Webbiquity
MAY 17, 2022
Guest post by Dylan Berger. The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal. The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Image credit: Helena Lopes on Unsplash.
KoMarketing Associates
MAY 17, 2022
As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives. Mention and Livestorm teamed up to conduct the “Marketing Manager Mindset Report,” and statistics suggested that most B2B marketers (25%) now have an annual marketing budget of between $10,000 and $100,000.
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Search Engine Journal
MAY 17, 2022
Check out the different ways chatbots are being used today, where they're going next, and what possibilities exist for your own brand's chat strategy. The post The Future Of Chatbots: Use Cases & Opportunities You Need To Know appeared first on Search Engine Journal.
Martech
MAY 17, 2022
Marketers who have the metaverse on their roadmap are veering toward virtual reality (VR), while still trying to crack the NFT conundrum, according to a study just out from social media management software company Sprout Social. In a survey of 500 marketers, the report found that, overall, 24% plan to drop some kind of campaign in the metaverse in the next year.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
MAY 17, 2022
John asks an SEO, "When I publish my article on someone else's site, should I tell them to use a sponsored link attribute?". The post Should Guest Post Links Be Marked Sponsored? Ask An SEO appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
MAY 17, 2022
Ecommerce marketers should pay rapt attention to the evolution and progression of the Metaverse. Here's what you need to know with examples from various brands. The post Metaverse Primer For Marketers: How We Got Here & Where We Go Next appeared first on Search Engine Journal.
Content Marketing Institute
MAY 17, 2022
Need to increase your content output? Employee-generated content could be a win-win solution. Use these tips to activate their interest, overcome common objections, and strengthen your supply of engaging stories.
Search Engine Journal
MAY 17, 2022
Struggling to assess your SEO job candidates? The secret is in the interview questions you ask! The post Cut Through Any Bull With These 8 SEO Job Interview Questions appeared first on Search Engine Journal.
Lake B2B
MAY 17, 2022
Data Segmentation When you look for investors for your business, the list is huge. It includes investors from different industries and types like angel investors, investment partners, venture capitalists, private equity firms, accelerators and incubators, family investment offices, etc. The list further expands, considering 100k plus investors or more under each investor type.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Benchmark Email
MAY 17, 2022
Polaris Software Adds New Role to Oversee Product Strategy Across Global SaaS Business ST LOUIS, Missouri, May 17, 2022 – Polaris Software, a leading provider of sales and marketing software, announced today that the company has hired Jeff Zimmerman as its first product leader to oversee product strategy across Polaris’ three global sales and marketing… The post Polaris Software Appoints former Balto, Clearent Executive Jeff Zimmerman as CPO appeared first on Benchmark Email.
SmartBug Media
MAY 17, 2022
Preparing for a job interview is already nerve-racking for most, but now that we’ve found ourselves in this new world of remote work and virtual interviewing, it can add even more stress to your interview process. After all, what do you wear for a virtual job interview? Or what happens if your technology fails? Although there is nothing wrong with having some nervousness going into any interview, there are certainly ways that you can reduce those nerves while preparing for your next virtual job
Industrial Marketer
MAY 17, 2022
Local marketing is increasingly becoming a superb way to connect with customers in your local area while promoting your business. It helps small businesses attract new customers and effectively impact business sales. Local marketing strategies might be a little different from the techniques and methods of general marketing, but the results are very effective when.
Anyword
MAY 17, 2022
Cold emailing can be an incredibly effective way to reach out to new potential customers, as long as you implement each element correctly. With the right combination of well-thought-out subject lines and compelling copy, you’ll be able to catch your potential (and existing) customers’ attention without seeming like you are spamming them. Here, we will take you through everything you need to know about how to write great cold emails that will get results and make sure your customers remember your
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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis
Televerde
MAY 17, 2022
When you hear the phrase “robotic process automation,” your mind might immediately become filled with images of robots taking over the world. But there’s no need to worry because that only happens in the movies. And well, this particular type of automation doesn’t actually involve any robots. Instead, it’s something that many organizations find beneficial for managing day-to-day tasks.
MarketMuse
MAY 17, 2022
This three-step content optimization process helps determine whether to update an existing page, create new content, or both. Often, one page isn’t enough. Here's how to determine if that’s the case.
Stevens & Tate
MAY 17, 2022
Most marketers have been through a website redesign in their careers. If so then they know that it takes considerable time and resources to build a website from the ground up. There are constant meetings and decisions to make at every stage of traditional website design. You work so hard to launch a website, only to repeat the process every few years to ensure your website maintains it’s quality.
Martech
MAY 17, 2022
Catching your prospect’s eye and moving them along the buyer’s journey has never been easy. Add the pandemic to the equation, and we know your job as a marketer has probably never been as challenging as it is today. We invite you to take the marketing challenges survey so we can better understand what you’ve been challenged with the most and how you’ve overcome these obstacles.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
DivvyHQ
MAY 17, 2022
Artificial intelligence (AI) and natural language processing (NLP) are shaking up the content marketing industry. If that reality makes you feel like grabbing a stress ball off your desk to cope, take a breath. All this new tech can feel overwhelming at first, but you don’t have to incorporate them into your workflow all at once. Here's guest contributor April Miller with some practical ways to adapt to what these technologies can do.
Search Engine Journal
MAY 17, 2022
There are ways to dramatically improve your backlink profile without building links. Learn how in this webinar recap. The post How To Improve Your Organic Growth: Stop Building Links & Start Earning Them appeared first on Search Engine Journal.
Martech
MAY 17, 2022
Casted, the B2B marketing amplification platform, has announced Casted Insights, a solution that will supply firmographic data for every company consuming video and audio content, together with intent metrics. The aim is to offer data that is more actionable than vanity metrics around content consumption. What it does. Casted Insights is intended to provide a holistic view of video and audio audiences.
Sword and the Script | B2B
MAY 17, 2022
Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. “Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. “More people are involved in today’s buying process as well, with executives playing a greater role than in the past.”.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
TowerData
MAY 17, 2022
Father's Day occupies a strange place in the email marketing calendar, coming in near the end of an almost nonstop promotional period that begins with Easter, runs through Mother's Day, Memorial Day and Graduation and wrapping with July Fourth promotions.
Navigate the Channel
MAY 17, 2022
With attention spans of 8.25 seconds, shorter than that of the average goldfish, you don’t have a lot of time to grab the attention of your target audience. Explainer video and other short videos could be a great direction to go in to grab that attention! In a recent survey, 78% of respondents saw an … How to Create Engaging Video Content for Your Brand Read More.
Square 2 Marketing
MAY 17, 2022
If you’re like most business leaders, you struggle to hit your revenue goals month in and month out. This is a real challenge for most companies. Our research shows that only about 25% of all companies report consistently meeting or exceeding their monthly, quarterly and annual revenue goals. One of the reasons for this struggle is a lack of resources working on revenue-related initiatives.
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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.
accelerate agency
MAY 17, 2022
The first posts in our series for SaaS businesses are all about getting traffic to your site. There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business. Effective content marketing helps establish your brand as an authority in your field.
SpotMe Blog
MAY 17, 2022
Our guide to the best virtual conference platforms helps you pick the right virtual solution. There has never been a wider selection of tools to create virtual events. This level of choice is both an opportunity and a burden. Which solution will suit your needs? What to look for? So we created this guide to the best virtual conference platforms to help you.
accelerate agency
MAY 17, 2022
The first posts in our series for SaaS businesses are all about getting traffic to your site. There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business. Effective content marketing helps establish your brand as an authority in your field.
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