Fri.Feb 14, 2020

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From Likes To Loves: How Instagram Can Boost Audience Engagement And Loyalty

Content4Demand

Instagram has become the go-to social network for people all around the world. With a whopping one billion monthly users, Instagram sees 63% people checking their feeds at least once a day. So why is it still so under-utilized in the B2B world? After all, Instagram’s most significant growth has been among U.S. users ages 25 to 34 , according to eMarketer.

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Banish the MQL? Four Fears and Five Breakthroughs from B2B CMOs

Heinz Marketing

By Matt Heinz , President & Founder of Heinz Marketing. This past week we kicked off a new series of CMO breakfasts across North America starting with Seattle and San Francisco. These “no slides, no pitches” breakfasts feature networking and vibrant discussions on highly relevant topics for B2B marketing leaders. Special thanks to 6sense and Hushly for joining us and making this series possible.

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5 Questions To Ask Your ABM Vendor In 2020

DemandBase

Early February is when most of us have (begrudgingly) shaken off our holidays, had time to reset and refocus for 2020, and are ready to make this the best year yet. It’s when many start wondering, “What’s next? What can I do now to get the year started on the right foot?” If Account-Based Marketing (ABM) is in the plan for 2020, then you’ve probably done your research and maybe even started talking to a few technology vendors.

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Beginners Guide To: Developing a Video Content Marketing Strategy 

Magisto

Just in case you were meditating in the Himalayas for the past year (or so), everyone in the marketing sphere today is talking about video. And it’s no wonder really – a quick look at the numbers show that digital video ad spend has increased by 25% in 2019. What’s more, according to eMarketer US, marketers will spend $29.24 billion on programmatic video this year, which accounts for 49.2% of all US programmatic digital.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Showcase Your Social Media Skills and Land Your Dream Job

Webbiquity

Guest post. Everyone has a different idea of their “dream job,” but regardless, getting it requires hard work. When looking to land your dream job today, you have to market yourself properly. This is not only about the relevant job skills you’l need, but also about standing out in a sea of applicants. When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social

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Avoid the Heartbreak of Lengthy Strategies, Expert Assumptions, and More [The Weekly Wrap]

Content Marketing Institute

This week Robert Rose goes into the trap between strategy and planning, gives a take on how less content is growing audiences. And he chats about the business challenges of content strategy with the person of the week. Continue reading → The post Avoid the Heartbreak of Lengthy Strategies, Expert Assumptions, and More [The Weekly Wrap] appeared first on Content Marketing Institute.

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5 Ways to Increase Your Market Share

Hubspot

In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing. Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone's release, earning the company a 3% market share.

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5 Key Steps to Conducting a Competitive Analysis

Circle Studio

When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start. Knowing what your competitors are doing can help inform your firm’s next steps and arm you with a lot of great intel – information such as their target audience, areas of focus, and overall priorities. There are a few key steps that can set your firm up for success when conducting a competitive analysis.

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Takeaways from Cisco Contact Center Analyst Summit

Aberdeen

Last week, I attended Cisco’s Contact Center Analyst Deep Dive at company headquarters in San Jose, CA. The event provided an opportunity for a deep-dive into the company’s strategic focus and product roadmap, discussion of recent acquisitions, and conversations with company executives. Cisco x CloudCherry. Cisco completed the acquisition of CloudCherry (a digital CX solution provider) on October 11, 2019.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Delivering Ep. 15: How Gmail Detects Spam and Some Industry News

Litmus

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. Episode Transcript. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry. I’m your host, Jason Rodriguez.

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Password Reset Email Message Examples + Deliverability Tips

SendGrid

Learn the ins and outs of password reset emails from what recipients expect in their emails to deliverability tips to ensure your password reset emails land in the inbox. The post Password Reset Email Message Examples + Deliverability Tips appeared first on SendGrid.

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4 ways a CPQ platform reduces sales team burnout

ClickZ

30-second summary: With 2020 showing no signs of reprieve for sellers, organizations need to reduce the burden they place on sales teams or risk losing those who serve as their most direct path to revenue. By embracing next-gen tools, specifically Configure Price Quote (CPQ) Platforms, organizations can enable sales teams to focus on high-impact work by automating simple tasks like configuration, quoting and approvals.

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How to Use Intent Signals: 4 B2B Marketing Tips

Leadspace

What if there was a way your sales team could be notified when an account was ready to be pitched your product or service? It sounds too good to be true, so it probably is…right? Not exactly. There are already B2B companies boosting their revenue with timely targeting. And it’s all thanks to intent signals. Wondering how it all works? Let’s take a closer look at what intent signals are.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Importance of Earning High Quality Backlinks

Stevens & Tate

One of the major goals of an inbound marketing campaign is to be found online. There are many tactics that you can implement in order to achieve this. One such tactic is through link building. Link building refers to getting other websites to link to your content. The more high quality backlinks that you earn to your website, the more traffic you’ll receive.

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How to Use Intent Signals: 4 B2B Marketing Tips

Leadspace

What if there was a way your sales team could be notified when an account was ready to be pitched your product or service? It sounds too good to be true, so it probably is…right? Not exactly. There are already B2B companies boosting their revenue with timely targeting. And it’s all thanks to intent signals. Wondering how it all works? Let’s take a closer look at what intent signals are.

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Falling in Love With 2020’s Design Trends

ClearVoice

Valentine’s Day is about expressing love, whether it is for your special someone, your family, or your friends. All kinds of love deserve to be celebrated on this day. This year, my love for graphic and web design warrants its own recognition. My love for design constantly evolves by staying on top of current design trends. It helps me reignite my love and passion for my craft.

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5 Ways to Increase Your Market Share

Hubspot

In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing. Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone's release, earning the company a 3% market share.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 Tips to Maximize B2C Engagement Using Political Campaign Tactics

TowerData

It’s no secret; acquiring the right audience is getting more difficult and expensive. We recently led a round table at CampaignTech East, a conference for political campaign management and consultants, on the topic of preparing your database for the upcoming political season.

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What is Justdial Integration and Why Your Sales Team Needs One

LeadSquared

If you run a business or manage a marketing team in India, there’s a big chance that Justdial is one of your frequently used sources of generating leads. It is currently one of the biggest providers of local search in the country, serving as the go-to for products and services listings. But the big question for many companies and small businesses using Justdial is how to optimize the leads they are getting from there and usurp the competition that exists in the same industry.

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What is a Custom Intent Audience?

Matchcraft

When consumers are actively looking for a product or service, not only do they use search engines, but they also engage with content, like product specs and reviews, across the internet. Google’s Display Network provides campaign managers the ability to leverage these audiences for their advertisers’ businesses. Many different targeting options can be used to reach potential buyers on the Display network, including Custom Intent audiences.

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Trends and Statistics in the Automotive Aftermarket Industry

Porch Group Media

Trends and Statistics in the Automotive Aftermarket Industry. The global automotive aftermarket industry is expected to reach $722.8 billion by 2020. Today’s consumers are keeping their vehicles longer and are more aware of the importance of preventive maintenance and scheduled servicing to maximize the lifetime value of their vehicles. This rising demand for aftermarket parts and services is spurring new growth and revenue opportunities for a wide range of businesses operating in the automoti

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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4 Tips to Maximize Your Digital Support Acquisition

TowerData

It’s no secret; acquiring the right audience is getting more difficult and expensive. Last November, we participated in a round table at CampaignTech East, a conference for campaign management and consultants, on the topic of preparing your database for the upcoming campaign season.

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How to Get the Most Out of Your Smart Hub Platform

Smartyads

If you acquired a white-label solution like SmartHub - congratulations! It means you’ve overcome the major challenges of building advertising platform from scratch. Now that you use Smarthub, you get all the necessary system resources at your fingertips to manage and tune your exclusive marketplace according to.

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5 Reasons to Love Personalization

Salesforce Marketing Cloud

It’s Valentine’s Day – and whether you love the holiday, dread it or tolerate it, love is in the air (along with the bordering-on-overpowering smell of roses and chocolates). Mixed in with the red and pink cards, grinning plush animals and mushy sentiments is an opportunity to express who and what you love. And nothing [.].

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7 Essential Strategies to Use When Marketing to Generation Z

Cortex

Generation Z is a force to be reckoned with, next to the Millennials. Those born between 2006 and 2010 are now coming of age and has an annual spend of around 44 billion USD. The youngest generation is also projected to account for 40% of all consumers in the US when 2020 comes. It goes to say they are a size-able target for marketers, many of which are just starting to understand them.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Outgrow Product Update For February 2020

Outgrow

Outgrow Product Update For February 2020. Hey, there fellow marketers! We hope that 2020 has been treating you well. And if it hasn’t? Well, it’s about to get better. Your favorite marketing tool is back with yet another update! Guess what? This February 2020 Outgrow Product Update might just help you start your year with a bang. Some of the features that went live with the February 2020 Outgrow Product Update are: 1) Outgrow Reports- Include Engagement Stats, Delay Reports To A Certain Date.

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It’s a Race to the Top: Automotive Brands, Dealers and Dealer Groups Face off in Reputation.com’s 2020 Automotive Reputation Report Preliminary Results

Nuvi

Research Provides Insight into Who’s on Track to Rank Among the Top for Reputation Excellence in the U.S., Canada and Europe. Also Announced: New Reputation Score Portal Helps Dealerships Track and Compare Scores. REDWOOD CITY, Calif., and LAS VEGAS — NADA SHOW 2020 — February 14, 2020 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today released findings of a preliminary analysis of Automotive OEM brands,

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2020 AWA Award Winners Are Announced

Conversica

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