Fri.Feb 14, 2020

From Likes To Loves: How Instagram Can Boost Audience Engagement And Loyalty


Instagram has become the go-to social network for people all around the world. With a whopping one billion monthly users, Instagram sees 63% people checking their feeds at least once a day.

Banish the MQL? Four Fears and Five Breakthroughs from B2B CMOs

Heinz Marketing

By Matt Heinz , President & Founder of Heinz Marketing. This past week we kicked off a new series of CMO breakfasts across North America starting with Seattle and San Francisco.

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5 Questions To Ask Your ABM Vendor In 2020


Early February is when most of us have (begrudgingly) shaken off our holidays, had time to reset and refocus for 2020, and are ready to make this the best year yet. It’s when many start wondering, “What’s next? What can I do now to get the year started on the right foot?”

Beginners Guide To: Developing a Video Content Marketing Strategy 


Just in case you were meditating in the Himalayas for the past year (or so), everyone in the marketing sphere today is talking about video. And it’s no wonder really – a quick look at the numbers show that digital video ad spend has increased by 25% in 2019.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

How to Showcase Your Social Media Skills and Land Your Dream Job


Guest post. Everyone has a different idea of their “dream job,” but regardless, getting it requires hard work. When looking to land your dream job today, you have to market yourself properly.

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Brand Storytelling: Using Authenticity to Build Customer Relationships

Modern Marketing

Storytelling is an innate part of human connection. It is how we share culture across generations, communicate with each other, and form communities.

Avoid the Heartbreak of Lengthy Strategies, Expert Assumptions, and More [The Weekly Wrap]

Content Marketing Institute

This week Robert Rose goes into the trap between strategy and planning, gives a take on how less content is growing audiences. And he chats about the business challenges of content strategy with the person of the week.

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8 Things Creative Thinkers Know that You Don’t

Carla Johnson

February 14, 2020 People say “creatives” have a natural knack for what they do. I think they do, to a certain degree. But mostly these original thinkers have a way of looking at the world that other people don’t. It’s not a hidden secret sauce.

SEO & Branding: How To Increase Branded Traffic

Altitude Branding

Shoes. Cosmetics. Beverages. The chances are a few brands came to your mind instantaneously as you read the categories. Whether it be Nike, Chanel, or Pepsi, there are certain brands that have managed to become synonymous with their categories. That is the power of branding.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Delivering Ep. 15: How Gmail Detects Spam and Some Industry News


In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. Episode Transcript.

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An Acceptable Office Romance: The Love Between a Blog Editor and Their Blog

Modern Marketing

Love for your blog is a beautiful thing. A blog editor sits down at their desk, their computer open. Their pulse quickens at the thought of the blog before them.

10 Inspiring Examples of Promotional Campaign Videos for Startups

Single Grain

Anyone who has ever tried to launch a startup can agree to the simple truth: getting it off the ground is hard. Startups cannot settle for anything but enormous growth in a split second.

Driving Successful ABM Program through Web Personalization


We’re excited and honored to be joined by Bob Peters, VP, Principal Analyst, Account-Based Marketing Strategies at SiriusDecisions, on our latest episode of “ Ask an ABM Expert.”

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

4 ways a CPQ platform reduces sales team burnout


30-second summary: With 2020 showing no signs of reprieve for sellers, organizations need to reduce the burden they place on sales teams or risk losing those who serve as their most direct path to revenue.

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5 Ways to Increase Your Market Share


In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing.

Social Spotlight: Square and The Power of Focus

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign.

Falling in Love With 2020’s Design Trends


Valentine’s Day is about expressing love, whether it is for your special someone, your family, or your friends. All kinds of love deserve to be celebrated on this day. This year, my love for graphic and web design warrants its own recognition.

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

5 Key Steps to Conducting a Competitive Analysis

Circle Studio

When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start.

4 Tips to Maximize B2C Engagement Using Political Campaign Tactics


It’s no secret; acquiring the right audience is getting more difficult and expensive. We recently led a round table at CampaignTech East, a conference for political campaign management and consultants, on the topic of preparing your database for the upcoming political season. Email Marketing

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How to Manage a Remote Team


Reading Time: 4 minutes. It’s hard enough to manage a team when everyone is right in front of you… so how are you supposed to manage a remote team that doesn’t share physical space?

What is a Custom Intent Audience?


When consumers are actively looking for a product or service, not only do they use search engines, but they also engage with content, like product specs and reviews, across the internet.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Takeaways from Cisco Contact Center Analyst Summit


Last week, I attended Cisco’s Contact Center Analyst Deep Dive at company headquarters in San Jose, CA. The event provided an opportunity for a deep-dive into the company’s strategic focus and product roadmap, discussion of recent acquisitions, and conversations with company executives.

4 Tips to Maximize Your Digital Support Acquisition


It’s no secret; acquiring the right audience is getting more difficult and expensive. Last November, we participated in a round table at CampaignTech East, a conference for campaign management and consultants, on the topic of preparing your database for the upcoming campaign season. Email Marketing

How to Get the Most Out of Your Smart Hub Platform


If you acquired a white-label solution like SmartHub - congratulations! It means you’ve overcome the major challenges of building advertising platform from scratch.

5 Reasons to Love Personalization


It’s Valentine’s Day – and whether you love the holiday, dread it or tolerate it, love is in the air (along with the bordering-on-overpowering smell of roses and chocolates).

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.