Thu.Sep 14, 2023

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AI and Full Journey Support Highlight HubSpot’s Latest Moves


HubSpot recently held their annual Inbound user conference in Boston. At the conference the marketing automation company, turned CRM company … now turned “Customer Platform” company, revealed more about their platform, including how AI and “Smart CRM” will make their platform more powerful for everyday users. In addition to the product news, the company just keeps on growing, announcing an impressive milestone of 100,000 customers this year and more than $1 billion in recurring revenue.

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17+ Tips To Help Your Brand Ride Today’s Social Media Roller Coaster

Content Marketing Institute

The social media landscape has changed. X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads. Should your social media strategy respond?


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Gain and Maintain Change Buy-In with Storytelling

Heinz Marketing

By Tom Swanson, Engagement Manager at Heinz Marketing Change is a constant companion today. Being skilled in change is a massive benefit to careers today, even if it is hard to put on a resume. Most people just don’t like it. Even a change for the better can be poorly received, and leading change can be downright demoralizing. Yet the business world demands adaptation now more than ever, and there just isn’t room or time to fight it.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Why Do I Need Blogs?

Leading Results Rambings

Enhance brand authority, boost SEO, showcase your products, and fuel social media and email marketing. Discover the value of blogs for your business.

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Dark Mode in B2B Website Design: Considerations

BOP Design

While the term dark mode has gained traction for mobile apps, gaming, and other UI platforms, it’s popping up more in B2B website design discussions and requirements. If you are curious whether you should consider a dark mode design for your B2B web design , here is what you should consider first. First, we’d like to make a distinction between “dark mode” vs “dark design.

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How to tune your GTM strategies to cope with budgetary headwinds


Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. I wanted to share some direct experiences in supporting marketing and GTM’s leader’s battles against these headwinds.

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Don’t Build It, Yet: How Content Can Validate Your Next Product Idea

Animalz blog

Gareth Davies is the content lead at Parabol, an online Agile meeting tool. He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. But your skills, insights, and strategic perspective could shape the very core of your business by influencing what your product team builds next.

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IAB releases new guidelines as retail media networks mature


The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Differentiated Marketing: 4 Ways To Stand Out From the Crowd

Square 2 Marketing

How can you reach more people while staying distinctively on brand? It seems evident that the answer lies in being different enough to stand apart. However, the concept of differentiation in marketing can touch several layers of meaning. On one hand, there’s the idea that a unique brand and message will differentiate you by helping you stand out from competitors.

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Adobe, Amazon and Salesforce in this week’s AI martech releases


Adobe finally moved Firefly out of beta and into its products, Salesforce added a chatbot to all of its apps and Amazon gave sellers a text generator. That’s just the top of this week’s roundup of AI-powered martech releases. Salesforce unveils Einstein Copilot, a chatbot for all its apps SAS embraces generative AI for marketing Amazon added generative AI to help sellers write product descriptions.

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4 Ways to Use Market Intelligence for SMBs

You may have noticed that some of your competitors always seem to be one step ahead. They keep making better-informed decisions and attracting more customers. How do they do it? Market intelligence might just be the secret. Gathering and analyzing data about your industry helps you make better-informed decisions, stay afloat, and ultimately grow your business.

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How to get more views on TikTok: 12 tactics to try

Sprout Social

If you want to see success on TikTok, you need to learn how to get more eyes on your content. Part of your TikTok marketing strategy should focus on building a following, but the most important part should emphasize how to get more views on TikTok. More views mean more engagement; more engagement means building a solid social media following. Throughout this article, you’ll learn more about what a TikTok view is, why they matter, plus 12 ways to get more views for your TikTok videos.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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How to Tailor Content for the Geolocation You’re Writing For


Does your content need to target specific local markets? With Google and other digital channels making heavy use of geolocation targeting, you need to understand the tech and ensure that your content reflects the interests and needs of local audiences. Let's get local!

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Why Turning a Lead into an MQL is More Difficult Than Ever


In the fast-paced world of the SaaS industry, 2023 has proved to be a challenging year. Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. Customers have reacted in response to the changing economic climate, and businesses are feeling the impact. With shrinking budgets and executives reevaluating their current tech stack, the threat of losing prospective and current customers is a growing concern.

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E-Commerce Marketing Strategies for Overstock Inventory

SmartBug Media

As a business leader, you’ve probably experienced feeling “stuck” with a catalog full of sellable items that just aren’t moving. This is especially frustrating after you spend hours making predictions, analyzing reports, and forecasting sales to estimate your stock needs. Despite all that planning, unfortunately—and it seems all too often—we can miscalculate and wind up with dreaded overstock inventory.

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How to get a job in sales enablement


Is sales enablement a good career? We could bore you with our thoughts on the matter, but the numbers speak for themselves. The enablement universe grew significantly last year, particularly in the job sector. In 2022, 77% of B2B companies worldwide listed employees with sales enablement job titles which is more than double from 2015. Companies are increasing their budgets for enablement, as well as for the talent that will fill these positions.

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Enablement Woes: Put an End to Content-Related Frustrations

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

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4 Differences Between Sales Coaching and Feedback


In the past, sales managers often saw sales coaching as a means of correcting negative behaviors by providing real-time performance feedback. This approach was characterized by comments like, “I think you're doing a great job, but.” Unfortunately, this feedback often doesn't result in significant behavior change from the sales representative. Instead, it left them with the lingering thought that their manager perceived them as a poor performer.

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How To Choose The Right Business Lead Database For Your Business


Any business’s continued success hinges on its sales pipeline’s growth. Without a constant source of high-quality leads and accounts, revenue will dry up. Having a wealth of data empowers sales teams to optimize their conversion efforts by targeting, finding, and engaging with their ideal prospects. A pivotal component of this process entails maintaining a dependable, accurate B2B database.

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Coming Soon: Shopify’s Bold Move with Amazon’s Buy With Prime

Huptech Web

Table Of Contents What is the Hype All About? Who is to Benefit from this Update? Benefits of this Update to Shopify Merchants and Customers! What’s in it for Merchants? What’s in it for customers? How Does BwP Work? What is the Hype All About? Did you hear all the buzz in town? Shopify , the e-commerce platform known for empowering entrepreneurs, is teaming up with its most significant e-commerce rival, Amazon.

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3 Best AI Tools for Ads Marketers Should Be Aware Of

Single Grain

If you’ve ever found yourself stuck in the ad-creation abyss, this post for AI tools for ads is for you. We all know how crucial it is to bring our A-game when it comes to advertising. By using AI tools for ads, you can really level up your own ad creation process. Back in the day, we’d fumble around with text and basic designs, aiming to catch eyeballs.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Scout: TV Advertising Tumult, the State of the US Ad Industry, and More


Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 9/8/23 – 9/14/23 to stay ahead of the curve: Strikes. Streaming. Social. Is the Fall TV Season Relevant Anymore? [:04] With the majority of production at a halt due to the SAG-AFTRA and WGA strikes—not to mention all the other drama and tumult coming out of TV land —some advertisers are starting to wonder: Does fall TV even matter thi

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Using Digital Channels with Precision: Why LinkedIn is Pivotal in a Full-Funnel, Multi-Channel ABM Strategy

Madison Logic

We hate to break it to you, but only a small percentage of B2B buyers are actively seeking solutions at any given time. According to LinkedIn’s 95/5 rule , only 5% of your target accounts are in-market, which means that 95% of accounts aren’t ready to buy just yet. While it’s important to invest in efforts that target the 5% of people who are “in-market” today, you need a full-funnel strategy that delivers persistent messaging with the other 95% as well.

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Leveraging Virtual Assistants for Effective B2B Marketing Strategies


The pandemic prompted an outstanding transformation for numerous businesses across the globe. As remote work swiftly became the new standard, there was an exponential surge in the demand for virtual assistants, leading to the emergence of innovative companies providing virtual assistant services. The question arises: Could your company also reap the advantages of having a virtual assistant?

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Sana Commerce named a Niche Player in the 2023 Gartner® Magic Quadrant™ for Digital Commerce

Sana Commerce

Evaluation based on Completeness Of Vision and Ability To Execute [September 14, 2023, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2023 Gartner Magic Quadrant for Digital Commerce. Sebastiaan Verhaar, CEO of Sana Commerce: “We are proud to be recognized by Gartner in the Magic Quadrant for Digital Commerce for the second year in a row.

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Is Your ESG Communication a Walking Red Flag?

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

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Madison Logic Sets Clear Competitive Advantage with 15 Leader Badges in New G2 Fall 2023 Grid® Reports

Madison Logic

Technology leadership and high customer satisfaction reviews drive top rankings among B2B marketing solution providers NEW YORK, NY — September 14, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it set a new company record with 48 total badges in the G2 Fall 2023 Grid® Reports. The company was recognized as a High Performer across 16 categories and a Leader across 15 categories, most notably for Account-Based Advertising – Overall,

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Performance Writing 101: Marketing’s Big AI Problem [Video]


Marketing’s Big AI Problem Before Large Language Models revolutionized the way we generate copy, the biggest problem any marketing team encountered was producing enough content to meet their strategic goals. Of course, marketing teams needed that content to be valuable, original, authoritative, and well written. But under the gun of impending deadlines, or overloaded by servicing too many marketing channels, it was easy to miss the importance of the quality of your content.

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Slack Integrations: How to Maximize Sales Productivity


Did you know, on average, 66% of salespeople report feeling overwhelmed by too many tech tools? Furthermore, research suggests only 28% of all sales professionals are expected to meet quota this year. What’s distracting sellers and disrupting their focus? One of the main culprits is scattered sales technology.

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