Mon.Sep 24, 2018

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Email Marketing Quick Tips to Increase Open Rates

Marketing Insider Group

Email marketing is still alive and kicking. In fact, email marketing still has one of the best ROIs of any marketing tactics. For every $1 spent, expect a $38 return. It also accounts for 40% more customer acquisition than social media. While these stats illustrate the opportunity of email marketing, the reality is that inboxes are full. So, […].

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Survey: Improving Lead Quality is Top Objective for Marketers

KoMarketing Associates

Although many marketers have already established lead generation strategies, new research suggests that there is still work to be done in terms of achieving top objectives. Ascend2 recently conducted the “Generating and Nurturing Leads Survey to Create Demand” and found that improving the quality of leads (58 percent), increasing the number of leads (46 percent) and improving strategy effectiveness (37 percent) are the top objectives for marketers with lead generation strategies.

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7 Questions to Troubleshoot Your Content Marketing

Content Marketing Institute

? ?. Ever wondered why some content marketing programs are more successful than others? Does it come down to execution, strategy, timing, or any other contributing factors to success? Whether you’re new to content marketing or knee deep in your brand’s content marketing program, answer these seven questions. If you have or can come up with good answers, chances are you’re going to have better success with your content marketing program.

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10 Discovery Questions to Uncover Buyer Needs

Zoominfo

Most sales professionals recommend using a sales methodology that involves uncovering a buyer’s biggest problem or pain point. While this is essential for sales success, it’s also only half of the story. This type of approach often drives sellers to employ a “find-out-what’s-wrong-and-fix-it” mindset. Sellers hear a buyer’s complaint and often jump to problem-solving far too quickly.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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10 Reasons Every Business Should Consider Adding a Blog to Their Website

Adobe Experience Cloud Blog

In the past, blogs served as fun platforms where people could write about their opinions on a variety of topics. While this still holds true today, more and more businesses have recognized the importance of blogs to their overall success. To remain competitive in the digital landscape , companies have realized more than ever before that they must provide some sort of value to their customer base.

More Trending

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5 Tips For Nailing Your Corporate Holiday Gifts This Year

Influitive

For many companies, the fourth quarter is peak gift-giving season. It’s a perfect time to recognize customer advocates, employees, and partners who have successfully contributed to the business throughout the year. Picking a thoughtful gift is a great way to show your appreciation, and nurture these important relationships. In this blog, we’ll explain why corporate.

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The 10 Commandments of Customer Experience Management

Spiralytics

Over the years, companies have evolved their marketing and customer relation techniques. The rise of inbound methods and technological advancements have allowed businesses to get closer to consumers more than ever.

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Lights, camera, Instagram TV: Everything you need to know about IGTV

Sprout Social

Video is a content goldmine. 500 million people watch Facebook videos every day. More than a billion people are active on YouTube. Snapchat users tune into 10 billion clips each day. As the most popular image-based social platform in the world, it’s no wonder that Instagram wants its piece of the video pie. From Instagram Stories to Instagram Live, the channel offers a multitude of ways to stream your life to followers.

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Don't become an entrepreneur

JotForm

Sarah has worked at Guardian Technologies for nearly a decade now. She started out her career at the company as an entry-level sales associate and has since worked her way up to a sales executive. She makes well over $100,000 a year, loves her team, her company and her life as a whole. When her mo.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Type the Shrug Emoji ¯_(?)_/¯ in 2 Seconds Flat

Hubspot

Even though I love emojis, I’m still a big fan of typed emoticons. They bring me back to simpler times, when my phone still had a physical keyboard and AOL Instant Messenger was my main method of communication. Those were the days. If you still have an affinity for typed emoticons like me, especially the timeless ¯_(?)_/¯ emoticon, here’s how you can type it in two seconds flat on a Mac, Windows, iPhone, and Android.

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Only B2B - Untitled Article

Only B2B

7 Most Effective Tactics To Push MoFU Leads to BoFU Leads At different stages of the sales funnel, you have to address your prospects with the different content format. The post appeared first on ONLY B2B.

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Behind The Brilliance: Budgeting for ABM with Sam Melnick

Engagio

So, you’ve decided to invest in ABM – congrats, you’re in for an exciting journey! But now, you’ve got a lot of work ahead of you. One of the first items on your list: get budget for your ABM program. We get questions around budgeting all the time. Where should this budget come from? How much do I need? How to do I prove ROI? Etc. That’s why in this edition of Behind the Brilliance, I asked Sam Melnick , VP of Marketing at Allocadia, to join me in a conversation about this important topic.

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Playing to Win: How Using Gamification in Your Marketing Creates Engaging Communities

Content Standard

I grew up playing computer games designed to support my learning. I would earn points or unlock adventures by practicing multiplication and memorizing the names of bones in the body. Did I ever take a step back, and realize that these games were just a dressed-up form of extra, optional homework? Nope, and in hindsight, it’s easy to feel duped on behalf of my elementary school self.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Third-Party GDPR Compliance

Valasys

Third-party data providers are the goliaths of the data World. The data provided by these Data Aggregators play a critical role in audience targeting and audience extension and due to their sheer volume, it is great for demographic, behavioral, and contextual targeting. With their help, B2B marketers can discover new leads and gain intel on current leads by making use of their industry-specific data service.

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Missed Call to Action Conference 2018? Get the Top Takeaways, Speaker Videos, and More

Unbounce

Ah, they grow up so fast. The fifth annual Call to Action Conference has now come and gone and it was a helluva time, as always. Having been at Unbounce for 4 years now, I’ve seen CTAConf grow from a grassroots sproutling with 300 attendees to a 1,000-person event taking over the Queen Elizabeth Theatre. This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed.

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Share SF – Imagine the Possibilities

Brightedge

Get ready! We are only two weeks away from the return of the Share San Francisco on October 9-10 at the beautiful Westin St. Francis in the heart of the city. BrightEdge is delighted to host some of the industry’s most iconic brands and thought leaders on the final stop of this year’s Global Insights […]. The post Share SF – Imagine the Possibilities appeared first on BrightEdge SEO Blog.

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6 Brain Triggers Copywriters Use to Drive Sales

Hubspot

In 1923, master copywriter Claude Hopkins published a book called Scientific Advertising. It went on to sell more than eight million copies. Today, the book is widely considered the foundation of direct marketing. “Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times,” wrote renowned ad man, David Ogilvy.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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The 6 Best Infographic Tools for Non-Designers

BenchmarkONE

Like that percussive pink bunny we all remember from a particular battery commercial, infographics have been going strong for a long time. Take this fact, for starters: the term “infographic” gets searched online over 60,000 times per month. Eye-tracking studies have shown that people spend more time looking at meaningful, information-driven visuals (hello, infographics) than simply those that look pretty.

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The 23 Best Color Combinations to Incorporate Into Your Designs [Bookmarkable Guide]

Hubspot

We are taught complementary colors in 6th grade, but often, we don't recognize the significance of color combinations until we see it done wrong. Maybe you stumble on a website with an absurd mixture of yellow, pink, and black. Or, perhaps your brother decides to wear green pants with an orange shirt. These instances force you to recognize the importance of combining certain colors -- and not combining others.

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How to Set a Marketing Budget for Your Small Business

Outbound Engine

Creating a marketing budget for your small business used to involve a lot of guesswork. Flinging spaghetti at the wall and seeing what stuck was the norm. This trial and error approach is both expensive and ineffective. Now, small business owners are learning how to use the many tools they have for creating a successful marketing budget. But the number of resources, steps, and examples available to them can make things confusing.

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4 Announcements You Missed At at Google's 20th Anniversary Event

Hubspot

There's nothing quite like an anniversary to shift your perspective on things. It certain forces us to look at things in retrospect -- where we were then, and where we are now, however many years later. And to commemorate its 20th anniversary, that's what Google did today with an event in San Francisco. There was a celebration, of course -- but it was less passed hors d'oeuvres, and more, "Here's where we're going next.".

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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nDash Becomes an HubSpot Connect Partner, Launches Campaign Feature to Help Marketers Scale Content

nDash

What a month it’s been! A few weeks back (at HubSpot’s INBOUND conference) we announced the launch of nDash for Internal Teams , which opened up our platform to brands who manage most of their content internally. Today we’re excited to make yet another HubSpot-related announcement: nDash is now an official HubSpot Connect partner. You can check out our listing here.

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Why B2B Content Marketing Has Changed Forever

Inbox Insight

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But modern, digital and data-driven content has impacted companies beyond the marketing department. Companies can build relationships on a brand level while still retaining the personal touch; they can nurture trust and loyalty, differentiate themselves in a noisy marketplace, and gather invaluable insights to inform strategy at a business level.

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What are the biggest weaknesses/shortcomings of current marketing automation software?

Net-Results

As much as marketing automation WILL save you time once you’re set up: it’s still too much work starting out. The sheer amount of steps to take and things to take account into when setting up even a simple automation is still staggering. Because marketing automation software often functions as the hub of customer data, […]. The post What are the biggest weaknesses/shortcomings of current marketing automation software?

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SEO in 2018 – 15 Most Important Google Ranking Factors

Convert

While the fundamental aspects of SEO remain the same, Google makes changes in its algorithm several times a year, aiming toward a smarter and cleaner search experience. The result is – 200 factors determining search ranking! Fortunately, you don’t need all of them. With 2018 in full swing, here are the 15 most important Google.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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5 Simple Questions to Ask Your Homepage (and every top page on your site)

Outbrain

Click! The page loads. A visitor has landed on your website. What happens next? One of these two things: The page succeeds. The visitor falls in love, goes deeper into the site, subscribes or becomes a lead. The page fails. The visitor is confused, frustrated or annoyed. They leave and don’t return. Lots of little factors determine the success or failure of your page.

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How Do I Manage Getting My Content Through Compliance?

FMG Suite

There is no getting around it, creating content that is ready to meet compliance can be a bit tricky. What […].

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Share SF – Imagine the Possibilities

Brightedge

Get ready! We are only two weeks away from the return of the Share San Francisco on October 9-10 at the beautiful Westin St. Francis in the heart of the city. BrightEdge is delighted to host some of the industry’s most iconic brands and thought leaders on the final stop of this year’s Global Insights […]. The post Share SF – Imagine the Possibilities appeared first on BrightEdge SEO Blog.

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