Mon.Mar 02, 2020

Why a Blog Writing Service Has Better ROI Than Any Other Marketing Activity

Marketing Insider Group

Whether you own a small business or manage marketing for a large corporation, you probably spend a great portion of your budget on pricey marketing activities, including your website and related IT. But if you’re leaving your website as a static entity, like a television set always tuned to the same channel, you’re making a grave mistake. By adding a blog and, better yet, hiring a blog writing service , you’ll get better ROI than any other marketing activity. Read on to learn why.

How the Workplace Could Change for Marketers in 2020 [and Beyond]

Hubspot

Remember the TV show Mad Men ? For many in my generation, it opened our eyes to what working in advertising was like in the 1960s. When the show began, ad executive Don Draper 's creative team was made up of only men, there were nearly no HR policies to protect employees in the workplace, women with creative aspirations were stuck behind secretary desks, and everyone smoked in the office. Clearly -- and luckily -- workplaces have drastically changed.

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In Content, Can We Trust? Revisiting Content Ethics + Policy

Content Science Review

Get the opinion of The Content Advantage author Colleen Jones on restoring trust in content through content ethics and policy. Article

How to Move from the Voice of the Customer to the Heart of the Customer

Marketing Insider Group

Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. This shift is essential to any brand that wants to ally with buyers on an emotional level.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Conversions Aren't Always Sales: How Moments of Connection Keep Customers Coming Back

Oracle

When outdoor retailer Orvis set out to launch a new line of adventure products for dog lovers, they faced a challenge familiar to every retailer. On one hand, they knew an email campaign that simply advertised the new canine products might generate a limited number of conversions. On the other hand, an upfront promotional discount would likely result in lost revenue, since many customers might’ve been happy to pay full price for the very same items.

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Everything You Need To Know About Sales Enablement

Ignite Tech

What is Sales Enablement? Sales enablement is a collection of practices that equip sales teams with the resources, coaching and support they need to engage buyers and close deals. It’s essential because many markets are filled with competitors vying for a limited customer pool. Great sales enablement helps sellers stand out from the crowd and gain a big competitive advantage.

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Five technology + trends changing digital marketing in 2020

ClickZ

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. How to keep consumer trust amidst heightened data privacy concerns.

Everything You Need To Know About Sales Enablement

Ignite Tech

What is Sales Enablement? Sales enablement is a collection of practices that equip sales teams with the resources, coaching and support they need to engage buyers and close deals. It’s essential because many markets are filled with competitors vying for a limited customer pool. Great sales enablement helps sellers stand out from the crowd and gain a big competitive advantage.

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8 Steps to Success with Manufacturing Marketing

Oktopost

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. The 2020 buyer journey is an online journey. In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Actionable Insights Gleaned from the Best B2B Content Marketing Campaigns

DivvyHQ

If you're looking for innovative examples of content marketing, the B2C world typically has plenty. They're a little harder to come by in B2B. Here are some examples of B2B content marketing with proven results to get your creative juices flowing. Content Marketing Content Strategy annual report b2b case study Cisco CMI content Content Marketing Institute drift ebook examples glassdoor graphic novel hexagon insights leads marketing marketo repurposing results storytelling strategy

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28 Pinterest Statistics Marketers Should Know in 2020

Hootsuite

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. More than 200 billion pins have been saved on Pinterest. How many of them are yours?

20 Pre-Production Tips to Create Successful Video Content in 2020

Single Grain

UPDATED! This post was refreshed with new content for 2020. Enjoy! If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. Whether it’s on YouTube, Instagram or Facebook, consumers love video. And not just on social media, either. Emails are opened 7% more when they have the word “video” in the subject line. So if you aren’t producing it, you’re way behind the curve. Don't believe me?

How to Visualize Data With Google Data Studio

Content Marketing Institute

You’re familiar with Google Docs and Sheets, but have you used Google Data Studio? The free tool lets you turn data into eye-catching visuals and easy-to-read reports. Learn how to use it and your audiences will thank you. Continue reading → The post How to Visualize Data With Google Data Studio appeared first on Content Marketing Institute. Company News

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Building a Lead Generation Machine: The critical infrastructure for B2B companies to generate quality leads consistently.

Sage Marketing

At Last, The Secrets to Quality Lead Generation Are Revealed. B2B companies in general and SaaS companies in particular need to continuously generate new leads. Most lead generation is thought of in terms of numbers rather than focusing specifically on the lead quality.

We met each other in Bali!

Convert

If you’d told me in 2016 when I started at Convert I’d be running a team meet up in Bali, Indonesia, I would’ve said you were dreaming! It just goes to show you that you never know how things can turn out. By mid-2018 we’d achieved enough growth in ARR that we knew it was. Remote Work

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Benefits of Google Tag Manager

SmartBug Media

Unless you’ve been literally sucked into an episode of Mad Men, you’re currently sitting in the year 2020 and have probably heard of Google Tag Manager (GTM) and understand that it’s related to advertising. Maybe you’ve heard GTM can help you track visitors way easier than other tools? Or maybe you heard that it will eliminate the need for developers? That you can install tracking codes/pixels all by yourself? That it’s free?

ABM from Scratch: Building Your Target Account List

Inbox Insight

Account selection is the single most important step for Account-Based Marketing (ABM) – but 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. As one of the first steps in the ABM campaign process, how well you build your list lays the foundation for success. Get it wrong, and you risk setting yourself up for failure from the get-go. It’s therefore critical you get it right and apply a structured process to your target account list (TAL).

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

From reporting to analysis: How storytelling with data helps secure executive buy-in

Sprout Social

Your comments and likes are up month over month, and your new campaign hashtag has been used over 1,000 times, but what do the numbers mean? And, once you figure that out, how do you convey it to stakeholders? If you’re asking these questions, you’re not alone. According to the Sprout Social Index: Empower and Elevate , 71% of social marketers agree they are able to provide helpful insights to other departments, yet only 12% of social teams say their primary function is to do so.

Actionable Insights Gleaned from the Best B2B Content Marketing Campaigns

DivvyHQ

If you're looking for innovative examples of content marketing, the B2C world typically has plenty. They're a little harder to come by in B2B. Here are some examples of B2B content marketing with proven results to get your creative juices flowing. Content Marketing Content Strategy annual report b2b case study Cisco CMI content Content Marketing Institute drift ebook examples glassdoor graphic novel hexagon insights leads marketing marketo repurposing results storytelling strategy

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4 years ago, we asked leading experts for their email predictions for 2020. Were they right?

Litmus

“How will email marketing change by the end of the decade?”. We asked this question back in 2016 to 20 leading industry experts, and we have to say, some of their predictions felt pretty wild at the time. But how do they hold up now, a month in to 2020? Were their predictions on personalization and dynamic content, interactivity, integration, and privacy on point, or better made for 2030 instead? Let’s take a look at a few. Personalization & Dynamic Content. “By

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Branding An Engineering Firm

Altitude Branding

Branding engineering and related architectural and construction firms take more than having a good logo designed and deciding on a mission statement that summarizes the aims and values of the company. Good branding goes hand-in-hand with marketing strategies and will ensure that people recognize who you are and what you stand for. It represents a promise to your clients that tells them what they can expect and differentiates your firm from others operating in the same engineering niche as you. .

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Make Marketing a Team Sport [Video]

Hinge Marketing

? ?. Today, I want to talk about how to make marketing a team sport. In some of our prior posts, we’ve talked a little bit about how the model is changing from an individual activity Rainmaker model to a team sport where multiple people are working together within your overall marketing program. TRANSCRIPTION: Hi. Today, I want to talk about how to make marketing a team sport.

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How to Evolve Your Clients’ Content Strategy with Ever-Changing Algorithms [Webinar] via @lorenbaker

Search Engine Journal

Join this webinar and learn how to stay ahead of the curve when it comes to your clients' content strategy. The post How to Evolve Your Clients’ Content Strategy with Ever-Changing Algorithms [Webinar] via @lorenbaker appeared first on Search Engine Journal. Content Marketing ThinkTank Webinar

How Long Should Blog Posts Be in 2020? [New Data]

Hubspot

If you're a blogger, you've probably asked your editor "how long should this blog post be" more times than you'd care to admit. And most of the time, you'll hear an answer that sounds something like this: "However long it needs to be.". There's certainly a nugget of truth in there — you shouldn't beholden yourself to a character count that's either too low or too high.

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Content Marketing Hierarchy: Why Core Content Is Essential (Part 1 of 11)

ClearVoice

To scale your content marketing efforts, you need to carry an exquisite bouquet of content. Opportunities are endless with the types of content you can produce. It’s tough to know when and where various content comes into play within your strategy — and which types you truly need to take on. To better understand the connection of the content you create, you must go beyond your content strategy — and take a long look at your content marketing hierarchy. A whatty-what?

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.