradigm-shift competition: it’s worked again and again.

Sales Velocity: The Critical Sales Metric Your Team Probably Isn’t Measuring

Modern B2B Marketing

The more quickly you can convert leads into paying customers, the more successful your business. Time is money, after all. Yet, the sales metric that reveals the most about both time and money—sales velocity—is commonly overlooked. What is Sales Velocity?

An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team

Content Marketing Institute

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team.

Build 101

14 of the Best Advertising and Marketing Campaigns of All Time


I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them.

Report: How Top Businesses Approach Content Creation

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

Top 6 ABM Sessions and Takeaways You May Have Missed at Dreamforce


It’s no surprise that Account Based Marketing was another hot topic this year at Dreamforce. With more and more companies thinking about moving to an account-based model, they’re demanding more tactical and practical advice for getting started and optimizing their existing ABM efforts.

How To Write Email Newsletters That People Actually Want To Read


A few weeks ago, the CEO of GMB Fitness , Andy Fossett, looked out at a crowd of marketers and said, “Don’t. blast. list.”. We all know this. But Andy’s eyes said what we were all thinking, “I cannot believe I still have to say this to a group of marketers. You people should know better.”.

What Channels are You Using for B2B Lead Generation?


It’s crucial for marketers nowadays to adopt multichannel strategies and be where their customers are. However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. Every business has specific dynamics and unique requirements in terms of their sales and marketing processes.

Are You Making These Account-Based Marketing Errors?


Whether you're new to Account-Based Marketing (ABM) or already running campaigns, it's crucial to avoid these common errors if you're to stay on track. ABM is an increasingly popular strategy; allowing us to target our highest-value, high-propensity prospects precisely, directly, and effectively. As Matt Heinz of Heinz Marketing points out, ‘account-based marketing is simply instead of fishing with nets, we’re fishing with spears.’.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Here’s What Video Marketers Are Missing In Their ABM Campaigns


Personalized videos are great for grabbing attention. But account-based marketing (ABM) isn’t just about grabbing attention, it’s about starting conversations with your dream customers. Recently, I received an email from a sales rep with a video made specifically for me.

Sales Pipeline Radio, Episode 92: Q&A with Jeremy Korst

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific.

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Which Digital Marketing Trends Will Expire In  2018?

G2M Solutions

This blog was originally posted by our colleagues at HubSpot and Kuno Creative. When it comes to marketing tactics, unfortunately there are no "Best before" dates. But that doesn't mean what worked last year -- or even last week -- will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their expiration dates. Here is a list of B2B Sales & Marketing Strategies for 2018. Digital marketing trends

3 Ways Your Healthcare Website Can Support the Digital Patient Journey

EMagine B2B Blog

The last time you or a loved one experienced abnormal pain or discomfort, what did you do? If you’re like most Americans, you likely turned to Google or WebMD. Now, rewind 10 or 20 years ago. Most medical events led to a phone call to a primary care physician, or scheduling an office visit.

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

Cisco Acquiring Broadsoft: View from the Contact Center


Big changes are afoot in the contact center. In 2017, Avaya filed for Chapter 11 and announced significant progress in restructuring. NICE acquired Workflex solutions to incorporate intraday management within its WFO platform.

6 Digital Branding Cliches That Are Way Overdone

Altitude Branding

The road to branding excellence is littered with cliches, and while there is a time and a place for these overused staples of digital communication, they should be used sparingly and with careful forethought.

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Your B2B Emails Are Probably Terrible. Let’s Fix That.


When it comes to writing B2B copy—especially for emails—I’ve heard a lot of so-called advice. Keep it short Get to the point No one reads it anyway None of this. The post Your B2B Emails Are Probably Terrible. Let’s Fix That. appeared first on Kapost Content Marketing Blog.

5 Steps to a Fresh Account-Based Marketing Program [VIDEO]


Editor’s Note: This is a guest post from Katie Bullard. As Chief Growth Officer of DiscoverOrg , Katie brings 15 years of marketing, product, and strategy experience in global, high-growth technology businesses to her role at DiscoverOrg.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

EventTech 2017

Experience Marketing Insights

Fresh ideas for innovative tech you can add to the event experience

GM's Global Director Of CX Answers 4 Questions For Digital Innovators


Article by Ernan Roman Featured on As global director of CX strategy and enterprise experiences at General Motors, David Mingle has spent the past four years laser-focused on transforming the customer experience. There is a lot of friction in today’s car buying process that we need to address,” said Mingle, who has held various management positions at Nissan North America, Chrome Systems, and Ford Motor. “At

BDB to attend Food Matters Live 2017


In just over a week, BDB will head down to London’s ExCel for this year’s Food Matters Live exhibition. The event provides a platform for professionals from across the. Read More. The post BDB to attend Food Matters Live 2017 appeared first on BDB.