Launch Marketing
SEPTEMBER 14, 2022
Messaging is another core component of B2B marketing and is one of the most important things, along with buyer personas (which clearly define your target audiences), to formalize. Clear messaging helps all aspects of marketing remain focused on key value points and benefits. Understanding the basics of B2B messaging is critical to getting your marketing right.
KoMarketing Associates
SEPTEMBER 14, 2022
Although marketers are continuing to make the customer experience (CX) a top priority, new research indicates that they are still facing challenges when it comes to delivering in this area. Qualtrics XM Institute recently published its “2022 State of CX Management” report, and statistics suggested that 46% of respondents make CX a significant priority, while 23% consider it to be a critical priority.
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Hinge Marketing
SEPTEMBER 14, 2022
For many firms, the last two years have been the best of times. For others, they have been the worst of times. No matter where your firm ended up, you need to prepare for the next two years. You need answers to questions. How are our buyers behaving now compared to a couple of years ago? How well do we know our buyers? What are their key business challenges?
Benchmark Email
SEPTEMBER 14, 2022
Email is one of the oldest digital communication strategies, and it is one of the most efficient ways for business owners to promote their offers. Email marketing remains a robust sales and prospecting tool. In fact, sales reps spend around one-third of their work hours emailing. While using email as part of your overall marketing… The post How to Write a Sales Email that Won’t Get Ignored appeared first on Benchmark Email.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Daily Egg
SEPTEMBER 14, 2022
Among the many project management software options out there, Asana and ClickUp both make solid platforms for running your business. Each one. The post ClickUp vs. Asana appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
SEPTEMBER 14, 2022
Kabbage works like any other lending institution, except it doesn’t really give out loans. Instead, it approves your business for lines of. The post Kabbage Review appeared first on The Daily Egg.
Search Engine Journal
SEPTEMBER 14, 2022
SEO women within the SEJ community share advice on how to overcome imposter syndrome and break gender barriers in the workplace. The post Is Technical SEO A Female-Friendly Place To Build My Career? Ask An SEO appeared first on Search Engine Journal.
Salesforce Marketing Cloud
SEPTEMBER 14, 2022
What a difference a few years makes. When we first started delving into the buying habits of Gen Z and Millennials, we found Gen Z to be pragmatic, focused on saving money, and wanting brands to constantly innovate. Millennials, on the other hand, were idealistic, willing to pay more for experiences, and committed to their favorite brands. But shutting down the world for two years has given us, and them, a new perspective.
Search Engine Journal
SEPTEMBER 14, 2022
Discover 15 ways to improve your site’s rankings. Learn how to discover your local SEO weaknesses, strengths & opportunities for improvement. The post The 15-Step Local SEO Guide: How To Find Hidden Opportunities appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
TrustRadius Marketing
SEPTEMBER 14, 2022
Every organization knows the feeling of trying to find better, more efficient ways of creating their product or service. Agile development is a relatively young workflow methodology. At the start of the millennium, software devs pioneered the development of agile, and here we are. Since its inception, agile has seen incredible adoption across the business world, especially in tech sectors.
Search Engine Journal
SEPTEMBER 14, 2022
John Mueller explains how Google treats two sites that share the same look and feel and whether they can still rank. The post Will Google Penalize Sites That Look The Same? appeared first on Search Engine Journal.
TrustRadius Marketing
SEPTEMBER 14, 2022
Creating a new password is one of the most common things you’re prompted to do on the internet. It’s also one of the things that makes you most vulnerable to hackers. 80% of hacking-related data breaches involve reused passwords. Despite this, employees reuse passwords for business accounts an average of 13 times per person. Without a solution for remembering complex passwords, your business’ data is at risk.
ClearVoice
SEPTEMBER 14, 2022
We all have ads we remember throughout our lifetime, and the better ones help define a brand for decades. While celebrity endorsements and big budgets can help boost the signal, it would all be for nothing without clever ad copy. While the best ad copy creates some kind of reaction through humor or even serious facts, it is all designed to grow revenue through sales or donations (for non-profits.).
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
DivvyHQ
SEPTEMBER 14, 2022
Consistency and sustainability are key factors to content marketing success. So missing deadlines could be costing you. Are you tracking your team's on-time completion rate? Have you looked into why your team may struggle to hit deadlines? In today's post, we're exploring the 6 most-common reasons why teams fall behind, and what content operations leaders can do to minimize these issues.
Martech
SEPTEMBER 14, 2022
Marketers use any number of data points to inform the recommendations they make to customers. But do they really know the causes behind why customers prefer one product or message over another? One way to find out is using AI to analyze more data from the entire customer journey, instead of depending on limited results from specific A/B tests. Read next: Marketing analytics: What it is and why marketers should care.
Search Engine Journal
SEPTEMBER 14, 2022
Automate with a dynamic sitemap generator and save time tinkering around with development and maintenance. Here are 5 examples to get started. The post 5 Sitemap Examples That Showcase Best Practices In Action appeared first on Search Engine Journal.
Martech
SEPTEMBER 14, 2022
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. This webinar covers the eight most common email marketing pitfalls, including deliverability, subject lines, design and more, to help you understand how to avoid or fix them. .
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
SEPTEMBER 14, 2022
WebKit’s message alert service Web Push will soon be supported by WebKit for users of Apple devices, according to a tweet from Jen Simmons, a member of the Safari and Webkit web developer experience team. Web Push is an opt-in notification service, which will require it to ask users for permission before sending notifications. No exact date was given for the release on macOS Ventura.
Bionic
SEPTEMBER 14, 2022
Using Excel to track fluid media spending in digital advertising is a nightmare. Here’s how to automate tracking and flowing your media budgets with Bionic. Key Takeaways. The latest software upgrade to Bionic for Agencies includes new tools that enable you to: Automatically flow your media budgets from month-to-month. See both planned and actual net media cost by month in your media plan.
Search Engine Journal
SEPTEMBER 14, 2022
While over 50% of iOS users opt out of personalized ads, Apple announced its expansion of Apple Search ad inventory in time for Q4 2022. The post New Apple Ads Spot Available To Advertisers In Q4 appeared first on Search Engine Journal.
Martech
SEPTEMBER 14, 2022
Let’s be honest: We are the luckiest generation of marketers. Technology has become so deeply integrated into our world, and consumers are more willing to share their data. It’s never been a better time to reform and capitalize on the digital experience. Leveraging consumer data is one thing. Getting to know consumers in the right, authentic ways takes an entirely different strategy that requires time and significant effort.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
SEPTEMBER 14, 2022
Get 6 key insights on how to write and distribute content that boosts traffic and conversions. The post 6 Keys To Effective Content That Ranks High On SERPs Right Now appeared first on Search Engine Journal.
Martech
SEPTEMBER 14, 2022
B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. That’s the main takeaway from the “2022 Software Buyer Behavior Report” from G2, the peer-to-peer technology review site. The survey of more than 1,000 B2B buyers, around the globe, also showed that software spending was likely to increase, or at least not decrease, in 202
Content Marketing Institute
SEPTEMBER 14, 2022
No matter what you think about Web3, it will be part of the marketing conversation for a while. So take the time to reflect on these 10 thoughts.
BenchmarkONE
SEPTEMBER 14, 2022
An empowered sales team will go on to engage with prospects positively, close deals, and help you achieve business goals. What’s the best way to empower your sales team? Provide them with tools for success, be it software, content, or other resources. . There’s a lot of ground that sales enablement covers, but since sales are essential to keeping your business running smoothly, it’s so important that you have it mastered.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SmartBug Media
SEPTEMBER 14, 2022
In order to achieve growth and reach our objectives, marketers must stay on top of the trends that involve not just our current and future customers but also our buying groups and talent. This year, INBOUND gave us a whole section called “What’s Next” that specifically tackles different marketing, sales, and business trends from incredible sources such as the B2B Institute, LinkedIn’s marketing think tank; the Ehrenberg-Bass Institute for Marketing Science; and top marketing companies like Atlas
Altitude Branding
SEPTEMBER 14, 2022
Knowing that Instagram is the hub of pictures and images, we tend to follow the ritual, right? At times without thinking much about what to share with the world, we just take a perfect click. But there are times when we want to post the most Instagrammable places across the world. In those particular situations, Brighton Instagram spots come to mind.
SmartBug Media
SEPTEMBER 14, 2022
In order to achieve growth and reach our objectives, marketers must stay on top of the trends that involve not just our current and future customers but also our buying groups and talent. This year, INBOUND gave us a whole section called “What’s Next” that specifically tackles different marketing, sales, and business trends from incredible sources such as the B2B Institute, LinkedIn’s marketing think tank; the Ehrenberg-Bass Institute for Marketing Science; and top marketing companies like Atlas
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