Wed.May 11, 2022

B2B Social Media Strategy: 5 Tips for Success

Launch Marketing

Creating a social media strategy and plan is the key to success for social media growth and helps you improve audiences’ engagement, as well as your relationship with them so that you can get useful insights.

Top 20 Content Marketing Blogs You Should Read Every Day

Marketing Insider Group

What are the top content marketing blogs you read every day? This is a question I get asked all the time. It’s not easy to stay on top of the latest news and updates in content marketing.

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Report: Marketers Making Adjustments as Third-Party Cookies Fade Out

KoMarketing Associates

As marketers seek new ways to gather valuable data with the elimination of third-party cookies, new research suggests that many are turning to emerging technology, such as artificial intelligence (AI).

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4 Trends That Will Shape the Future of Your Content Program

Content Marketing Institute

No one knows for sure what the future holds. But these educated guesses (from people on the front lines of content tech adoption) will help you keep up with and maybe even get ahead of audience preferences. Continue reading → Company News

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

5 Benefits of an eCommerce Content Writer for Your Online Business

Roketto

Let’s see if we got this right. You just launched a new website, and you’re excited to sell your board games/organic soaps/cruelty-free chocolate/recycled jewelry, etc. Featured Content Marketing

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Why Keyword Research Is Useful For SEO & How To Rank via @sejournal, @martinibuster

Search Engine Journal

Expand the research process beyond search volume in order to keep up with how search engines rank content today. Here's how. The post Why Keyword Research Is Useful For SEO & How To Rank appeared first on Search Engine Journal. SEO SEO Strategy

Applying Growth Investing Methodology to Content Strategy

MarketMuse

By creating content around topics that are already performing well, you ride on the coattails of your current success. Here's how, using MarketMuse. SEO Content Strategy

The Symbol of Extraordinary at Creatopy

Bannersnack

3 minutes read What does extraordinary mean to you? For us at Creatopy, it means something noteworthy, remarkable, and exceptional.

11 Ways to Create Engaging Social Media Content

SEMrush

Creating social media content doesn’t have to be time-consuming or expensive. Be more strategic with your social media content with these 11 tips! Social Media

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

How creators launch successful 6-figure memberships

ConvertKit

Building a membership into your creator business can be a lucrative add-on to help you grow and scale. With memberships, you get access to recurring revenue (unlike selling products one time).

What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Meet Christopher Willis the CMO/CPO of Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

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Why We Increase Our Team’s Salaries Every Year

Buffer Marketing

You may have already seen our salaries and our salary formula, but another part of our process is to annually review the benchmarks that we use in the formula.

How to Get Faster SEO Results 

SEMrush

The ability to get results faster than others gives you a competitive edge whether you do SEO in-house or as an agency partner. Here‘s how one successful agency uses the agile SEO method and PageImprove to get it done. On-page SEO

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

What Does Your Marketing Performance Software Tell You?

DivvyHQ

Are you using marketing performance management software to inform your marketing strategy? Leveraging an analytics platform of this sort helps to tell the story of how your marketing is driving towards your business goals. Hopefully that story is a happy one.

How to Leverage the Combined Power of Research, Content, and Community

SWZD

How B2B marketers can connect the dots between their research, content, and community programs to drive stand-out experiences and exponential outcomes. Blogs B2B Marketing community Content Research

Why Your B2B Business Needs a Customer Loyalty Program

The Lead Agency

One of t he most common mistakes made by B2B businesses is believing that if they have a great product or service, customer retention will naturally follow. Customer satisfaction and positive experience play an incredibly unique and important role for B2B companies!

Success In The PPC Automation Age: A Paid Search Marketing Roadmap via @sejournal, @TheCopyTrail

Search Engine Journal

What do you need to know to be a successful PPC marketer in the age of automation? The post Success In The PPC Automation Age: A Paid Search Marketing Roadmap appeared first on Search Engine Journal. Paid Media Strategy Paid Search

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Meet the New Unbounce Community—A Space to Connect, Learn, and Grow Smarter

Unbounce

We earthlings are always searching for a sense of belonging. That’s right, even in marketing. Who knew?

Google Scene Exploration Searches The World Around You via @sejournal, @MattGSouthern

Search Engine Journal

At its annual I/O conference held today, Google announces an upgrade to multisearch that conducts simultaneous queries about objects around you. The post Google Scene Exploration Searches The World Around You appeared first on Search Engine Journal. News SEO

6 SEO Tips for Criminal Defense Attorneys

seo.co

Client prospects in your area are looking for a criminal defense attorney right this very minute, but they won’t call you unless you’re on the first page of Google. Instead, they’ll call a competitor law firm – the first one they find.

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Getting Ready For GA4: Saving Your Historical Data via @sejournal, @KayleLarkin

Search Engine Journal

Migrating your historical data shouldn't be stressful. Discover how to do it easily with this step-by-step GA4 guide. The post Getting Ready For GA4: Saving Your Historical Data appeared first on Search Engine Journal. Marketing Analytics Tools

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

SearchWP Review: Is It the Best WordPress Search Plugin?

Optinmonster

Do you want the best WordPress search plugin to help you understand your site visitors better? Read our honest SearchWP review to learn more. On-site search is a great way to understand what your potential customers want.

5 Automotive SEO Best Practices For Driving Business In 2022 via @sejournal, @AdamHeitzman

Search Engine Journal

Want to improve the online visibility of your automotive business and drive new customers in the dealership door? You need SEO to outrun the competition. The post 5 Automotive SEO Best Practices For Driving Business In 2022 appeared first on Search Engine Journal. Local Search Vertical SEO

What you need to know before creating a social media RFP (template included)

Sprout Social

So, you’ve been tasked with creating a social media RFP. These questionnaires set the foundation for successful agency or vendor partnerships. But, like all formal documents, creating them can be stressful. Thankfully, you don’t need to start from scratch.

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SERP Trends & Top Keyword Data By Industry via @sejournal, @hethr_campbell

Search Engine Journal

SERP Trends By Industry: Learn how to create your content based on the SERP features that display for your industry. The post SERP Trends & Top Keyword Data By Industry appeared first on Search Engine Journal. SEO Webinar

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Eight Tips To Turn Data Into Actionable Business Steps

Versium

Data and metrics are critical drivers of a business's overall success. The more data streams you have, the better you can understand your customers, their needs, what works and what doesn’t. News Link business strategy customer marketing data data insights data strategy data tools

HubSpot Tip: How to Use Property-based Workflows to Delight Your Customers

SmartBug Media

What is a happy customer? Who are they? Do you want one? You should. A happy customer is not a pet you fantasize about rescuing at the local shelter. A happy customer is earned, much like the love you would earn from that pet at the local animal shelter.

Best Ecommerce Consulting Agency: Our Top 5 Picks for 2022

Single Grain

The demand for e-commerce has been increasing all across the globe lately: In 2021, global e-commerce sales accounted for $4.9 trillion in spending and in the U.S. alone grew by 50% compared to 2019, reaching a value of $870 billion.