Fri.Jan 27, 2023

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2023 Content Marketing: Bring Your Strategy and Ops Into the Not-So-New Century [Rose-Colored Glasses]

Content Marketing Institute

It's happened. As predicted, content marketing is now just marketing. And that means it's time to get serious about optimizing the value of ideas, experiences, and products in a marketplace of content. Here's how.

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Email Marketing Strategies That Drive Leads and Sales

NuSpark Consulting

SHOW 5 Recorded: January 27,2023 Topic: We discuss email marketing strategies; cold and opt-in, and how to execute them to drive engagement and appointments. Length: 22 minutes Guest: None Learn more about What’s My Pipeline and Subscribe to Future Shows CLICK to go to our What’s My Pipeline home page, get more information on upcoming shows and topics, and instructions to subscribe to our program.


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The Customer Journey: The Path Every Company Has to Walk


Meeting the needs of a customer can be difficult. Meeting their needs over and over? That’s quite the challenge. So often, when a marketer believes they have it all figured out, something changes, whether it be technology, trends or even the potential customer’s preference. But a seasoned professional—or at least one who listens and picks up on subtle (or sometimes very loud) cues—can not only find the best way to meet the customer’s needs, but also create an end-to-end customer journey that clo

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Seismic’s celebration of Lunar New Year


For Chinese and some Asian communities around the world, the Lunar New Year is the most important and festive holiday of the year. Through centuries of China’s agrarian tradition, this was the one period when farmers could rest from their work in the fields. Family members from near and far would travel to be with loved ones in time to usher out the old year and welcome in the new, with celebratory gatherings with family and friends.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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The Best Lead Enrichment Software for 2023


Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market, and tailor their messaging accordingly. This is where a Lead Enrichment Software comes in. With so many lead contact data enrichment software options on the market, it can be overwhelming to choose the right one for your business.

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The Best Video Tools for Marketers in 2023


As video becomes an increasingly important part of content marketing, it's important to have the right tools in your toolkit. Check out our latest article to see the best video tools for marketers in 2023.

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Major Holidays and Events E-commerce Brands Can Leverage to Drive Sales All Year

SmartBug Media

In the highly populated and competitive e-commerce industry, creating standout marketing strategies is paramount to the success of your business. On top of the major winter and summer online shopping seasons, it’s necessary for e-commerce marketers to explore less obvious options and build campaigns around lesser-known holidays, events, and cultural traditions to generate extra sales.

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Now Accepting Nominations: Forrester’s Demand & ABM Program Of The Year Award

Forrester B2B

Has your company’s demand and ABM program earned bragging rights? Nominate it for Forrester’s 2023 B2B Program Of The Year Award and showcase it on stage at B2B Summit North America.

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The Hidden Storytelling Approach


Unlock the secret storytelling approach of effective leaders. Learn how to resonate deeper, spark action, and grow your brand. Forget reach, it's all about resonance.

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Aggregage Intent Signal Service

Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.

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Empathy and Customer Support: Finding the Right Balance


Empathy is a powerful way to build trust, but leaning in too far can also backfire. Something I’ve come to wonder after 3.5 years at Buffer as a Customer Advocate is how can we use empathy effectively to enhance the customer support experience? "The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communica

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Preparing for a Cookie-less Future: What Digital Marketers Need to Know


Third-party cookies have been a hot topic in the digital ad industry since Google announced the third-party cookies phase-out in Chrome in 2020, responding to the increasing demand for privacy online. Taking place in 2024 leaves marketers with a limited amount of time until the change goes into effect. However, Google is not the first tech company to remove third-party cookies from their browsers.

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Nothing Works Anymore: Smarter GTM in a Downturn


Add short description of webinar here The post Nothing Works Anymore: Smarter GTM in a Downturn appeared first on Demandbase.

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5 Signs It's Time for an Enterprise SEO Platform


Search engine optimization (SEO) is a channel embraced by organizations of all sizes, and according to recent surveys, it's one of the channels most prioritized by CMOs for 2023. Companies rely on various technologies to help them achieve positive traction in organic search results. These technologies help them understand where their website ranks for keywords they care about, what fixes need to be addressed to ensure search engines see all the content on their site, and how competitors stack up

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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.

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Where Are The Advertisers Leaving Twitter Going For The Super Bowl? via @sejournal, @gregjarboe

Search Engine Journal

The mass exodus from Twitter is a challenge for digital advertisers, especially with the Super Bowl coming up. Here's what you should know. The post Where Are The Advertisers Leaving Twitter Going For The Super Bowl? appeared first on Search Engine Journal.

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What Experiential Marketing Companies Can Gain By Blending Experiential Marketing With Digital Works

Stevens & Tate

Experiential marketing is becoming a popular tactic among companies who realize that audiences connect with brands more successfully if they are able to participate or engage directly with the brand. A great example of experiential marketing is Samsung’s efforts at the 2012 Olympics to introduce consumers to their new Galaxy S3. They set up booths throughout London where they allowed consumers to play with the phone or to have pictures of themselves taken with the phone that were then turn

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Is ChatGPT Use Of Web Content Fair? via @sejournal, @martinibuster

Search Engine Journal

A review of ethical concerns regarding how ChatGPT and other large language models use web content without attribution The post Is ChatGPT Use Of Web Content Fair? appeared first on Search Engine Journal.

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Should Your Business Invest in Technology Now?

Salesforce Marketing Cloud

The big takeaway Your customers will respond to offerings that are genuinely useful and helpful to them, even in an economic downturn. The key is investing in innovation that adds value, rather than chasing what’s trendy. Need proof? Beauty giant L’Oreal has invested more in research and development every year, even in tough times. That approach has helped the company transform into a tech-driven beauty innovator , and outperform the global beauty market.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

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Defining Your Buyer and Customer Lifecycle Stages

Heinz Marketing

By Brittany Lieu , Marketing Consultant at Heinz Marketing What is a sales opportunity ? It’s not a lead and it’s more than just a prospect. By most definitions, an opportunity is a qualified prospect that has a high likelihood of becoming a customer. However, how or when that opportunity is created can be hard to universally define. To create the greatest clarity and consistency for not only your sales reps, but the marketing and customer success teams that bookend the sales process, it’s impe

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Driving Innovation in a Down Market: Insights from a Savvy Mega SKO Panel


With the tech industry’s new focus on efficiency, what effect will recessionary economic conditions have on product innovation? This question and others were the focus of a fantastic 2023 Mega SKO session, “ A Perfect Pairing: How Product and Sales Partner to Drive Product Innovation.” Atrium’s Jason Heidma served as the moderator, directing questions toward LeanData CEO Evan Liang, Salesloft CPO Ellie Fields and Candor IQ CEO Haris Ikram.

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8 Content Writing Tips From Experts In 2023 via @sejournal, @beacarlota17

Search Engine Journal

It can be challenging to write compelling content. From favorite tools to recommended books and SEO recommendations, here are 17 industry experts' advice. The post 8 Content Writing Tips From Experts In 2023 appeared first on Search Engine Journal.

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What Are Hreflang Attributes & How to Implement Them


The hreflang attribute specifies the language and geographical targeting of a page. Learn more here.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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Sustaining A SaaS Brand & Organic Channel During A Recession via @sejournal, @TaylorDanRW

Search Engine Journal

For subscription-model-based businesses such as yours, pivot your SEO strategy to maintain performance and return on investment using this guide. The post Sustaining A SaaS Brand & Organic Channel During A Recession appeared first on Search Engine Journal.

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Important and Helpful Resources for Google Analytics 4


Transitioning or just learning to use Google Analytics 4 (GA4) can be a daunting task, especially amongst all the other work and priorities for a business. That said, with the July changeover date quickly approaching, getting comfortable with these tools will be essential for any marketer or website owner to avoid a nasty surprise when Universal Analytics stops collecting data later this year.