Webbiquity
JANUARY 28, 2020
Guest post by Anne Griffin. Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Here’s a closer look at what a social media hub is exactly, how to build one, and why you may want to create and use one.
The Brit Agency
JANUARY 28, 2020
Inbound Marketing is a fast changing discipline and a definite challenge to keep up with. It's therefore essential that every B2B organization stays on top of the continuously evolving trends, tools, and topics and adjust their Inbound planning accordingly.
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KoMarketing Associates
JANUARY 28, 2020
As it turns out, leaders in B2B marketing are more likely to execute a wide array of customer experience (CX) accountability practices than their counterparts, according to new research. Medallia recently published the “Setting the Standard for CX in B2B” report, and statistics showed that 58% of B2B marketing leaders are more likely to share feedback with employees who are responsible for acting on specific customer comments or concerns, compared to just 16% of their counterparts.
Vision Edge Marketing
JANUARY 28, 2020
It’s hard to be taken seriously by members of the leadership team if you can’t demonstrate a solid understanding of the business. As Marketing leaders and professionals, it’s easy to be focused and passionate about our work. However, if you’re looking to rise up through the ranks, business acumen is an essential skill that is pivotal to your credibility and influence, and thankfully, it’s a skill you can improve.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Unbounce
JANUARY 28, 2020
Step inside the marketer’s brain and you’re likely to find some healthy skepticism. Does this $50 Airbnb come with a three-digit cleaning charge? Will “free shipping” require my firstborn to clear customs? Why does this anonymous benefactor need a credit card number to give me my millions? (And how did he get my email?) Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SmartBug Media
JANUARY 28, 2020
“Oh, you work from home? That must be nice.”. This is a phrase that, arguably, all remote workers have heard during their tenure. If I had a quarter for every time I’ve heard this phrase after telling someone I work remotely, I would be halfway to a month’s rent at a local coworking space. For individuals outside of remote work, the idea of working from home paints the picture of sitting on a couch with a laptop, wearing one’s pajamas, holding a cup of tea, and quietly streaming a show on TV.
DivvyHQ
JANUARY 28, 2020
Why is the automation software industry booming? Because automating marketing tasks saves time and money, and improve effectiveness. Let's dig into how to automate processes like content creation, curation, distribution, lead nurturing, and MORE!
Content Marketing Institute
JANUARY 28, 2020
No one gathers together to brainstorm. A quick question can’t be answered with a stop at the desk. The project whiteboard isn’t visible to the team. Remote content marketing teams have their challenges. Here’s how to overcome them. Continue reading → The post 7 Ways to Unite Your Content Team in a Remote Work World [Tools] appeared first on Content Marketing Institute.
Litmus
JANUARY 28, 2020
It’s 2020 and the beginning of a new decade. What hasn’t changed over the last 10 years? Email continues to reign as the channel of choice for marketing and business communications for consumers in all age groups, long after everyone predicted it would die out. This year’s edition of our State of Email report details the key information you’ve come to rely on like email client news and key industry updates, but for 2020, we also look into the future with the help of Litmus team members and top t
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech Advisor
JANUARY 28, 2020
January 28 is celebrated as Data Privacy Day to raise awareness about the importance of data privacy and security. Here are five practices to help you safeguard customer data and build customer trust and loyalty. “Consumer privacy is a key pillar in the digital advertising ecosystem and all consumers have a right to choose how their data is utilized.
DivvyHQ
JANUARY 28, 2020
Why is the automation software industry booming? Because automating marketing tasks saves time and money, and improve effectiveness. Let's dig into how to automate processes like content creation, curation, distribution, lead nurturing, and MORE!
Search Engine Journal
JANUARY 28, 2020
A strategy for building traffic to a new website or one that is struggling. The post How to Build Traffic to New or Struggling Websites via @martinibuster appeared first on Search Engine Journal.
ClearVoice
JANUARY 28, 2020
How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of five posts. For part three, we’re looking at the importance of keywords in your buyer’s guide and the challenge of avoiding jargon. There’s a slippery slope between loading your buyer’s guide with attractive keywords that potential consumers find irresistible vs. sounding like a sleazy salesman determined to unload a clunker.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
MSI Global Talent Solutions
JANUARY 28, 2020
Making marketing decisions based on incorrect or incomplete data leads to wasted media spend and marketing budget. In fact, it’s estimated that 40% of digital media spend is ineffective*. But well-defined and carefully implemented data governance allows marketers to become effective data-driven organizations.
BOP Design
JANUARY 28, 2020
I hate to say this, but we know many companies that have sales teams who ignore or mismanage viable leads. In this post, we explore the reasons why and what can be done to take leads more seriously. Lack of Trust. Many sales teams have relied on outbound efforts for their entire career. They think that cold calling, emailing, networking, trade shows, etc. are the only effective ways to generate promising leads.
Search Engine Journal
JANUARY 28, 2020
Follow this eight-step process if you want to try building links by creating your own stock photo libraries. The post How to Use Stock Photo Libraries for Link Building via @seo_travel appeared first on Search Engine Journal.
PureB2B
JANUARY 28, 2020
What is the value of a lead if it cannot be converted into a sale? One of the biggest challenges in sales is converting potential customers to actual customers. In the past, a “lead” was defined as someone willing to pay for something you have. It was that simple. But in today’s highly digitized world, competition is fierce, and leads are practically a dime a dozen.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ClickDimensions
JANUARY 28, 2020
Sometimes it isn’t what you say, it’s how you say it. That’s a lesson many of us have learned all too well in the age of digital communications. You meant one thing in that email or text message, but the recipient took what you said to mean something else entirely. While you may not run into the exact same problem with social media marketing, how you say something is vitally important in those endeavors too.
SendGrid
JANUARY 28, 2020
Read about data on engagment rate, subject line legnth, and more email sending insight from the 2019 Black Friday Cyber Monday sending period. The post 2019 Holiday Email Sending Metrics appeared first on SendGrid.
PureB2B
JANUARY 28, 2020
What is the value of a lead if it cannot be converted into a sale? One of the biggest challenges in sales is converting potential customers to actual customers. In the past, a “lead” was defined as someone willing to pay for something you have. It was that simple. But in today’s highly digitized world, competition is fierce, and leads are practically a dime a dozen.
Sharpspring
JANUARY 28, 2020
Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. When thinking about ways to reach your audience and meet their needs, you’ve likely considered your overall customer experience, the buyer’s journey for your products and what content might be useful to each prospect as they work up to making a decision.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
BenchmarkONE
JANUARY 28, 2020
“ If a tree falls in a forest and no one is around to hear it, does it make a sound?” You’ve probably heard this philosophical question before. But when it comes to your content marketing , the saying goes, “If a piece of published content isn’t distributed, was it even created at all?” . There’s no greater sorrow than that of a piece of unshared content.
Hubspot
JANUARY 28, 2020
Deep in the sea of acronyms in the marketing world, there's an overwhelming amount to keep straight. SEO, CRM, SERP, CTR, and CToR are all important acronyms that can roll off of the tongue for most of us. What about CMS? Whether you're new to marketing or have been in the industry for years, this acronym may be completely new to you. It also may be the answer you're looking for if you need a professional website, fast, with limited technical resources.
Porch Group Media
JANUARY 28, 2020
Are You Meeting Your Customers’ Expectations for Truly Great Experiences? Great customer experiences can boost revenue, brand loyalty and retention. And poor experiences can send your customers scrambling to the competition. Think of the last time you had a great brand experience. Chances are, you will probably use that brand again, perhaps even if prices are more expensive than competitors.
SendGrid
JANUARY 28, 2020
How well do you think you know the differences between generational and geogrpahic email usage? Take our quiz to find out! The post Email Recipient Usage and Insights for 2020 [Fun Quiz Included] appeared first on SendGrid.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Square 2 Marketing
JANUARY 28, 2020
Outbound Marketing Tactics Like Trade Shows Require Automation To Optimize Your Event ROI. Today there are more conferences, trade shows and live events than ever before. People are flocking to events, and more marketers are using events in their orchestrated demand generation and lead generation programs. If your live events are designed to generate leads (not all are), you’re going to be working on a host of marketing tactics designed to drive people to your booth or session, to have attendees
DemandBase
JANUARY 28, 2020
B2B marketers are continually monitoring all parts of the funnel to understand which accounts are showing high intent, from site visitors who are new to the brand to accounts that have visited several times but can’t quite pull the trigger. These marketers know who they want to target, and likely already have a whole treasure trove of qualified target accounts.
Hubspot
JANUARY 28, 2020
The sales funnel might be the most notorious, fundamental, straightforward model detailing the process by which prospects become customers. The old school sales funnel is typically divided into three stages: awareness, consideration, and decision. The funnel gets narrower with each transition to a new stage. Not every prospect makes it from awareness to consideration — the same goes for the shifts from consideration to decision and decision to purchase.
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