Thu.Apr 18, 2019

What If the ‘Game of Thrones’ Houses Were Brands?

Contently

“When you play the game of thrones, you win or you die. There is no middle ground.” ” That’s Cersei Lannister speaking to Ned Stark in Season 1 of HBO’s Game of Thrones. She’s not exaggerating, by the way.

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Five Tips for Creating Memorable Corporate Events

Webbiquity

Guest post by Paul Campbell. Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes.

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5 Foundational Steps to Follow When Developing a Visual Brand

Marketing Insider Group

Think about some of the most recognizable brands out there. What do you picture when you think of them? Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? They’re visual.

Survey: Top CMOs Remain Concerned About ROI, Big Data and AI

KoMarketing Associates

As 2019 rolls on, there are many things at the top of CMOs’ minds. That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

When to Use Retina Images in Emails and When to Avoid Them

Modern Marketing

Because of the prevalence of high-DPI screens, marketers need to use retina images to ensure that their emails look crisp and not cheap. However, that doesn’t mean that every image in an email needs to be a retina image.

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More Trending

Why Customer Experience Matters Most for B2B Marketers

Biznology

The biggest mistake that many companies make in their B2B sales and marketing activities is the way they fragment or silo different touchpoints in the customer journey among disparate functional teams. And, worse, the way they make it difficult for those teams to work together.

How and Why to Move from an ESP to Marketing Automation

Act-On

When you outgrow your email service provider and are ready to elevate your marketing, marketing automation is the next step toward marketing maturity. Marketing Automation

Buyer Context is the Key to Engagement

Marketing Interactions

What do your B2B buyers’ see? Until you can see what they see, you cannot create the conditions for change. But once you understand buyer context, you can solve a problem in perspective that they didn’t recognize they have. Why does this matter?

Content + Tech: How to Create Better Audience Experiences

Content Marketing Institute

Better is a simple word. But the path to better isn’t simple. At ContentTECH Summit, experts united to help content pros figure out the processes and technology to provide audiences with better experiences. Here’s how to get better.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Maximize the Impact of Email Newsletters With Content Curation

Scoop.it

One of the best ways to build trust with your audience is by opening a two-way communication channel. Social media has provided this for a long time now. Everyone can now tweet, message, and tag brands through channels they hang out on.

How Will AI Shape Content Operations?

Kapost

It was once said that software would eat the world. Now it appears that machine learning is poised to eat both software and the world. But what exactly does this mean. The post How Will AI Shape Content Operations? appeared first on Kapost Blog. The Future of Content

The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

Do you have a clear understanding of who your target audience is and what they want? Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. You can’t rely on your perspectives alone; this understanding should be rooted in data.

Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business

Influitive

Brands have known for a while how powerful building a customer community can be. But, there seems to be some confusion as to what “community” should mean and how to successfully manage one. So, we asked the experts. In the latest instalment of our Customer-Powered Enterprise webinar series, I had the chance to talk to. The post Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business appeared first on Influitive.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Get More From Your Investment With a Solid Video Content Strategy

ClearVoice

“Video is WAY too expensive. We just can’t do video right now…we really want to…next year, next year.” Meanwhile, in the other marketing camp: “We spent $10,000 on one video and it didn’t perform well. We got burned, we can’t do video again.”

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Is A Long-Tail Keyword Strategy The Best Way to Build Topical Authority?

MarketMuse

If you know anything about long-tail keywords, you know they were all the rage about six or seven years ago, when they were a really solid way to get your content to rank on SERPs. To this day, marketers still see a lot of value in using long-tail keywords.

How to Set Up a Successful Affiliate Marketing Partnership: An Expert View

SEMrush

Geno Prussakov, CEO & Founder of AM Navigator and a guest of #SEMrushchat, expands his ideas on how to find a valuable affiliate partner, set up successful collaboration and avoid the main mistakes. Marketing

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Staying Aligned with Your Content Marketing Strategy

DivvyHQ

For the past several years, Content Marketing Institute & MarketingProfs have been providing our industry with amazing research reports to help us benchmark and gain insights into the crazy world of content marketing.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Web Writing: How To Write Quality Content For Your Website

Pearl Digital Marketing

There are 4 million blog posts published daily. To stand out, you need to be publishing quality content that is optimized for search engines. Luckily, web writing is something that can be learned and in this post we will highlight 7 tips to help you write quality content for your website.

Every Question You’ve Ever Had About Keywords, Answered

Hubspot

For a long time, digital marketers organized their entire content calendar around specific keywords. They'd work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic.

6 Simple Strategies for More Thorough Market Research

Hatchbuck

In today’s marketplace, the buyer holds all the power. Developing and adapting your marketing strategies to match the needs, desires and expectations of your audience is the key to success. But in order to get to that point, you absolutely must perform in-depth market research. This is what will ultimately help you understand exactly where your buyers are and the best way to target them with your product or service. Not sure where to begin? Follow these six easy steps to get started.

The Top 11 Best Email Marketing Services in 2019

Hubspot

For many growing companies, an email marketing service provider is one of the first tools you need in a marketer's tool belt -- and for good reason. Email marketing is a quick way to engage with your leads and nurture them into loyal customers.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Spring Cleaning Tips for Your B2B Website

BOP Design

As you contemplate spring cleaning your house, office, or closet, I’m sure that your B2B website is also top of mind. You mean it’s not? Well, if it’s not high on your list for a good scrubbing, it’s time to put your website on your to-do list. Why Spring Clean Your Website?

How to Craft a Sales Page That Generates Revenue [+Example]

Hubspot

Last week, I did something I promised I’d never do to myself: I made an impulse purchase over $100. Now, for you less frugal shoppers out there, you might scoff at my definition of splurging.

“How I Work”: Andrew Warren-Payne, Managing Director of Market2Marketers @agwp #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well.

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How to Create an Account Based Smart List

Engagio

Mentally react with a if this task list sounds like something you have done or thought about doing. For what it’s worth, this process would actually work decently well, but it’s time consuming and probably not the “highlight” of your day to say the least. There has to be a better way….

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The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!