Fri.Feb 14, 2020

From Likes To Loves: How Instagram Can Boost Audience Engagement And Loyalty

Content4Demand

Instagram has become the go-to social network for people all around the world. With a whopping one billion monthly users, Instagram sees 63% people checking their feeds at least once a day.

Banish the MQL? Four Fears and Five Breakthroughs from B2B CMOs

Heinz Marketing

By Matt Heinz , President & Founder of Heinz Marketing. This past week we kicked off a new series of CMO breakfasts across North America starting with Seattle and San Francisco.

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5 Questions To Ask Your ABM Vendor In 2020

DemandBase

Early February is when most of us have (begrudgingly) shaken off our holidays, had time to reset and refocus for 2020, and are ready to make this the best year yet. It’s when many start wondering, “What’s next? What can I do now to get the year started on the right foot?”

Beginners Guide To: Developing a Video Content Marketing Strategy 

Magisto

Just in case you were meditating in the Himalayas for the past year (or so), everyone in the marketing sphere today is talking about video. And it’s no wonder really – a quick look at the numbers show that digital video ad spend has increased by 25% in 2019.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Showcase Your Social Media Skills and Land Your Dream Job

Webbiquity

Guest post. Everyone has a different idea of their “dream job,” but regardless, getting it requires hard work. When looking to land your dream job today, you have to market yourself properly.

More Trending

Brand Storytelling: Using Authenticity to Build Customer Relationships

Modern Marketing

Storytelling is an innate part of human connection. It is how we share culture across generations, communicate with each other, and form communities.

Delivering Ep. 15: How Gmail Detects Spam and Some Industry News

Litmus

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. Episode Transcript.

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Driving Successful ABM Program through Web Personalization

Triblio

We’re excited and honored to be joined by Bob Peters, VP, Principal Analyst, Account-Based Marketing Strategies at SiriusDecisions, on our latest episode of “ Ask an ABM Expert.”

10 Inspiring Examples of Promotional Campaign Videos for Startups

Single Grain

Anyone who has ever tried to launch a startup can agree to the simple truth: getting it off the ground is hard. Startups cannot settle for anything but enormous growth in a split second.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

8 Things Creative Thinkers Know that You Don’t

Carla Johnson

February 14, 2020 People say “creatives” have a natural knack for what they do. I think they do, to a certain degree. But mostly these original thinkers have a way of looking at the world that other people don’t. It’s not a hidden secret sauce.

Experts Reveal Their SaaS Marketing Strategies to Generate More Leads

Unbound B2B

We couldn’t agree more to what Neil Patel said. The post Experts Reveal Their SaaS Marketing Strategies to Generate More Leads appeared first on UnboundB2B. Marketing B2B SaaS Saas

Avoid the Heartbreak of Lengthy Strategies, Expert Assumptions, and More [The Weekly Wrap]

Content Marketing Institute

This week Robert Rose goes into the trap between strategy and planning, gives a take on how less content is growing audiences. And he chats about the business challenges of content strategy with the person of the week.

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4 ways a CPQ platform reduces sales team burnout

ClickZ

30-second summary: With 2020 showing no signs of reprieve for sellers, organizations need to reduce the burden they place on sales teams or risk losing those who serve as their most direct path to revenue.

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Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

SEO & Branding: How To Increase Branded Traffic

Altitude Branding

Shoes. Cosmetics. Beverages. The chances are a few brands came to your mind instantaneously as you read the categories. Whether it be Nike, Chanel, or Pepsi, there are certain brands that have managed to become synonymous with their categories. That is the power of branding.

An Acceptable Office Romance: The Love Between a Blog Editor and Their Blog

Modern Marketing

Love for your blog is a beautiful thing. A blog editor sits down at their desk, their computer open. Their pulse quickens at the thought of the blog before them.

5 Ways to Increase Your Market Share

Hubspot

In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing.

Takeaways from Cisco Contact Center Analyst Summit

Aberdeen

Last week, I attended Cisco’s Contact Center Analyst Deep Dive at company headquarters in San Jose, CA. The event provided an opportunity for a deep-dive into the company’s strategic focus and product roadmap, discussion of recent acquisitions, and conversations with company executives.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

4 Tips to Maximize B2C Engagement Using Political Campaign Tactics

TowerData

It’s no secret; acquiring the right audience is getting more difficult and expensive. We recently led a round table at CampaignTech East, a conference for political campaign management and consultants, on the topic of preparing your database for the upcoming political season. Email Marketing

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3 Best Valentine's Day Marketing Campaigns of 2020

Martech Advisor

Brands have started to look beyond love and romance for their Valentine's Day marketing. We analyzed our favorite Valentine’s Day marketing campaigns that painted the real picture of love – celebration, sharing, and honest conversations.

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Falling in Love With 2020’s Design Trends

ClearVoice

Valentine’s Day is about expressing love, whether it is for your special someone, your family, or your friends. All kinds of love deserve to be celebrated on this day. This year, my love for graphic and web design warrants its own recognition.

5 Ways to Increase Your Market Share

Hubspot

In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

5 Key Steps to Conducting a Competitive Analysis

Circle Studio

When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start.

How to Manage a Remote Team

Ceros

Reading Time: 4 minutes. It’s hard enough to manage a team when everyone is right in front of you… so how are you supposed to manage a remote team that doesn’t share physical space?

What is a Custom Intent Audience?

Matchcraft

When consumers are actively looking for a product or service, not only do they use search engines, but they also engage with content, like product specs and reviews, across the internet.

4 Tips to Maximize Your Digital Support Acquisition

TowerData

It’s no secret; acquiring the right audience is getting more difficult and expensive. Last November, we participated in a round table at CampaignTech East, a conference for campaign management and consultants, on the topic of preparing your database for the upcoming campaign season. Email Marketing

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.