Mon.Dec 05, 2022

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Is Your Marketing Campaign Strategy Correct For 2023?

Square 2 Marketing

It ’ s not uncommon for people to want to jump right into the tactical execution of campaigns. Get the emails out, get the paid ads launched, get the landing pages spun up and start generating leads. But if you haven’t taken a strategy before tactics approach to your campaigns , it’s very likely that you’ll be pouring all that effort, energy and money into a campaign that underperforms or doesn’t perform at all.

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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. We are all tuning out advertising. And we are all consuming more information online. We spend our time getting informed and also looking to be entertained.

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80+ Content Marketing Trends for Success in 2023

Content Marketing Institute

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).

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The pros and cons of social media

Sprout Social

Ah social media. As the old saying goes, “can’t live with it, can’t live without it.” As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. But times have changed. Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events a

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Nostalgia Marketing: Statistics, Benefits, and Examples

Spiralytics

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. What better way to evoke strong emotions than letting them reminisce about the simple and stress-free life they experienced before through nostalgic interpretations?

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MarTech’s email marketing experts to follow

Martech

Email marketing isn’t easy. There are so many moving parts — personalization, permissions, frequency, readability, mail transfer agents, engagement, sender reputation, segmentation and much, much more. A mistake on any one of these and it doesn’t matter how good the rest are. Worse yet, today’s mistake may have been yesterday’s right thing to do. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments.

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What Can Social Media Do for SEO?

Oktopost

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. And besides that, most sites only offer no-follow links. Nevertheless, your SEO efforts with social media are still valuable.

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Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns

Search Engine Journal

Here are 4 pro strategies to breathe new life into your evergreen PPC campaigns so they're never stale. The post Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns appeared first on Search Engine Journal.

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Follow the leader: Approaching leadership with compassion

Sprout Social

Businesses and leaders have a responsibility to care for their employees. This shouldn’t be a controversial statement. Many businesses expect employees to enrich their business, but they don’t believe they owe enrichment to employees in return. From a business perspective, this type of treatment is a one way ticket to abysmal retention rates. But from a human perspective, as a leader, you should want the best for your people.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Importance of Owning Your Email List

Benchmark Email

Imagine starting your social media accounts, posting regularly, and growing your following to almost 100k. Then one day, you wake up, and everything is gone. The only option is to start all over again. As a business owner, this could be you. As unlikely as this scenario may seem, it’s always a risk to be… The post The Importance of Owning Your Email List appeared first on Benchmark Email.

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Google’s Desktop Search Results Are Now Continuously Scrollable via @sejournal, @MattGSouthern

Search Engine Journal

Google is making desktop search results more like mobile with an update that lets users continuously scroll through multiple pages. . The post Google’s Desktop Search Results Are Now Continuously Scrollable appeared first on Search Engine Journal.

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7 Mistakes Companies Make with Their Content Production Strategy and Planning

ClearVoice

Are you asking customers to marry you on a first date, or are you wooing them over time with all your charms? Content marketing is a long game. You need to work to make customers warm up to you through many touchpoints. This means you need an effective content production strategy. Content production has multiple steps, from planning and creation to execution and distribution.

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WordPress Hit With Multiple Vulnerabilities In Versions Prior To 6.0.3 via @sejournal, @martinibuster

Search Engine Journal

WordPress recommends immediate action to fix multiple vulnerabilities discovered in versions prior to 6.0.3. The post WordPress Hit With Multiple Vulnerabilities In Versions Prior To 6.0.3 appeared first on Search Engine Journal.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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8 Proven Ways for Freelance Copywriters to Find New Clients

Anyword

If you’re a freelance copywriter, it can be difficult to land new clients when you’re just starting out. Networking can feel like an uphill battle, and if you don’t have any existing connections in your industry, it might feel like getting anywhere at all is impossible. Fortunately, there are plenty of tactics available that are guaranteed to help you find clients and eventually bring in new business. .

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How To Optimize The Largest Contentful Paint & Rank Higher In Google via @sejournal, @DebugBear

Search Engine Journal

Learn how to speed up your website & rank higher on SERPs. Hint: Largest Contentful Paint is the most important site speed metric for Google. The post How To Optimize The Largest Contentful Paint & Rank Higher In Google appeared first on Search Engine Journal.

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Don’t Miss These Key Dates: Spring ’23 Sandbox Preview

Salesforce Marketing Cloud

The Spring ’23 sandbox preview window is around the corner. Note the dates now so your organization is prepared for the upgrade. Your production instance will be upgraded to the Spring ’23 release according to the rolling 12-month release calendar on status.salesforce.com. To check your upgrade date, enter your instance name or domain and click the maintenance tab.

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How to Build a Career Path Toward the C-Suite

SmartBug Media

It’s not uncommon for folks to ask me, “How did you get here?” Perhaps they’re referring to my path via marketing. Or maybe they see that my original field of study was English and I started my career as a high school teacher, which doesn’t traditionally translate to future CEO. Regardless, they’re likely asking because they’re considering their own journey and hoping to learn a bit more about my experience to inform their own choices.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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6 Checkout Page Examples And How To Optimize Them

Search Engine Journal

Ensure your customers leave happy, with your products in their shopping baskets. Check out 6 examples, their websites' pros and cons, including a checklist. The post 6 Checkout Page Examples And How To Optimize Them appeared first on Search Engine Journal.

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Where should a CDP fit in your martech stack?

Martech

Any customer data platform (CDP) must nestle nicely into your martech stack, including your customer data ecosystem. Like many architectural choices, you face few absolute rights and wrongs here, but you have options worth considering. . At Real Story Group, we’ve seen three broad approaches, including variants of each: Licensing a CDP from your anchor martech suite.

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10 AI Tools for Content Marketing Worth Checking Out

DivvyHQ

If you're looking to streamline your content marketing process, check out these 10 AI tools that can help! From grammar checking to long-form content creation, these tools can help you save time and produce better content.

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Webinar: Drive smarter engagement across the customer journey

Martech

Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs. As a result of this shift, enterprises are leveraging customer-centric strategies to drive smarter engagement across the full customer journey, capture revenue opportunities and foster long-term loyalty.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Create an Email Marketing Funnel for Maximum Conversions

Optinmonster

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. Sounds like magic, right? It’s not magic, but with our ultimate guide, email funnels can be simple. This article will go over: Let’s get started!

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Mozilla Acquires Pulse, A Hybrid-Workplace Collaboration Company via @sejournal, @martinibuster

Search Engine Journal

Acquisition of hybrid workplace collaboration company strengthens Mozilla's plans for growing their suite of products. The post Mozilla Acquires Pulse, A Hybrid-Workplace Collaboration Company appeared first on Search Engine Journal.

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5 Easy Steps to Sell a Domain Name

The Daily Egg

Whether you have a domain for a website that you’ve stopped using or you want to make a profit on your prime. The post 5 Easy Steps to Sell a Domain Name appeared first on The Daily Egg.

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How Resellers Can Add Value to a Publisher’s Unaddressable Inventory

33Across

33Across' VP of Publisher Development, Lauren Williams, shares the importance of resellers to a publisher's unaddressable inventory and the different benefits it has to. The post How Resellers Can Add Value to a Publisher’s Unaddressable Inventory appeared first on 33Across.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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A no-nonsense guide for writing product descriptions

Sana Commerce

No matter how slick your website or useful your products, you’ll have a hard time converting if you don’t get this one key factor right: writing your product descriptions. Product descriptions? That’s right. A well-written product description can be the difference between a conversion and a bounce. But how do you write product descriptions effectively?

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How Resellers Can Add Value to a Publisher’s Unaddressable Inventory

33Across

33Across' VP of Publisher Development shares why reseller lines are vital for publisher inventory monetization. The post How Resellers Can Add Value to a Publisher’s Unaddressable Inventory appeared first on 33Across.

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How Enterprise Content Harmony Drives Better Business Results, with Colleen Jones

Acrolinx

Your content is tied to your brand, so that makes content harmony extremely important. One misspelling, offensive remark, or sarcastic comment can hurt your brand. That’s why it’s … Continue reading "How Enterprise Content Harmony Drives Better Business Results, with Colleen Jones". The post How Enterprise Content Harmony Drives Better Business Results, with Colleen Jones appeared first on Acrolinx.