Litmus

MARCH 11, 2021

Last year, I wrote a post highlighting an email design trend taking inboxes by storm: dark designs. With Dark Mode gathering momentum and the benefits of dark design for email becoming apparent, brands looked to harness the pros of a “Dark Mode first” approach to email—with dark designs appearing in both dark and light mode environments. With Dark Mode’s negative contrast polarity (light text on dark background) hailed as an accessibility win that could help reach a wider audience, it’s understa

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Terms and Conditions Guidelines Design Multi-Channel 138

KoMarketing Associates

MARCH 11, 2021

Influencer marketing has not always been a large area of investment for marketers, but new research suggests that many in the industry are changing their attitude about this tactic. Influencer Marketing Hub recently published its “Influencer Marketing Benchmark Report” for 2021, and statistics showed that 90% of marketers now believe influencer marketing is effective.

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Marketing Report Effectiveness Advertising Benchmark Statistics 205

Biznology

MARCH 11, 2021

EPISODE #53 – DEFINING AND EMBRACING THE NEW EMPLOYEE EXPERIENCE IN A POST-COVID WORLD. Over the past year, we’ve experienced a seismic shift in the way we work. Being in the midst of those changes can make them harder to see and understand. In this podcast, Victoria Dew, SCMP, Founder and CEO of Dewpoint Communications , walks us through these shifts while illustrating how communicators can reflect them in their strategic communications in the months ahead.

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Rules Linkedin Studies Cost 169

Benchmark Email

MARCH 11, 2021

Email has become a mainstay in the world of online marketing, used by SaaS and eCommerce businesses alike as a strategy for converting customers and gaining traction. While 2020 may have been a tumultuous year for business, it has pushed email back to the forefront of digital marketing campaigns and made it one of the… The post 8 Email Marketing Trends That Can Supercharge Your 2021 Strategy appeared first on Benchmarkemail.

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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SEMrush

MARCH 11, 2021

Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of Semrush keyword research toolkit.

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Keywords Research 144

SEMrush

MARCH 11, 2021

Did you know there are an estimated 12-24 million online stores worldwide, with more launching every day? Due to such a crowded market, you need to know the current online shopping statistics to make smart decisions on your business’s next steps.

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Statistics Business Marketing 131

Spiralytics

MARCH 11, 2021

This post will discuss a few strategies to ensure the implementation of effective customer retention in your business. The post Top 6 Customer Retention Strategies for Businesses to Succeed appeared first on Spiralytics Inc.

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Business Effectiveness 118

SEMrush

MARCH 11, 2021

Are you up to date on the latest email marketing statistics? Smart marketers know that email marketing is an incredibly effective strategy. However, when your company considers which strategies fit into the budget, does email marketing have a place?

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Statistics Email Marketing Marketing & Strategy Paid Search Agency 122

ClearVoice

MARCH 11, 2021

One of humanity’s major adaptive advantages is that we live in social groups, writes Lisa Feldman Barrett in her book ‘How Emotions are Made: The Secret Life of the Brain.’. And rather than passing on a universal human culture from one generation to the next through our genomes, emotions such as “anger” and “gratitude” become tools to help a society’s members manage their interactions in specific social bubbles we call cultures.

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Work Management Content Marketing Management Ad Exchange 114

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SEMrush

MARCH 11, 2021

In this article, we look at some of the ways financial and fintech companies promote complex financial concepts in engaging and enticing ways, and also discuss how using subject matter experts can make a huge difference to your content campaigns.

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Copywriting Examples Promotion Campaigns 112

Content Marketing Institute

MARCH 11, 2021

Any content marketer could’ve called out the glaring strategy gaffes that led to streaming-service Quibi’s high-profile (and high-budget) demise. We spotted seven – did you catch any we missed? Continue reading → The post 7 Content Marketing Truths That Would’ve Saved Quibi From Going Qui-Bye appeared first on Content Marketing Institute.

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Content Marketing Content Marketing & Strategy Profiling 107

The Daily Egg

MARCH 11, 2021

Finding simple project management software to help you get the job done can be daunting. A quick Google search plunges you into a sea of project management software with seemingly no end in sight. For this review, we spent hours looking at the simplest and most accessible project management tools, all of which offered a […]. The post Best Simple Project Management Software appeared first on The Daily Egg.

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Software Best Practices Google Tools 100

Hinge Marketing

MARCH 11, 2021

“We got most of our leads from referrals. This pandemic has us till caught flat-footed.”. “Most of our leads have always come from conferences, trade shows, and speaking events. That is how our budget was set up and we don’t know how to adapt yet.”. I still hear comments like these from prospects and clients on a weekly basis. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people

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Marketing Budget Research Lead Scoring Lead Ranking 93

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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SmartBug Media

MARCH 11, 2021

In the inbound marketing world, you likely understand the importance of a landing page to help convert visitors into leads. But perhaps you haven’t thought about how a thank you page could be considered a landing page’s partner in crime. A thank you page presents a great opportunity to upsell/cross-sell visitors that are already interested in the information you’re putting out there.

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Conversion Landing Pages Lead Scoring Lead Ranking 98

Bannerflow

MARCH 11, 2021

In a world that focuses on constantly using technology to find innovative solutions, dismissing key skills for marketing could be the downfall of a digital business. Digital transformation has been prevalent for many organisations – especially in this past year. However, it’s important to understand that paying for tech and tools without nailing the basics first simply won’t work.

Work Management 98

Work Management Marketing Management Advertising Agencies Paid Search Agency 98

Search Engine Journal

MARCH 11, 2021

Google is launching a number of initiatives aimed at helping job seekers, including opening enrollment for its three career certification courses. The post Google Opens Enrollment For Career Certification Courses via @MattGSouthern appeared first on Search Engine Journal.

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Course Google Education 91

Sprout Social

MARCH 11, 2021

What is the one meeting you’ll never want to miss? According to Shelby Cunningham , a Digital Marketing Lead at Sprout Social, it’s her biweekly meeting with Shareil Nariman , a Program Manager of Customer Lifecycle, and her mentor through Sprout’s Emerging Leaders Mentorship Program. The two have been meeting over the past several months to share their experiences, develop new skills and learn about what it means to be a leader from a new perspective.

Work Management 85

Work Management Fulfillment Paid Search Agency Network Marketing 85

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

MARCH 11, 2021

Google's Knowledge Graph algorithm currently updates every 2 to 3 weeks, affecting 60-80% of entities. Here's what SEOs need to know. The post Tracking Google Knowledge Graph Algorithm Updates & Volatility via @jasonmbarnard appeared first on Search Engine Journal.

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Google SEO 89

Mailmunch

MARCH 11, 2021

Without metrics to track, it’s nearly impossible to know if your email campaigns are performing successfully. Tracking the right KPIs (key performance indicators) allows you to see at-a-glance if you’re making progress towards your business goals for your email marketing campaigns. . Because there are so many different KPIs to track, narrowing down your focus to the right metrics can be the difference between success and failure in your email marketing campaigns.

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Email Marketing CTR Planning Marketing Analytics Tools 84

Search Engine Journal

MARCH 11, 2021

A recent study on diversity and inclusion in media shines light on negative stereotypes reinforced through media. Here's how advertisers can do better. The post Advertisers Are Failing at Diversity & Inclusion on YouTube – Here’s What You Can Do About It via @hoffman8 appeared first on Search Engine Journal.

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Youtube Advertisements Advertising Studies 84

DivvyHQ

MARCH 11, 2021

In the content marketing game, many practitioners feel the pressure to out-produce and out-promote their competitors. But there's a simple practice that can relieve some of that pressure: content curation. Other influencers and thought leaders in your space create great stuff too, you know. Being a good curator is a smart strategy, and can benefit your brand in many ways.

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Curation Marketing & Strategy Tools Content 83

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

MARCH 11, 2021

Google Maps is introducing three new ways for users to add helpful content for others, including the ability to share photos without leaving a review. The post Google Maps Lets Users Add Photos Without Leaving a Review via @MattGSouthern appeared first on Search Engine Journal.

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Google Content 83

Stevens & Tate

MARCH 11, 2021

One of the most important aspects of successfully nurturing your leads through the buyer’s cycle is understanding that each lead is different and that your marketing efforts need to be tailored to the needs of each lead. This can be quite difficult to do manually, which is why most businesses are turning to marketing automation. What is Marketing Automation?

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Marketing Automation Services Lead Nurturing Marketing Automation Lead Scoring 80

Search Engine Journal

MARCH 11, 2021

Video advertising is an easy target for budget cuts because many advertisers think it's too costly—but YouTube Ads production doesn't have to be so pricey. The post How to Make Video Ads on a Budget with YouTube Video Builder via @GrpTwentySeven appeared first on Search Engine Journal.

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Youtube Video Marketing Ads Advertisements 80

Champion Communications

MARCH 11, 2021

The countdown is on ; the end is in sight. T he UK has finally announced its roadmap to exit lockdown. While the roadmap out of lockdown became the centre of attention for all Britons ; February also saw High Street retail giants fall, the impact of remote working on cybersecurity capabilities and the continued debate around c loud v s. o n – p remise.

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Privacy Phishing Work Management Barriers 62

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Search Engine Journal

MARCH 11, 2021

YouTube and Nielsen roll out new ad measurements as YouTube CTV viewership continues to increase. Here's what you need to know. The post Nielsen Digital Ad Ratings Begin to Roll Out for YouTube CTV via @hoffman8 appeared first on Search Engine Journal.

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Youtube Ads 76

seo.co

MARCH 11, 2021

Backlinks are a search engine optimizer’s best friend. But they can also be your worst enemy. A good backlink has the power to send your site referral traffic, improve your brand visibility and reputation, and even help you rank higher in Google search results. But what about bad backlinks ? A bad backlink can have the opposite effect, damaging your reputation and decreasing your rankings in search results.

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Search Engine Journal

MARCH 11, 2021

Google, Facebook, and other big tech companies may have to negotiate deals with US news publishers to pay them for content if new bill passes. The post Google May Have to Negotiate Payment for US News Publishers via @MattGSouthern appeared first on Search Engine Journal.

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