Thu.May 13, 2021

What is Personal Branding? Everything You Need to Know

Marketing Insider Group

Are you struggling to get customers for your business? Think about your personal brand and if that may be the problem. What is personal branding?

How SMS and Email Work to Create the Ultimate Customer Engagement?

SendX

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions.

SMS 195
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More than 70% of Marketers to Boost Social Media Marketing Budgets

KoMarketing Associates

As marketers look for new ways to reach out to their target audience, many of them are turning to social media marketing. However, new research suggests that this remains a difficult tactic to measure in terms of return-on-investment.

How SMS and Email Work to Create the Ultimate Customer Engagement?

SendX

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions.

SMS 195

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How to Manage Your Content Assets So They’re Found and Used

Content Marketing Institute

Navigating all the digital media creates challenges for consumers and enterprises alike. To produce these products, add contextual information, assemble, and distribute them requires a systematic approach – digital asset management.

More Trending

3 Tips to Create Copy That Converts

Anyword

Marketers face a challenge when writing text that has the objective of boosting conversions. They need to find words that get prospects interested enough to read the ad/article/tweet, and then click the CTA.

Daily SEO Fix: Advanced Keyword Explorer Metrics and Reporting Tips

Moz

In these Daily SEO Fix videos, we show you how you can use Moz’s keyword metrics to help you evaluate how much of an impact ranking for certain keywords will have

Level Up With 15 Association Marketing Resources

Higher Logic

The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs.

Top YouTube Searches in 2021

SEMrush

We compiled a list of the top YouTube trending topics in 2021, and of all time, to indicate what is the most searched thing on YouTube in 2021. Also, learn how to find the trending searches on YouTube. Social Media

Re-Thinking Translation for Business Growth in a Digital-First World

Effective localization is critical to business expansion. But traditional translation processes can't keep pace with today's agile, omnichannel realities. Read our eBook to discover the limitless possibilities uncovered by agile translation management.

11 Powerful LinkedIn Features You Didn’t Know About

Sprout Social

Marketing on LinkedIn makes sense for many businesses – whether it’s to capture a B2B audience or attract prospective employees. But to fully use the platform to your advantage, you need to understand the features it offers.

Empower Your Visual Story With Advanced Animation Capabilities

Bannersnack

3 minutes read Dynamic content drives results—there is no doubt about that. Creating dynamic content, however, may seem a tedious endeavor to most people who don’t have previous design experience.

Why Legal Content Writing is Important and How to Do It Right

SEMrush

Legal firm owners understand that high visibility on the Internet is a must to be competitive in today‘s world. However, they don‘t always understand how significant the role of content is.

10 Ways for Social Marketers to Avoid Social Media Burnout

Hootsuite

The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. For social media professionals, self-care tips smack a little differently.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

3 Trends for Marketing Campaigns in the Post-Pandemic Era

PureB2B

The current health pandemic has disrupted B2B marketing campaigns in staggering ways; it has further amplified the move to the digital, interrupted supply chains, and impacted customer demand and priorities. But at the end of the day, business continues as usual.

No Budget? No Problem. Here are Eight Marketing Tools That Are Totally Free.

BenchmarkONE

We all know the adage, “you get what you pay for.” But when you’re a small team with a limited budget, you can’t always drop top dollar for a product that promises to live up to the price. . The good news is that the quality of free offerings has improved dramatically over the past decade.

Why you should sell your ebook on your own website

ConvertKit

There’s a critical step between “I’ve created an ebook” and “I made a sale!”. You have to decide where to sell it. There are plenty of options for selling an ebook, including Amazon Kindle Publishing, Gumroad, and NOOK Press. We think one spot rises above the rest, though—your own website.

Customer Lifetime Value (CLTV): What is it? How to Calculate CLTV?

seo.co

You can have the best business idea in the world. Your products can be incredible, unique, and revolutionary in your industry. Your branding can be so clean and sleek that it makes the brand strategists at Apple blush. But it’s all worthless if you don’t have customers.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Top 11 Recommended Email Marketing Software For 2021

Mailmunch

Email Marketing has been one of the most valuable tools when it comes to online marketing since it began. It has been time-tested and has evolved and offered flexibility for various industries to lean on to meet their marketing objectives.

How COVID-19 Increased B2B Content Consumption by 22%

NetLine

It’s our favorite time of the year: Report season.

How to Track a Lead Source in WordPress (3 EASY Ways)

Optinmonster

Do you want to find out where your leads are coming from or which marketing campaigns and forms are performing well on your site? Knowing which source brings in leads will help you know which channels to focus on as you grow your business.

What’s new in Litmus: webinar recording + Q&A

Litmus

As one of the most effective marketing channels, email has been asked to pick up a lot of slack over the past year. Creating that many emails, while staying on-brand and error-free, can be a challenge.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

When and How to Use HubSpot’s Custom Objects

SmartBug Media

In early 2020 and before, HubSpot supported four standard customer relationship management (CRM) objects, including contacts, companies, deals, and tickets.

3 High-Performing Ways To Use Heat-Mapping Analytics To Improve Performance Of Your Website

Square 2 Marketing

With data from heat-mapping analytics, you can turn lukewarm website performance into a hot showcase of the best your business has to offer your prospects and customers.

FLoC: Suitable Alternative to Third-Party Cookies?

TrueInfluence

Google has come up with a machine learning-based initiative FLoC (Federated Learning of Cohorts) just as third-party cookies phase out. While the “cookie apocalypse” has flummoxed some marketers, many see FLoC as a way to get back in the game. . How Does FLoC Work?

Google Analytics Will Track Data Without Cookies via @sejournal, @MattGSouthern

Search Engine Journal

Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren't available. The post Google Analytics Will Track Data Without Cookies appeared first on Search Engine Journal. News Tools

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.