Content Marketing Institute
JANUARY 27, 2023
It's happened. As predicted, content marketing is now just marketing. And that means it's time to get serious about optimizing the value of ideas, experiences, and products in a marketplace of content. Here's how.
NuSpark Consulting
JANUARY 27, 2023
SHOW 5 Recorded: January 27,2023 Topic: We discuss email marketing strategies; cold and opt-in, and how to execute them to drive engagement and appointments. Length: 22 minutes Guest: None Learn more about What’s My Pipeline and Subscribe to Future Shows CLICK to go to our What’s My Pipeline home page, get more information on upcoming shows and topics, and instructions to subscribe to our program.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
JANUARY 27, 2023
Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier than ever. I myself was fielding calls for strategy help, working on business deals and managing the chaos all the way to the eve of Christmas Eve, something that rarely happens in my 20-plus-year career.
CoSchedule
JANUARY 27, 2023
Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
JANUARY 27, 2023
Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. The 21st century changed much of that. Data got faster, cheaper and more voluminous. Search engines, social networks, tracking widgets and more have made it easy for even the most novice of two-bit marketing organizations to get the most direct form of customer insight — in the form of something
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Buffer
JANUARY 27, 2023
Empathy is a powerful way to build trust, but leaning in too far can also backfire. Something I’ve come to wonder after 3.5 years at Buffer as a Customer Advocate is how can we use empathy effectively to enhance the customer support experience? "The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communica
The Daily Egg
JANUARY 27, 2023
Toggl is a time-tracking software with project management elements, including team timelines, flexible tasks, and client collaboration. With additional products in planning. The post Toggl Plan Review appeared first on The Daily Egg.
Search Engine Journal
JANUARY 27, 2023
It can be challenging to write compelling content. From favorite tools to recommended books and SEO recommendations, here are 17 industry experts' advice. The post 8 Content Writing Tips From Experts In 2023 appeared first on Search Engine Journal.
The Daily Egg
JANUARY 27, 2023
Kanbanize uses visually organized Kanban boards to smooth and automate workflows, track metrics, and help project managers and team members adhere to. The post Kanbanize Review appeared first on The Daily Egg.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Salesforce Marketing Cloud
JANUARY 27, 2023
The big takeaway Your customers will respond to offerings that are genuinely useful and helpful to them, even in an economic downturn. The key is investing in innovation that adds value, rather than chasing what’s trendy. Need proof? Beauty giant L’Oreal has invested more in research and development every year, even in tough times. That approach has helped the company transform into a tech-driven beauty innovator , and outperform the global beauty market.
Heinz Marketing
JANUARY 27, 2023
By Brittany Lieu , Marketing Consultant at Heinz Marketing What is a sales opportunity ? It’s not a lead and it’s more than just a prospect. By most definitions, an opportunity is a qualified prospect that has a high likelihood of becoming a customer. However, how or when that opportunity is created can be hard to universally define. To create the greatest clarity and consistency for not only your sales reps, but the marketing and customer success teams that bookend the sales process, it’s impe
Stevens & Tate
JANUARY 27, 2023
Experiential marketing is becoming a popular tactic among companies who realize that audiences connect with brands more successfully if they are able to participate or engage directly with the brand. A great example of experiential marketing is Samsung’s efforts at the 2012 Olympics to introduce consumers to their new Galaxy S3. They set up booths throughout London where they allowed consumers to play with the phone or to have pictures of themselves taken with the phone that were then turn
DivvyHQ
JANUARY 27, 2023
As video becomes an increasingly important part of content marketing, it's important to have the right tools in your toolkit. Check out our latest article to see the best video tools for marketers in 2023.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
JANUARY 27, 2023
The mass exodus from Twitter is a challenge for digital advertisers, especially with the Super Bowl coming up. Here's what you should know. The post Where Are The Advertisers Leaving Twitter Going For The Super Bowl? appeared first on Search Engine Journal.
SEMrush
JANUARY 27, 2023
The hreflang attribute specifies the language and geographical targeting of a page. Learn more here.
Search Engine Journal
JANUARY 27, 2023
For subscription-model-based businesses such as yours, pivot your SEO strategy to maintain performance and return on investment using this guide. The post Sustaining A SaaS Brand & Organic Channel During A Recession appeared first on Search Engine Journal.
Ignite
JANUARY 27, 2023
Meeting the needs of a customer can be difficult. Meeting their needs over and over? That’s quite the challenge. So often, when a marketer believes they have it all figured out, something changes, whether it be technology, trends or even the potential customer’s preference. But a seasoned professional—or at least one who listens and picks up on subtle (or sometimes very loud) cues—can not only find the best way to meet the customer’s needs, but also create an end-to-end customer journey that clo
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Engagio
JANUARY 27, 2023
Add short description of webinar here The post Nothing Works Anymore: Smarter GTM in a Downturn appeared first on Demandbase.
Seismic
JANUARY 27, 2023
For Chinese and some Asian communities around the world, the Lunar New Year is the most important and festive holiday of the year. Through centuries of China’s agrarian tradition, this was the one period when farmers could rest from their work in the fields. Family members from near and far would travel to be with loved ones in time to usher out the old year and welcome in the new, with celebratory gatherings with family and friends.
DealSignal
JANUARY 27, 2023
Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market, and tailor their messaging accordingly. This is where a Lead Enrichment Software comes in. With so many lead contact data enrichment software options on the market, it can be overwhelming to choose the right one for your business.
Forrester B2B
JANUARY 27, 2023
Has your company’s demand and ABM program earned bragging rights? Nominate it for Forrester’s 2023 B2B Program Of The Year Award and showcase it on stage at B2B Summit North America.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Drew Neisser
JANUARY 27, 2023
B2B Marketers… This is the episode to bring to your C-Suite. It’s no secret that marketing budgets are often the first to be cut when things get tight, but Forrester analysts Barbie Mattie and Nick Buck are here with the cold hard data about why marketing spend correlates directly to business growth. Tune in for a fascinating conversation about the implications of Forrester’s benchmarks, with guidance on budget allocation, marketing orchestration, why brand is important, and more.
LeanData
JANUARY 27, 2023
With the tech industry’s new focus on efficiency, what effect will recessionary economic conditions have on product innovation? This question and others were the focus of a fantastic 2023 Mega SKO session, “ A Perfect Pairing: How Product and Sales Partner to Drive Product Innovation.” Atrium’s Jason Heidma served as the moderator, directing questions toward LeanData CEO Evan Liang, Salesloft CPO Ellie Fields and Candor IQ CEO Haris Ikram.
Bannerflow
JANUARY 27, 2023
Third-party cookies have been a hot topic in the digital ad industry since Google announced the third-party cookies phase-out in Chrome in 2020, responding to the increasing demand for privacy online. Taking place in 2024 leaves marketers with a limited amount of time until the change goes into effect. However, Google is not the first tech company to remove third-party cookies from their browsers.
MarketMuse
JANUARY 27, 2023
Unlock the secret storytelling approach of effective leaders. Learn how to resonate deeper, spark action, and grow your brand. Forget reach, it's all about resonance.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Bluetext
JANUARY 27, 2023
Transitioning or just learning to use Google Analytics 4 (GA4) can be a daunting task, especially amongst all the other work and priorities for a business. That said, with the July changeover date quickly approaching, getting comfortable with these tools will be essential for any marketer or website owner to avoid a nasty surprise when Universal Analytics stops collecting data later this year.
Zoominfo
JANUARY 27, 2023
Sales prospecting is arguably the most critical part of a sales professional’s workflow. No matter how skilled the salesperson or how strong the product, there won’t be a deal to win if they can’t connect with the right people at the right time with the right message. Sales prospecting is a foundational element for a revenue team — it’s the practice of identifying and connecting with potential customers to initiate the sales cycle.
SmartBug Media
JANUARY 27, 2023
In the highly populated and competitive e-commerce industry, creating standout marketing strategies is paramount to the success of your business. On top of the major winter and summer online shopping seasons, it’s necessary for e-commerce marketers to explore less obvious options and build campaigns around lesser-known holidays, events, and cultural traditions to generate extra sales.
Expert insights. Personalized for you.
100 
Let's personalize your content