Wed.Oct 09, 2019

Empathy Marketing: How to Understand Your Customers, in 10 Steps


I believe that empathy for your audience is the foundation of good marketing. If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact.

Get the Audience Greenlight: A Lesson From a 19th Century Nurse

Content Marketing Institute

How did a British nurse get a greenlight, while a Hungarian doctor got a red light for the same lifesaving remedy in the 1800s? It’s a lesson all marketers should heed for their smart, capable, and good audiences.

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Subdomains vs. Subdirectories: Which is Better for SEO?


There’s a lot to navigate when it comes to SEO. This includes the basic stuff like inputting the right keywords into your content and making sure you add images to your site, as well as less basic stuff like optimizing your metadata and putting a comprehensive backlink strategy into place.

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3 Music Promotions That Broke Through the Noise And What Can Teach Content Marketers

Marketing Insider Group

At least once since 2014, you’ve almost certainly turned the key in your car’s ignition, only to hear U2’s “Songs of Innocence” album ring out. It happens to the best of us because it’s happened to almost all of us.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Create a Content Calendar in as Painless a Way as Possible

Modern Marketing

Content may be king, but the king could always use some help. It’s hard to be on top if you’re not organized behind the scenes. To produce content in a timely manner, you need a content calendar. It’s what tells the king where to go and when — as well as what to say.

More Trending

The Future of the Gig Economy: How Assembly Bill 5 Will Affect Gig Work


The following is a sponsored article from our partner, Opolis. As companies like DoorDash, InstaCart, Lyft and Uber continue to make national headlines in their efforts to avoid having to classify their drivers as employees instead of independent contractors, states like California are weighing in.

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How to Successfully Respond to an RFP


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Avoid Getting Caught in the Next B2B Marketing Crisis


Advertisement. Wait, what B2B marketing crisis? If you’ve been watching the news at all concerning global relations (in your lifetime…), then you probably feel like there’s always some kind of conflict brewing up. The same could be said for the marketplace, except instead of talk around a potential conflict, you get talk around recessions (and with some news outlets, depressions). While some blow off the talk as just that, we’ll never forget what surprised us in 2008.

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How does Customer Experience influence brand loyalty?


There’s no question that customer experience is important. 73% of all customers point to experience as an important factor in purchasing decisions. Customers expect companies to create journeys that make them feel valued, but this relationship is not one-sided.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Why You Should Consider Moving Your Printed Catalog To Pinterest


When was the last time you spent time on Pinterest and left feeling uninspired and unmotivated? Exactly. Pinterest is very different from the other types of social media platforms internet users are used to.

Should You Reoptimize Your Blog Content? 55 Marketers Respond

Referral Rock

Fresh content is published at the speed of light, optimized to compete for relevant keywords. And each new piece enters the competition for those coveted top spots on Google’s page one, making it harder for your existing posts on that topic to rank.

Bynder launches branded content features Digital Brand Templates and Brand Guidelines


On Tuesday, digital asset management company Bynder announced the launches of two powerful new features for their leading SaaS content management platform. Bynder provides a suite of tools to help organizations create, manage, and control their branded content.

If You Like It Then You Shoulda Put A Tag On It—The Importance of Content Tagging


Raise your hand if this has ever happened to you. Your manager has asked your team to clean up your library of marketing content. And, of course, part of this includes defining or streamlining your content tags—those little keyword meta tags that relate one asset with other assets.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Google News Digest: Snippets Attributes, New Ads Features, and More


This week‘s Google News Digest features an unprecedented move by Google to allow site owners to determine their SERP snippet content. Other highlights include its introduction of its own YouTube search news series, updated Google Ads recommendations, and a new version of Google Shopping for U.S.


How to Create a Wikipedia Page for Your Company


If you're anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones , or a collection of random facts on Zebras. In short, you likely haven't given it much thought as a channel for brand awareness.

6 Benefits of Using Paid Social Media


As you look at your overall marketing strategy, it shouldn’t come as a surprise that social media is here to stay. You likely already have a business page on Facebook (and other social media channels) and might be doing a great job of maintaining an organic content calendar. However, these efforts likely aren’t delivering the number of qualified leads and sales you need to meet your marketing goals.

How to Audit and Beef Up Your Lead Gen Strategy Using Content

SmartBug Media

You have goals for bringing in new leads. As a savvy marketer, you’re focusing on building a system that attracts people to your brand and entices them to become customers. Inbound lead generation is critical to organizations looking to build a true pipeline.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Push Notifications: An Absolute Necessity for Mobile App Marketing


Push notification has become a new mobile marketing phenomenon with the increased popularity and availability of smartphones. Nowadays, it’s a common marketing format that is used for both promotional and transactional purposes. Mobile Marketing

Insights, Not Spreadsheets: Chart Your Way to Content Success

Content Science Review

Step away from the spreadsheet and toward visuals for better insights and ultimately, content success. Article

Everything You Need to Know About Performance Marketing

Referral Rock

Performance marketing is a digital marketing strategy that is reinventing how companies advertise and sell their products. And as it sounds, this strategy is only based on performance or results.

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Petra Industries Unveils an All-New B2B eCommerce platform


On the 8 th of October 2019, Petra Industries a customer technology distributor launched an innovative & all new B2B eCommerce platform. The announcement is part of the largest website renovation in the 34-year history of the company.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Get More ROI Out of Your DAM With Insights and Analytics


Marketers and creatives know what it means to pour their hearts into a campaign or piece of creative. They also know how it feels when those projects don't gain momentum

Engagio Tops the List of Account-Based Marketing Vendors


Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations.

Your martech community needs you: opportunities to speak at MarTech


This is my bi-annual call for leaders, practitioners, and pioneers across the marketing technology and operations community to send in proposals to present at the MarTech conference. Our next event will be in San Jose, April 15-17, and we’re accepting speaker nominations through November 8.

Insights, Not Spreadsheets: Chart Your Way to Content Success

Content Science Review

Step away from the spreadsheet and toward visuals for better insights and ultimately, content success. Article

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.