Thu.May 13, 2021

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What is Personal Branding? Everything You Need to Know

Marketing Insider Group

Are you struggling to get customers for your business? Think about your personal brand and if that may be the problem. What is personal branding? It’s a way to market yourself to build name recognition and create relationships with your customers, and it’s crucial for any business owner or executive. Why Personal Branding Matters. Personal branding is when you market yourself and your work as a brand.

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More than 70% of Marketers to Boost Social Media Marketing Budgets

KoMarketing Associates

As marketers look for new ways to reach out to their target audience, many of them are turning to social media marketing. However, new research suggests that this remains a difficult tactic to measure in terms of return-on-investment. Nielsen recently published its “Annual Marketing Report,” and statistics showed that over the next 12 months, the majority of marketers (more than 70%) said that they intend to increase their budget for social media.

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How SMS and Email Work to Create the Ultimate Customer Engagement?

SendX

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. They have different strengths and uses, however, and businesses can use each channel to support the other and provide a more engaging experience for their customers. These are 5 of the key areas where SMS and email marketing can work together to take advantage of their unique benefits: SMS and Email Marketing Newsletters Newsletters sharing news and updates abo

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. But in an enterprise environment, MAP is literally a keystone element – underpinning Enterprise Demand Process and enabling marketing and sales systems (and their data) to successfully operationalize go-to-market around cus

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How SMS and Email Work to Create the Ultimate Customer Engagement?

SendX

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. They have different strengths and uses, however, and businesses can use each channel to support the other and provide a more engaging experience for their customers. These are 5 of the key areas where SMS and email marketing can work together to take advantage of their unique benefits: SMS and Email Marketing Newsletters Newsletters sharing news and updates abo

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How to Manage Your Content Assets So They’re Found and Used

Content Marketing Institute

Navigating all the digital media creates challenges for consumers and enterprises alike. To produce these products, add contextual information, assemble, and distribute them requires a systematic approach – digital asset management. Continue reading → The post How to Manage Your Content Assets So They’re Found and Used appeared first on Content Marketing Institute.

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The Correlation and Impact of SEO on Lead Generation

Benchmark Email

Lead generation isn’t easy by any means, and it’s one of the most challenging aspects of marketing that businesses face online. It may not be a major challenge getting followers or views on social media, but driving traffic to your site and turning visitors into potential customers is another game entirely. How do you optimize… The post The Correlation and Impact of SEO on Lead Generation appeared first on Benchmarkemail.

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Sales Job Descriptions and Titles – The Complete Guide

The Daily Egg

Getting your sales job advertisement in front of eyeballs can be an uphill task but doable with targeted keywords. However, attracting high-quality candidates to apply is nearly impossible without a well-thought-out job posting. Most managers and recruiters will admit to having a hard time crafting appealing job postings. The challenges aside, this task doesn’t need […].

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Top YouTube Searches in 2021

SEMrush

We compiled a list of the top YouTube trending topics in 2021, and of all time, to indicate what is the most searched thing on YouTube in 2021. Also, learn how to find the trending searches on YouTube.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Do’s, Don’ts, and Examples of Behavioral Targeting

ClearVoice

By now, we are all used to the tiny pop-up that appears on our screen when we visit a new website, asking us if we will accept cookies. This simple ‘yes’ or ‘no’ answer plays an instrumental role in marketing campaigns for the brands we love — and the ones we may love in the future. Gathering information on a user’s browsing history — including saves, likes, time on site, and other data — brands can better position themselves to reach the right audience at the right time.

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Compelling Hybrid Experiences: Bridging the Gap Between Virtual and In Person

Circle Studio

2020 was a whirlwind of change. We, as marketers, had to set aside all that we knew about in-person event planning, became Zoom-super users, and learned everything we could about planning and executing virtual events. 2021 is bringing its own challenges, and with varying levels of comfort with in-person experiences we have a fresh task ahead of us: serving in-person AND virtual audiences seamlessly.

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13 Interesting Facebook Tricks You Might Not Know via @sejournal, @JuliaEMcCoy

Search Engine Journal

Ever get frustrated with something on Facebook? There’s a good chance that you can change it in your settings. The post 13 Interesting Facebook Tricks You Might Not Know appeared first on Search Engine Journal.

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Empower Your Visual Story With Advanced Animation Capabilities

Bannersnack

3 minutes read Dynamic content drives results—there is no doubt about that. Creating dynamic content, however, may seem a tedious endeavor to most people who don’t have previous design experience. The usual two choices are either learning some complicated software or simply hiring a specialist to do the task. The first option is not very time-effective, while the second one is most likely not cost-effective.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Google Analytics Will Track Data Without Cookies via @sejournal, @MattGSouthern

Search Engine Journal

Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren't available. The post Google Analytics Will Track Data Without Cookies appeared first on Search Engine Journal.

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3 Trends for Marketing Campaigns in the Post-Pandemic Era

PureB2B

The current health pandemic has disrupted B2B marketing campaigns in staggering ways; it has further amplified the move to the digital, interrupted supply chains, and impacted customer demand and priorities. But at the end of the day, business continues as usual. A recent BBC report showed how the pandemic has changed the world economy through stock market volatility, which effectively impacts individual savings, stock values, and financial interest rates.

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WordPress 5.7.2 Patches a Critical Vulnerability via @sejournal, @martinibuster

Search Engine Journal

WordPress released an update to patch an Object Injection Vulnerability rated by the National Vulnerability Database as critical. The post WordPress 5.7.2 Patches a Critical Vulnerability appeared first on Search Engine Journal.

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How I Generated 5X Return From One LinkedIn Conversation Ads Campaign

Metadata

Like the rest of the marketing world, we had to make significant budget cuts when the pandemic hit last year. Except these budget cuts actually led to a game-changing discovery for us. We discovered LinkedIn Conversation Ads , a new ad type that’s generated more revenue for us than we could have ever imagined. And it didn’t take very long to see initial results.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Use JavaScript to Automate SEO (With Scripts) via @sejournal, @jlhernando

Search Engine Journal

JavaScript's developments – from web dev to machine learning – make it a perfect language to learn for SEO. Here's what you need to know. The post How to Use JavaScript to Automate SEO (With Scripts) appeared first on Search Engine Journal.

SEO 93
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4 Easy Steps to Create Custom Post Types in WordPress

The Daily Egg

If you want to create custom post types in WordPress but aren’t sure how to do it, this article is for you. By the end of this post, you’ll have a clear understanding of custom post types, why they’re needed, and how they’re different from the default WordPress posts. We’ll also discuss the different ways […]. The post 4 Easy Steps to Create Custom Post Types in WordPress appeared first on The Daily Egg.

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Why You Need to Enter the U.S. Search Awards Now via @sejournal, @WeAreSearch

Search Engine Journal

Working on SEO, PPC or content marketing campaigns that showcase creativity and innovation? Enter the U.S. Search Awards. Learn how here. The post Why You Need to Enter the U.S. Search Awards Now appeared first on Search Engine Journal.

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How COVID-19 Increased B2B Content Consumption by 22%

NetLine

It’s our favorite time of the year: Report season. For the past 5 years, we’ve been sharing first-party backed content consumption data from the previous 12 months (in this case 2020), providing B2B Marketers like you with the latest and greatest around the Who, What, When, Why, and How of Content Marketing. Not only do we get to share an entire year’s worth of consumption data with the B2B industry, but we also get to sink our teeth into a brand new set of data points, trends, behaviors,

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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WordPress Autoptimize Plugin Vulnerability Affects +1 Million Sites via @sejournal, @martinibuster

Search Engine Journal

Website Optimization Plugin Autoptimize contains a Stored XSS vulnerability. A patch has been released to fix the problem. The post WordPress Autoptimize Plugin Vulnerability Affects +1 Million Sites appeared first on Search Engine Journal.

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ConvertKit’s April 2021 Deliverability Report

ConvertKit

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: January 2021.

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Try This PPC Strategy for Protecting & Building Your Brand via @sejournal, @GrpTwentySeven

Search Engine Journal

Learn how to expand your PPC program to find new audiences, build your brand, and future-proof your business. The post Try This PPC Strategy for Protecting & Building Your Brand appeared first on Search Engine Journal.

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3 Trends for Marketing Campaigns in the Post-Pandemic Era

PureB2B

The health pandemic disrupted B2B marketing campaigns in staggering ways; it has further amplified the move to the digital, interrupted supply chains, and impacted customer demand and priorities. But at the end of the day, business continues as usual. A recent BBC report showed how the pandemic has changed the world economy through stock market volatility, which effectively impacts individual savings, stock values, and financial interest rates.

Trends 62
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 Clever Ways Brands Are Using Instagram Live via @sejournal, @ashleymadhatter

Search Engine Journal

Instagram Live enables you to connect with brands and influencers in real-time. Here are strategic tips and best practices you need to know. The post 5 Clever Ways Brands Are Using Instagram Live appeared first on Search Engine Journal.

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No Budget? No Problem. Here are Eight Marketing Tools That Are Totally Free.

BenchmarkONE

We all know the adage, “you get what you pay for.” But when you’re a small team with a limited budget, you can’t always drop top dollar for a product that promises to live up to the price. . The good news is that the quality of free offerings has improved dramatically over the past decade. The binary of “good but expensive” vs. “free but low-quality” has been replaced with a range of options for a range of budgets.

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Top 11 Recommended Email Marketing Software For 2021

Mailmunch

Email Marketing has been one of the most valuable tools when it comes to online marketing since it began. It has been time-tested and has evolved and offered flexibility for various industries to lean on to meet their marketing objectives. This has spawned a large market for software developers to pool their ingenuity and develop a wide array of email marketing software.