Thu.Apr 18, 2019

What If the ‘Game of Thrones’ Houses Were Brands?


“When you play the game of thrones, you win or you die. There is no middle ground.” ” That’s Cersei Lannister speaking to Ned Stark in Season 1 of HBO’s Game of Thrones. She’s not exaggerating, by the way.

Brand 151

Five Tips for Creating Memorable Corporate Events


Guest post by Paul Campbell. Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes.

Tips 170

Survey: Top CMOs Remain Concerned About ROI, Big Data and AI

KoMarketing Associates

As 2019 rolls on, there are many things at the top of CMOs’ minds. That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns.

Survey 223

5 Foundational Steps to Follow When Developing a Visual Brand

Marketing Insider Group

Think about some of the most recognizable brands out there. What do you picture when you think of them? Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? They’re visual.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Survey: PPC Advertisers Must Be More Mindful of B2B Buyers’ Search Intent

KoMarketing Associates

There are many reasons why customers click on paid-per-click (PPC) advertisements, but new research suggests that they may turn to certain webpages over others because they directly answer their search queries and provide relevant content.

Intent 175

More Trending

Why Customer Experience Matters Most for B2B Marketers


The biggest mistake that many companies make in their B2B sales and marketing activities is the way they fragment or silo different touchpoints in the customer journey among disparate functional teams. And, worse, the way they make it difficult for those teams to work together.

How and Why to Move from an ESP to Marketing Automation


When you outgrow your email service provider and are ready to elevate your marketing, marketing automation is the next step toward marketing maturity. Marketing Automation

How Will AI Shape Content Operations?


It was once said that software would eat the world. Now it appears that machine learning is poised to eat both software and the world. But what exactly does this mean. The post How Will AI Shape Content Operations? appeared first on Kapost Blog. The Future of Content

Buyer Context is the Key to Engagement

Marketing Interactions

What do your B2B buyers’ see? Until you can see what they see, you cannot create the conditions for change. But once you understand buyer context, you can solve a problem in perspective that they didn’t recognize they have. Why does this matter?

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

[Infographic] The ROI of Email Marketing


If you’re looking to get the most out of your marketing budget, you should invest it in email marketing.

ROI 98

The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

Do you have a clear understanding of who your target audience is and what they want? Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. You can’t rely on your perspectives alone; this understanding should be rooted in data.

Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business


Brands have known for a while how powerful building a customer community can be. But, there seems to be some confusion as to what “community” should mean and how to successfully manage one. So, we asked the experts. In the latest instalment of our Customer-Powered Enterprise webinar series, I had the chance to talk to. The post Q&A With Wiley’s Nicole Dingley: How To Nurture Your Customer Community To Fuel Your Entire Business appeared first on Influitive.

Content + Tech: How to Create Better Audience Experiences

Content Marketing Institute

Better is a simple word. But the path to better isn’t simple. At ContentTECH Summit, experts united to help content pros figure out the processes and technology to provide audiences with better experiences. Here’s how to get better.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Is A Long-Tail Keyword Strategy The Best Way to Build Topical Authority?


If you know anything about long-tail keywords, you know they were all the rage about six or seven years ago, when they were a really solid way to get your content to rank on SERPs. To this day, marketers still see a lot of value in using long-tail keywords.

Content Hit List


Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Double Up on Data.

List 78

Get More From Your Investment With a Solid Video Content Strategy


“Video is WAY too expensive. We just can’t do video right now…we really want to…next year, next year.” Meanwhile, in the other marketing camp: “We spent $10,000 on one video and it didn’t perform well. We got burned, we can’t do video again.”

Video 77

Staying Aligned with Your Content Marketing Strategy


For the past several years, Content Marketing Institute & MarketingProfs have been providing our industry with amazing research reports to help us benchmark and gain insights into the crazy world of content marketing.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Create an Account Based Smart List


Mentally react with a if this task list sounds like something you have done or thought about doing. For what it’s worth, this process would actually work decently well, but it’s time consuming and probably not the “highlight” of your day to say the least. There has to be a better way….

List 75

Spring Cleaning Tips for Your B2B Website

BOP Design

As you contemplate spring cleaning your house, office, or closet, I’m sure that your B2B website is also top of mind. You mean it’s not? Well, if it’s not high on your list for a good scrubbing, it’s time to put your website on your to-do list. Why Spring Clean Your Website?

Mindie Kniss: Lucra


Mindie Kniss is a business coach and award-winning humanitarian. In 2008 she left a fortune 100 career to become a coach and ended up living out of her office, facing foreclosure, eviction, and bankruptcy. Today she’s the CEO of Lucra, a company dedicated to training coaches and speakers.

How to Maximize the Impact of Email Newsletters With Content Curation

One of the best ways to build trust with your audience is by opening a two-way communication channel. Social media has provided this for a long time now. Everyone can now tweet, message, and tag brands through channels they hang out on.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Smart Bottom-Of-The-Funnel Content Examples That Close the Deal

Content Standard

As the experienced marketer knows, excellent content is a powerful asset for building awareness and nurturing audience relationships.

“How I Work”: Andrew Warren-Payne, Managing Director of Market2Marketers @agwp #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well.

Work 66

6 Simple Strategies for More Thorough Market Research


In today’s marketplace, the buyer holds all the power. Developing and adapting your marketing strategies to match the needs, desires and expectations of your audience is the key to success. But in order to get to that point, you absolutely must perform in-depth market research. This is what will ultimately help you understand exactly where your buyers are and the best way to target them with your product or service. Not sure where to begin? Follow these six easy steps to get started.

Reach New Heights with Experiential Marketing


Consumers want brands to create experiences – not just products. Experiential marketing focuses on helping consumers immerse themselves in a brand, rather than using traditional advertising mediums such as digital ads, billboards, TV, radio, etc.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How Will AI Shape Content Operations?


It was once said that software would eat the world. Now it appears that machine learning is poised to eat both software and the world. But what exactly does this mean. The post How Will AI Shape Content Operations? appeared first on Kapost Blog.

B2B Marketing Agency, KEO Marketing, Recognized as a Top Social Media Marketing & Web Design Firm by Phoenix Business Journal

KEO Marketing

Ranking serves as a useful resource for selecting top consultants, published in “2019 Book of Lists” Phoenix, AZ – March 15, 2019 – Business-to-business (B2B) inbound marketing agency KEO Marketing Inc.

Deliverability Inspo: Does your email program win the Easter egg hunt?


Before you sign off for the weekend to prepare your Easter brunch, let’s take a peep at a riveting, bite-sized, piece of deliverability inspiration.