Golden Spiral
MARCH 24, 2022
Is the issue with B2B ad conversions an industry-wide phenomenon or do some companies not produce ad content that works? I once read a stat that said: “You’re more likely to get bitten by a shark than click on a display ad.”. It might seem extreme, but, think about it—when was the last time you actually clicked an ad while you: Checked the weather? Watched a video on YouTube ?
KoMarketing Associates
MARCH 24, 2022
As B2B marketers and sales personnel look to improve their alignment, new research indicates that more marketers are now having their performance measured according to their influence on the sales pipeline. DemandSpring recently published its “2022 Revenue Marketing B2B Benchmark Report,” and statistics suggested that the majority of B2B marketers (78%) are now being measured according to the portion of the sales pipeline that they influence.
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Search Engine Journal
MARCH 24, 2022
What does it take for content marketing to really resonate with customers and drive sales? Check out these amazing content examples. The post 9 Ecommerce Content Examples To Inspire Your Marketing Campaigns appeared first on Search Engine Journal.
Content Marketing Institute
MARCH 24, 2022
Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
MARCH 24, 2022
In a report from Google about how it keeps Maps information reliable, the search company reveals it removed seven million fake business profiles in 2021. The post Google Removed 7 Million Fake Business Profiles In 2021 appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
DivvyHQ
MARCH 24, 2022
The quality of your content is one thing. How you present it to audiences is another. In today's post, we're digging into the concept and practice of content design and wrapping it up with several tips to help you be a better content designer.
Martech
MARCH 24, 2022
Will the metaverse go big or go home? There are strong arguments for both, but at this point they are just arguments. There are plenty of tech ideas voted most likely to succeed which didn’t: Google Glass, Amazon’s Fire Phone, 3D TV, Google Plus, Second Life and many more. There are also plenty of ideas at the other end of the spectrum. There were a lot of doubts about Airbnb, Uber, iPhone, Facebook … heck even the internet itself.
Oktopost
MARCH 24, 2022
Everyone is familiar with the concept of branding, but only some businesses have applied branding concepts to their image as employers. Nearly 90% of HR professionals agree that recruiting is starting to look more like marketing, and hiring managers need to adjust accordingly. In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022.
Martech
MARCH 24, 2022
In preparation for “The state of marketing operations” panel discussion for MarTech Spring 2022, Kim Davis, Kimi Corrigan, Milton Hwang, and I discussed current trends in the field. One discussion point was whether marketing ops and technology practitioners are marketers or not. When Davis asked me, I said no. However, Corrigan stated that she feels that she is, and Hwang backed her up by further explaining that his academic background is in engineering.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Litmus
MARCH 24, 2022
When it comes to standing out in a crowded inbox, using emojis in subject lines can be an expressive way to capture subscribers’ attention and boost engagement. However, emojis must be used strategically to have the desired effect. We are here to help you identify the how, when, and where of using an emoji to get more on your emails. Why are marketers using emojis in email?
CopyBlogger
MARCH 24, 2022
When you’re learning how to write better content, it’s helpful to think of a friend who tells stories that never. Continue Reading. The post Quit Annoying Your Audience! 3 Simple Steps to Write Better Content appeared first on Copyblogger.
Heinz Marketing
MARCH 24, 2022
By Brittany Lieu , Marketing Consultant at Heinz Marketing. 69% of email recipients report email as spam based solely on the subject line ( Invesp ). Inboxes are always full and spam folders are fuller. . As marketers, we rely on email as one of few channels to not only reach our prospects but to also nurture connection and impart value. Your email subject line is the first and possibly only opportunity to prove the worth of your offerings.
Industrial Marketer
MARCH 24, 2022
The role of social media in digital marketing has been growing rapidly over the past decade, which makes engaging social media content increasingly important. When the pandemic came, it accelerated the impact of social platforms even more. Essentially, these channels have become the primary medium for brands and their customers to communicate with each other.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Lake B2B
MARCH 24, 2022
Actions you can take using a CDP to gain more visibility of the best customers to pursue – from prospecting to conversion. Lead enrichment gives you the power to take the next steps with a visible understanding of where the different segments of your customers exist. Because every lead is not a paying customer and […]. The post Best B2B CDP Platforms: Make them Work with Lead Enrichment Powered by Lake B2B appeared first on Blog.
SmartBug Media
MARCH 24, 2022
As marketers, much of what we do revolves around the buyer’s journey, particularly attracting and converting customers. With so much of the work we do focused on the early stages of the buyer’s journey, it’s critical to not simply create content and calls to action hoping that our customers will find their way through our journey. We need to guide them.
LeanData
MARCH 24, 2022
What is ‘Apex CPU Time Limit Exceeded?’ If you’ve ever encountered the error message, “Apex CPU time limit exceeded,” you’ve run afoul of Salesforce’s timeout limit for transactions based on CPU usage. The message indicates your transaction is taking too long and, therefore, has been shut down, with all completed and in-process tasks reverted.
Search Engine Journal
MARCH 24, 2022
Are you getting your best content in front of motivated consumers using voice search? Check out these tips designed to help enterprises scale voice optimization. The post Voice Search Optimization At Scale: A Guide For Enterprise Marketers appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
MARCH 24, 2022
Today, customer engagement software company Intercom launched two new products – Surveys, a real-time insights tool, and Switch, a tool that transfers customers from a phone queue to Intercom’s Messenger support. They also announced a redesign of their popular Intercom Inbox. Intercom counts more than 25,000 organizations who use their Engagement OS platform, including Amazon, Lyft Business and Atlassian.
Search Engine Journal
MARCH 24, 2022
A new language model from Google means a new way of understanding users' search intent. Learn how LaMDA works and prepare for its rollout. The post Google LaMDA: How Language Model For Dialogue Applications Work appeared first on Search Engine Journal.
Martech
MARCH 24, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, it’s a beautiful day in the neighborhood. There’s good reason digital marketers hate friction.
Search Engine Journal
MARCH 24, 2022
Twitter is upgrading the direct message search bar, adding the much requested ability to search for DMs by entering keywords and names. The post Twitter DM Search Lets You Find Messages By Keyword appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
MARCH 24, 2022
The news certainly landed with a thud. Google has said it will sunset the current Google Analytics version by July 2023, which sounds like we have until then to make the switch. But Google has also said it will not port over historical data from our existing GA instances to Google Analytics 4. That means the longer you wait to set up your GA 4 instance the less historical data you will have.
Search Engine Journal
MARCH 24, 2022
Google’s John Mueller answered a question about the difficulties of ranking seasonal products, mentioning how they suspected that structured data might be the reason. John responded with actionable suggestions for how to get seasonal product pages indexed and ranked. Seasonal Product Pages The person asking the question related how their ecommerce client sold seasonal products, such as bakery products specific to various holidays.
RDW Group
MARCH 24, 2022
The competition for prospective students is steadily on the rise and with myriad options for students to choose from it’s … The post 5 Higher Ed Digital Media Tactics to Try in 2022 appeared first on RDW Group.
Search Engine Journal
MARCH 24, 2022
Google's John Mueller explains why Search Console query data is inconsistent between the different reports. The post Why Search Console Query Reports Are Inconsistent appeared first on Search Engine Journal.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Oktopost
MARCH 24, 2022
Director of Social Media and Content Strategy at Corel Corporation, Stephanie Carls, spills the tea on what it takes to lead incredibly successful employee advocacy programs. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here.
Liveintent
MARCH 24, 2022
Two of our employee communities at LiveIntent started 2022 off strong by celebrating Black History Month and Women’s History Month with many exciting initiatives and programming. BlackIntent. To commemorate Black History Month, BlackIntent’s marquee event was a panel discussion featuring topics including career growth and development, being Black in tech, and mentorship.
Varicent
MARCH 24, 2022
Ask any sales manager their most important job, and they’ll likely answer, “Hitting target.”. The smart ones will answer by adding, “Securing the sales pipeline to hit the target after that.”. In sales, the hard reality is that a successful salesperson is also a successful sales pipeline manager, although there’s no award for best pipeline generator at the annual sales kick-off.
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