Zoominfo

JANUARY 6, 2021

Customer relationship management (CRM) systems function as the heart of customer engagement. And if CRMs aren’t already a core part of the customer lifecycle, now is the time to switch. It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. The future of CRM is in advanced intelligence and mobility, especially with recent pushes toward remote communications. 2020 forced B2B organizations away from tech-focused goals and toward cust

Marketing AI 246

Marketing AI CRM Top of Funnel Enterprise Management 246

Search Engine Journal

JANUARY 6, 2021

SEO may benefit from looking beyond traditional user intent. Read about what micro intentions are and how they can help increase traffic and site revenue. The post Beyond Traditional User Intent: Why & How to Go Granular via @marktraphagen appeared first on Search Engine Journal.

Intent 138

Intent SEO Traffic Content Marketing 138

Content Marketing Institute

JANUARY 6, 2021

We’ve all groaned about the inefficient steps or irritating workarounds in our content marketing workflow. Make this the month you leave those headaches and frustrations behind. Try these time-saving remedies today. Continue reading → The post 9 Fixes for Frustrating Content Workflow Problems appeared first on Content Marketing Institute.

Content 136

Content Content Marketing Paid Search Agency Companies 136

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 billion by 2021. In other words, video is still very much an effective tool in a marketer’s arsenal. And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals.

Social Media 131

Social Media Video Marketing Social Marketing Top of Funnel 131

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

The Daily Egg

JANUARY 6, 2021

You need good onboarding software to hire, train, and engage new employees with your company culture in the most effective way. It can be daunting trying to find comprehensive software at an affordable price—especially in the world of remote work, where you need to utilize different tools for business success. However, fortunately for you, the […].

Software 130

Software Best Practices Training Pricing 130

Benchmark Email

JANUARY 6, 2021

There’s nothing obvious about great email marketing. Sure, we all know the basic formula for success — reaching the right people with the right content. But, how you narrow down who those people are and what kinds of content will track with them is a process that takes a lot of skill, not to mention… The post 6 Things Every Email Marketer Should Be Doing This Year appeared first on Benchmarkemail.

Email Marketing 119

Email Marketing Marketing Process Content 119

ClickZ

JANUARY 6, 2021

30-second summary: Digital disruption is requiring C-Suite executives to undergo different goals and job responsibilities, and CMOs are not exempt from this shift. In fact, a recent CMO Council report, produced in partnership with Teradata, found that 91% of marketers said there is an expectation by senior management that marketers drive measurable growth.

CMO 114

CMO Enterprise Management Analytics Marketing Report 114

Oktopost

JANUARY 6, 2021

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr. Vice President, Corporate Marketing and Communications at OSG.

Digital Transformation 107

Digital Transformation Webinar Metrics Social Media Planning 107

Bannersnack

JANUARY 6, 2021

Every day, our minds are subject to different senses and perceptions that help us learn and understand the surrounding world. The visual perception is the most dominant one, with 89% of information coming to us better when paired with images. Designers from every niche know this, and they’re using colors to promote their work and […]. The post 10 Ideas to Help You Create Remarkable Social Media Design first appeared on.

Social Media 105

Social Media Design Media Promotion 105

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Brandfolder

JANUARY 6, 2021

So you’re looking for the best software for you or your company to develop stunning videos or kick your [video marketing]([link] "Marketsplash video marketing overview"){:target="_blank"} up a notch. You’ve come.

Video Marketing 105

Video Marketing Best Practices Tools Content 105

Sharpspring

JANUARY 6, 2021

Selling software as a service does not need to be difficult! If you’re finding yourself at a loss, or just need some tips for how to sell SaaS products, you’re in luck. Keep reading, as this blog will provide you with some tried and true SaaS selling techniques to incorporate into your digital marketing strategy. Selling SaaS: Techniques and Strategies. #1 – Content Marketing.

Product 98

Product Tips Sample User-Generated Content 98

Buffer

JANUARY 6, 2021

In July, we shared that we were looking for a product leader to help us take Buffer forward in our next phase. After speaking to an incredible group of talented folks in product, I’m happy to share that Maria Thomas has joined us as our new Chief Product Officer. We’re now a 10-year old company , and in the past year, I’ve done a lot of reflection on the purpose of the company and how we can set ourselves up to reach our potential and have the most impact.

CPO 94

CPO Product Peer-to-peer Small Business Marketing 94

Hubspot

JANUARY 6, 2021

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel.

Landing Pages 101

Landing Pages Stats Conversion Rate Lead Scoring 101

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

DivvyHQ

JANUARY 6, 2021

Although we're big believers in focusing on owned content, you can't deny Facebook's power to promote and engage on a global scale. But there's a catch these days. you really have to pay for reach. And there are some other things you can do as well. Let's take a closer look.

Facebook 87

Facebook Content Promotion Social Media 87

Hubspot

JANUARY 6, 2021

You've established the various stages of your sales process. You know how the typical prospect goes from an email address in your CRM to a paying customer. You've trained your salespeople on the key actions required to move prospects from stage to stage. But how do you know if it's actually working? What factors should you be taking into account? And if it's not functioning as well as you'd like it to, how can you improve it?

Process 96

Process Effectiveness Top of Funnel Work Management 96

SendGrid

JANUARY 6, 2021

There are so many different ways to build out your list of subscribers, but how do you know which strategy works best? Here's how signup sources can help. The post How Tracking Signup Sources Can Improve Your Email Program appeared first on SendGrid.

Best Practices 83

Best Practices Ad Building Practices 83

Valasys

JANUARY 6, 2021

In an attempt to engage the audience on the google search page, the widely-used search engine is planning to introduce the feature of a short video on the search page. The short video would consist of videos picked from social networks- Instagram and Tik-Tok. The videos could be watched at either of the platforms- Google or on the respective social media channel, however, without opening the app.

Google 83

Google Video Marketing Social Networks Features 83

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

BenchmarkONE

JANUARY 6, 2021

St. Louis, MO – January 6, 2021 – BenchmarkONE, a leading software as a service provider of sales and marketing solutions for SMBs, today announces the launch of the Free Forever plan. . The Free Forever plan gives users access to a robust contact management and email marketing platform at no cost. With features such as marketing automation and landing pages, small business owners have everything they need to execute on a comprehensive marketing strategy using BenchmarkONE’s easy-to-use all-in-o

Press 80

Press Marketing Automation Services Planning Work Management 80

Marketing 261

JANUARY 6, 2021

I have a confession to make. I am a notebook fanatic. My collection of work notebooks is LARGE. From simple, minimalist notepads to the more detailed booklets — I cannot resist buying new stationery. Call it corny, but there is no greater feeling than opening a blank notebook at the start of a marketing project. It makes me feel like I can accomplish anything.

Elasticity 71

Elasticity Planning Best Practices Paper 71

Lake One

JANUARY 6, 2021

Minneapolis, MN: Lake One® announced today that they have officially become a Rybbon Agency Partner. Rybbon takes the pain and costs out of managing digital rewards and incentives with its leading all-in-one and global solution for sending, tracking and managing your rewards and e-gift programs. With this partnership, Lake One adds to their trusted technology ecosystem to further support their clients’ sales and marketing transformation needs.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Work Management Marketing Management 65

SWZD

JANUARY 6, 2021

Make powerful data-driven intent signals the core of your ABM program for transformative results. Our guide will help you find an ABM partner, not just an ABM vendor.

Advertising Agencies 62

Advertising Agencies Account Based Marketing ABM Intent Signal 62

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

BuzzSumo

JANUARY 6, 2021

PR 145

PR Marketing 145

Conductor

JANUARY 6, 2021

At Conductor, we believe the best companies innovate their customer service just as much as their technology. We are humbled to learn that our efforts are being recognized by our customers. Thanks to our customers’ reviews, TrustRadius has awarded Conductor with their Best Customer Support 2021. You’d be hard pressed to find a company that doesn’t claim to be “customer-obsessed.

Paid Search Agency 59

Paid Search Agency Best Practices Thought Leadership Opt-in 59

ActiveDEMAND

JANUARY 6, 2021

We’ve recently added a new feature to ActiveDEMAND that will help Senior Living facilities, family-service providers like dentists and optometrists, debt collectors, and other businesses that use contact relationships in marketing. Relationship types can be customized, added to contacts, and you can choose to contact a specified relative of your contact rather than the contact inside the workflow.

Contacts 58

Contacts Features Paid Search Agency Contact Marketing 58

Walker Sands

JANUARY 6, 2021

B2B marketing is often considered a niche type of marketing – a distinct type of approach for a specific audience. And that is sometimes true. But B2B marketing has been shifting to embrace more of the mainstream methods of communication and marketing. One area in particular: social media. The lack of in-person and live events this past year has forced a change in approach.

Social Media 52

Social Media Trends Video Marketing Media 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Bannersnack

JANUARY 6, 2021

12 minutes read Every day, our minds are subject to different senses and perceptions that help us learn and understand the surrounding world. The visual perception is the most dominant one, with 89% of information coming to us better when paired with images. Designers from every niche know this, and they’re using colors to promote their work and themselves as artists.

Social Media 52

Social Media Design Media Promotion 52

Valasys

JANUARY 6, 2021

Want more website visibility and increase your site traffic? Know how to multiply your search traffic through Search Engine Optimization (SEO). Understanding SEO and its techniques are crucial in amplifying your organic search presence. It also helps people get the content and information they want by appearing on the first page, if not at the top. SEO is an essential part of developing a website and placing it in the higher rankings of search engines.

Traffic 52

Traffic SEO Lead Scoring Lead Ranking 52

nDash

JANUARY 6, 2021

How do you create content effectively when your business sells a complex set of products and services to a wide range of verticals? Epsilon faced this exact problem in 2018. Their PeopleCloud product suite combines identity, data science, and technology solutions that put customers in full control of their customer relationships. And they deliver these deeper, more accurate consumer profiles for all kinds of industries—from automotive and CPG to financial services, media and entertainment, retai

Work Management 52

Work Management Verticals Marketing Management Thought Leadership 52