Sun.Sep 24, 2023

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5 Groups to Join on LinkedIn if You’re in Marketing


LinkedIn groups are, in fact, still a thing. And if you know what to look for, some of them are even pretty good. Especially if you’re looking to build connections and have conversations with your fellow B2B marketers. Because for folks like us, LinkedIn is a must. According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are.

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How to Plan B2B Lead Gen Campaigns

NuSpark Consulting

Here’s an overview of how I build the foundations to generating quality leads, with clues, with lead magnets. Sales wins. Lead Generation for B2B: Let’s Feed Your Sales Teams with Quality Leads Close to Buying Revenue Growth Starts with a Robust Lead Gen Plan I am Paul Mosenson. Founder of NuSpark. By having me manage your lead generation programs, I will answer the question- “did it work?

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results


Hitting the #1 position in search results is every SEO marketer’s dream. With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. However, when that doesn’t happen, it leaves you asking: What went wrong? The answer is simple … not all traffic is good traffic. We’ll give you an example. Lower funnel keywords are an often neglected SEO strategy for marketers.

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How to drive word of mouth | Nilan Peiris (CPO of Wise)

Lenny's Newsletter

Brought to you by Pendo —The all-in-one platform for product-led companies building breakthrough digital experiences | Wix Studio —The web creation platform built for agencies | Masterworks —Invest in blue-chip art — Nilan Peiris is Chief Product Officer at Wise, one of the fastest-growing (and profitable) tech companies in the world.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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10 Simple SEO Basics for Better Rankings


Easy wins. Everybody wants them, right? Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). The challenge is that algorithms are a moving goalpost – and hey, let’s not sugarcoat it: SEO is hard. Just when you think you have it all figured out, the algorithm does an inconvenient reshuffle.

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When Planning for 2024, Focus On the Jobs Your Customers Need to Get Done

B2B Marketing Directions

Understanding what will motivate a potential customer to buy your products or services is a critical prerequisite to developing an effective marketing strategy and creating compelling marketing communications. As thousands of marketers will attest, this isn't a simple task. As marketers, we develop customer value propositions and we create content we believe will resonate with our potential buyers.

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InVideo: Music & Sound Effects Tutorial

Goodish Agency

This blog is a concise guide to sound in InVideo, covering its importance, features, adding audio, copyright, and storytelling.

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Checkout optimization in B2B: Boost conversions and revenue

Sana Commerce

Checkout optimization can be an especially useful focus area for companies looking to improve their web store. In fact, recent data from the Baymard Institute suggests the average cart abandonment rate across industries sits just under 70%. The good news is that there are numerous ways you can ensure you’re working on reducing that number for your web store.

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