Only B2B

MARCH 19, 2025

In B2B tech, where ABM subscription pricing models are on the rise, mass marketing no longer works. Sure, it might bring leads, but it rarely engages the key decision-makers, which is of utmost importance. But who are the decision-makers for these expensive services? Time-strapped CEOs C-suite executives concerned with budget IT managers researching solutions Whats common among them is that they are high-value profiles, but their roles differ significantly.

Account Based Marketing 62

Account Based Marketing Campaigns Work Management Marketing Management 62

Navigate the Channel

MARCH 19, 2025

Youve heard it before: Customer feedback is a gift. Its given to you from your most-valuable business asset, your customers. As HubSpot advises, if you never ask for customer feedback, youll never understand what drives customer satisfaction. And, if you don’t know what drives satisfied customers, you cant create customer loyalty. Why is Customer Feedback So Invaluable?

Tools 105

Tools Customer Satisfaction Loyalty eCommerce 105

Martech

MARCH 19, 2025

Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you. As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data. Perhaps best of all, share of search is also a really good proxy for understanding your market share.

Search Marketing 108

Search Marketing Marketing Analytics Tools Marketing & Strategy Linkedin 108

SmartBrief - Marketing

MARCH 19, 2025

It takes a lot to build a real online presence. Actions like setting up your profile just right, consistently sharing updates and mixing up the kinds of posts you make does really matter. But at the heart of it all, a great content strategy comes down to consistently creating content that grabs people’s attention. But catchy videos and slogans aren’t everything.

Marketing & Strategy 80

Marketing & Strategy Eye-Tracking Content Paid Search Agency 80

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Martech

MARCH 19, 2025

Marketers love AI, but consumers not so much. That’s the broad takeaway from our review of nine recent reports on AI and marketing. Understanding the specifics of what and why consumers disagree is essential for marketers if they hope to connect with consumers. The reports have different methodologies, so this can’t be an apples-to-apples comparison.

Cost 85

Cost Paid Search Agency eCommerce Privacy 85

Martech

MARCH 19, 2025

Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W. Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas werent just about improving production linesthey were about creating a culture of adaptability and excellence. Today, marketing faces its own shift. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer e

Work Management 70

Work Management Marketing Management Planning Barriers 70

Salesforce Marketing Cloud

MARCH 19, 2025

One workflow and one dataset: its an ideal state for marketers. Imagine a scenario in which marketing, sales, commerce and service teams are connected, providing a unified and consistent customer experience. All the data is in one place, so theres no need to waste time with multiple sources. Now bring in an agentic AI layer to automate building reports and scheduling data refreshes.

SMS 73

SMS Multi-Channel Marketing Management Trigger Marketing 73

Martech

MARCH 19, 2025

Salesforce attracted significant attention when it introduced its Agentforce agentic AI platform at its Dreamforce event in the fall of 2024, and everyone knew it was not the last we’d hear about agentic AI. At its Adobe Summit event in Las Vegas this week, Adobe launched Adobe Experience Platform (AEP) Agent Orchestrator, which the company says lets businesses build, manage and orchestrate AI agents from Adobe’s ecosystem and third-party sources.

Marketing AI 72

Marketing AI Comparison Paid Search Agency Creativity 72

Salesforce Marketing Cloud

MARCH 19, 2025

Landing your first order is a major milestone for any small or growing business. Its an exciting step in your journey as a business owner and a reminder that every detail plays a role in building a successful venture. Plus, invoices mean you get paid. From writing a business plan to creating professional, accurate invoices, managing your finances is one of the most important aspects of running your business, and crafting clear, well-structured invoices is key to staying on track.

Small Business Marketing 56

Small Business Marketing Template Business Work Management 56

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Martech

MARCH 19, 2025

Consumers are redefining what loyalty looks like. Values like sustainability, authenticity, and transparency are driving decisions and personalization is no longer a nice-to-have, its expected. Whether youre shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025 , breaks down the trends that matter most for marketers right now.

Paper 78

Paper Privacy Marketing & Strategy Transparency 78

Inbox Insight

MARCH 19, 2025

Welcome to Demand Bites, the podcast where B2B demand generation leaders discover the strategies they need to grow. In this episode, host Ross Howard, Director of Insights at Inbox Insight, sits down with Mike Hicks, CMO of AppSpace, to explore the art of category creation, balancing short-term and long-term marketing goals, and the strategic mindset needed to scale a marketing team.

Demand Generation Agencies 52

Demand Generation Agencies Top of Funnel Enterprise Management Work Management 52

Seismic

MARCH 19, 2025

Sales efficiency and revenue growth: How to improve key activities for success Sales efficiency is the foundation of predictable revenue growth. The most successful sales teams dont just work harder they work smarter by focusing on high-impact activities and optimizing their processes. The challenge is that many organizations struggle to calculate sales efficiency, benchmark performance, and pinpoint areas for improvement.

Efficiency 52

Efficiency Activities Marketing Analytics Tools Allocation 52

Lake B2B

MARCH 19, 2025

In todays hyper-connected digital world, the insurance industry isnt just competing on policies and premiums its competing on communication. With countless brands vying for customer attention through flashy ads and constant social media updates, how do you cut through the noise and build genuine, lasting relationships?

Email Marketing 52

Email Marketing Marketing & Strategy Marketing Strategy Social Media 52

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

ClearVoice

MARCH 19, 2025

Welcome to the ClearVoice Team Spotlight interview series! In this series, we introduce you to the talented team members behind ClearVoice those who make our platform a great place to work, create, and collaborate. Brendon White: Associate Product Manager For over five years, Brendon White has been an integral part of ClearVoice, helping shape the platform and optimize workflows for brands and creators alike.

Efficiency 52

Efficiency Optimization Features Product 52

Roketto

MARCH 19, 2025

If you're looking to build, optimize, or scale your WooCommerce store, hiring a WooCommerce agency is one of the smartest decisions you can make. A WooCommerce development agency specializes in developing, designing, and enhancing online stores using WooCommerce, the world's leading eCommerce platform for WordPress.

Ad Agencies 83

Ad Agencies eCommerce Best Practices Business 83

CMSWire

MARCH 19, 2025

A brand LLM centralizes your brands identity, ensuring every interaction speaks the same languageflawlessly. Continue reading.

Branding 69

Branding Brand Identity Digital Experience Platform Content 69

Ahrefs

MARCH 19, 2025

A keyword with 50,000 searches/month sounds like a goldmine, until you realize its already in decline. Investing in a fading trend is like buying MySpace stock today.

Demand 68

Demand Keywords Trends Buy 68

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

CMSWire

MARCH 19, 2025

AI without strategy is just expensive noise. Learn why top CX leaders focus on data governance, ideal customer profiles and AI experimentation first. Continue reading.

Ideal Customer Profiles 65

Ideal Customer Profiles Profiling 65

The Daily Egg

MARCH 19, 2025

Looking for unique, refreshing voices to follow for tips on increasing conversion rate? Check out these 12 active conversion rate experts weve rounded up to. The post 12 Active Conversion Rate Experts to Follow appeared first on The Daily Egg.

Active Conversion 59

Active Conversion Conversion Rate Activities Conversion 59

CMSWire

MARCH 19, 2025

Customer experience management fails when you treat symptoms, not causes. Here's your course correction. Continue reading.

Course 62

Course Contacts Service Generation 62

Convert

MARCH 19, 2025

I work with many low-margin products, which are unfortunately common in Food & beverage and Nutrition brands. The raw costs of goods are high, and in some cases (such as beverages), shipping is no walk in the park either. While there are definitely things you can do from an operations perspective to drive these costs down, I rarely have an impact on that side of the business.

Bundling 52

Bundling Pricing Price Conversion Rate 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

CMSWire

MARCH 19, 2025

Patient experience leader Jennifer Carron explains why healthcare lags in customer experience and how real-time feedback is changing the game. Continue reading.

Loyalty 55

Loyalty 55

Learn from the Pros

MARCH 19, 2025

Video is poised to dominate B2B marketing in 2025. Learn how to create a cohesive video strategy, repurpose content for maximum ROI, and integrate video across platforms to drive engagement and revenue.

Video Marketing 52

Video Marketing B2B Marketing B2B Marketing & Strategy 52

Mereo

MARCH 19, 2025

This season, I have had the privilege of working with a Penn State Material Sciences and Engineering professor to help deliver part of the curriculum for a class focused on building a research and development (R&D) strategy and execution plan. This course covers defining the needs of buyers, identifying the best solution approach through whole product definition, defining potential risk scenarios, and crafting compelling proposals to secure funding.

Cost 45

Cost Product Allocation Work Management 45

SmartBug Media

MARCH 19, 2025

In the rapidly growing AgeTech market, effective branding and messaging are just as critical as the technology itself. Even the most revolutionary products can fail to gain traction if older adults, caregivers, and family influencers dont understand, trust, or connect with them. In a recent vidcast, Paul Schmidt, Tonia Speir, and Erin Hardy from SmartBug Media discussed the unique challenges of branding for AgeTech companies and provided expert insights on how to build trust and craft messaging

Peer-to-peer 69

Peer-to-peer Branding Brand Identity Paid Search Agency 69

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Spiralytics

MARCH 19, 2025

In today’s digital landscape, customers are increasingly vigilant about how their personal information is managed. This shift towards enhanced privacy is not only a response to growing consumer expectations but also a strategic advantage for businesses. Thats where the Data Privacy Act of 2012 comes in. As the cornerstone of data privacy law in the Philippines, it sets clear guidelines on how businesses should handle personal information.

Privacy 62

Privacy Paid Search Agency Advertising Agencies Work Management 62

Marketri

MARCH 19, 2025

As marketing continues to evolve, the rise of generative AI and, eventually, AGI will redefine roles, responsibilities, and strategiesdemanding a fresh perspective on how marketing teams operate and the skills they need to succeed. Part 1 of my series on Reimagining the Marketing Department explored how this function has evolved over three decades, bringing us to the advent of AI-powered marketing.

Paid Search Agency 62

Paid Search Agency Planning Advertising Agencies Terms and Conditions 62

Martech

MARCH 19, 2025

Measuring the value of connected TV (CTV) isnt always straightforward especially without complex analytics. While it can sometimes drive a clear boost in conversions and revenue, thats rarely where its biggest impact shows up in marketing campaigns. CTVs real influence lies in how it enhances other channels within your marketing mix. This article will discuss how to track CTV’s impact effectively.

Paid Search Agency 92

Paid Search Agency Advertising Channels Ads Paid Social Agency 92