Launch Marketing

JANUARY 27, 2021

When it’s developed, monitored and managed properly, paid search can be a critical component of the success of any integrated marketing campaign. There are multiple variables to consider from the beginning and throughout the campaign that can impact budget, visibility and the end result. It’s important to frequently assess your analytics to make sure the campaign is on track and make ongoing changes to improve performance.

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Customer Experience Matrix

JANUARY 27, 2021

Yesterday brought news that CDP Exponea had been purchased by ecommerce recommendation engine Bloomreach. The deal almost exactly parallels last year’s merger between RichRelevance and Manthan, as well the smaller-scale combination of CrossEngage with Gpredictive. It also recalls other recent CDP acquisitions including Acquia buying AgilOne, Chapsvision buying NP6, SAP buying Emarsys, and Wunderkind buying SmarterHQ.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Instead of manually targeting prospects, lookalike modeling automatically produces ideal prospects based on the collective traits of converting customers.

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Biznology

JANUARY 27, 2021

Episode Summary: When Grace Moreno was recruited to lead and create the Massachusetts LGBT Chamber of Commerce , the group’s messaging was anything but clear. Hear about its messaging journey from possibility to powerhouse. Key Takeaways: A messaging strategy should transcend executive directors Commitment from everyone is crucial Knowing what not to do is as important as knowing what to do.

Communities 129

Communities Organic Leads Education Organization 129

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. Want to know which of your videos are binge-worthy? Curious where the bulk of your viewers are coming from? Well, the answers are just a few clicks away. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

SEMrush

JANUARY 27, 2021

Keyword research on its own isn‘t enough, and you need to take the time to put in place a solid keyword strategy for your business. It‘s as simple as that, but something that‘s often overlooked, and in this guide, we‘re going to dive deep into what this is, why you need one and how to get the basics right.

Keywords 137

Keywords Research Business SEO 137

The Daily Egg

JANUARY 27, 2021

Organizations seem to have finally woken up to project management’s crucial role in closing projects successfully. Project managers are in high demand in virtually all industries, and the career trajectory is looking great for the coming decades. What does project management entail? What do I need to become a project manager? Does this career pay […].

Demand 132

Demand Organization 132

Search Engine Journal

JANUARY 27, 2021

Want to know how to get your newsworthy website content into Google News? Learn the guidelines and get best practices and tips here. The post How to Get Your Website Listed in Google News via @LWilson1980 appeared first on Search Engine Journal.

Google 132

Google Marketing Websites Guidelines Tips 132

Benchmark Email

JANUARY 27, 2021

Could your sales efforts use a little push in the right direction? If you don’t have one already, a sales plan could be just the thing you need to help you map out your strategy and measure its effectiveness. Writing and implementing a sales plan is an excellent practice for business success and can be… The post A Quick Guide for Creating an Effective Sales Plan appeared first on Benchmarkemail.

Effectiveness 131

Effectiveness Practices Business 131

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

JANUARY 27, 2021

JEM is pleased to announce that our client, Visual Data Media Services has welcomed industry veteran, Donna Thomas to its senior leadership team to accelerate Visual Data’s next phase of growth and deliver unparalleled value to customers. An expert in the digital media space, Thomas has worked in every aspect of the content supply chain from creation through distribution.

Service 104

Service Media Class Distribution 104

Sprout Social

JANUARY 27, 2021

Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. It’s become common for brands to participate in Black History Month, but these efforts are often perceived as little more than performative activism.

Brand Identity 129

Brand Identity Branding Lock-In Communities 129

Benchmark Email

JANUARY 27, 2021

If you work for a nonprofit, chances are you don’t have a huge budget to throw at elaborate email marketing or other marketing initiatives. Making the most with what you have is essential, especially when your ability to market effectively to your audience is so closely linked with your ability to raise funds for your… The post 3 Cost-Efficient Marketing Tips for Nonprofits appeared first on Benchmarkemail.

Efficiency 128

Efficiency Cost Tips Marketing 128

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Instead of manually targeting prospects, lookalike modeling automatically produces ideal prospects based on the collective traits of converting customers.

Ideal Customer Profiles 100

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 100

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Spiralytics

JANUARY 27, 2021

More and more brands are boosting their relevance with pop culture. Explore what this means for marketers and how some have done it. The post Make It Pop: How Brands Boost Their Relevance With Pop Culture appeared first on Spiralytics Inc.

Relevance 118

Relevance Brand Identity Branding Marketing 118

SEMrush

JANUARY 27, 2021

Discover the key highlights from our comprehensive Digital Shopping Performance Report to get a helicopter view of the global online shopping landscape, uncover the key market winners and their growth channels, and pinpoint the fastest-growing ecommerce market segments.

eCommerce 122

eCommerce Segmentation Marketing Report Advertising Channels 122

ConvertKit

JANUARY 27, 2021

Jump ahead. Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. Have you ever set up a lemonade stand at the end of a cul-de-sac? It’s really demoralizing. You unfold the table under the early-Summer sun, carefully set your pitcher just so, and tape up your poster board sign with your best attempt at bubble letters.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

SEMrush

JANUARY 27, 2021

Keyword search volume is a valuable search engine optimization metric. Here’s how you can use search volume data to improve your SEO.

Keywords 140

Keywords SEO Optimization 140

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hinge Marketing

JANUARY 27, 2021

Over the last year, consulting firms have fought to stay afloat in the turbulence created by a global pandemic, an election cycle and waves of social change. Understandably, not all firms thrived in this climate. Some firms did see major wins, however, while others were forced to play defense and tend to their wounds. Consulting firms of all stripes are re-examining their businesses in an effort to adapt to today’s unexpected challenges. .

Consulting 112

Consulting Studies Allocation Marketing Budget 112

SEMrush

JANUARY 27, 2021

Local links are becoming more and more important for local businesses. Read through this breakdown to learn more about some of the experiments I did to monitor performance when sites receive local links and you‘ll understand more about why local links (may) reign supreme over other important factors for small-to-mid-sized local businesses.

Business 120

Business SEO 120

Liveintent

JANUARY 27, 2021

Let’s talk about key performance indicators. They can be great tools for evaluating campaign performance in today’s data-driven world, but they can also be tricky. KPIs can’t give you the right answers if you don’t properly align them to a strategy, and can be downright deceiving if you discount disappointing metrics without considering a campaign’s big picture.

ROAS 107

ROAS Advertising Funnels Ad Exchange Top of Funnel 107

SEMrush

JANUARY 27, 2021

LSI keywords are a point of contention within the SEO community, and it’s easy to get confused about what these are and whether they’re something that actually helps your website to rank higher on Google or not. And in this guide, we’ll take a deep dive into the topic and answer commonly asked questions.

Keywords 105

Keywords SEO Communities Google 105

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Liveintent

JANUARY 27, 2021

It’s tough to tout good news after this past year. But, given the struggles 2020 brought to the world, we also know you can’t take anything for granted. And we certainly don’t. We’re proud to share that, for the second year in a row, Business Insider has recognized LiveIntent as one of the hottest adtech companies of 2020. Given the wealth of adtech and martech solutions out there, it’s not something we take lightly.

Paid Search Agency 107

Paid Search Agency Companies Opt-out eCommerce 107

DivvyHQ

JANUARY 27, 2021

How do you know if your content is actually high quality? Before you give me the smarty-pants answer, "Because I wrote it!", let's take a few minutes to dig into the actual data that can tell you definitively whether or not your content is high quality, and if it's delivering a return on your time investment.

High Quality Lead 104

High Quality Lead Content SERP Relevance 104

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. The key components are clear cut: a problem, a solution and the results. But when you’re able to bring these elements to life with a vivid story that brings your solution to life for the reader, you dramatically increase the likelihood of converting a warm lead into a hot prospect.

Case Studies 100

Case Studies Case Study Studies Stats 100

EveryoneSocial

JANUARY 27, 2021

It should be of no surprise to you that marketing and the way your organization generates sales have altered over time. Sure, traditional digital marketing strategies still work and many are necessary items if you want your company to compete. But if you find that your organization is not altering and pivoting strategies as the industry shifts, your company can quickly be left behind.

Peer-to-peer 98

Peer-to-peer Paid Search Agency WOM Marketing & Strategy 98

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Brandfolder

JANUARY 27, 2021

## What is Digital Rights Management (DRM)? Digital rights management, or DRM, is the application of systems and technologies to protect digital media against copyright infringement. This approach aims to.

Copyright 95

Copyright Media 95

FMG Suite

JANUARY 27, 2021

One of the best ways to improve is to learn from those who are already finding success! This webinar features three experienced financial professionals sharing the inside scoop on what has worked for them. Watch this webinar replay to learn: Strategies that work (and don’t work!) for other advisors. How to leverage social media. New marketing strategies to try in 2021.

Webinar Metrics 83

Webinar Metrics Social Media Features Marketing & Strategy 83

Mereo

JANUARY 27, 2021

While B2B product management teams around the globe are convening to refresh their solution strategy for the next two to five years, most will never actually succeed. In fact, according to Harvard Business Review, each year more than 30,000 new products are launched — and a whopping 95% of them fail ( 2019 ). Why? A major lack of validation. Most companies fail to ensure they can realistically achieve what they set out to do.

Validation 88

Validation Work Management Marketing Management Marketing & Strategy 88