Tue.Oct 27, 2020

Six Successful Strategies for Voice Search Optimization

Webbiquity

Guest post by Shane Barker. Voice searches have shot up in popularity over the past few years. Currently, there are over 4.2 billion voice assistants in the world, and by 2023, this number is expected to double to 8.4 billion units. Image credit: Statista.

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How Content Marketing Directly Improves Sales

Marketing Insider Group

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead.

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Report: More B2B Buyers Delaying Potential Purchases Due to COVID-19

KoMarketing Associates

B2B marketers have shifted the way they do business as a result of the pandemic, and new research shows that B2B buyers have also changed how they make purchases due to COVID-19.

Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

Marketing Insider Group

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. But when it comes to ensuring maximum ROI for your event , what you do after is what matters most.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How to Improve your e-Commerce Performance using Social Media

Biznology

If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. These are the 5 most effective ways you can use social media to your advance. Choose the Right Social Media Networks for Your Business.

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How to Make the Data Work for You

Measure Up Marketing

If you’re like many of the companies we work with, the amount of data, both structured and unstructured, at your disposal continues to grow. Data is everywhere, and there’s no end in sight. And it has become among our most valuable currencies.

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Why marketers are giving second-party data a second look

ClickZ

30-second summary: Without cookies and mobile ad IDs, marketers will have to find new ways to get data that helps them understand and connect with customers.

Writer’s Delight: 7 Blog Post Templates for All Types of Posts [Free Download]

DivvyHQ

Planning the content for your company blog is more involved than just brainstorming topics. Your blog readers will also appreciate some variety in the different types of posts you publish.

Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How to Get in Your Customers’ Heads for Invaluable Research

Content Marketing Institute

When the Sierra Club of Colorado needed to raise awareness and raise money to support its efforts, the grassroots organization used voice-of-customer research to get inside the heads of its members. And it worked beyond expectations.)

Digital Marketing Tactics: Tricks And Treats Going Into 2021

Square 2 Marketing

Just Like The Wide Variety Of Candy Available On Halloween, You Have To Pick The Best Ones. Hundreds of marketing tactics are at your disposal. But not all marketing is created equally.

8 key takeaways from ClickZ’s Marketing Automation Summit

ClickZ

30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation.

7 Different Ways You Can Use Customer Surveys

Benchmark Email

Businesses thrive on customer insights. Our customers are our best resources for helping understand the experience we’re offering, in turn, illustrating what we can do better and how we can gain a competitive edge in our industry.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What Is the Google Sandbox Effect? Is it Real?

seo.co

Google Sandbox — Table of Contents. + The History of Google Sandbox. + The Theory of the Google Sandbox Penalty (aka Sandboxing; the Sandbox Effect). + Is the Sandbox Penalty Real? + A Reverse Sandbox Effect? Other Explanations for Volatility. Avoiding the Google Sandbox. + The Bottom Line.

[Announcement] New Lead Verification With OptinMonster’s TruLead™

Optinmonster

The team at OptinMonster has always been dedicated to getting you higher quality leads in the most efficient way possible. And today, we’re taking things a step further with our new Lead Verification feature.

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How Interactive Content Is Improving Tech Companies Content

RockContent

The technological development that has been taking place in recent years brings daily innovations to our routine. Today, the digitalization of processes occurs on all fronts, whether in sales efforts or buying journeys.

Email and CRM: Where Marketing Automation Meets Personal Sales Follow-Ups

BenchmarkONE

We share a lot of the same goals as our customers, but perhaps the most important one is that we, like you, want to work less and accomplish more. After all, isn’t that what automation is all about ?

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Customer Happiness | 4 Tips to Measure What Truly Matters

Marketo

Do you want happy customers? . Of course, you do. No business wants unhappy customers. But how do you know they’re happy?

Sprout Serves: Our commitment to giving back

Sprout Social

Creating equity is about how we engage with the world and the community around us.

How Remote Workforces Thrive: Enable Psychological Safety

Heinz Marketing

By Maria Geokezas , VP of Client Services. More organizations, like Microsoft and Google, have recently extended their work-from-home mandates into 2021. There are many others, who like us, have decided to adopt a broader policy to work remotely indefinitely as the new normal.

Let’s Get Personal: B2B Marketing Personalization

Zoominfo

Personalization. It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Key Takeaways From October’s Litmus Live Day

Litmus

Approaching email marketing plans for next year may be a bit different than the past—now that we all know that even with the most well-organized plans and calendars, unexpected elements will arise that change our strategy.

Real Tech Talk: Remote Work Trends Driving the Shift Towards Cloud

SWZD

In this video meetup with AWS, we facilitated a conversation on how remote work trends will drive a shift towards the cloud. Resources Webinars

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Meet Q&A: A New Way to Support Your Community Members

Higher Logic

The post Meet Q&A: A New Way to Support Your Community Members appeared first on Higher Logic. Higher Logic’s Community Q&A gives you a whole new way to collect, maintain, and measure community questions and answers.

Marketing Nurture Leads aren’t Responding? Here’s Why.

PureB2B

Marketing nurture through lead generation, as a methodology, doesn’t have a process set in stone. There isn’t a singular, step-by-step framework that you can follow to make your leads convert. In fact, it’s mostly trial and error. You’re going to mess up…a lot.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.