Marketing Insider Group

FEBRUARY 2, 2018

Every business wants to get its name out there, but when you’re a small business with a modest budget, it’s hard to come up with traditional and online marketing ideas while balancing marketing expenses against the expenses of actually doing business. And with advertising costing as much as it does, it’s no wonder that so […]. The post Small Business Marketing: Brands On A Budget appeared first on Marketing Insider Group.

Small Business Marketing 262

Small Business Marketing Brand Identity Branding Business 262

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. In part one of Stripped Bare , we discussed the makings of a whirlwind client-agency romance, and how you can be sure that you’ve found “the one”. In this edition, we’ll be giving you the lowdown on how to conduct yourself in order to get the best out of onboarding processes.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Customer Experience Matrix

FEBRUARY 2, 2018

It’s almost ten years to the day since I first wrote about Celebrus , which then called itself speed-trap (a term that presumably has fewer negative connotations in the U.K. than the U.S.). Back then, they were an easy-to-deploy Web site script that captured detailed visitor behaviors. Today, they gather data from all sources, map it to a client-tailored version of a 100+ table data model, and expose the results to analytics and customer engagement systems as in-memory profiles.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. In part one of Stripped Bare , we discussed the makings of a whirlwind client-agency romance, and how you can be sure that you’ve found “the one”. In this edition, we’ll be giving you the lowdown on how to conduct yourself in order to get the best out of onboarding processes.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Contently

FEBRUARY 2, 2018

Last January, Uber declined to participate in an organized taxi strike amidst the immigration ban protests at JFK airport. In fact, the company even turned off surge pricing to and from the airport. But instead of leading to a quick boom in business, the move upset consumers. In a matter of days, Uber lost 200,000 customers, and people were boycotting the brand on Twitter with #DeleteUber.

Brand Identity 164

Brand Identity Branding Paid Search Agency Loyalty 164

Adobe Experience Cloud Blog

FEBRUARY 2, 2018

As marketers, we’re always on the lookout for the next great thing to help propel our campaigns to profit and attract more of the right buyers. At the same time, while we’re obsessed with the thought of “doing something different, something creative” to reach our objectives, we’re not always sure about where to start. We’re almost afraid of parting ways with the status quo and ultimately concede to taking baby steps instead.

Creativity 133

Creativity Advertising Agencies Thought Leadership Marketing & Strategy 133

Rev

FEBRUARY 2, 2018

So, your email marketing strategy isn’t converting. Not to worry — we’ve got just the thing. We’re going to take a look at three of the most common reasons why email marketing strategies don’t work. By the time we’re done here, you’ll know how to avoid the biggest pitfalls in the email marketing world and be armed with the tools you need to make sure that email marketing strategy actually converts.

Email Marketing 113

Email Marketing Campaigns Top of Funnel Marketing & Strategy 113

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? Is it great for business too?”. The simple answer is high-quality content serves both audience and business. “It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso.

Process 111

Process Lead Ranking Content Marketing Planning 111

Vidyard

FEBRUARY 2, 2018

Today’s marketing teams are investing more than ever in producing great content designed to attract, engage and convert their online audiences, but one of the most significant challenges we still face is understanding which content is resonating with our audience. Ebooks and whitepapers are great, but we have no idea if the person chose to consume that content after they downloaded it, and when it comes to videos few know how to begin using video analytics to optimize their content.

Analytics 96

Analytics Optimization Top of Funnel Video Marketing 96

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

FEBRUARY 2, 2018

Intrapreneurship definition. An intrapreneur works at a large company but acts like the leader of a startup. They typically manage a small team and/or have complete ownership over a product or initiative that’s separate from their organization’s “core” business. There are several other key differences as well. Look up “intrapreneur,” and Google will ask if you meant to search for “entrepreneur.

FAQ 83

FAQ Startups Positioning Google 83

Rev

FEBRUARY 2, 2018

The problem with building a content marketing strategy is that it’s intimidating to start from scratch. Every week, there’s a new tactic or approach that you should be using. Even if you aren’t a total novice, it can be difficult to decide where to start. That’s why today, we’ve put together a list of the four building blocks of any successful content marketing strategy.

Marketing Strategy 68

Marketing Strategy Marketing & Strategy Planning Ad Building 68

Kapost

FEBRUARY 2, 2018

“The status quo is not an option. It’s not should we change, it’s how do we change.” — A.G. Sulzberger, Deputy Publisher at The New York Times, May 2017 Three years ago, the. The post Build Your B2B Marketing Technology Stack to Outlast, Outsmart, and Outpace Change appeared first on Kapost Content Marketing Blog.

B2B Marketing 54

B2B Marketing Ad Building B2B Marketing 54

Heinz Marketing

FEBRUARY 2, 2018

Quite frequently we have the opportunity to work with companies where sales is primarily done by field-based relationship sellers. These are reps who remind me of my father – hard workers, driven and focused, high on building personal relationships that create trust, integrity and loyalty. Unfortunately many of those reps also operate at random, without a process or a disciplined, consistent way of building and converting their pipeline.

Lock-In 54

Lock-In Work Management Loyalty Organic Leads 54

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

33Across

FEBRUARY 2, 2018

Leroy Holland., serves as our VP of Demand Sales, Leroy comes from a robust ad tech background and brings a wealth of experience and expertise to 33Across. The post Friday Fives: Leroy H., VP of Demand Sales Talks Sales Tactics, Data, and what He’s Been Wearing For 10 Years appeared first on 33Across.

Demand 48

Demand Tactics Ads 48

Launch Marketing

FEBRUARY 2, 2018

The Project. Alert Logic was in fast growth mode and wanted to implement marketing automation to support the scaling of their business. They wanted a partner to lead the strategy and implementation of an Enterprise-class marketing automation solution, and with that in mind engaged Launch Marketing to lead the effort. The Results. Alert Logic had been working with Launch Marketing on a number of other projects and in 2015 made the decision to invest in marketing automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

33Across

FEBRUARY 2, 2018

Leroy Holland., serves as our VP of Demand Sales, Leroy comes from a robust ad tech background and brings a wealth of experience and expertise to 33Across. The post Friday Fives: Leroy H., VP of Demand Sales Talks Sales Tactics, Data, and what He’s Been Wearing For 10 Years appeared first on 33Across.

Demand 48

Demand Tactics Ads 48

Hubspot

FEBRUARY 2, 2018

Today’s B2B buyers rely on digital channels through every stage of their journeys -- even long after in-person sales interactions with reps. As a result, commercial organizations’ efforts to identify, nurture, and pursue opportunities “serially” -- first through digital engagement via marketing, followed by a hand-off to sales for in-person interaction -- is failing to support the way customers actually buy.

Marketing Websites 101

Marketing Websites Ad Building B2B Multi-Channel 101

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Rev

FEBRUARY 2, 2018

With the New Year behind us, it’s time to look to the future of 2018 and see what it has in store for us. 2017 brought us plenty of marketing trends, but only a few are likely to remain relevant in 2018. To help you get ready for this upcoming year, we’re going to look at the three essential marketing trends that you’ll need to be up to date with. By the time we’re done here, your business will be one step closer to dominating the digital media marketing scene of 2018.

Trends 60

Trends B2B Marketing Planning B2B 60

Content Standard

FEBRUARY 2, 2018

I don’t typically look forward to conversations about customer information and consumer privacy at work—not because I dislike the topic but rather because of the insane amount of acronyms there are to keep track of. When I started out in email marketing, I remember reading through pages of CAN-SPAM documentation on my second day of the job (and then reliving that exhilarating experience again this past year with the release of CASL ).

Opt-out 41

Opt-out Privacy Opt-in Work Management 41

Lead Liaison

FEBRUARY 2, 2018

Allen, TX – The numbers are in for the Pay-Per-Click + Marketing Automation webinar , hosted last week by Lead Liaison and Mad Fish Digital. Lead Liaison saw an increase in registration and attendance of more than 300 percent against prior events. This increase in interest is likely due to the quality of both hosts’ history of webinars, as well as the topic discussed.

Lead Liaison 48

Lead Liaison Marketing Automation Services Paid Search Agency Marketing Automation 48