Mon.Nov 30, 2020

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How NOT to Cold Text Your Sales Prospects

Zoominfo

While the idea of getting a text from a sales professional may seem a little out of the ordinary. Yet, in the current remote working universe, sales reps are turning to text more than ever before. . And as it turns out, there are some very real benefits to using text as part of your prospecting strategy. Sure, being ghosted by your prospect is certainly a possibility, but at the very least, it gets your message read, and faster than if it had been sent via email. .

Lock-In 195
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Here’s to 2021: Accurate, Agile Sales Forecasting

InsightSquared

When it comes to sales forecasting , it’s a simple truth: if you can see what’s coming, you can prepare and react accordingly. In many cases, you can even change future results before they become foregone conclusions. . If this year has shown us anything, it’s that sometimes it’s impossible to know what lay ahead. Sometimes you have to react on the fly, act on the best information you can find, and just give it all you’ve got.

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67 Book Picks for the Ultimate Content Marketing Library

Content Marketing Institute

You can’t judge a book by its cover. You can judge it based on peer recommendations. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration. Continue reading → The post 67 Book Picks for the Ultimate Content Marketing Library appeared first on Content Marketing Institute.

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Top Podcasting Secrets & Shows for Digital Marketers & Beyond via @lisabuyer

Search Engine Journal

Podcasting is a great way to reach and engage with your audience. Here's the lowdown on podcasting and the shows marketers should pay attention to. The post Top Podcasting Secrets & Shows for Digital Marketers & Beyond via @lisabuyer appeared first on Search Engine Journal.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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An Introduction To The Content Marketing Sphere

Only B2B

According to CMI, around 42% of the B2B marketers think content. marketing is an effective way to attract more leads and 69% think content is the best way to direct mailing and PR. Hence the phrase ‘Content is the king’ flaunts itself in its way. Before diving deep into content marketing and content strategy , let’s know about inbound and outbound marketing. .

More Trending

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Responsive vs. Adaptive Design: Which Is Better For Rendering Great UX?

Spiralytics

If you're wondering whether to choose between responsive and adaptive design for your website, this post will help you settle things. The post Responsive vs. Adaptive Design: Which Is Better For Rendering Great UX? appeared first on Spiralytics Inc.

Design 90
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The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, Proposition 24 or Prop 24) to the November 2020 ballot. On November 3rd, 56% of Californians voted in favor of the CPRA in the General Election. The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023.

Privacy 93
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The Top 5 Reasons Brands Make Videos [New Research]

Hubspot

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion rates by over 80% , and the mere mention of the word "video" in your email subject line increases open rates by 19%. But, even if you already know about the importance of video, I'm willing to bet you aren't completely aware of how other brand's are using video … or, mo

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SEO for Nonprofits: 5 Best Practices for Charities to Improve SEO

SEMrush

More and more charities and nonprofits rely on search engine optimization (SEO) to assist their fundraising efforts. By optimizing your site and marketing practices you can drive up your rankings on search engine results pages (SERPs), getting more charity and nonprofit site traffic that can be converted into paid donors or volunteers, and helping to get out charitable awareness messages.

SEO 86
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Write About Your Professional Background

Hubspot

A great way to share more about your background is to have a prepared document, like a professional bio. A professional bio can be shared with prospective employers, your colleagues, included in your social media profiles, used for speaking engagement announcements, or used as an author bio on a blog. Writing about your professional background for the first time may feel challenging or awkward, but it doesn't have to be.

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A Guide to Social and Paid Attribution Reports

SmartBug Media

Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). In 2020, it is more important than ever to have a clear understanding of how your portfolio of marketing efforts work together to increase conversions. To learn more about how to maximize your paid media strategy, see fellow SmartBug® Brittani Bloomberg’s article here.

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Perfecting Live Presentations Even When Your Tech is FUBAR

The Customer

At 10 seconds before going live, one of the three panelists was still, to use another military acronym, MIA; despite a good tech prep she couldn’t connect to this new non-Zoom platform on the day of. The military coined an acronym decades ago that’s appropriate for 2020: FUBAR. As in: “The situation, Captain, is FUBAR.” Most of you will be familiar with the definition; others can Google it.

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Hire a Business Writer: 8 Experts for Any Content Marketing Budget

nDash

All too often brands think that a business writer is the “jack of all trades” writer. This couldn’t be further from the truth. Business writers are incredible at taking on your company’s voice – whether that is for the consumer, executive office, or your internal staff. Additionally, they are great at writing across a variety of topics – marketing, ecommerce, reputation management, leadership and development, and much more.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Creating the Perfect Content Calendar

Sharpspring

Content is critical in all aspects of your digital marketing. Without quality content published regularly, you can’t effectively tell your brand story. The best way to ensure that you get coverage of all topics related to your business and relevant to your audiences is to create a dedicated and relevant plan for publishing. In this blog, we’ll dive into the benefits of a content calendar and discuss how to create an effective calendar for your business.

Content 60
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Campaign Management Software: How it Helps Improve Marketing ROI

LeadSquared

Your marketing campaigns may have specific goals. It could be something like reaching a particular consumer segment or increasing brand visibility. For instance, Coke’s Share a Coke campaign aimed at increasing the consumption of Coca-Cola during the summer. Dove’s Real Beauty campaign or the Always #LikeaGirl campaign addressed social cause. If you noticed, these brands did not advertise only on a particular channel.

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Success or Failure in 2021 is Directly Linked to the Clarity and Consistency of Your Story.

OnMessage

The channels, touch-points and technologies your target audience uses to engage with your company have fundamentally changed. As a result, companies must rethink how they develop and deliver customer-facing messaging throughout the customer experience.The fact is, most companies do not have disciplined and repeatable processes in place to ensure a clear, compelling and consistent corporate [.].

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Why do I need to integrate data to analyze promotions?

ScanmarQED

What do you need to know about your promotions? To begin, you must ask yourself the question, “what do I need to do a proper analysis of my promotions?” Simply put, it all starts with identifying what makes a promotion successful and allows it to deliver the best returns. This opens the door to even more questions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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7 PR Tools You Need To Be Using Every Day

BuzzSumo

PR 115
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How Drift thinks about B2B online events: an interview with Mark Kilens

Velocity Partners

Drift is learning super-fast about running B2B online events. Here's what Mark Kilens thinks about it all.

B2B 59
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How to Become a College Professor with What You Know

Biznology

For more than 20 years, I’ve been happily teaching marketing part-time as an adjunct professor at various business schools in New York and abroad. It’s a satisfying late-career pursuit, so no wonder my business colleagues often ask me for advice about how to break in. Here’s what I tell them. First of all, most universities require a master’s degree, such as an MS or MBA.

Class 39
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Why Marketers Are Thankful This Thanksgiving

Nuvi

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How To Solve the Biggest Content Marketing Challenges

Marketing Insider Group

Content marketing is a journey, and it’s not easy. In fact, it’s freaking hard. Too many of the marketing professionals we know are miserable. They try to fight every day to do work they can be proud of. Marketing that works! So we asked our clients to tell us what are the biggest content marketing challenge s we help them overcome. And how we help them solve for those challenges.

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7 habits to refresh your focus, stay motivated and battle burnout

Sprout Social

No one could have predicted everything that happened in 2020. However, one thing we can all agree on is that the only way out is through overcoming these challenges. We pivoted quickly when plans changed, and we innovated by adapting the way we work. We also had to practice patience in order to learn from the unknown. Now, many people in the workplace are approaching almost 10months of work from home life— so it’s reasonable to expect some fatigue and lack of motivation. .

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Sales Pipeline Radio, Episode 229: Q & A Saro Zargarian @blueshiftlabs

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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International marketing: What you need when entering foreign markets

Sprout Social

Interested in entering a foreign market? In a day-and-age dominated by digital commerce and worldwide shipping, borders shouldn’t hold back your growth. Heck, the global ecommerce space is projected to grow to a staggering $4.5 trillion by next year. Couple that with the fact that nearly 2 billion people made an online purchase in 2019. However, tapping into a foreign market isn’t as easy as flipping a switch.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Top 10 Questions to Ask Yourself When Developing a Social Media Ad Spend Strategy

ClearVoice

You are probably aware that social media has continued to develop as a pay-to-play medium, but if your organization is like many, you likely don’t have a manager responsible for cross-platform ad spend — including social media ad buying — who can advise on guidelines, trends, and best practices. Even if you have a social media manager, the world of social media advertising changes so quickly that social media ad buying opportunities can be difficult to keep up with for someone who isn̵

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The Top 10 B2B Marketing Software Solutions

Oktopost

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. . The complexity of today’s marketing environment has made marketing automation platforms and other marketing software solutions essential for companies of all si

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Reflecting on 10 Years of Building Buffer

Buffer

Today marks ten years since I launched the first version of Buffer. What started as a landing page to gauge interest, and then a very basic product that I worked on alone, has become so much more. Buffer is now a leading social media management platform and a team of nearly 90 people working remotely worldwide, with our own approach and culture. Reaching this milestone means a lot for me, and I thought it would be interesting to reflect on each year of the Buffer journey.