KoMarketing Associates

NOVEMBER 3, 2016

Email marketing professionals know how important timing can be in terms of campaign success. That being said, a report from Yesmail revealed that in the second quarter of 2016, Thursday was the best day for sending email marketing campaigns. For more insight into what works specifically for B2B marketers, we spoke to Marie Honme, senior marketing strategist at Yes Lifecycle Marketing, about the report.

Email Marketing 200

Email Marketing B2B Marketing Campaigns Planning 200

Marketing Insider Group

NOVEMBER 3, 2016

“Which came first: The content or the campaign?” doesn’t always evoke a simple, black and white answer – even though it might sound fairly easy to answer on the surface. Here’s why: Content creation teams and Demand Gen teams do, indeed, often work within the same marketing departments. However, Demand Gen is focused on campaigns, […]. The post Which Came First: The Content or the Campaign?

Campaigns 181

Campaigns Content Demand Marketing 181

Hive9

NOVEMBER 3, 2016

Getting the right message in front of a prospect at the moment it will make the most impact is the goal of every marketer. We now have the technology to get closer to that than we ever have before, but few marketing organizations have gone beyond high-level segmentation.

Personalization 139

Personalization Segmentation Marketing Marketing Prospects 139

Marketing Insider Group

NOVEMBER 3, 2016

Everyone is trying to secure guest post opportunities nowadays. And who wouldn’t? It is one of the best ways to brand yourself online and show your expertise to the world. If used the right way, it can also help boost your website presence and lead to more potential customers. However, there are too many people […]. The post 3 Tips to Improve Your Guest Posting Opportunities appeared first on Marketing Insider Group.

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Tips Marketing Websites Brand Identity Branding 177

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

ANNUITAS

NOVEMBER 3, 2016

By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales. So how does this ineffective dating mentality map to methods too commonly used in demand generation? Let’s take a step back. You wouldn’t expect someone to even commit to a date based on only one conversation, text or even one really long email, would you?

Enterprise Management 139

Enterprise Management B2B Marketing Campaigns Work Management 139

Kaon

NOVEMBER 3, 2016

Click Here to Register! Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. This year we will discuss “digital transformation” and how CMO’s and senior marketing leaders will utilize technology to gain a competitive advantage, increase sales productivity and drive effective customer experiences.

Marketing Management 122

Marketing Management Digital Transformation CMO Interactive Marketing 122

Contently

NOVEMBER 3, 2016

For three years in a row , Google has been the most attractive employer in the world for business and computer science graduates, according to research from advisory firm Universum. In the U.S., Google is second only to NASA for engineering graduates, and in 2015, it snuck into the top three for humanities and reached number six for natural sciences.

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Google Content Marketing Work Management Content 120

ANNUITAS

NOVEMBER 3, 2016

By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales. So how does this ineffective dating mentality map to methods too commonly used in demand generation? Let’s take a step back. You wouldn’t expect someone to even commit to a date based on only one conversation, text or even one really long email, would you?

Enterprise Management 109

Enterprise Management B2B Marketing Campaigns Work Management 109

Adobe Experience Cloud Blog

NOVEMBER 3, 2016

Author: Mike Tomita Last month, Google announced that it will be changing the way it evaluates web pages for mobile searches. With more than 3.2 billion people worldwide using the internet regularly and nearly 2.5 billion who do so from a mobile phone, according to data from eMarketer, this could have a huge impact on your brand’s SEO efforts. In the past, mobile search results were based on the version of your website that’s presented to a user when they visit via a desktop computer.

Lead Scoring 105

Lead Scoring Lead Ranking Thought Leadership Mobile Marketing 105

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Ambal's Amusings

NOVEMBER 3, 2016

It is a rainy day here in Austin. So, I made chai and pakora for the boys. I know what some of y’all will ask in shock. That is right. The pakora came from a frozen pack. I just stuck it in the oven. The evening got better as my neighbor Jyothsna dropped of another … Continue reading Rainy Day Snack.

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ANNUITAS

NOVEMBER 3, 2016

By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales. So how does this ineffective dating mentality map to methods too commonly used in demand generation? Let’s take a step back. You wouldn’t expect someone to even commit to a date based on only one conversation, text or even one really long email, would you?

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

Vidyard

NOVEMBER 3, 2016

There’s a reason why we see video everywhere. Okay, many reasons. Marketers use it to attract buyers and salespeople use it to sell because audiences love it. It’s human, relatable, engaging, exciting, educating…so why shouldn’t other business teams use it, too? Like Human Resources. HR is all about people, so why not use the medium that is considered the next best thing to being there in person?

Video Marketing 83

Video Marketing Youtube Work Management Lock-In 83

Hubspot

NOVEMBER 3, 2016

Today’s workforce is always on the go and multitasking. We’re busy, we’re distracted, we’re ambitious, and we’re always on the hunt for new sources of inspiration. That’s why business management-oriented podcasts are so perfect for today’s professionals. A recent comScore survey found that 22% of U.S. internet users listen to podcasts at least once a week.

Work Management 61

Work Management Marketing Management Business Thought Leadership 61

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SnapApp

NOVEMBER 3, 2016

With video becoming more and more a regular option in B2B marketing content (and an effective one ), the next evolutionary step is optimizing the medium to be even more impactful. People like video. It’s easy, familiar, visual, and can pack a lot of information into a short amount of time. There’s a reason YouTube processes more than 3 billion searches a month and has taken reign as the second most popular search engine.

Interactive Marketing 58

Interactive Marketing Video Marketing Top of Funnel Planning 58

ActiveDEMAND

NOVEMBER 3, 2016

GEOIP-Based Segmentation for Targeted Marketing Segmentation is a very important element in marketing and personalization. A focused message related directly to an individual is received better and is more likely to convert. One avenue of segmentation is geographic location (or GEOIP-based segmentation). What can you tell about someone based just on their address?

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Segmentation Marketing Automation Services Psychographics Demographics 53

Hubspot

NOVEMBER 3, 2016

Clarity is the key to efficient, productive marketing. Unfocused efforts keep your team busy, but they're not going to get you the new membership or product enrollment numbers your credit union is looking for. Your team works hard. Ask yourself these five questions to ensure they're also working smart and targeting their efforts on activities that can get more from your most fertile opportunities with both your prospects and current member communities. 1) What's My Definition of a Lead?

Planning 53

Planning Churn Rate Sales Qualified Leads Inbound Marketing 53

JotForm

NOVEMBER 3, 2016

? Donation season is officially here. And no matter what your nonprofit does, it helps when people open up their wallets to support your cause. But the challenge with donation season is that it’s donation season for every nonprofit, and there’s only so much money to go around. You’re c.

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Product 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

33Across

NOVEMBER 3, 2016

33Across recently conducted an analysis of online advertising performance to measure how high viewability and time-in-view impact user engagement, as defined by when a user clicked on an ad. The post Engagement starts after 15 seconds | 33Across Time-In-View-Analysis appeared first on 33Across.

Analysis 48

Analysis Advertisements Advertising Ads 48

Leadspace

NOVEMBER 3, 2016

If you’re a B2B marketer, there will inevitably have been times when you’ve envied your B2C counterparts. While they get all the fun running cool mass marketing campaigns, us B2B nerds get our thrills from swapping notes on account-based marketing. But the times are a’ changin’ And it’s all thanks to artificial intelligence (AI) and predictive analytics.

Marketing AI 48

Marketing AI Lead Ranking Ideal Customer Profiles Lead Scoring 48

Brandfolder

NOVEMBER 3, 2016

When you open your Google Calendar to an array of back-to-back, pastel-hued blocks taking over your day, do you die a little inside? Meetings. They’re a necessary part of your.

Google 40

Google 40

LeanData

NOVEMBER 3, 2016

Every morning, I receive an email with a roundup of stories about Account-Based Marketing. I like to keep up on the latest news and developments because my company, LeanData, empowers ABM. So, I set up a Google alert that aggregates headlines about ABM. That way, I don’t miss any interesting articles. And there’s a similar idea behind a handy tool in Salesforce: Report Subscriptions.

Account Based Marketing 40

Account Based Marketing Aggregators Trade Show ABM 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

i-Scoop

NOVEMBER 3, 2016

Internet of Things deployments happen at different speeds, depending on the industry (early movers include manufacturing, retail, oil and gas) but also depending on the regional and local context. Think about the local regulations and government effectiveness, the local infrastructure (networks, cloud infrastructure,….), available resources, the innovation and investment climate and so forth.

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Resources Effectiveness 35

LeanData

NOVEMBER 3, 2016

Every morning, I receive an email with a roundup of stories about Account-Based Marketing. I like to keep up on the latest news and developments because my company, LeanData, empowers ABM. So, I set up a Google alert that aggregates headlines about ABM. That way, I don’t miss any interesting articles. And there’s a similar idea behind a handy tool in Salesforce: Report Subscriptions.

Account Based Marketing 40

Account Based Marketing Aggregators Trade Show ABM 40

Buzz Marketing for Technology

NOVEMBER 3, 2016

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. On topic of agile marketing is what some have called newsjacking, which means responding quickly to news items of the day.

Planning 152

Planning B2B Marketing Ad brokers Microsite 152

LeanData

NOVEMBER 3, 2016

Every morning, I receive an email with a roundup of stories about Account-Based Marketing. I like to keep up on the latest news and developments because my company, LeanData, empowers ABM. So, I set up a Google alert that aggregates headlines about ABM. That way, I don’t miss any interesting articles. And there’s a similar idea behind a handy tool in Salesforce: Report Subscriptions.

Account Based Marketing 40

Account Based Marketing Aggregators Trade Show ABM 40

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Customer Experience Matrix

NOVEMBER 3, 2016

Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State of Marketing Technology 2017, which you can download here. The 27 page report provides an insightful analysis of the data, which there’s no point to me duplicating in depth. But I will highlight a couple of findings that are most relevant to my own concerns.

Studies 163

Studies Marketing Automation Services Paid Search Agency Vendors 163

LeanData

NOVEMBER 3, 2016

Every morning, I receive an email with a roundup of stories about Account-Based Marketing. I like to keep up on the latest news and developments because my company, LeanData, empowers ABM. So, I set up a Google alert that aggregates headlines about ABM. That way, I don’t miss any interesting articles. And there’s a similar idea behind a handy tool in Salesforce: Report Subscriptions.

Account Based Marketing 40

Account Based Marketing Aggregators Trade Show ABM 40

Hubspot

NOVEMBER 3, 2016

When it comes to website design, creating a page that is visually appealing, aligned with your brand, and optimized for lead generation is no easy task. After all, there are a lot of mistakes you can make in the process. That's why -- for almost two years now -- my team here at IMPACT Branding & Design has been hosting a monthly live website critique called Website Throwdown.

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Advertising Agencies Paid Search Agency Marketing Websites Conversion 58