Mon.Nov 30, 2020

BERT: Google’s New Algorithm That Promises to Revolutionize SERPs

RockContent

Google is already such an intricate part of people’s lives that many of us chat directly with it. Users type “how do I get to the market” or “when does Spring start”, as if they were naturally talking to a person.

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How To Solve the Biggest Content Marketing Challenges

Marketing Insider Group

Content marketing is a journey, and it’s not easy. In fact, it’s freaking hard. Too many of the marketing professionals we know are miserable. They try to fight every day to do work they can be proud of. Marketing that works!

Insiders

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A beginner’s guide to WordPress template hierarchy

RockContent

WordPress template hierarchy is an essential concept that every developer needs to learn to start operating on this CMS platform. This structure guides each page’s rendering, making the information load much more dynamic, agile and free of errors and failures.

Martech 2030 Trend #1: “No Code” Citizen Creators

chiefmartech

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

67 Book Picks for the Ultimate Content Marketing Library

Content Marketing Institute

You can’t judge a book by its cover. You can judge it based on peer recommendations. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration.

More Trending

The Top 10 B2B Marketing Software Solutions

Oktopost

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers.

An Introduction To The Content Marketing Sphere

Only B2B

According to CMI, around 42% of the B2B marketers think content. marketing is an effective way to attract more leads and 69% think content is the best way to direct mailing and PR. Hence the phrase ‘Content is the king’ flaunts itself in its way.

7 PR Tools You Need To Be Using Every Day

BuzzSumo

Influencer Marketing

PR 83

New at Hootsuite: Instagram Enhancements, Inbox Updates & More Apps

Hootsuite

We’re approaching the end of 2020, and what a year it’s been. From the Australian bushfires to the COVID-19 pandemic, and the outcry against racial inequality resulting in the Black Lives Matter movement gaining global momentum, day to day life has changed for many of us.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Sales Pipeline Radio, Episode 229: Q & A Saro Zargarian @blueshiftlabs

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

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How NOT to Cold Text Your Sales Prospects

Zoominfo

While the idea of getting a text from a sales professional may seem a little out of the ordinary. Yet, in the current remote working universe, sales reps are turning to text more than ever before. .

The Top 5 Reasons Brands Make Videos [New Research]

Hubspot

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences.

A Guide to Social and Paid Attribution Reports

SmartBug Media

Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI).

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, Proposition 24 or Prop 24) to the November 2020 ballot.

Here’s to 2021: Accurate, Agile Sales Forecasting

InsightSquared

When it comes to sales forecasting , it’s a simple truth: if you can see what’s coming, you can prepare and react accordingly. In many cases, you can even change future results before they become foregone conclusions. .

7 habits to refresh your focus, stay motivated and battle burnout

Sprout Social

No one could have predicted everything that happened in 2020. However, one thing we can all agree on is that the only way out is through overcoming these challenges. We pivoted quickly when plans changed, and we innovated by adapting the way we work.

Top Podcasting Secrets & Shows for Digital Marketers & Beyond via @lisabuyer

Search Engine Journal

Podcasting is a great way to reach and engage with your audience. Here's the lowdown on podcasting and the shows marketers should pay attention to. The post Top Podcasting Secrets & Shows for Digital Marketers & Beyond via @lisabuyer appeared first on Search Engine Journal.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Write About Your Professional Background

Hubspot

A great way to share more about your background is to have a prepared document, like a professional bio.

International marketing: What you need when entering foreign markets

Sprout Social

Interested in entering a foreign market? In a day-and-age dominated by digital commerce and worldwide shipping, borders shouldn’t hold back your growth. Heck, the global ecommerce space is projected to grow to a staggering $4.5 trillion by next year.

Reflecting on 10 Years of Building Buffer

Buffer Social

Today marks ten years since I launched the first version of Buffer. What started as a landing page to gauge interest, and then a very basic product that I worked on alone, has become so much more.

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[WEBINAR RECAP] How to Prove the Value of your Content

Parse.ly

In the world of endless digital noise we live in, proving the true value of your content is more important than ever.

ROI 56

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Creating the Perfect Content Calendar

Sharpspring

Content is critical in all aspects of your digital marketing. Without quality content published regularly, you can’t effectively tell your brand story.

How to Design a Logo For Your Brand That Doesn’t Suck

Altitude Branding

Creating the perfect logo, or one that doesn’t suck, can be stressful. It may even feel like trying to move a mountain all by yourself. Any kind of graphic design work can be challenging, as everyone loves to jump in with their two-cents and let you know what they think.

How Drift thinks about B2B online events: an interview with Mark Kilens

Velocity Partners

Drift is learning super-fast about running B2B online events. Here's what Mark Kilens thinks about it all

How Not to Lose Your Marketing Budget for 2021

Metadata

How’d you do with your marketing budget this year? If you’re anything like me… Every single year, planning and forecasting in marketing teams is already a little bit like jumping in a Delorean and going 88 MPH with 1.21 gigawatts of power behind you!

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.