Tue.Feb 27, 2018

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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Other than some minor jockeying for position, the chart below showing the largest social networks hasn’t changed much in the past few years.

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5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Of these, GDPR is the most far-reaching in that it not only impacts email communication (the focus of CAN-SPAM and CASL) but also the way companies gather, store, protect, share, and utilize personal data.

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How to embrace all the AIs and robots as a PR and marketing professional

Biznology

At the end of the day, the main uses for human workers are salesmanship, relationship management, the seduction and marriage of human prospects, clients and vendors, and all the dog and pony shows. So step one for avoiding being made redundant by robots and AIs: become management or start your own business. If you’re lucky and the tech breaks your way, maybe you’ll be able to just become the face of the company while a team of sentient bots does all your day-to-day client service wor

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Why You Should Send Your CRM Your Product’s Usage Data

InsightSquared

Put yourself into the shoes of a software sales rep. Imagine how excited you are to call this hot prospect who booked time on your calendar to demo your product. One of your goals for the call is to get this prospect to sign up for a free trial. You know that if you can just get them using your killer product, a commision is not far away. Unbeknownst to you though, halfway through your kickass demo, the prospect you are speaking with blurts out that they signed up for a free trial two days ago a

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Cure for the Common Cold Call [Infographic]

Zoominfo

Even the most experienced sales reps don’t enjoy picking up the phone to call a complete stranger. Yet, cold calling is still an essential part of selling. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). If your team’s performance is lagging and your cold calls are falling flat, it’s time to conduct an audit of your B2B database.

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Using Data to Enhance the Customer Experience

Marketing Insider Group

The digital revolution is empowering consumers like never before. They can now access a wealth of information from all over the world, anytime or anywhere they want. The result is that consumers are now more informed about their purchase decisions than ever. All of which means one thing: the buyer’s journey has changed. Advancements in […]. The post Using Data to Enhance the Customer Experience appeared first on Marketing Insider Group.

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The Chatbot Revolution is Here

Contently

When, in seventh grade, I finally had my very first AOL email account, I was quickly pulled into the world of AIM messenger. (I also created an embarrassing pun-based username that I still actively spend hours trying to forget.) Sure, I’d message my friends and work up the nerve to ping my middle school crush during the few riveting moments his screen name popped up online, but one of the best parts of AIM messenger was SmarterChild, the AI chatbot that knew the answers to any question I c

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Marketers Eye Data-Centricity Strategies to Drive Results

KoMarketing Associates

Marketers gather an ample amount of data, but how are they using it to uncover insight into their target market? This is what Winterberry Group recently wanted to discover with its “The Data-Centric Organization 2018” report. The researchers of the study defined data centricity as “the extent to which an organization is culturally and operational prepared to apply audience data as a source of actionable insight in support of advertising, marketing and audience engagement.

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This Is The Clear Winner In The Content Marketing Quantity Vs Quality Debate

Marketing Insider Group

I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained. Because if you are good enough to build an audience, then great things happen to your business. […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Navigating the Latest Facebook Algorithm

Adobe Experience Cloud Blog

Earlier this year, Facebook announced a significant update to its algorithm, causing concern for brands and publishers all over. The update prioritizes content that starts conversations (via Facebook comments and reactions) on the News Feed of users. Marketers who have been paying attention will have seen this coming. Facebook announced in June that it was going to push content from friends and family higher in the News Feed.

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Baking the Perfect Social Content Mix: 3 Ingredients for Success

Oktopost

Are you a baking enthusiast? If so, you wouldn’t believe the striking similarities between baking brownies and crafting effective social content. Both require precise quantities of each ingredient. By adding a cup of originality here and a pinch of creativity there, you can create an ideal mix that aligns with your social media goals. The […].

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10 Steps on How to Become an SEO Expert

Brightedge

In digital marketing, organic search is the heart of marketing because of its focus on and understanding of user intent, making an SEO specialist or expert a highly important marketing role. This one type of marketing is responsible for more than half the traffic on an average website, bringing in about 51 percent of all your […]. The post 10 Steps on How to Become an SEO Expert appeared first on BrightEdge SEO Blog.

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A Global Perspective from Glasgow

Televerde

I found a global home at Televerde. The first sale I ever made was selling a pin of Lenin, that I had found, to my grandfather. He was a singer in a left-wing chorus in Finland in the late 70’s. I told him that that pin would make him look even more handsome. It was an easy sale and I spent the money I earned buying sweets. Little did I know that decades later I would graduate from the University of Glasgow with a degree in political history specialising in East and Central Europe.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Be More Adaptable at Work: 6 Exercises to Try

Hubspot

13 years ago, content marketing didn’t really exist. Now it’s the top hiring area in the creative job market, with 25% of executives planning to grow their team this year. If you work in content marketing, you probably know that its booming growth and ever-evolving ecosystem forces us to learn new skills quickly, and constantly be on the lookout for the next big thing.

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Making a Case for the Edgy Brand Voice

Content Standard

You’ve seen it, heard it, and read it before: the charming and meticulously groomed TV spokesperson; the chipper voice pleading with you from the radio; the innocuous catchphrase plastered on a billboard; the friendly and (let’s be honest) dull brand voice. You already know the story: A brand sets out to be different. A brand aims to resonate with audiences in fresh and exciting ways.

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Influencer Marketing: The four audiences you need to engage

Heinz Marketing

Engaging and leveraging influencers in your industry doesn’t have to be rocket science, but it’s also a lot more than finding a list and blasting away. In fact, we’ve found that the influencers themselves are just one of four audiences you need to consider, develop and engage to make your influencer marketing work at its maximum potential.

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What the hell does “marketing” even mean??

EMagine B2B Blog

As I’ve watched the definition of the ambiguous word “marketing” evolve over the years I’ve been reflecting a lot lately on what the word actually means (currently). I mean, we all know the various components, right? Brand, positioning, messaging, image, targeting, lead generation, events, digital, public relations, nurturing … (need I go on?). Stay in school kids, please.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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B2BMX — The Tech vs. Human Puzzle

The Mx Group

I’ve been reflecting on the great time we had at B2B Marketing Exchange (B2BMX) in Scottsdale, AZ, last week. While the chilly temps were disappointing, the conference exceeded expectations! Kudos to the team at Demand Gen Report for putting together a valuable, action-packed agenda. While the ideas are fresh, here are some of my top takeaways from the conference.

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How To Use the HubSpot Prospects Tool to Generate New Leads

Genroe

As an inbound marketer there is nothing quite as frustrating as creating great content, that is read by potential customers, but on which they don’t act: no download, no contact form, nothing. This is an unfortunate fact of life as the large proportion of readers will not connect. But the HubSpot CRM Prospects feature can help […]. The post How To Use the HubSpot Prospects Tool to Generate New Leads appeared first on Genroe.

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What the hell does “marketing” even mean??

EMagine B2B Blog

As I’ve watched the definition of the ambiguous word “marketing” evolve over the years I’ve been reflecting a lot lately on what the word actually means (currently). I mean, we all know the various components, right? Brand, positioning, messaging, image, targeting, lead generation, events, digital, public relations, nurturing … (need I go on?). Stay in school kids, please.

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Measure your Brand Performance with MarketingTracker 5.12

ScanmarQED

It’s here! Clever new features to boost productivity, refined UX upgrades for improved ease-of-use and embedded new dashboard design functionality. Welcome, MarketingTracker 5.12. What’s new in 5.12? MarketingTracker 5.12 is the latest release of the most versatile Brand and Marketing Insights platform for any Data Scientists, Sales and Marketing Professionals working with and for big brands regardless of industry.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How to Tap Into Storytelling at Your Next Event to Activate Attendees

The Freeman Company

Every experience, event, or booth has a story to tell. Here’s how to make your audience the hero of it.

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Interim Results

DotDigital

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2018 Find It – Top 40

The Freeman Company

Freeman is named a Top 40 exhibit producer by EXHIBITOR

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10 Principles of Effective Landing Page Optimization

KoMarketing Associates

You can learn a lot from a company’s landing pages. It’s one of the best measurements of how well their marketing is run. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. Even now, you only have to click a few online ads to find a company that’s still sending traffic to a generic page.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Social Media Automation Is Bad, and Other Marketing Lies

Convince & Convert

When it comes to social media and marketing automation , there are ways to win big. However, there have also been some runaway dumpster fires. via GIPHY. Remember AT&T’s super-spammy debacle called the “ Ticket Chasers ” program? It was a chance for people to win free NCAA tickets. They outsourced the campaign to a contractor, who then outsourced the Tweets to a robot, who then spammed the crap out of thousands of Twitter users.

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How to work with a content marketing agency to create kick-ass content

Tomorrow People

Our way with words can’t be compared with the likes of Shakespeare, but it can deliver qualified sales and marketing leads that bring greater revenue to your business. Ah, writing. Our language given shape, the art form of some the world’s greatest geniuses. The lush verdancy of William Faulkner; the taut machismo of Ernest Hemingway; the visceral poetry of Cormac McCarthy.

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Slow Your Content Marketing Down

Content Marketing Institute

More than 86 million blog posts are published on WordPress every month. 86 million. Every month. Even the most digital literate, attentive, and committed customer probably only has the bandwidth to scan about 10 headlines and read one to two articles a day – and that’s being generous. Where does that leave the millions and millions of other “content opportunities”?