Aberdeen

DECEMBER 16, 2019

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? It’s a difficult question without a simple answer. Intent data is designed to help marketers find buyers before they enter the sales funnel by tracking their online behavior. By knowing what content potential customers are consuming and what actions they’re taking, you can gain new customers before your competitors even know they’re on the market.

Privacy 64

Privacy Opt-out Intent Data Opt-in 64

Sharpspring

DECEMBER 16, 2019

Search engine optimization (SEO) describes a method for increasing website visibility and delivering leads. But the benefits don’t end there. Successful SEO allows for easier website navigation, increases conversions and helps form part of your long-term marketing strategy. So, what is the best way to go about effectively tracking your website’s SEO metrics to discover how well your efforts are really working?

Cost per Lead 60

Cost per Lead SEO Lead Scoring Lead Ranking 60

SmartBug Media

DECEMBER 16, 2019

Developing new, interesting, and share-worthy content can be quite difficult to do on a regular basis, especially when you’re writing for multiple niches and/or shortened timelines. You’ve probably already bookmarked all the discussion forums (such as Reddit and Mix , formerly known as StumbleUpon), content curation sites, and social media groups that focus on content development, so we won’t get into those here—instead, we’ve compiled seven of our favorite tools that will help you effectively b

Tools 96

Tools Curation Content Keywords 96

Single Grain

DECEMBER 16, 2019

Not so long ago, it was easy to overlook influencer marketing trends, but now that influencers are a vital aspect of the modern marketing machine, it would be foolish to turn a blind eye. In the past decade, we've gone from zero to having 93% of marketers using influencer marketing. Despite this meteoric growth, influencer marketing has been laden with problems: From pretenders with fake followers to questionable alliances that did more harm than good (like the below Tweet in which influencer S

Marketing AI 110

Marketing AI Trends Advertising Agencies Paid Search Agency 110

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech Advisor

DECEMBER 16, 2019

The California Consumer Privacy Act (CCPA) comes into effect on Jan. 1, 2020. How can marketers prepare for CCPA, build privacy and compliance into their data management strategy, and navigate through CCPA regulations while ensuring personalization? We reached out to the experts to get you the best insights and tips. CCPA is a landmark in consumer data protection law and requires organizations to make substantial changes in policies and processes related to the collection, usage, and sharing of

Marketing Management 54

Marketing Management Planning Privacy Opt-out 54

Marketing Insider Group

DECEMBER 16, 2019

Simon Sinek’s book, Leaders Eat Last , is one of the best-selling business books of the last decade. And yet it’s not what you might expect from a book on leadership. Sinek’s vision of successful leadership is based on a conversation he had with a Marine General while researching his book. The General explained that in Marine bases all over the world, the most junior Marines eat first and the senior Marines eat last.

Storytelling 227

Storytelling Thought Leadership Lead Scoring Lead Ranking 227

The Marketing Blender

DECEMBER 16, 2019

Our Services. See Our Work. Who We Are. Resources. Blog. Contact Us. Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? We’ve sorted out the passing fads so you can focus on the top four trends that will transform business in 2020.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Oktopost

DECEMBER 16, 2019

Back in August, we’ve launched the new post console , but our work didn’t stop there. We kept on tweaking and improving the new interface based on our customers’ feedback, and today, we’re excited to announce a few more updates that will make your experience even better. Action Buttons. The most notable change that we’re announcing today is the new action buttons.

Features 101

Features Work Management Social Media Order 101

The Marketing Blender

DECEMBER 16, 2019

Our Services. See Our Work. Who We Are. Resources. Blog. Contact Us. Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? We’ve sorted out the passing fads so you can focus on the top four trends that will transform business in 2020.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. And this is all despite the wealth of analytics and tools available to marketers today. The problem? There is no one-size-fits-all definition for social “success.”. Spoiler alert: it’s about much more than just followers. According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!

Social Media 99

Social Media Work Management Media Budget Programs 99

Hubspot

DECEMBER 16, 2019

After reaching roughly 800 million active users within a year and a half of its 2018 launch, TikTok has become one of the fastest-growing social media apps of the last decade. Like any trendy social platform with a huge global audience, influencers and brands are flocking to TikTok. As a marketer who's considering TikTok opportunities, you might be wondering if you should start an account for your brand, or if you should leverage influencers who joined early on and already know how to create eng

Brand Identity 101

Brand Identity Branding Youtube Social Media 101

xiQ

DECEMBER 16, 2019

B2B buyers expect and demand personalized engagement from their vendors. B2B sellers need to orchestrate personalized engagements by providing the right information at the right time. . AI enables fact-based, highly personalized engagement that humanizes the experience. . In this webinar, we’ll take a deep dive into how AI is used to orchestrate client engagement in ABM.

Account Based Marketing 87

Account Based Marketing ABM Marketing Management Webinar Metrics 87

Content Marketing Institute

DECEMBER 16, 2019

Search success requires more than the right keywords. It takes a smart combination of strategy, skill, and enterprise-wide alignment. See how one search expert gets his formula to add up to big marketing wins. Continue reading → The post Don’t Obsess Over Search Rankings; Do This Instead appeared first on Content Marketing Institute.

Keywords 90

Keywords Search Marketing Marketing Strategy Marketing & Strategy 90

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Magisto

DECEMBER 16, 2019

The holiday season is upon us and we know that you’re swamped. That’s why we are making it easy than ever to create easy, festive holiday videos to get your marketing messages across in minutes. There are plenty of opportunities for promotion this time of year. Below are some easy dates to jump on and join the larger conversation to help promote your holiday events, stop and shops, online sales, or year-end gatherings.

Video Marketing 83

Video Marketing Template Social Media Promotion 83

ClearVoice

DECEMBER 16, 2019

When we think of global marketing, we often think of large companies and enterprises with bottomless marketing budgets and resources. And there was a time when this was true. However, with the availability and accessibility of advanced technology, global marketing is now possible for even the youngest startup. The key is leveraging the right technology, thinking outside the box, and building a creative strategy that best positions businesses to conquer global marketing and reach their business g

Marketing Budget 75

Marketing Budget Marketing Strategy Marketing & Strategy Marketing Analytics Tools 75

Content Science Review

DECEMBER 16, 2019

From a content standpoint, investing in social media is not optional; it’s a necessity one cannot afford to ignore.

Social Media 96

Social Media Media Content Features 96

Madison Logic

DECEMBER 16, 2019

Account-based marketing can seem like a handful at first. There’s 1:1, 1:few, 1:many… throw in other names like ABM at scale, ABM lite, etc. and you really have your hands full trying to understand the concept – let alone actually implementing ABM as a strategy! The truth is that ABM doesn’t need to be complicated. The post Uncovering the Three Types of ABM and Why They Matter appeared first on Madison Logic Blog.

Account Based Marketing 72

Account Based Marketing ABM Marketing Strategy Marketing & Strategy 72

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech Advisor

DECEMBER 16, 2019

The customer journey is no longer confined to the process of completing a transaction. It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. Customer experience (CX) is an intangible that sets your brand apart from the competition. As we head into 2020, here are 20 clever ideas to help you transform your CX and stand out. 1.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

33Across

DECEMBER 16, 2019

In a recent survey from Digiday and Pubmatic, more than 40% of buyers said they worried that SPO would negatively impact their KPIs and more than 30% said they feared losing access to unique inventory. In our experience, these fears are not completely unfounded. Luckily, the industry is beginning to move beyond. The post The Quality Path Evolution appeared first on 33Across.

Customer Surveys 62

Customer Surveys Features 62

Hinge Marketing

DECEMBER 16, 2019

?. I want to talk to you about the top 10 branding tools. And we’re going to do this in two parts so we’ll be talking about one through five today. TRANSCRIPTION: Hi. Today, I want to talk to you about the top 10 branding tools. And we’re going to do this in two parts so we’ll be talking about one through five today. Now, the big takeaway that I want you to keep in mind is that you don’t have to do all of these things, but you have to find one thing that you can rea

Video Marketing 62

Video Marketing Tools Brand Identity Branding 62

ClickZ

DECEMBER 16, 2019

30-second summary: 4K/8K high resolution video is coming, and will eventually be part of people’s lives, but won’t mean much for advertisers in 2020. Smart advertisers have seen the value of 3- to 7-second ads optimized for mobile viewing, which yield a higher volume of impressions and encourage consumption of longer units in a different, more ideal setting.

Trends 73

Trends Mobile Advertising Paid Search Agency Amazon 73

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Martech Advisor

DECEMBER 16, 2019

This article by Caspar Thykier, Zappar, Chief Executive Officer explores how Augmented Reality (AR) technology is becoming more accessible to marketers through the evolution of Mobile WebAR (AR that can be accessed via a web browser instead of a dedicated native app) and discusses the benefits of implementation. Augmented reality (AR) is a great example of technology that is becoming increasingly common, but is just as often thought to be beyond the reach of many marketers.

Mobile Advertising 60

Mobile Advertising Digital Marketing Funnels Barriers Mobile Marketing 60

TrustRadius Marketing

DECEMBER 16, 2019

Marketing automation platforms—the swiss army knives of marketing—supposedly let you do it all. . They allow you to send out beautiful emails, coordinate social media campaigns, track customer behavior across all marketing channels, play nice with your CRM and give you all the reporting you need. . Yet marketers often have a love-hate relationship with their marketing automation software.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Moreover, 91% of B2B SaaS marketers prefer Facebook Ads over LinkedIn (Source: Statista).

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Bannerflow

DECEMBER 16, 2019

As the industry evolves and adapts to an ever-changing marketplace, programmatic advertising is growing in importance. The uprising of programmatic channels mean they’re at the forefront of the agenda for digital marketers everywhere – making it essential to be on the pulse of programmatic trends. If you’re still struggling to get to grips with the concept of programmatic advertising, then head to our definition guide.

Advertisements 65

Advertisements Advertising Trends Television marketing 65

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

DECEMBER 16, 2019

A career in real estate isn’t smooth sailing for many who enter the field, with over 75% of new real estate agents leaving the industry within their first five years. However, if you dream of having a successful career in real estate, all hope is not lost. Job outlook for real estate brokers and agents is expected to grow 7% from 2018 to 2028 which is faster than the average growth rate across all occupations.

Training 64

Training Ad brokers Budget Programs Education 64

Digilant

DECEMBER 16, 2019

In 2020 advertisers will be taking a cautious approach to mobile location data and “doing some extra homework before leveraging location data.” eMarketer’s Mobile Trends 2020 featuring our own Jenna Umbrianna, is a must-read. Check it out! The post Mobile Trends 2020: 10 Trends to Monitor As 5G Ramps Up and Privacy Battles Loom appeared first on Digilant.

Privacy 52

Privacy Trends Emarketing Mobile Advertising 52

Aberdeen

DECEMBER 16, 2019

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? It’s a difficult question without a simple answer. Intent data is designed to help marketers find buyers before they enter the sales funnel by tracking their online behavior. By knowing what content potential customers are consuming and what actions they’re taking, you can gain new customers before your competitors even know they’re on the market.

Privacy 52

Privacy Opt-out Intent Data Opt-in 52