Tony Zambito

DECEMBER 9, 2020

Over time, we can build assumptions about how things work. How things are supposed to be. Or we cement assumptions about what people think. Or how we expect people to behave. Oftentimes, we can create an over-reliance on past data and experiences to shape our assumptions about the present and the future. . Due to the COVID-19 pandemic , many organizations will need to ask these critical questions: .

Marketing Analytics Tools 318

Marketing Analytics Tools Validation Planning Intent 318

Marketing Insider Group

DECEMBER 9, 2020

It’s more important than ever before to build a positive and inspiring company culture. The culture of your organization affects the talent you attract, how engaged your employees are at work, and also the customers who choose your brand over others. Your company culture is a reflection of your core brand values and mission. And those values can be an important factor in the decision-making process when someone chooses to spend their money or do business with you.

Paid Search Agency 283

Paid Search Agency Top of Funnel Companies Content 283

Webbiquity

DECEMBER 9, 2020

Guest post by Mathew Jade. Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. SEO impacts the ranking of your content in the search engine results pages (SERPs).

SEO 272

SEO Traffic Tips SERP 272

Influitive

DECEMBER 9, 2020

Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy. Our 2020 State of Customer Marketing Report revealed that 44% of online community and advocacy programs are managed together and nearly one-third of respondents said they are considering merging or already in […].

Communities 246

Communities Marketing Report Marketing 246

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Engagio

DECEMBER 9, 2020

How does one apply an ABM approach to a winning B2B strategy in 2021? As an ABM strategist, I work with a lot of clients to make sure their ABM programs are optimized for the best results. Let’s break it down into five key areas: Focus on your best opportunities. Take a journey stage approach. Personalize brand experiences on digital. Lean in on Sales enablement.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Heinz Marketing

DECEMBER 9, 2020

By Payal Parikh , Director of Client Engagement at Heinz Marketing. This year has brought a lot of challenges across the globe due to the spreading virus. Many businesses have had to shut down, and a lot more folks have lost their jobs. My heart reaches out to families who are not able to make ends meet due to lockdowns in various places around the world.

Lock-In 141

Lock-In Paid Search Agency Budget Programs Cost 141

ClickZ

DECEMBER 9, 2020

30-second summary: Voice technology has quickly gained popularity during the COVID-19 pandemic as consumers looked for contactless ways to engage with brands. To help brands stand out from competitors, companies are looking to deploy custom digital voices to create stronger, more personal relationships with consumers. However, when a customer has a negative experience with a brand, a lighthearted branded voice may be off-putting to some consumers.

Advertising Agencies 139

Advertising Agencies Interactive Marketing Privacy Paid Search Agency 139

Fusion Marketing Partners

DECEMBER 9, 2020

Most of can agree that 2020 has been an unusual and troublesome year. A few industries have benefited (online retailers, […].

Planning 147

Planning Marketing Plans B2B Marketing B2B 147

Sprout Social

DECEMBER 9, 2020

When COVID-19 hit, citywide lockdowns forced many people indoors. But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. In particular, food trends like dalgona coffee and homemade sourdough bread brought people all over the world together. Soon, brands joined in on these trends too.

Trends 126

Trends Social Media Analysis Creativity 126

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Spiralytics

DECEMBER 9, 2020

In this article, let’s look at some of the key signals that indicate your website is in dire need of a makeover ASAP! The post 5 Signals Your Website Needs A Makeover ASAP! appeared first on Spiralytics Inc.

Marketing Websites 118

Marketing Websites Design Marketing 118

The Lead Agency

DECEMBER 9, 2020

In order to optimise the performance of any marketing campaign, it is essential to know your target audience. This means going further than demographics to get a real sense of who your buyer is and what drives them. This can be done by building buyer personas. A buyer persona is a research-based profile that depicts a target customer. Buyer personas describe who your ideal customers are, what their days are like, the challenges they face, and how they make decisions.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Benchmark Email

DECEMBER 9, 2020

In a time when in-person networking events are being canceled, marketers and sales professionals are focusing on engaging with prospects digitally to sustain lead nurture and generation. This tactic isn’t necessarily cutting edge. Digital networking has been used for quite some time, but it’s especially fantastic to build and sustain connections with your leads during… The post 4 Digital Networking Faux Pas That Will Cost You Leads appeared first on Benchmarkemail.

Cost 122

Cost Leads Lead Marketing Qualified Leads 122

SendGrid

DECEMBER 9, 2020

Take a look at Twilio SendGrid's holiday sending data and analysis of consumer trends over the 2020 Black Friday weekend. The post 2020’s Unprecedented Holiday Email Sending Volumes appeared first on SendGrid.

Analysis 113

Analysis Trends Companies 113

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Social Media

Content Marketing Institute

DECEMBER 9, 2020

Though you can’t copy a brand’s content measurement strategy, you can take inspiration from their philosophies and practices. Learn more about how Marriott, NerdWallet, and Adobe approach content marketing metrics. Continue reading → The post How Marriott, NerdWallet, and Adobe Measure Content Marketing appeared first on Content Marketing Institute.

Content Marketing 109

Content Marketing Content Marketing & Strategy Paid Search Agency 109

The Daily Egg

DECEMBER 9, 2020

Two businesses offer commercial lawn care services in the same city. They both work with high-dollar clients and bring in more than enough money to keep the lights on. One business consistently increases annual revenue year after year, giving them the opportunity to hire more employees, buy better equipment, and grow exponentially. The other? Their […].

Work Management 108

Work Management Software Best Practices Buy 108

SEMrush

DECEMBER 9, 2020

By analyzing Google searches and websites‘ statistics, Semrush has taken a look at the 2020 year in review, showing what the world cared about most. Discover world data trends of 2020 in this study: headlines, fashion trends, celebrities, politicians, sports events, entertainment options and more.

Trends 111

Trends Statistics Studies Google 111

Sprout Social

DECEMBER 9, 2020

Agency owners and professionals have been pushed to their limits in 2020. In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that were far from predictable. . But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. From doubling down on client satisfaction to creating flexible packages to championing social as a service, agencies that embrace change are poised for

Paid Search Agency 103

Paid Search Agency Advertising Agencies Ad Agencies Work Management 103

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SEMrush

DECEMBER 9, 2020

The reality is that you can’t ignore who the target audience for your SEO strategy is, and in this guide, we’re going to walk you through the different approaches that you can take to define this, as well as helping you to understand exactly what this is and why it‘s so important to the success of your SEO efforts.

SEO 110

SEO 110

Brandfolder

DECEMBER 9, 2020

Today, as brands aim to reach increasingly global audiences, the ability to easily print materials hasn’t exactly kept up with the ability to distribute them digitally. To that end, Brandfolder.

Efficiency 98

Efficiency Cost Demand Distribution 98

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Online shopping and browsing were more prevalent than before – 87% of households made online purchases this year compared to 82% in 2019 – simply because we couldn’t leave our homes.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Smarte

DECEMBER 9, 2020

It is no secret that the use of data and technology now is more important than ever before. If you are in sales doing prospecting, we know how difficult it is to find accounts to target, get full contact information for outreach like mobile numbers, and connect with your ideal customers. There are multiple tools […]. The post Step-up Your Prospecting with InfoGenie’s Chrome Extension appeared first on SMARTe Inc.

Outreach 98

Outreach Contacts Tools CRM 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

FMG Suite

DECEMBER 9, 2020

The year is coming to a close, and it’s time to look forward to the next one. Pull out your crystal ball and see into the future as we plan and predict marketing trends and strategies for 2021. . Join us for this interactive webinar and walk away with the building blocks to create your marketing strategy for 2021, including: What marketing trends from 2020 are sticking around.

Planning 98

Planning Webinar Metrics Marketing & Strategy Trends 98

Visitor Queue

DECEMBER 9, 2020

“Knowledge is power.” This is a common phrase in life and in business and especially rings true when it comes to mastering your website marketing. Having access to powerful insights and website analytics tools gives you power to improve your marketing campaigns. And reach more customers than ever before. Fortunately, there is a wealth of […]. The post 11 Best Business Website Analytics Tools for 2021 appeared first on Blog Visitor Queue.

Analytics 97

Analytics Marketing Websites Tools Best Practices 97

Content Standard

DECEMBER 9, 2020

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Wheeler. The rise and fall of digital marketing channels is happening at lightning speed—and it has been for some time. As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011.

Advertising Agencies 96

Advertising Agencies Work Management Paid Search Agency Marketing Management 96

Buffer

DECEMBER 9, 2020

Note: This is the quarterly update sent to Buffer shareholders, with a bit of added information for context. We share these updates transparently as a part of our ‘ default to transparency ’ value. See all of our revenue on our public revenue dashboard and see all of our reports and updates here. Before I get into the numbers, please join me in celebrating a pretty big milestone this season — Buffer's 10 year anniversary!

SMB 94

SMB Transparency Differentiation Paid Search Agency 94

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

DECEMBER 9, 2020

As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create a marketing strategy that stands out? Diving into a specific niche is the way to set your business apart. Let's look at how a handful of businesses use niche marketing to their advantage, before walking through the steps to create your own growth-generating strategy. 5

Marketing & Strategy 101

Marketing & Strategy Marketing Strategy Webinar Metrics Ethics 101

PFL

DECEMBER 9, 2020

Get the data-based insights you need to guide your multichannel marketing strategy in 2021. Leave 2020 behind and plan ahead! The post 6 Trends to Guide Your 2021 Multichannel Marketing Strategy appeared first on PFL.

Trends 90

Trends Marketing & Strategy Marketing Strategy Planning 90

Launch Marketing

DECEMBER 9, 2020

Measuring the progress and success of marketing initiatives requires tracking and analyzing the right metrics. For content marketing, these are meaningful datapoints that should be informed by the goals of your content. Here, we break down the primary metrics used to track the most common types of content marketing that B2B marketers use; website content (blogs, articles, eBooks), social media content and email content.

Social Media 83

Social Media Marketing Websites Media B2B 83