Wed.Aug 19, 2020

The Top Benefits of Marketing Automation


For some reason, whenever I hear the words "marketing automation," I think of the " Transformers " movie with Shia LaBeouf and Megan Fox. It makes me think of the Autobots doing all our marketing -- which would be pretty cool. But today, we're not going to be talking about the robots from Cybertron.

Industrial Marketing—You Want Coaching With That?

Industrial Marketing Today

Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. The headline of this post is my tongue in cheek attempt at the famous McDonald’s® age-old question, “You Want Fries With That?”


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Which social media channels should your brand be present?


A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. But with so many social media platforms out there, how can your company make such a big decision?

The SaaS Marketer’s Black Book of Lead Generation

Marketing Insider Group

Lead generation. It always seems to be at the forefront of every marketer’s mind and it is often the topic of discussion during sales meetings and goal-setting sessions. However, the honest truth is that most of us do not have any clue how to improve our lead generation numbers.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

What the death of third-party cookies means to marketers


Data has been essential for Digital Marketing strategies to be effective. Without it, the job becomes challenging. That’s why the death of the third-party cookie has caused so many concerns among marketers.

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The 6 best techniques to get more blog subscribers


A blog is one of the most important channels for the success of a company’s digital strategy. Through it, it is possible to attract potential consumers, make them more familiar with the solutions the business offers, and build authority for the brand.

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How to Use Google Optimize to Find B2B Paid Advertising Success

KoMarketing Associates

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. It’s where users get the most information and determine if the product or service is right for them.

How to ensure hosting security for your website?


More than a good user experience (UX) and functionality, it is necessary to guarantee the hosting security of a site that is on the web. This is also one of Google’s ranking parameters.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)


Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Should You Advertise on TikTok?


The following is a sponsored article from our partner, GaggleAMP. You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok.

How Harnessing the Macro Customer Experience Can Drive Growth


One of the key ingredients to achieving growth goals in demand marketing has always been the customer experience.

17 Remarkable Minimalist Book Covers To Get You Inspired


When you think about the old books from your library, you think about the stories that took you places you’ve never been before and not so much about their covers. They’re old, dusty, maybe even in slightly bad shape.

Content + Technology: 4 Things to Learn as You Move Into 2021

Content Marketing Institute

Leveraging content and technology requires you to keep this one thing in the center. Learn that and more from the happenings at ContentTECH Summit 2020. Continue reading → The post Content + Technology: 4 Things to Learn as You Move Into 2021 appeared first on Content Marketing Institute.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Launching an Inbound Marketing Campaign for Manufacturers

SmartBug Media

For those in the manufacturing industry, keeping up with (or staying ahead of, for that matter) the competition is not only top of mind, but it’s also a top priority.

How to use Facebook Messenger for business

Sprout Social

With over 1.3 billion users every month, Messenger can be an invaluable Facebook feature for your business. Especially when you consider the fact that many people are already using it to connect with brands and businesses regularly. According to a Facebook-commissioned study , 61% of U.S

7 Ways Businesses Benefit from Blogging via @ronlieback

Search Engine Journal

Here are seven big benefits of blogging for business, plus examples of companies using blogs to help grow their traffic and attract new customers. The post 7 Ways Businesses Benefit from Blogging via @ronlieback appeared first on Search Engine Journal. Content Marketing

3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently - Strategy

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

ln-house marketing across countries at Elkjøp Nordic


Elkjøp is the leading consumer electronics retailer in the Nordic region. We spoke to Marketing Technology Manager, at Elkjøp Nordic, Thomas Sourour, about spearheading the company’s move to an in-house marketing strategy. Making in-house a success across countries.

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CPA Marketing 2020 – $90,000 in 31 Days on MaxBounty [Affiliate Marketing 2020]

Do you want to learn how to make really good money with CPA and Affiliate Marketing? Then be sure to watch this entire video.

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The 8 Best Free PPC Tools


When you’re investing money, time, and effort into a PPC strategy , you want to be sure that you squeeze as much potential as possible out of every dollar that you spend.

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Is Page One Overrated? The Truth About Organic Search Results


For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. Every SEO strategy ever devised aims to get you there.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The new B2B buying landscape

Champion Communications

The B2B buying journey has always been a marathon, rather than a sprint, but the demands of the modern B2B buyer have made gaining access to buyers increasingly difficult.

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Mit Affiliate Marketing als Anfänger von 0 starten – Online Marketing – (OMPW – Jens Neubeck)

Im heutigen Video erfährst du wie du mit Affiliate Marketing als kompletter Anfänger sofort starten kannst. Jetzt hier kostenfreie Video-Serie sichern: [link] Du weißt nicht wie du mit Affiliate Marketing starten sollst? Du willst online Geld verdienen und dein eigenes Online Business starten?

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4 Account Based Marketing Email Examples To Inspire You

Lake One

Nearly 70% of companies engaged in account based marketing programs are using email as a key channel and close to 60% label it as an important channel to their ABM effort. So what kind of emails are account-based marketers sending?

Apply Now for : Human Resource Executive

For Job Seekers: Job title: Human Resource Executive Company: A&M MULTI SERVICES PVT. Job description: sent on A Verification email has been sent on. Click on the link to verify. Verify Companies will reach out. computer knowledge, recruitment, pay rolling, training. /p

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.