Wed.Oct 09, 2019

Empathy Marketing: How to Understand Your Customers, in 10 Steps


I believe that empathy for your audience is the foundation of good marketing. If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact.

Get the Audience Greenlight: A Lesson From a 19th Century Nurse

Content Marketing Institute

How did a British nurse get a greenlight, while a Hungarian doctor got a red light for the same lifesaving remedy in the 1800s? It’s a lesson all marketers should heed for their smart, capable, and good audiences.

Subdomains vs. Subdirectories: Which is Better for SEO?


There’s a lot to navigate when it comes to SEO. This includes the basic stuff like inputting the right keywords into your content and making sure you add images to your site, as well as less basic stuff like optimizing your metadata and putting a comprehensive backlink strategy into place.

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3 Music Promotions That Broke Through the Noise And What Can Teach Content Marketers

Marketing Insider Group

At least once since 2014, you’ve almost certainly turned the key in your car’s ignition, only to hear U2’s “Songs of Innocence” album ring out. It happens to the best of us because it’s happened to almost all of us.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Report: 47% of Marketers Say their Data is “Siloed and Difficult to Access”

KoMarketing Associates

Although marketers have an abundance of data at their fingertips, new research suggests that they are still having trouble leveraging it and integrating it into their strategies.

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More Trending

How to Successfully Respond to an RFP


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The Future of the Gig Economy: How Assembly Bill 5 Will Affect Gig Work


The following is a sponsored article from our partner, Opolis. As companies like DoorDash, InstaCart, Lyft and Uber continue to make national headlines in their efforts to avoid having to classify their drivers as employees instead of independent contractors, states like California are weighing in.

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How to Set Up Your E-commerce Product Page for Maximum Conversions

Single Grain

E-commerce is booming at a staggering pace: In 2017, it generated over $2.3 trillion in sales , which is expected to nearly double to $4.5 trillion by 2021. And by 2040, nearly 95% of all purchases are expected to be via e-commerce. But tapping into this multi-trillion dollar industry isn’t easy.

How does Customer Experience influence brand loyalty?


There’s no question that customer experience is important. 73% of all customers point to experience as an important factor in purchasing decisions. Customers expect companies to create journeys that make them feel valued, but this relationship is not one-sided.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 Key Elements of a High Converting Facebook Post


Most brands usually have one of two goals when they post on Facebook: engagement or conversions. Both metrics matter, but depending on what your goals are, one will typically matter more.

How to Create a Wikipedia Page for Your Company


If you're anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones , or a collection of random facts on Zebras. In short, you likely haven't given it much thought as a channel for brand awareness.

How to Audit and Beef Up Your Lead Gen Strategy Using Content

SmartBug Media

You have goals for bringing in new leads. As a savvy marketer, you’re focusing on building a system that attracts people to your brand and entices them to become customers. Inbound lead generation is critical to organizations looking to build a true pipeline.

27 Ways to Drive Traffic to Your Website


You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is " Why can't I drive traffic to my website like this? ". If you've struggled with driving traffic to your website, you're not alone.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Bynder launches branded content features Digital Brand Templates and Brand Guidelines


On Tuesday, digital asset management company Bynder announced the launches of two powerful new features for their leading SaaS content management platform. Bynder provides a suite of tools to help organizations create, manage, and control their branded content.

The Ultimate Guide to Creating Instagram Videos


Instagram is a marketer’s best friend. The free app’s video capability means smaller brands can expand long-form, creative content beyond just photos. And Instagram is making sure their video capabilities are accessible to these brands.

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If You Like It Then You Shoulda Put A Tag On It—The Importance of Content Tagging


Raise your hand if this has ever happened to you. Your manager has asked your team to clean up your library of marketing content. And, of course, part of this includes defining or streamlining your content tags—those little keyword meta tags that relate one asset with other assets.

Google News Digest: Snippets Attributes, New Ads Features, and More


This week‘s Google News Digest features an unprecedented move by Google to allow site owners to determine their SERP snippet content. Other highlights include its introduction of its own YouTube search news series, updated Google Ads recommendations, and a new version of Google Shopping for U.S.


A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Your martech community needs you: opportunities to speak at MarTech


This is my bi-annual call for leaders, practitioners, and pioneers across the marketing technology and operations community to send in proposals to present at the MarTech conference. Our next event will be in San Jose, April 15-17, and we’re accepting speaker nominations through November 8.

Push Notifications: An Absolute Necessity for Mobile App Marketing


Push notification has become a new mobile marketing phenomenon with the increased popularity and availability of smartphones. Nowadays, it’s a common marketing format that is used for both promotional and transactional purposes. Mobile Marketing

Petra Industries Unveils an All-New B2B eCommerce platform


On the 8 th of October 2019, Petra Industries a customer technology distributor launched an innovative & all new B2B eCommerce platform. The announcement is part of the largest website renovation in the 34-year history of the company.

Insights, Not Spreadsheets: Chart Your Way to Content Success

Content Science Review

Step away from the spreadsheet and toward visuals for better insights and ultimately, content success. Article

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Engagio Tops the List of Account-Based Marketing Vendors


Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations.

Avoid Getting Caught in the Next B2B Marketing Crisis


Advertisement. Wait, what B2B marketing crisis? If you’ve been watching the news at all concerning global relations (in your lifetime…), then you probably feel like there’s always some kind of conflict brewing up. The same could be said for the marketplace, except instead of talk around a potential conflict, you get talk around recessions (and with some news outlets, depressions). While some blow off the talk as just that, we’ll never forget what surprised us in 2008.

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Does Employee Satisfaction Affect Customer Satisfaction?


A while back, the business catchphrase of the moment was CX, or customer experience. It’s shorthand for how customers experience your business, from how they first learn about it to interaction, transaction and finally conclusion. You can’t overstate its importance.

Industry Insider: Leveraging Tech Intelligence & Virtual Assistants

HG Data

In our latest Insider Interview series, we sat down with Andrew McCraith, VP of Business and Corporate Development at Conversica. Read the insights he shared with us about how Intelligent Virtual Assistants can help identify leads, maximize engagement, and increase efficiency from the top of the funnel all the way to sales. What is an Intelligent Virtual Assistant?

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.