Fri.Feb 14, 2020

From Likes To Loves: How Instagram Can Boost Audience Engagement And Loyalty


Instagram has become the go-to social network for people all around the world. With a whopping one billion monthly users, Instagram sees 63% people checking their feeds at least once a day. So why is it still so under-utilized in the B2B world? After all, Instagram’s most significant growth has been among U.S. users ages 25 to 34 , according to eMarketer.

Banish the MQL? Four Fears and Five Breakthroughs from B2B CMOs

Heinz Marketing

By Matt Heinz , President & Founder of Heinz Marketing. This past week we kicked off a new series of CMO breakfasts across North America starting with Seattle and San Francisco. These “no slides, no pitches” breakfasts feature networking and vibrant discussions on highly relevant topics for B2B marketing leaders. Special thanks to 6sense and Hushly for joining us and making this series possible.

MQL 59

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 Questions To Ask Your ABM Vendor In 2020


Early February is when most of us have (begrudgingly) shaken off our holidays, had time to reset and refocus for 2020, and are ready to make this the best year yet. It’s when many start wondering, “What’s next? What can I do now to get the year started on the right foot?” If Account-Based Marketing (ABM) is in the plan for 2020, then you’ve probably done your research and maybe even started talking to a few technology vendors. With over 7,000 (!)

Beginners Guide To: Developing a Video Content Marketing Strategy 


Just in case you were meditating in the Himalayas for the past year (or so), everyone in the marketing sphere today is talking about video. And it’s no wonder really – a quick look at the numbers show that digital video ad spend has increased by 25% in 2019. What’s more, according to eMarketer US, marketers will spend $29.24 billion on programmatic video this year, which accounts for 49.2% of all US programmatic digital.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Brand Storytelling: Using Authenticity to Build Customer Relationships


Storytelling is an innate part of human connection. It is how we share culture across generations, communicate with each other, and form communities. Brands can leverage the power of storytelling to create deeper relationships with customers and share unique perspectives from individuals and company leadership alike. Brand storytelling is crucial to sharing authentic brand narratives, demonstrating key differentiators in memorable ways, and ultimately capturing market share.

More Trending

An Acceptable Office Romance: The Love Between a Blog Editor and Their Blog


Love for your blog is a beautiful thing. A blog editor sits down at their desk, their computer open. Their pulse quickens at the thought of the blog before them. Their pupils dilate, as they gave upon the lovely prose talking about the latest in digital marketing , the most recent trends, best practices , news , and innovation. What else would excite them so much first thing in the morning along with a cup of coffee? But does your blog love you back?

8 Things Creative Thinkers Know that You Don’t

Carla Johnson

February 14, 2020 People say “creatives” have a natural knack for what they do. I think they do, to a certain degree. But mostly these original thinkers have a way of looking at the world that other people don’t. It’s not a hidden secret sauce. In fact, an article on Thrive Global listed the most important things that creative thinkers. The post 8 Things Creative Thinkers Know that You Don’t appeared first on Carla Johnson. Creativity Innovation Carla Johnson

10 Inspiring Examples of Promotional Campaign Videos for Startups

Single Grain

Anyone who has ever tried to launch a startup can agree to the simple truth: getting it off the ground is hard. Startups cannot settle for anything but enormous growth in a split second. In this digital world where endless content is available at your fingertips, startups must fight tooth and nail to get an edge over the competition and be noticed in the crowd. For many, video content is that edge.

3 Best Valentine's Day Marketing Campaigns of 2020

Martech Advisor

Brands have started to look beyond love and romance for their Valentine's Day marketing. We analyzed our favorite Valentine’s Day marketing campaigns that painted the real picture of love – celebration, sharing, and honest conversations. Valentine’s Day, February 14, is a day to celebrate love, and brands get creative to engage customers and appeal to their emotions.

CPO 68

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Delivering Ep. 15: How Gmail Detects Spam and Some Industry News


In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. Episode Transcript. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry. I’m your host, Jason Rodriguez.

Spam 67

Driving Successful ABM Program through Web Personalization


We’re excited and honored to be joined by Bob Peters, VP, Principal Analyst, Account-Based Marketing Strategies at SiriusDecisions, on our latest episode of “ Ask an ABM Expert.” With more than two decades of experience working in mid- to large-sized global organizations, Bob is a sales and marketing thought leader who’s successfully led customer marketing initiatives designed to deepen account penetration.

Avoid the Heartbreak of Lengthy Strategies, Expert Assumptions, and More [The Weekly Wrap]

Content Marketing Institute

This week Robert Rose goes into the trap between strategy and planning, gives a take on how less content is growing audiences. And he chats about the business challenges of content strategy with the person of the week. Continue reading → The post Avoid the Heartbreak of Lengthy Strategies, Expert Assumptions, and More [The Weekly Wrap] appeared first on Content Marketing Institute. Company News

Plan 62

Experts Reveal Their SaaS Marketing Strategies to Generate More Leads

Unbound B2B

We couldn’t agree more to what Neil Patel said. The post Experts Reveal Their SaaS Marketing Strategies to Generate More Leads appeared first on UnboundB2B. Marketing B2B SaaS Saas

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

SEO & Branding: How To Increase Branded Traffic

Altitude Branding

Shoes. Cosmetics. Beverages. The chances are a few brands came to your mind instantaneously as you read the categories. Whether it be Nike, Chanel, or Pepsi, there are certain brands that have managed to become synonymous with their categories. That is the power of branding. According to research conducted by Marketing Profs in 2015, over 77 percent of marketers believe that creating a strong brand is essential for the growth of a company.

Takeaways from Cisco Contact Center Analyst Summit

Aberdeen HCM Essentials

Last week, I attended Cisco’s Contact Center Analyst Deep Dive at company headquarters in San Jose, CA. The event provided an opportunity for a deep-dive into the company’s strategic focus and product roadmap, discussion of recent acquisitions, and conversations with company executives. Cisco x CloudCherry. Cisco completed the acquisition of CloudCherry (a digital CX solution provider) on October 11, 2019.

4 ways a CPQ platform reduces sales team burnout


30-second summary: With 2020 showing no signs of reprieve for sellers, organizations need to reduce the burden they place on sales teams or risk losing those who serve as their most direct path to revenue. By embracing next-gen tools, specifically Configure Price Quote (CPQ) Platforms, organizations can enable sales teams to focus on high-impact work by automating simple tasks like configuration, quoting and approvals.

Order 52

5 Ways to Increase Your Market Share


In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing. Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone's release, earning the company a 3% market share. Today, Apple has a 50% market share in the mobile phone industry.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

4 Tips to Maximize B2C Engagement Using Political Campaign Tactics


It’s no secret; acquiring the right audience is getting more difficult and expensive. We recently led a round table at CampaignTech East, a conference for political campaign management and consultants, on the topic of preparing your database for the upcoming political season. Email Marketing

B2C 49

Connecting with Customers in 2020

Martech Advisor

With 2020 underway, marketers are looking to get ahead of the trends that are already shaping the way we connect with customers. As we settle into this new year, I’m seeing the industry focus on rising above the noise through consumer channels, decentralizing the marketing organization, using data to drive greater efficiency and a dedication to always put consumers first, shares, Jason Rose, Chief Marketing Officer, SAP Customer Experience.

How to Showcase Your Social Media Skills and Land Your Dream Job

Webbiquity SMM

Guest post. Everyone has a different idea of their “dream job,” but regardless, getting it requires hard work. When looking to land your dream job today, you have to market yourself properly. This is not only about the relevant job skills you’l need, but also about standing out in a sea of applicants.

Missed the Digital Bandwagon? Keep Calm and (On)board a CDP

Martech Advisor

CDPs are becoming increasingly relevant to organizations across industries and are especially relevant to 'Digital Laggards' who are looking at a meaningful digital starting point. The article outlines with the help of useful analogies, how CDPs drive value for marketers today, writes, Kiran Ramaswamy VP - Global Sales and Bijoy KB, Senior Associate Marketing of Lemnisk.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Social Spotlight: Square and The Power of Focus

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. Telling compelling stories as a B2B software company isn’t always easy–trust us, we know.

5 Ways to Increase Your Market Share


In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing. Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone's release, earning the company a 3% market share. Today, Apple has a 50% market share in the mobile phone industry.

5 Key Steps to Conducting a Competitive Analysis

Circle Studio

When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start. Knowing what your competitors are doing can help inform your firm’s next steps and arm you with a lot of great intel – information such as their target audience, areas of focus, and overall priorities. There are a few key steps that can set your firm up for success when conducting a competitive analysis. Identify your competitors.

2020 AWA Award Winners Are Announced




How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.