Tue.May 17, 2022

What Will the Future of Remote Work Mean for B2B Organizations?

Webbiquity

Guest post by Dylan Berger. The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal.

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Be More Effective with Attribution Models AND Performance Management Dashboards

Vision Edge Marketing

Both Marketing Attribution Models and Marketing Performance Management Dashboards visualize important information with the purpose of identifying what is , and isn’t , working and facilitating decisions.

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The definitive guide to SaaS pricing models

Tomorrow People

The pricing model your organisation picks affects the success of your go-to-market strategy. Learn more about them in this article. Pricing models are an essential part of all marketing strategies, but when it comes to SaaS products, they’re especially key.

68% of B2B Marketers Saw Their Budget Rise Between 2021 and 2022

KoMarketing Associates

As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives.

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Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]

Sword and the Script

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester.

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Content Optimization: Should I Update an Existing Page, Create New Content or Both?

MarketMuse

This three-step content optimization process helps determine whether to update an existing page, create new content, or both. Often, one page isn’t enough. Here's how to determine if that’s the case. Content Optimization

5 Tips To Engage Your Overlooked Content Creation Force

Content Marketing Institute

Need to increase your content output? Employee-generated content could be a win-win solution. Use these tips to activate their interest, overcome common objections, and strengthen your supply of engaging stories. Continue reading → Company News

How to Write AI-Powered Cold Emails That Will Get You Results

Anyword

Cold emailing can be an incredibly effective way to reach out to new potential customers, as long as you implement each element correctly.

Father's Day Email Inspiration

TowerData

Father's Day occupies a strange place in the email marketing calendar, coming in near the end of an almost nonstop promotional period that begins with Easter, runs through Mother's Day, Memorial Day and Graduation and wrapping with July Fourth promotions. Email Marketing

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7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

A 6-Step Guide to Social Media for Small Businesses

SEMrush

Social media for small businesses can be crucial to growth and success. Make an impact on your small business with this guide to social media. Social Media

8 Tips to Prepare for a Virtual Job Interview

SmartBug Media

Preparing for a job interview is already nerve-racking for most, but now that we’ve found ourselves in this new world of remote work and virtual interviewing, it can add even more stress to your interview process. After all, what do you wear for a virtual job interview?

Media 72

The 2022 State of the Creator Economy Report is live

ConvertKit

The creator economy is on the move. Upward, that is. 800 million in venture capital has poured into it since October 2020, and Google Trends interest for the term quadrupled from March 2020 to today. But that’s no surprise to us.

How Content Producers Should Adapt to Changes in AI and NLP

DivvyHQ

Artificial intelligence (AI) and natural language processing (NLP) are shaking up the content marketing industry. If that reality makes you feel like grabbing a stress ball off your desk to cope, take a breath.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

The Future Of Chatbots: Use Cases & Opportunities You Need To Know via @sejournal, @brentcsutoras

Search Engine Journal

Check out the different ways chatbots are being used today, where they're going next, and what possibilities exist for your own brand's chat strategy. The post The Future Of Chatbots: Use Cases & Opportunities You Need To Know appeared first on Search Engine Journal. Digital Trends Tools

5 Tips To Engage Your Overlooked Content Creation Force

Content Marketing Institute

Need to increase your content output? Employee-generated content could be a win-win solution. Use these tips to activate their interest, overcome common objections, and strengthen your supply of engaging stories. Continue reading → Company News

You’re Doing Landing Page Testing Wrong: These Are the 5 Rules to Do It Right

Unbounce

Most marketers think there is no true winning formula for increasing conversion rates, lowering cost per conversion, and increasing conversion quality all at the same time. Guess what? There is—I know this because we use it every day at KlientBoost.

Why Your Industrial Business Might Need a Local Marketing Strategy

Industrial Marketer

Local marketing is increasingly becoming a superb way to connect with customers in your local area while promoting your business. It helps small businesses attract new customers and effectively impact business sales.

Do You Have an Immediate Need for Skilled Offshore Staffing?

Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

How to Build an Instagram Sales Funnel in 8 Steps

Hootsuite

Do you like TOFU? I’m not talking about that jiggly bean curd stuff, I mean “Top of Funnel” content. Sure, you do, because it’s the first step of every successful Instagram sales funnel… Plus, you’re reading this right now.

Metaverse Primer For Marketers: How We Got Here & Where We Go Next

Search Engine Journal

Ecommerce marketers should pay rapt attention to the evolution and progression of the Metaverse. Here's what you need to know with examples from various brands. The post Metaverse Primer For Marketers: How We Got Here & Where We Go Next appeared first on Search Engine Journal.

The 4-Minute Creative Thinking Test

Carla Johnson

May 17, 2022 More than 60 years ago, Psychologist J. Guilford created the terms convergent and divergent thinking. Convergent refers to your ability to bring things together into a narrow focus or well-defined answer to a problem.

How to Create Engaging Video Content for Your Brand

Navigate the Channel

With attention spans of 8.25 seconds, shorter than that of the average goldfish, you don’t have a lot of time to grab the attention of your target audience. Explainer video and other short videos could be a great direction to go in to grab that attention!

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Should Guest Post Links Be Marked Sponsored? Ask An SEO via @sejournal, @rollerblader

Search Engine Journal

John asks an SEO, "When I publish my article on someone else's site, should I tell them to use a sponsored link attribute?". The post Should Guest Post Links Be Marked Sponsored? Ask An SEO appeared first on Search Engine Journal. Ask an SEO Link Building

The Cookieless Future: Separating Truth from Fiction

TrustRadius Marketing

From their modest beginnings nearly 30 years ago, browser cookies have become a normal part of our online lives.

7 Ways To Tweak Your Content For Better SEO via @sejournal, @lorenbaker

Search Engine Journal

Engaging and easy-to-find content is critical to your success. Are you doing all you can to improve on page SEO? The post 7 Ways To Tweak Your Content For Better SEO appeared first on Search Engine Journal. Content Creation SEO

How To Find the Best Investor Database?

Lake B2B

Data Segmentation When you look for investors for your business, the list is huge. It includes investors from different industries and types like angel investors, investment partners, venture capitalists, private equity firms, accelerators and incubators, family investment offices, etc.

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Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

Cut Through Any Bull With These 8 SEO Job Interview Questions via @sejournal, @RyanJones

Search Engine Journal

Struggling to assess your SEO job candidates? The secret is in the interview questions you ask! The post Cut Through Any Bull With These 8 SEO Job Interview Questions appeared first on Search Engine Journal. Careers SEO

Polaris Software Appoints former Balto, Clearent Executive Jeff Zimmerman as CPO

Benchmark Email

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Content Marketing for Small Businesses: Why, How and When? [Research-Baked Guide]

SEMrush

Content marketing can move your small business forward—if done right! Discover our research-baked insights and tips from industry experts sharing their thoughts on everything from content strategy to content operations and distribution. Content Strategy