PureB2B

OCTOBER 26, 2022

The post How to Identify the Right Target Audience for Your Campaign appeared first on DemandScience.

Campaigns 62

Campaigns Demand Generation Tips Demand 62

DealSignal

OCTOBER 26, 2022

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? To ensure you’ll get what you need from your data platforms provider, we’ve compiled a checklist of the most important performance factors to consider before deciding on which data platforms provider you can rely on to fuel your lead generation, prospecting, and pipeline development.

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

KoMarketing Associates

OCTOBER 26, 2022

As marketers continue to explore the benefits of account-based marketing (ABM), new research indicates that they are beginning to see its positive effects on their bottom line. DemandSpring recently published its “State of Account-Based Marketing” report, and statistics suggested that the majority of marketers (53%) now say ABM has generated more revenue than all other marketing efforts.

Account Based Marketing 216

Account Based Marketing ABM Generation Tactics 216

Oktopost

OCTOBER 26, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. There’s a lot of economic uncertainty right now, and generating revenue as cost-effectively as possible is certainly top-of-mind for many B2B marketing leaders. Our next guest, Melinda Cormier, Vice President of Marketing at LumApps is no different.

Facebook 155

Facebook Sales Qualified Leads Lead Ranking Generation 155

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Launch Marketing

OCTOBER 26, 2022

Social media is a critical part of cybersecurity marketing as it has repeatedly proven beneficial in generating awareness, reaching wide audiences and more. Launch’s cybersecurity marketing consultants have worked with many companies on their social media strategies , helping them understand the benefits of including social media in their marketing mix and ensuring they establish goal-driven strategies and execute effectively.

Social Media 116

Social Media Consulting Paid Search Agency Social Marketing 116

Hinge Marketing

OCTOBER 26, 2022

So much has changed in the professional services landscape over the past two years, including technology and software firms. Most firms have little idea how, or how much, buyer preferences have evolved. At the same time, technology & software firms operate in a crowded market place with relatively low barriers to entry, and services are often viewed by buyers as commodities.

Software 109

Software Buy Trends Case Studies 109

Benchmark Email

OCTOBER 26, 2022

Email marketing for enterprise businesses differs from email marketing for small business owners. There are unique needs and concerns due to the high volume of contacts involved and email correspondence that will take place between you and your target audience, and internal communications as well. As an enterprise business, how do you market to your… The post Enterprise Email Marketing: Tips and Tricks to Follow for Ultimate Success appeared first on Benchmark Email.

Email Marketing 105

Email Marketing Tips Advertising Benchmark Small Business Marketing 105

Search Engine Journal

OCTOBER 26, 2022

Sometimes called incoming links or inbound links, backlinks are the bread and butter of search engine optimization. Find out how to get them. The post Backlinks: What They Are And How To Get Them appeared first on Search Engine Journal.

Optimization 105

Optimization Link Building Ad Building SEO 105

Content Marketing Institute

OCTOBER 26, 2022

How do you create an environment of team bliss and growth? Have your team members answer these questions and work together to create an editorial operating contract.

Content 102

Content Companies 102

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

OCTOBER 26, 2022

Learn how to add efficiency & effectiveness to your SEO keyword research process & discover golden opportunities to rank higher on SERPs. The post 3 Ways To Unlock Keyword Gold appeared first on Search Engine Journal.

Keywords 104

Keywords SERP SEO Efficiency 104

Salesforce Marketing Cloud

OCTOBER 26, 2022

Create and foster a culture of inclusion Discover the Salesforce Training Provider Program See how hiring diverse talent makes a significant business impact. The Salesforce ecosystem is growing, with 9.3 million new Salesforce jobs to be created by 2026 , and the demand for digital skills is expected to rise by more than 50 percent by 2025. As companies look for new talent with these in-demand digital skills, I challenge you to get creative and explore how you can broaden your talent pool.

Training 98

Training Peer-to-peer Communities Class 98

Search Engine Journal

OCTOBER 26, 2022

Content tagging can help optimize your tag pages for better performance in search results. Learn how to implement a tagging policy for your publication. The post How To Create Content Tagging Policies For News Publishers appeared first on Search Engine Journal.

Tagging 101

Tagging Content Optimization SEO 101

DivvyHQ

OCTOBER 26, 2022

Are you looking to expand your brand into new markets? Content marketing is a great way to increase brand recognition and build trust with your target audience. Check out our latest article for tips on how to get started!

Branding 93

Branding Brand Identity Ad Building Content 93

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

OCTOBER 26, 2022

Shares of Google-parent Alphabet are down sharply after the company's latest earnings report reveals the slowest quarter for revenue growth in almost a decade. The post Google Reports Slowest Revenue Growth In Nearly 10 Years appeared first on Search Engine Journal.

Google 99

Google Paid Search Agency Companies Analytics 99

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. With the second (and final) day now complete, what were the top moments and highlights? Let’s take a look back at day two—and all the action-packed education and inspiration we walked away with. Looking for our recap and highlights from day one? Check them out here.

Deliverability 91

Deliverability Trigger Marketing Work Management Marketing Management 91

Search Engine Journal

OCTOBER 26, 2022

Google's bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here's more information on how to use it. The post Google’s Bumper Ad Creation Tool Is Broadly Available appeared first on Search Engine Journal.

Ads 93

Ads Tools Video Marketing Google 93

Martech

OCTOBER 26, 2022

Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. More than half of respondents reported that measuring impact is a top operational weakness, followed by resourcing talent and alignment to goals and strategies. That’s why Perkuto + MERGE called some of the brightest minds in marketing operations to get their perspective on this issue. .

Marketing Qualified Leads 91

Marketing Qualified Leads MQL Top of Funnel Advertising Benchmark 91

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

OCTOBER 26, 2022

Viral tweet exposes the reasons why thousands of users feel dissatisfaction with Google Search. The post Why Tweet Comparing Google to Dying Mall Went Viral appeared first on Search Engine Journal.

Viral Marketing 91

Viral Marketing Google SEO 91

Go Beyond SEO

OCTOBER 26, 2022

Do you know the difference between website developers and website designers? Bear with us for a sec. From a distance, they look like one in the same. They are not. While there are some uber-talented folks who can effectively do both, it’s far less common. Designers focus more on appearance and appeal while a developer’s job is making a website functional.

SEO 78

SEO Tips Keywords Education 78

Ataccama

OCTOBER 26, 2022

Automation is the future of data management, and metadata plays a critical role. Learn how to automate the delivery of high quality data.

Automation 104

Automation High Quality Lead 104

LeanData

OCTOBER 26, 2022

For months now, you’ve noticed some inefficiencies you’ve been dying to fix in your company’s sales processes. You’re ready to scale your tech stack and lean into digital transformation. So where should you start? And how can you avoid a bad tech purchase? Jacki Leahy , Founder of Fractional RevOps and self-proclaimed Over-Caffeinated Salesforce Magician, says “ The trick is to identify the biggest constraint in your revenue engine, and then solve for that inefficiency.

Work Management 86

Work Management Marketing Management Tips Peer-to-peer 86

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

OCTOBER 26, 2022

Meta's Reality Labs division, overseeing augmented and virtual reality operations, lost $3.7 billion in Q3. Here are all the details from the latest earnings report. The post Meta’s Metaverse Division Loses $3.7 Billion In Q3 appeared first on Search Engine Journal.

Facebook 86

Facebook 86

Navigate the Channel

OCTOBER 26, 2022

The name of the game is automation and for good reason. Automation is the Queen Latifah of digital marketing – The Equalizer. If you can properly automate your marketing process, particularly repetitive tasks, you can scale into a higher level of outreach without the need for more people. You get a higher ROI and, maybe, sharper customer service, with a cost-effective process that also futureproofs your company’s marketing-technology stack (martech)to a degree.

Marketing AI 65

Marketing AI Creativity Automation Marketing Automation Services 65

Search Engine Journal

OCTOBER 26, 2022

Advances in artificial intelligence (AI) now allow people to interact and hold conversations with loved ones from beyond the grave. The post AI Allows You To Talk With Virtual Versions Of Deceased Loved Ones appeared first on Search Engine Journal.

Conversion 80

Conversion Tools 80

G2M Solutions

OCTOBER 26, 2022

The Pandemic for the most part is over, but there is no going back to "normal." Many elements of our lives have changed for ever. Some for the better, some for the worse. For example, how we form and maintain relationships with individuals and our communities of staff, partners and customers has fallen victim of The Pandemic. Digital communications and communities do not adequately replace thousands of years of human behaviour.

Open Rate 62

Open Rate Click Rate Communities Hubspot 62

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Search Engine Journal

OCTOBER 26, 2022

Explore how you can improve existing content in the same ways you're approaching new editorial content. The post How To Adapt To Google’s Helpful Content & Core Updates appeared first on Search Engine Journal.

Content 70

Content Google Webinar Metrics SEO 70

ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. Regardless of how good your content is, it’s only effective if it reaches your target audience. This is where demand generation tactics come in. Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Hubspot

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. It's the jumping-off point for every closable deal — and doing it effectively can be the difference between maintaining a steady stream of productive opportunities and your sales process never getting off the ground. But what is B2B prospecting? And how can you ensure your efforts are as effective as possible?

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61