Oktopost

JUNE 22, 2025

1. Why your voice matters Social media is where business conversations happen. But here’s what makes them work: authenticity. That’s why your posts, when they come from your own experience and voice, carry far more influence than official brand messaging. Even in employee advocacy programs, the most effective voices aren’t polished marketers; they’re real professionals sharing honest experiences.

Social Media 71

Social Media Peer-to-peer Thought Leadership Media 71

B2B Marketing Directions

JUNE 22, 2025

(This is the second of three posts dealing with the use of environmental claims in marketing communications. In my first post , I described the current political backlash against some ESG-related policies, but I also noted that public support for protecting the environment remains widespread, according to recent research. This post discusses why environmental claims in marketing haven't worked as well as some research findings suggest they should.

Effectiveness 69

Effectiveness Paid Search Agency Customer Surveys Ethics 69

Sage Marketing

JUNE 22, 2025

Salesforce used to be the undisputed leader in enterprise CRM. But times are changing. Today, companies like Atlassian (for marketing automation) and DoorDash (for sales and support) rely on HubSpot to power critical revenue teams. With 258,000+ customers across 135+ countries and enterprise adoption growing over 40% year over year , HubSpot has evolved far beyond its mid-market and marketing automation roots.

Hubspot 52

Hubspot Multi-Touch Attribution Marketing Automation Services API 52

The ABM Agency

JUNE 22, 2025

Reading Time: 8 minutes Chapter 3: The ABM-Enhanced GEO Methodology The Strategic Integration of Account-Based Marketing with AI Search Optimization The convergence of account-based marketing precision with generative engine optimization represents a fundamental advancement in B2B marketing methodology that addresses the limitations of traditional broad-based AI search strategies while maximizing the efficiency and effectiveness of optimization investments.

Account Based Marketing 40

Account Based Marketing Marketing Management Top of Funnel ABM 40

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

ROI

Learn Hub | G2

JUNE 22, 2025

With more and more businesses employing rapid application development (RAD) workflows, switching to DevOps for operational efficiency has become a new norm.

Software 52

Software Efficiency Business 52