Marketing Insider Group

SEPTEMBER 12, 2023

Robots aren’t here to take our jobs. But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% will have tried it by the end of 2023. So, if you want to keep up with the competition and continue to thrive in the digital space , the key is understanding this: It’s not about handing the reins over to artificial intelligence, but rather knowing

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Marketing AI Content Marketing Distribution Content 283

Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. In this episode of What’s Your Edge , we’ll explore 12 ways you can de-risk your strategic planning and execution. Strategic planning has both advocates and detractors, especially as to whether it positively impacts operational performance.

Planning 232

Planning SWOT Marketing Strategy Marketing & Strategy 232

Zoominfo

SEPTEMBER 12, 2023

Demand for generative AI has reached a fever pitch in business — and like a lot of tech trends, the early waves of excitement are starting to collide with bottom-line reality. As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data.

Zoominfo 147

Zoominfo Marketing Analytics Tools Paid Search Agency Ad Building 147

Lenny's Newsletter

SEPTEMBER 12, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now Welcome to part five of our ongoing series on how to kickstart and scale a B2B business: Part 1: How to come up with a great B2B startup idea Part 2: How to validate your idea Part 3: How to identify your ICP Part 4 : How to find and win your first 10 customers P

Work Management 145

Work Management Paid Search Agency Enterprise Management Marketing Management 145

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business.

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B2B Marketing B2B Paid Search Agency B2B Sales 124

HG Data

SEPTEMBER 12, 2023

HG Salesforce Connector: Salesforce Integration In Support Of Sales And Marketing Teams! In this step-by-step video, Kelcie Des Jardins, Associate Product Marketing Manager, illustrates how global businesses use HG Salesforce Connector to review customized technology insights alongside their existing Salesforce account information for more effective targeting.

Paid Search Agency 111

Paid Search Agency Video Marketing Effectiveness Marketing 111

Martech

SEPTEMBER 12, 2023

Evaluating which generative AI tools are right for your company isn’t easy. To help with that process, Trust Insights’s CEO and co-founder Katie Robbert, and co-founder/Chief Data Scientist Christopher Penn, have created a two-by-two matrix for executives, which they outlined in a recent video. “Every job will be impacted in some way by large language models and generative AI,” said Penn.

Marketing AI 109

Marketing AI Generation Organization Tools 109

Content Marketing Institute

SEPTEMBER 12, 2023

You should equate your job with your passion. If that’s not possible, you must direct your passion into a side hustle vocation that can become your career. But that thinking can derail you from doing what you love to do.

Content Marketing 105

Content Marketing Content Paid Search Agency Marketing 105

Martech

SEPTEMBER 12, 2023

“Everything starts with a business challenge as opposed to a technological challenge,” said Jorge Calvachi. “This iconic brand is almost a hundred years old, but they have never, ever had a consumer insights function.” Calvachi was hired about eighteen months ago as director of insights to fix that. He also calls himself an “insights rainmaker.” La-Z-Boy’s success, he said, “has been driven mostly by great quality and durability, but the competitio

Digital Transformation 106

Digital Transformation Touchpoints Work Management Gartner 106

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing Strategy

Sprout Social

SEPTEMBER 12, 2023

Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. Audiences are more receptive than ever to seeing businesses in their feed, but their expectations shift rapidly. The rules of audience-brand engagement are different than they were even a year ago.

Social Media 105

Social Media Social Marketing Media Marketing & Strategy 105

Martech

SEPTEMBER 12, 2023

Salesforce unveiled Einstein Copilot, its newest AI integration , at the Dreamforce conference in San Francisco today. It allows users to ask questions in natural language, regardless of the product they are using. This means that users can get information without having to know how to navigate the software or search for it. Dig deeper: The rise of generative AI: A marketer’s guide to textual and visual AI content For example, a salesperson could ask Einstein Copilot about a new account, a custo

Marketing AI 104

Marketing AI Marketing Automation Services Work Management Marketing Management 104

Litmus

SEPTEMBER 12, 2023

And we’re back, with another fabulous update—September edition! This month, we’re thrilled to share another big update to our continued investment into the frontier of artificial intelligence (AI) and emerging email technology. We’re invested in using all the latest tools at our disposal to help you send better emails, and that’s what this month’s release is all about.

Marketing AI 103

Marketing AI Email Marketing Interactive Marketing Personalization 103

Square 2 Marketing

SEPTEMBER 12, 2023

In the rapidly evolving world of digital marketing, businesses are constantly searching for tools and platforms that help them streamline their operations, enhance customer interactions and ultimately drive growth. HubSpot has emerged as a powerhouse in the realm of marketing automation and customer relationship management (CRM). With its user-friendly interface and comprehensive suite of features, migrating your marketing automation and CRM to HubSpot can be a game-changer for your business.

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Hubspot Marketing Automation Services Marketing Automation CRM 92

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Fortunately, you’re not alone. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Intent Data 77

Intent Data Lead Gen Intent Lead Scoring 77

EveryoneSocial

SEPTEMBER 12, 2023

When LinkedIn Elevate shut down in 2021, there’s a reason why LinkedIn redirected traffic from that page to EveryoneSocial — and it’s not just because we’re the best employee and brand advocacy solution on the market. It’s also because switching to our platform is as easy as, well, activating your employee influencers. “Clients coming over from existing platforms is a pretty easy transition,” says Alisa Switzler, EveryoneSocial senior implementation manager.

Eye-Tracking 81

Eye-Tracking Work Management Planning Advertising Benchmark 81

QuanticMind

SEPTEMBER 12, 2023

Like so many industries, the higher education space has been turned on its head over the past few years. While online learning is no longer the necessity it was at the beginning of the COVID-19 pandemic, the continued increase in demand for online education programs is undeniable. However, COVID-19 wasn’t the only impetus for changes in higher ed. Not only had undergraduate enrollment declined for eight consecutive years pre-pandemic, but colleges and universities must now prepare for an undergr

Planning 78

Planning Education Marketing & Strategy Paid Search Agency 78

EveryoneSocial

SEPTEMBER 12, 2023

On behalf of the team here at EveryoneSocial, I’m very excited to share that we now offer unlimited users for a flat price. Since the beginning, our goal has been to help you and every client we work with activate any and all of their brand advocates. And what we’ve learned is that pricing on a per-user basis (charging for each user you activate) has a tendency to get in the way of that goal.

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Activities Pricing Price Budget Programs 78

Advertisement

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Content

SendGrid

SEPTEMBER 12, 2023

Your Black Friday email subject lines can help or hurt your holiday sales. However, with so much on your plate already, coming up with creative, compelling campaign ideas this late might feel like starting a 10K at the marathon finish line (woof). Black Friday has grown from a one-day, in-person shopping event to a week-long […] The post 105+ Best Black Friday Email Subject Lines (Templates and Examples) appeared first on SendGrid.

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Template Examples Best Practices Campaigns 73

Salesforce Marketing Cloud

SEPTEMBER 12, 2023

In 2022, over 422 million people were impacted by data breaches in the USA, alone. Phishing, ransomware, and denial of service (DOS) attacks are some of the common ways cybercriminals lure and attack their victims, and are all top concerns for IT executives. Data masking can help protect you and your customers against cybersecurity threats. Let’s find out how.

Practices 72

Practices Best Practices Privacy User-Generated Content 72

Navigate the Channel

SEPTEMBER 12, 2023

Social media influencers can play a critical role in your marketing strategy. Partnering with the right one can give you access to the influencer’s blog and social media channels, and connect you to a precise audience segment that your business otherwise may not be able to reach. However, there’s a misperception that collaborating with social media influencers is only for consumer brands – fitness, fashion, video games – not B2B industries such as building products.

B2B Marketing 65

B2B Marketing Tips Social Media Social Marketing 65

Single Grain

SEPTEMBER 12, 2023

Finding your tribe and building community, is like discovering a hidden gem. It not only feels good, it’s also a critical element for long-term growth — both personal and professional. Within the context of business growth, building community is crucial to make sure that your brand doesn’t stagnate. Not only that, but developing your own network is all part of growing success.

Communities 59

Communities Ad Building Business Network Marketing 59

Advertiser: ZoomInfo

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

Cold Calling

SmartBug Media

SEPTEMBER 12, 2023

Using AI for SEO is exciting, but make sure you’re managing your expectations and know what you’re doing up front. If you’re not confident you’re doing those things, we’ve got you! Let’s cover some basics. AI for SEO 101 What is AI for SEO, anyway? AI for SEO refers to the art and science of using artificial intelligence tools to boost a website's search engine results page ranking.

Marketing AI 59

Marketing AI SEO Effectiveness Marketing Analytics Tools 59

Digilant

SEPTEMBER 12, 2023

Ahead of the upcoming holiday season, it’s helpful to look back at 2022 and understand critical patterns and factors that moved the needle for consumers. When analyzing last year’s trends and data, one thing is clear: online shopping continues to take a leading role. In 2022, consumers spent $211.7 billion online from November 1 to December 31, growing 3.5% year-over-year.

Advertisements 59

Advertisements Advertising Paid Search Agency Eye-Tracking 59

ScanmarQED

SEPTEMBER 12, 2023

Every marketer wants to understand cause and effect – by understanding the impact that our actions have we can try to do more of what works and less of what doesn’t, and so become more effective over time. But measurement is tricky, and some of the jargon used doesn’t help. The terms incrementality and attribution are a case in point – too often they are used interchangeably, but they can mean very different things and it’s crucial to understand which one you are dealing with to avoid making cos

Multi-Touch Attribution 59

Multi-Touch Attribution Ad Frequency Multi-Channel Marketing Mix 59

Benchmark Email

SEPTEMBER 12, 2023

When it comes to business, one thing remains constant: change. The past few years have shown us just how quickly circumstances can shift, presenting unforeseen challenges to even the most established brands. During these times, the value of agility and flexibility in marketing strategies has never been more evident. Embracing these qualities not only helps… The post Adapting to Change: Marketing Strategies for Times of Uncertainty appeared first on Benchmark Email.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Marketing Advertising Benchmark 52

Advertisement

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Intent

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. Its ability to connect you directly with potential customers who are actively searching for your products or services is nothing short of amazing.

Paid Search Agency 52

Paid Search Agency B2B Google Cost Per Click 52

Valasys

SEPTEMBER 12, 2023

The tech sector’s global expansion necessitates clear communication and understanding for international partnerships. Translation in tech agreements is vital for smooth interactions between parties with diverse linguistic and legal backgrounds. To give us in-depth insight on this matter, we were fortunate to contact and interview Mitesh Chandrakant Thakur, the Tech Localization Manager of Tomedes, a legal translation company that provides translation of legal contracts and documents to int

Barriers 52

Barriers Enterprise Management Automation Work Management 52

Sana Commerce

SEPTEMBER 12, 2023

What is gross merchandise value (GMV) pricing and why do you need to be aware of it when investing in software today? This blog covers what GMV means, how you can calculate your organization’s GMV, and why GMV-based pricing has become such a popular choice for leading software companies today. There are many pricing models your SaaS provider may choose to implement based on their business.

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Budget Programs Pricing Price Software 52