Mon.Dec 05, 2022

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Is Your Marketing Campaign Strategy Correct For 2023?

Square 2 Marketing

It ’ s not uncommon for people to want to jump right into the tactical execution of campaigns. Get the emails out, get the paid ads launched, get the landing pages spun up and start generating leads.

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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. We are all tuning out advertising. And we are all consuming more information online.

Case 274
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80+ Content Marketing Trends for Success in 2023

Content Marketing Institute

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023.

Trends 113
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7 Brainy Things We Do To Get Our Clients An Average 138% Increase In Traffic

Marketing Insider Group

Are you trying to increase traffic to your website? Do you want to enhance your customer relationships? Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients.

Traffic 269
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Emerging Sustainability & ESG Topics Garner More Audience Attention

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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How Resellers Can Add Value to a Publishers’ Unaddressable Inventory

33Across

Since approximately 80% of brand spend targets half of a publisher’s supply, the unaddressable market is a huge opportunity for publishers looking to monetize every user. In short, publishers should have two different strategies for their.

More Trending

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The pros and cons of social media

Sprout Social

Ah social media. As the old saying goes, “can’t live with it, can’t live without it.” As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media.

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10 AI Tools for Content Marketing Worth Checking Out

DivvyHQ

If you're looking to streamline your content marketing process, check out these 10 AI tools that can help! From grammar checking to long-form content creation, these tools can help you save time and produce better content.

Tools 71
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How to Create an Email Marketing Funnel for Maximum Conversions

Optinmonster

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. Sounds like magic, right?

Funnel 67
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Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns

Search Engine Journal

Here are 4 pro strategies to breathe new life into your evergreen PPC campaigns so they're never stale. The post Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns appeared first on Search Engine Journal. Paid Media PPC

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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13 TikTok Tips That Will Help You Go Viral in 2023

Hootsuite

Is TikTok taking over the world? With over one billion monthly active users , it definitely feels like this video-based social networking platform has reached global domination status. If you haven’t joined in yet, it’s time to get on board.

Viral 92
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How to Build a Career Path Toward the C-Suite

SmartBug Media

It’s not uncommon for folks to ask me, “How did you get here?” Perhaps they’re referring to my path via marketing. Or maybe they see that my original field of study was English and I started my career as a high school teacher, which doesn’t traditionally translate to future CEO.

Media 64
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What Can Social Media Do for SEO?

Oktopost

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value.

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Google’s Desktop Search Results Are Now Continuously Scrollable via @sejournal, @MattGSouthern

Search Engine Journal

Google is making desktop search results more like mobile with an update that lets users continuously scroll through multiple pages. . The post Google’s Desktop Search Results Are Now Continuously Scrollable appeared first on Search Engine Journal. News Twitter

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Follow the leader: Approaching leadership with compassion

Sprout Social

Businesses and leaders have a responsibility to care for their employees. This shouldn’t be a controversial statement. Many businesses expect employees to enrich their business, but they don’t believe they owe enrichment to employees in return.

Social 87
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The Importance of Owning Your Email List

Benchmark Email

Imagine starting your social media accounts, posting regularly, and growing your following to almost 100k. Then one day, you wake up, and everything is gone. The only option is to start all over again. As a business owner, this could be you.

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WordPress Hit With Multiple Vulnerabilities In Versions Prior To 6.0.3 via @sejournal, @martinibuster

Search Engine Journal

WordPress recommends immediate action to fix multiple vulnerabilities discovered in versions prior to 6.0.3. The post WordPress Hit With Multiple Vulnerabilities In Versions Prior To 6.0.3 appeared first on Search Engine Journal. News WordPress

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7 Mistakes Companies Make with Their Content Production Strategy and Planning

ClearVoice

Are you asking customers to marry you on a first date, or are you wooing them over time with all your charms? Content marketing is a long game. You need to work to make customers warm up to you through many touchpoints. This means you need an effective content production strategy.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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How To Optimize The Largest Contentful Paint & Rank Higher In Google via @sejournal, @DebugBear

Search Engine Journal

Learn how to speed up your website & rank higher on SERPs. Hint: Largest Contentful Paint is the most important site speed metric for Google. The post How To Optimize The Largest Contentful Paint & Rank Higher In Google appeared first on Search Engine Journal.

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Nostalgia Marketing: Statistics, Benefits, and Examples

Spiralytics

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing.

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How to Build an Effective Data Strategy for Your Business

SEMrush

A data strategy is crucial for any business hoping to stay competitive in today‘s highly dynamic marketplace. In this article, we’ll walk you through the benefits and challenges of developing a data strategy, while providing actionable insights for achieving data-driven results for your business.

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Don’t Miss These Key Dates: Spring ’23 Sandbox Preview

Salesforce

The Spring ’23 sandbox preview window is around the corner. Note the dates now so your organization is prepared for the upgrade. Your production instance will be upgraded to the Spring ’23 release according to the rolling 12-month release calendar on status.salesforce.com.

Release 80
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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Experiment: Do LinkedIn Pods Work? (Or Are They Mostly Embarrassing?)

Hootsuite

This past November, I decided to do an experiment. I wanted to see if LinkedIn pods actually worked or if they were just a waste of time.

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6 Checkout Page Examples And How To Optimize Them

Search Engine Journal

Ensure your customers leave happy, with your products in their shopping baskets. Check out 6 examples, their websites' pros and cons, including a checklist. The post 6 Checkout Page Examples And How To Optimize Them appeared first on Search Engine Journal. CMS Software Ecommerce

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Maybelline and Club Med on Influencer Management and Relationships

Traackr

Hear the top influencer management and relationship tips that have helped make Maybelline and Club Med compelling to creators

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How to write an Seo-Optimized content to boost traffic and sales?

Valasys

Search engine optimization and content writing cannot exist without each other because the content is the thing to which SEO techniques are applied. SEO content writing is a lot trickier than normal writing.

Traffic 52
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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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Ingredients of a Successful Influencer Campaign with Artisan Council and belif

Traackr

Learn how Artisan Council used creativity and humor to produce a successful influencer campaign for belif’s True Cream Aqua Bomb

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What does SMM mean and why is it important?

The Marketing Blender

Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . What does SMM mean and why is it important? SMM stands for social media management. In a business context, social media management is the process of handling an organization’s social media presence.

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One of the lesser-known and most powerful features of Contify that helps users to contextualize competitive intelligence

Contify

The post One of the lesser-known and most powerful features of Contify that helps users to contextualize competitive intelligence appeared first on Contify Market and Competitive Intelligence Platform - Blog. Competitive Intelligence