Marketing Insider Group
FEBRUARY 22, 2023
Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages. Few companies have too much product content.
Zoominfo
FEBRUARY 22, 2023
Consumer data has become one of the most valuable currencies in the world. As a result, privacy regulators are going to great lengths , such as issuing record-breaking fines , in order to keep consumer data safe and businesses in check. For reference, the Information Commissioner’s Office (ICO) alone has taken enforcement action against over 100 businesses for violating data protection regulations.
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Contently
FEBRUARY 22, 2023
Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.
Search Engine Journal
FEBRUARY 22, 2023
When it comes to B2B marketing, there’s nothing quite like LinkedIn Ads. Here’s everything you need to know to get started with them. The post LinkedIn Ads: A Complete Guide For Beginners appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ClickZ
FEBRUARY 22, 2023
30-second summary: It is difficult to keep a measurement of paid social ads and their impact on a brand’s reputation With different metrics to consider and many factors that can influence your paid social impact, it is unreliable to blindly trust in it Popular measurement platforms like Google Analytics are also not helpful since they do not track impressions This article will help you figure out different methods to gauge the performance of your campaigns Paid social is a powerful marketi
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Only B2B
FEBRUARY 22, 2023
Outsourcing appointment setting is a popular business practice that many companies use to help them grow their businesses. It involves hiring a third-party company to make calls and set up appointments with potential customers. A well-trained team of appointment setters, a carefully crafted script, and some nurturing are frequently needed in order to convert a phone call or email into a qualified lead.
Optinmonster
FEBRUARY 22, 2023
Do you want to learn how to write a welcome email series for new subscribers? Writing a perfect welcome email series for new subscribers is important for creating a positive first impression and setting the tone for a long-lasting relationship with your audience. A well-crafted welcome email series can help you establish trust, introduce your brand, and provide value to your subscribers.
Martech
FEBRUARY 22, 2023
The rise of TikTok has been nothing short of revolutionary. Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report.
The Daily Egg
FEBRUARY 22, 2023
Falling on hard times, paying off debts, setting up a retirement fund, or just having some extra cash in your pocket—there are. The post 12 Easy Steps to Start a Side Hustle appeared first on The Daily Egg.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Lead Liaison
FEBRUARY 22, 2023
6 Ways to Generate More Leads at Trade Shows We’ve compiled 6 of the best ways to generate leads at trade shows based on our own experiences, our customers’ experiences, and feedback from the market. Here they are: 1: Equip Every Staff Member with Mobile Lead Capture Exhibiting at a trade show, is when show organizers provide exhibitors with what’s commonly called “lead retrieval”.
The Daily Egg
FEBRUARY 22, 2023
VoIP phone systems are an extremely popular option for business communications. One of the main reasons for that is the money you. The post How Much Does a VoIP Phone System Cost? The Complete Guide appeared first on The Daily Egg.
Martech
FEBRUARY 22, 2023
Algorithms are at the heart of marketing and martech. They are used for data analysis, data collection, audience segmentation and much, much more. That’s because they are at the heart of the artificial intelligence which is built on them. Marketers rely on AI systems to provide neutral, reliable data. If it doesn’t, it can misdirect your marketing efforts.
Seismic
FEBRUARY 22, 2023
Once upon a time, a sales team was using AI to help them with their sales enablement. They were impressed with the AI’s ability to analyze data, predict sales trends, and even generate reports. One day, the sales team decided to let the AI take the lead on an important pitch. The AI confidently walked into the meeting and started presenting the pitch.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SmartBug Media
FEBRUARY 22, 2023
In large organizations, public relations (PR) and marketing often operate as separate functions. Although they are in fact two distinct fields, they often overlap. Each has its own focus and its own tools because the two disciplines fulfill different purposes. When coordinated correctly, integration of PR and marketing can lead a company to improve the bottom line, increasing efficiency and effectiveness.
HG Data
FEBRUARY 22, 2023
In this step-by-step video, Maria Hernandez-Venegas, Product Marketing Manager, demonstrates how customers are now able to leverage the power of the HG Platform to uncover small and mid-sized business market opportunities and optimize potential revenue streams. The post HG Use Case: Small Business Data Set appeared first on HG Insights.
Rev
FEBRUARY 22, 2023
Yes, RevOps is all about optimizing revenue—but Sid Kumar understands that RevOps reaches that goal best when it views its function in other terms. “RevOps is the realization that go-to-market functions that cut across the customer journey need to be working holistically and collaboratively across the customer journey,” he says. It’s not much of an exaggeration to say that Sid, HubSpot’s SVP of RevOps, has been working within the function nearly since the beginning.
Ahrefs
FEBRUARY 22, 2023
This seemed to come as a bit of a shock to some, but I think there are three reasons why it makes total sense.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Bannersnack
FEBRUARY 22, 2023
< 1 minutes read The post How To Create Better Ads With Social Media Trends appeared first on Creatopy Blog.
Oktopost
FEBRUARY 22, 2023
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary Striking the balance between fulfilling your company’s daily tasks and contributing to its long-term strategic vision has proven to be incredibly difficult for most marketing leaders.
Hubspot
FEBRUARY 22, 2023
Out of the many trending business buzzwords, quiet quitting is a topic that's only growing more popular. Many headlines throw the term around, claiming that employees are doing it — but do we really know what that means? And if so, what does it look like to sales professionals? In this post, we're going to discuss what it means to quiet quit in sales, what it looks like, and what sales managers can do when they think it's happening in their teams.
B2B Marketing Exchange
FEBRUARY 22, 2023
It’s the dream that marketers and salespeople have been chasing since long before they were given those titles: Perfect alignment between marketing and sales. Achieving this kind of synergy is especially critical for B2B organizations, where deep interactions are required to close deals with large customers. But here’s the good news: It’s not impossible!
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
HG Data
FEBRUARY 22, 2023
HG Insights Doubles Technology Intelligence Coverage with the Addition of Small and Midsize Businesses to Flagship Platform Without Extra Cost to Customers The addition of the Small Business Data Set to the HG Platform delivers an unmatched view of small and midsize markets enabling decision-making with precision and confidence SANTA BARBARA, Calif.
Digilant
FEBRUARY 22, 2023
U.S. adults spend an average of 13 hours and 11 minutes with some form of media daily. With numbers like these, it’s easy to see that consumers are constantly connected. Whether it holds their entire focus or is in the background while they multitask, in one way or another, people are constantly consuming content. And while consumers often engage with multiple devices throughout the day, smartphones continue to be the most popular way to stay connected.
Forrester B2B
FEBRUARY 22, 2023
It is essential for B2B CMOs to develop strategies that align with the projected economic growth of Indonesia in 2023. While the country’s growth is predicted to be positive, CMOs must consider the impact of external factors such as the threat of recession, rising inflation rates, and fluctuating oil prices.
thePoint
FEBRUARY 22, 2023
For all of us involved in selling to B2B (particularly manufacturing) prospects, answering the question – What is a lead? The short answer is one of two definitions “a new potential relationship” or “a reason to check in with an existing relationship.” You are fortunate if 10% of the leads you identify are “ready to buy” or what many in sales term “sales ready” – ready for a quote for at least what they believe they need.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Square 2 Marketing
FEBRUARY 22, 2023
This show was released on February 16, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? , we talked about why you need a set of highly orchestrated, personalized and cross-channel campaigns that support the marketing, sales and customer service part of your business.
Benchmark Email
FEBRUARY 22, 2023
A lot of brands think that as long as they’re posting on social media, they’ve got everything covered. The truth is, that just isn’t enough these days. Social media is quickly becoming the go-to for consumers and brand advocates. While websites will always have their importance, social media is a popular channel for people to… The post The Why, How, and What Behind Social Media Marketing appeared first on Benchmark Email.
Mereo
FEBRUARY 22, 2023
As leaders check sales kickoffs off their list, it is easy to ignore the elephant that hovers in meeting rooms, across phones and video screens, and in the office in-between: Did your sales kickoff make any difference? Fellow C-suite members want to know their investment of countless hours and dollars garners a return to the bottom line — and that a sales kickoff (SKO) is a worthy investment for next year.
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