Thu.Apr 18, 2019

What If the ‘Game of Thrones’ Houses Were Brands?

Contently

“When you play the game of thrones, you win or you die. There is no middle ground.” ” That’s Cersei Lannister speaking to Ned Stark in Season 1 of HBO’s Game of Thrones. She’s not exaggerating, by the way.

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Five Tips for Creating Memorable Corporate Events

Webbiquity

Guest post by Paul Campbell. Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes.

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Survey: Top CMOs Remain Concerned About ROI, Big Data and AI

KoMarketing Associates

As 2019 rolls on, there are many things at the top of CMOs’ minds. That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns.

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5 Foundational Steps to Follow When Developing a Visual Brand

Marketing Insider Group

Think about some of the most recognizable brands out there. What do you picture when you think of them? Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? They’re visual.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Survey: PPC Advertisers Must Be More Mindful of B2B Buyers’ Search Intent

KoMarketing Associates

There are many reasons why customers click on paid-per-click (PPC) advertisements, but new research suggests that they may turn to certain webpages over others because they directly answer their search queries and provide relevant content.

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More Trending

When to Use Retina Images in Emails and When to Avoid Them

Modern Marketing

Because of the prevalence of high-DPI screens, marketers need to use retina images to ensure that their emails look crisp and not cheap. However, that doesn’t mean that every image in an email needs to be a retina image.

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How and Why to Move from an ESP to Marketing Automation

Act-On

When you outgrow your email service provider and are ready to elevate your marketing, marketing automation is the next step toward marketing maturity. Marketing Automation

Buyer Context is the Key to Engagement

Marketing Interactions

What do your B2B buyers’ see? Until you can see what they see, you cannot create the conditions for change. But once you understand buyer context, you can solve a problem in perspective that they didn’t recognize they have. Why does this matter?

[Infographic] The ROI of Email Marketing

Litmus

If you’re looking to get the most out of your marketing budget, you should invest it in email marketing.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How Will AI Shape Content Operations?

Kapost

It was once said that software would eat the world. Now it appears that machine learning is poised to eat both software and the world. But what exactly does this mean. The post How Will AI Shape Content Operations? appeared first on Kapost Blog. The Future of Content

How to Maximize the Impact of Email Newsletters With Content Curation

Scoop.it

One of the best ways to build trust with your audience is by opening a two-way communication channel. Social media has provided this for a long time now. Everyone can now tweet, message, and tag brands through channels they hang out on.

Content + Tech: How to Create Better Audience Experiences

Content Marketing Institute

Better is a simple word. But the path to better isn’t simple. At ContentTECH Summit, experts united to help content pros figure out the processes and technology to provide audiences with better experiences. Here’s how to get better.

Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Double Up on Data.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business

Influitive

Brands have known for a while how powerful building a customer community can be. But, there seems to be some confusion as to what “community” should mean and how to successfully manage one. So, we asked the experts. In the latest instalment of our Customer-Powered Enterprise webinar series, I had the chance to talk to. The post Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business appeared first on Influitive.

Get More From Your Investment With a Solid Video Content Strategy

ClearVoice

“Video is WAY too expensive. We just can’t do video right now…we really want to…next year, next year.” Meanwhile, in the other marketing camp: “We spent $10,000 on one video and it didn’t perform well. We got burned, we can’t do video again.”

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Staying Aligned with Your Content Marketing Strategy

DivvyHQ

For the past several years, Content Marketing Institute & MarketingProfs have been providing our industry with amazing research reports to help us benchmark and gain insights into the crazy world of content marketing.

6 Simple Strategies for More Thorough Market Research

Hatchbuck

In today’s marketplace, the buyer holds all the power. Developing and adapting your marketing strategies to match the needs, desires and expectations of your audience is the key to success. But in order to get to that point, you absolutely must perform in-depth market research. This is what will ultimately help you understand exactly where your buyers are and the best way to target them with your product or service. Not sure where to begin? Follow these six easy steps to get started.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Web Writing: How To Write Quality Content For Your Website

Pearl Digital Marketing

There are 4 million blog posts published daily. To stand out, you need to be publishing quality content that is optimized for search engines. Luckily, web writing is something that can be learned and in this post we will highlight 7 tips to help you write quality content for your website.

The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

Do you have a clear understanding of who your target audience is and what they want? Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. You can’t rely on your perspectives alone; this understanding should be rooted in data.

Is A Long-Tail Keyword Strategy The Best Way to Build Topical Authority?

MarketMuse

If you know anything about long-tail keywords, you know they were all the rage about six or seven years ago, when they were a really solid way to get your content to rank on SERPs. To this day, marketers still see a lot of value in using long-tail keywords.

How to Create an Account Based Smart List

Engagio

Mentally react with a if this task list sounds like something you have done or thought about doing. For what it’s worth, this process would actually work decently well, but it’s time consuming and probably not the “highlight” of your day to say the least. There has to be a better way….

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Deliverability Inspo: Does your email program win the Easter egg hunt?

eDataSource

Before you sign off for the weekend to prepare your Easter brunch, let’s take a peep at a riveting, bite-sized, piece of deliverability inspiration.

Spring Cleaning Tips for Your B2B Website

BOP Design

As you contemplate spring cleaning your house, office, or closet, I’m sure that your B2B website is also top of mind. You mean it’s not? Well, if it’s not high on your list for a good scrubbing, it’s time to put your website on your to-do list. Why Spring Clean Your Website?

“How I Work”: Andrew Warren-Payne, Managing Director of Market2Marketers @agwp #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well.

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Smart Bottom-Of-The-Funnel Content Examples That Close the Deal

Content Standard

As the experienced marketer knows, excellent content is a powerful asset for building awareness and nurturing audience relationships.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy