Marketing Insider Group

AUGUST 14, 2017

Have you intentionally managed and optimized your sales lead routing and assignment process? If not, you could be leaking sales, marketing ROI and not realize it. Let me explain. LeadData’s new report, The State of Lead Management, based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads […]. The post How to Improve Lead Routing to Skyrocket Sales Results appeared first on Marketing Insider Group.

Marketing Qualified Leads 147

Marketing Qualified Leads Leads Lead B2B Sales 147

KoMarketing Associates

AUGUST 14, 2017

B2B marketers are still attending events and trade shows to expand their reach, but new research suggests that they are not tapping into the full potential of this channel. A new survey conducted by Certain, Inc. asked more than 150 B2B marketing decision makers how they handle post-event nurturing. Their results showed that 73 percent rely on manual data capture for events.

Customer Surveys 120

Customer Surveys B2B Marketing Planning B2B 120

Avitage

AUGUST 14, 2017

“What is the state of B2B selling content today?” That was the first question Barb Giamanco asked me on her sales podcast, Right Message, Right Support, Right Sales Content, on the Razor’s Edge. How would you answer that for your organization? How would you know? Is your selling content considered short life collateral, or mostly long-life assets?

Conversion 120

Conversion B2B Content B2B Sales 120

Adobe Experience Cloud Blog

AUGUST 14, 2017

Facebook’s recently announced (Wednesday, August 9 ) that the company is expanding their already robust platform by adding an episodic streaming video platform—Facebook Watch. Unlike the company’s venture into related video content, which launched in 2015, Watch seems to initially compete directly with YouTube, with the potential to creep into Netflix’s original series market share.

Facebook 134

Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Only B2B

AUGUST 14, 2017

Email Marketing Whitepaper – From Workhorse to Over-Acheiver. Marketers agree that Email Marketing is the workhorse of their marketing mix. but are they doing everything to make their strategy successful? Are you? this whitepaper deals with some tips that will make your strategy infinitely better. Fill the form below to download. Name*. Email*.

Email Marketing 127

Email Marketing Marketing Strategy Marketing & Strategy Marketing Mix 127

Only B2B

AUGUST 14, 2017

All marketers agree that B2B Lead Generation is the biggest challenge that they face. One of the main reasons why this is the case is because companies tend to disregard Outbound Marketing tactics for generating qualified leads. This whitepaper discusses the limitations of Inbound Marketing and the benefits of utilizing Outbound Marketing to bolster existing marketing strategies. 84% of marketers agree that a combination of Inbound & Outbound marketing tactics is best to drive business –

Lead Generation 121

Lead Generation Sales Qualified Leads Generation Telemarketing 121

Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. After all, 2017 is “the year of video” -- so why shouldn’t people consume more videos, and why shouldn’t creators make more?

Video Marketing 77

Video Marketing Top of Funnel Lead Scoring Lead Ranking 77

Only B2B

AUGUST 14, 2017

Learn about Telemarketing’s role in B2B marketing and see how integral it is to the entire process. This White paper will show how Demand Generation can really benefit from Telemarketing. It will prove that Cold Calling is not, by any measure, dead! If you are not cold calling, you are missing out. Fill the form below to download. Name*. Email*. Tweet.

Telemarketing 102

Telemarketing Cold Calling Demand Generation Paper 102

KEO Marketing

AUGUST 14, 2017

The great thing about marketing today is that there are a variety of options for outbound and inbound lead generation. Leveraging outbound and inbound marketing will give your brand visibility against your competition, and position you in front of prospects who are looking for your services, or who need you but are not yet aware of how you will help them.

Inbound Marketing 54

Inbound Marketing Trade Show Account Based Marketing Sales Qualified Leads 54

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Only B2B

AUGUST 14, 2017

Is your Prospect Contact Data meeting your Lead Generation expectations? The problem may not be with your marketing department, it may be your data itself! Maintaining data hygiene is incredibly important to the overall success of your business. And it is really not that difficult to do, if you know how to do it. This whitepaper gives you a detailed explanation of the processes required to efficiently carry out the cleansing of your databases!

Data Hygiene 94

Data Hygiene Lead Generation Efficiency Contact Marketing 94

LeadSquared

AUGUST 14, 2017

I’m not a spammer if that’s what you are thinking. We just have a lot of subscribers for webinars and newsletters, and for the past 3 years, I have constantly engaged them with email marketing. So, these have mostly been nurturing emails to opt-in lists. And yes, sending more than 2 million emails has definitely taught me a thing or two about email marketing best practices.

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

Integrated B2B

AUGUST 14, 2017

Buyer personas have been used for years to help marketers hone in on what causes purchasers to make positive buying decisions. They are basically character sketches that lay out your target prospect’s background, demographics, objections, challenges, hobbies, and interests. B2C buyer personas are relatively straightforward. What does your target prospect do for a living?

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

VisumCX

AUGUST 14, 2017

Demand generation is a key part of the customer experience. Ensuring that buyers have a good buying experience is a necessary stage in the content experience continuum. However, many myths abound with demand generation, which are making it harder for B2B marketers to have success. Below are the five most common myths about demand generation and my attempts to dispel them. 1.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Integrated B2B

AUGUST 14, 2017

Buyer personas have been used for years to help marketers hone in on what causes purchasers to make positive buying decisions. They are basically character sketches that lay out your target prospect’s background, demographics, objections, challenges, hobbies, and interests. B2C buyer personas are relatively straightforward. What does your target prospect do for a living?

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Nudge.ai

AUGUST 14, 2017

When it comes to connecting with buyers, Dan Mearns knows what works and what doesn’t. He spoke to Nudge.ai about his early morning sales process: how he’s capitalizing on local opportunities, the importance of establishing trust with customers, and why he starts his day at 4am. Menaka: How do you begin each day – what’s your process? Dan: My daily workflow actually starts at 4 in the morning.

Process 42

Process Verticals SMB Eloqua 42

The Freeman Company

AUGUST 14, 2017

All of us can use design to make the difference.

Design 40

Design 40

Biznology

AUGUST 14, 2017

Lesson for leaders. You can control your digital future if your know where you’re going, and know how to reach it first. But if you don’t know, someone else will own your future and you. Fortunately, the digital future is obvious. We are all migrating to a digital Earth. Everyone and everything will be in one digital room together, all the time.

First-Mover Advantage 169

First-Mover Advantage Digital Transformation Touchpoints Advertisements 169

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

The Freeman Company

AUGUST 14, 2017

All of us can use design to make the difference.

Design 40

Design 40

Content Standard

AUGUST 14, 2017

Traditional marketing scholars teach the 4 Ps: product, price, place, and promotion. It’s not about experience marketing. Just combine these ingredients, they say, and you’ll reach your unique selling points. You’ll create community engagement. You’ll go far. And yet. “The rise of the ‘experience economy’ is currently one of the most important global trends in marketing,” writes Zoe Lazarus in Campaign. “Now, more than ever, consumers desire

Work Management 62

Work Management Paid Search Agency Advertising Agencies Communities 62

Engagio

AUGUST 14, 2017

There is technology on the market right now that will help sales and marketing teams expertly engage targets, nurture customer relationships and inspire harmony between both departments. And it will likely be completely ignored by most salespeople. In an Account-Based Everything strategy , the element of personalized orchestration is the answer to every single marketing and sales problem.

Software 88

Software Account Based Marketing Blast Campaigns Opt-out 88

chiefmartech

AUGUST 14, 2017

I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maître fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger twitching on the delete key. But I also have an addiction — I admit it — to stories of how marketing is changing.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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