Tue.Oct 27, 2020

Six Successful Strategies for Voice Search Optimization


Guest post by Shane Barker. Voice searches have shot up in popularity over the past few years. Currently, there are over 4.2 billion voice assistants in the world, and by 2023, this number is expected to double to 8.4 billion units. Image credit: Statista.

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How Content Marketing Directly Improves Sales

Marketing Insider Group

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead.


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Report: More B2B Buyers Delaying Potential Purchases Due to COVID-19

KoMarketing Associates

B2B marketers have shifted the way they do business as a result of the pandemic, and new research shows that B2B buyers have also changed how they make purchases due to COVID-19.

Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

Marketing Insider Group

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. But when it comes to ensuring maximum ROI for your event , what you do after is what matters most.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Let’s Get Personal: B2B Marketing Personalization


Personalization. It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them.

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How to Improve your e-Commerce Performance using Social Media


If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. These are the 5 most effective ways you can use social media to your advance. Choose the Right Social Media Networks for Your Business.

Reader loyalty: expand your recurring audience using these 7 tactics


Getting the reader’s attention is not an easy task. There is a lot of content available on the Internet, which means a war being waged for each person’s attention. In this sense, it is interesting to ask: how to gain the reader’s loyalty?

How to Make the Data Work for You

Measure Up Marketing

If you’re like many of the companies we work with, the amount of data, both structured and unstructured, at your disposal continues to grow. Data is everywhere, and there’s no end in sight. And it has become among our most valuable currencies.

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Writer’s Delight: 7 Blog Post Templates for All Types of Posts [Free Download]


Planning the content for your company blog is more involved than just brainstorming topics. Your blog readers will also appreciate some variety in the different types of posts you publish.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why marketers are giving second-party data a second look


30-second summary: Without cookies and mobile ad IDs, marketers will have to find new ways to get data that helps them understand and connect with customers.

Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report


More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.

7 Different Ways You Can Use Customer Surveys

Benchmark Email

Businesses thrive on customer insights. Our customers are our best resources for helping understand the experience we’re offering, in turn, illustrating what we can do better and how we can gain a competitive edge in our industry.

8 key takeaways from ClickZ’s Marketing Automation Summit


30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Get in Your Customers’ Heads for Invaluable Research

Content Marketing Institute

When the Sierra Club of Colorado needed to raise awareness and raise money to support its efforts, the grassroots organization used voice-of-customer research to get inside the heads of its members. And it worked beyond expectations.)

Digital Marketing Tactics: Tricks And Treats Going Into 2021

Square 2 Marketing

Just Like The Wide Variety Of Candy Available On Halloween, You Have To Pick The Best Ones. Hundreds of marketing tactics are at your disposal. But not all marketing is created equally.

Don’t juggle your marketing solutions, get an agency to manage them all

Sage Marketing

Let’s face it, the world is changing quicker than Apple can reveal the newest iPhone. This isn’t just because of COVID-19, though. People ignore calls from unknown numbers and nobody wants your snail-mail ads anymore.

[Announcement] New Lead Verification With OptinMonster’s TruLead™


The team at OptinMonster has always been dedicated to getting you higher quality leads in the most efficient way possible. And today, we’re taking things a step further with our new Lead Verification feature.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Key Takeaways From October’s Litmus Live Day


Approaching email marketing plans for next year may be a bit different than the past—now that we all know that even with the most well-organized plans and calendars, unexpected elements will arise that change our strategy.

Customer Happiness | 4 Tips to Measure What Truly Matters


Do you want happy customers? . Of course, you do. No business wants unhappy customers. But how do you know they’re happy?

How Remote Workforces Thrive: Enable Psychological Safety

Heinz Marketing

By Maria Geokezas , VP of Client Services. More organizations, like Microsoft and Google, have recently extended their work-from-home mandates into 2021. There are many others, who like us, have decided to adopt a broader policy to work remotely indefinitely as the new normal.

Email and CRM: Where Marketing Automation Meets Personal Sales Follow-Ups


We share a lot of the same goals as our customers, but perhaps the most important one is that we, like you, want to work less and accomplish more. After all, isn’t that what automation is all about ?

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How Interactive Content Is Improving Tech Companies Content


The technological development that has been taking place in recent years brings daily innovations to our routine. Today, the digitalization of processes occurs on all fronts, whether in sales efforts or buying journeys.

Optimizely Alternatives: A/B Testing Platforms to Consider for 2021


If you are like me and most CROs and CMOs, SaaS tools are like shiny diamonds that attract us with the promise of riches in the currency of increased conversions with the bonus of making our jobs easier. But two problems exist: Not every shining diamond is authentic.

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What Is the Google Sandbox Effect? Is it Real?


Google Sandbox — Table of Contents. + The History of Google Sandbox. + The Theory of the Google Sandbox Penalty (aka Sandboxing; the Sandbox Effect). + Is the Sandbox Penalty Real? + A Reverse Sandbox Effect? Other Explanations for Volatility. Avoiding the Google Sandbox. + The Bottom Line.

Sprout Serves: Our commitment to giving back

Sprout Social

Creating equity is about how we engage with the world and the community around us.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.